Tour Operators International conference and Expo

Name

Tour Operators International conference and Expo

Legal name

Tour Operators International Conference & Expo

Website

https://toicexpo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TOICE is a Lagos-based tourism events company that organizes an annual conference and expo connecting tour operators, tourism boards, hospitality providers, and travel services with prospective travelers through exhibition booths, workshops, and tiered sponsorship packages.

Ownership category

akta.pro rank

Product category

Travel Trade Events

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Travel trade shows
• Tourism exhibitions
• Event management
• Tour operator events
• Conference networking

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Exhibition Booth Sales: Tour operators and travel service providers purchase exhibition booths at three tiers (Bronze, Gold, Platinum) to showcase their services, destinations, and tour packages. Booth fees range from N304,000 to N1,005,000, providing brand visibility, lead generation, and networking opportunities.
2. Sponsorship Packages: Corporate and social sponsorship at 8 different tiers offering brand exposure, networking opportunities, thought leadership positioning, corporate social responsibility visibility, and marketing and promotional benefits.
3. Attendee Registration: Free registration for attendees to access the exhibition, network with tour operators, discover cruise lines, and connect with travel providers. Attendees receive invitation letters for travel purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TOICE organizes an annual tourism-focused conference and exhibition in Lagos, Nigeria, bringing together tour operators, hospitality outlets, tourism boards, and travel service providers with potential clients. The event features paid exhibition booths (Bronze, Gold, Platinum tiers), corporate and social sponsorship packages (8 tiers), panel discussions, keynote addresses, networking sessions, and professional workshops, supplemented by a free professional attendee registration portal.

Product overview

Tour Operators International Conference & Expo (TOICE) is a single unified conference and expo event focused on the tourism industry. The core offering is the annual TOICE event featuring exhibition booths (Bronze, Gold, Platinum tiers), panel discussions, keynote addresses, networking sessions, and professional workshops. The event is supported by an attendee registration portal for free professional attendance and exhibitor registration for booth bookings. Sponsorship packages across eight tiers provide additional revenue streams for corporate partners seeking brand visibility and thought leadership opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Tour Operators International Conference & Expo (TOICE) Annual conference and expo event bringing together tour operators and potential clients to facilitate tourism industry growth through exhibitions, networking sessions, panel discussions, keynote addresses, and workshops. Targeted at tour operators, hospitality outlets, tourism boards, travel service providers, and individual travelers.
• Exhibition Booth Packages Three-tiered booth packages for tour operators, hospitality outlets, tourism boards, and travel service providers: Bronze (N304,000), Gold (N504,000), and Platinum (N1,005,000), each providing brand visibility, lead generation, and networking opportunities at the event.
• Sponsorship Packages Eight-tier corporate and social sponsorship program offering brand exposure, networking opportunities, thought leadership positioning, corporate social responsibility visibility, and marketing and promotional opportunities for sponsors at the annual event.
• Professional Workshops

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Arabian Travel Market (ATM): Large regional travel and tourism trade exhibition held in Dubai with significant African exhibitor participation. A broader incumbent that competes with TOICE for international tourism board and tour operator marketing budgets.
• Informa Markets: Global exhibitions organizer operating major travel trade shows (e.g., through the WTM portfolio). A broad incumbent with the scale and capital to compete head-on with TOICE for international exhibitor and sponsorship dollars.
• ITB Berlin: World's largest tourism trade show, serving as the global benchmark. Sets expectations for exhibitor and sponsor ROI and competes with regional events like TOICE for international tour operator and tourism board participation.
• Indaba (South African Tourism Trade Show): Long-running African tourism trade show operated by South African Tourism. A broader, more established incumbent in the same tourism trade show category as TOICE, competing for pan-African tourism board sponsorships and exhibitors.
• Reed Exhibitions (RX): One of the world's largest exhibition organizers operating across dozens of verticals including travel. A broad incumbent that could plausibly enter TOICE's space with greater resources and sponsor relationships.

Emerging players

• ILTM (International Luxury Travel Market): Curated luxury travel trade show with regional editions. While niche, it competes for premium tour operator exhibitor mindshare and sponsorship budgets that TOICE targets at its top tiers.
• dmg events: Exhibition organizer active in emerging markets including Africa and the Middle East, hosting travel and tourism events. Operates a similar booth-plus-sponsorship model to TOICE in adjacent regions.
• ITE Group / ITE Travel: Exhibition organizer specializing in travel and tourism events across emerging markets, including CIS, Middle East, and Asia. Operates in adjacent geographies and segments to TOICE with a similar event-driven model.

Direct peers

• WTM Africa (World Travel Market Africa): Major African travel and tourism trade exhibition (part of the global WTM portfolio) held in Cape Town, hosting exhibitors and buyers from across the continent. A direct peer in the tourism trade show category that TOICE would compete with for international exhibitors.
• Akwaaba Travel Market: Lagos-based annual travel expo targeting tour operators, travel agents, and tourism boards in West Africa. Directly competes with TOICE for the same Nigerian exhibitor and sponsorship pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/tour-operator-international-conference-and-expo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tour Operators International conference and Expo