Suples
Suples Training Systems designs and manufactures proprietary functional training equipment for wrestling and combat sports. Founded in 2004 by Olympic wrestler Ivan Ivanov, the Boise, Idaho-based company serves Olympic programs, national federations, military, and fitness consumers across 17+ countries.
- Company typePrivate
- Founded2004
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Suples does
Suples Training Systems is a privately held designer and manufacturer of sport-specific functional training equipment for wrestling, combat sports, and fitness applications. Founded in 2004 by Olympic Greco-Roman wrestler Ivan Ivanov and headquartered in Boise, Idaho, the company holds registered trademarks and patents on its proprietary product lines, including the Bulgarian Bag (a crescent-shaped sand-filled training bag introduced in 2005), the Suples Ball (launched 2014), the H.I.R.T.S. resistance training system, training dummies, and the patented Gladiator Wall. The business operates as Suples Ltd.® with a European Distribution Center in Stara Zagora, Bulgaria, supporting international logistics.
The company sells through direct-to-consumer e-commerce, exclusive international distribution partners, and institutional sales channels. Products are positioned in multiple price tiers — entry-level canvas Bulgarian Bags around $82, premium leather variants at $295, and full H.I.R.T.S. systems at $548 — generating revenue primarily from one-time hardware purchases rather than recurring subscriptions. Recent product introductions include the Steel Zone, Path of Glory, and Arena systems (2024), supplemented by a Suples Training App, certified instructor courses, and educational video content that extend the brand into adjacent combat-sports and functional-training facilities.
Suples serves a diversified mix of Olympic training centers, national wrestling federations, military athletic programs, schools, and individual fitness consumers across 17+ countries. Notable institutional customers include US Olympic Training Centers, US Army WCAP, USA Wrestling, the Bulgarian Wrestling Federation, Finnish Olympic Training Center, INSEP France, German National Training Facility, Japanese Wrestling Federation, and the Indian National Wrestling Training Center. Exclusive distribution partners operate in Israel, South Korea, Spain, UK & Ireland, UAE, and Hungary. Since 2016, Suples has held Official Global Supplier status with United World Wrestling and was previously the Official Training Dummy supplier of the 2012 Olympic Games.
Suples firmographics
Firmographics- Name
- Suples
- Legal name
- Suples Ltd.®
- Website
- https://suples.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Suples Training Systems designs and manufactures proprietary functional training equipment for wrestling and combat sports. Founded in 2004 by Olympic wrestler Ivan Ivanov, the Boise, Idaho-based company serves Olympic programs, national federations, military, and fitness consumers across 17+ countries.
- Ownership category
- akta.pro rank
Suples industry classification
Industry- Product category
- Combat Sports Training Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)
- akta.pro secondary industries
- Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)
Keywords
Where Suples is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Suples business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Training Equipment Sales: One-time purchase of physical training equipment including Bulgarian Bags, Suples Balls, H.I.R.T.S. systems, Dummies, Walls, and accessories. Products sold in various materials (leather, vinyl, canvas) and configurations with different warranty periods.
- Training Courses & Certification: Educational programs including courses, workshops, and instructor certification levels for coaches and fitness professionals learning Suples training systems.
- Training Videos & DVD: Digital instructional videos and DVDs demonstrating proper techniques and training routines for Suples equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bulgarian Bag Original - Entry level canvas |
| One time/ perpetual license | Pay-as-you-go | Bulgarian Bag Original - Mid-range vinyl |
| One time/ perpetual license | Pay-as-you-go | Bulgarian Bag Original - Premium genuine leather |
| One time/ perpetual license | Pay-as-you-go | Suples Ball - Standard models |
| One time/ perpetual license | Pay-as-you-go | H.I.R.T.S. Suples Strong - Full system |
| One time/ perpetual license | Pay-as-you-go | H.I.R.T.S. Suples Fit - Home/portable system |
| One time/ perpetual license | Pay-as-you-go | Suples Dummies - Training partners |
| One time/ perpetual license | Pay-as-you-go | Package deals - Bulk equipment sets |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Suples product offering
Product offeringCore offering
Suples designs, manufactures, and sells specialty combat sports and functional training equipment—including the Bulgarian Bag System, Suples Ball, H.I.R.T.S., wrestling dummies, the Gladiator Wall, and the Suples Arena—along with accompanying instructional video content and coach certification courses. The product line was developed alongside Olympic wrestlers and coaches and is targeted at individual athletes, schools, Olympic training programs, and military customers. Revenue is driven primarily by direct hardware sales through the company's e-commerce store and exclusive international distributors.
Product overview
Suples Training Systems is a specialized fitness and combat sports training equipment company founded by Ivan Ivanov, offering a comprehensive ecosystem of training products designed primarily for wrestling and martial arts. The product portfolio centers around five core training systems: the Bulgarian Bag (crescent-shaped functional strength training bags in Original, Strong, Fit, and Limited Edition variants), the Suples Ball (vinyl balls with strap handles for dynamic rotational training), H.I.R.T.S. (High Intensity Rope Training System with elastic resistance bands and rope climbing), Suples Dummies (anatomically correct training dummies for technique practice), and the Gladiator Wall (wall-mounted training infrastructure). Supporting products include the Suples Blaster (resistance device for wrestling stance), Suples Path of Glory (foam mat system), Suples Arena (foam perimeter training surface), and Suples Frame/Steel Zone (barbells and plates). The company also offers extensive accessories including harnesses, cuffs, handles, racks, and a mobile training app. Products are used by Olympic training centers, national wrestling federations, military programs, and fitness facilities worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Bulgarian Bag: Signature training bag product for core rotational strength, used for wrestling and combat sports training.
- Suples Ball
- H.I.R.T.S.
- Suples Dummies
- Gladiator Wall
- Suples Blaster
- Suples Path of Glory
- Suples Arena
- Suples Steel Zone
Products and services
- Bulgarian Bag System Patented, leather or synthetic sand-filled training bag designed for swings, throws, and rotational strength work in wrestling and functional fitness; sold in multiple weight and material tiers for athletes, coaches, and home users.
Quantifiable outcome
- Equipment can train 30+ wrestlers simultaneously with one coach
- +1 more outcomes
Companies that use Suples
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Suples technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Suples partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- United World Wrestling (UWW)flagshipIn 2016, Suples was announced as the official Global Supplier for the International Amateur Wrestling Federation (now United World Wrestling), the sport's governing body. This partnership validates Suples as the premier training equipment brand for wrestling worldwide.
- Suples BulgariacoreExclusive sales partner for Bulgaria, the founder's home country and site of European manufacturing.
- Suples IsraelcoreExclusive sales partner for Israel.
- Suples KoreacoreExclusive sales partner for South Korea.
- Suples SpaincoreExclusive sales partner for Spain.
- Suples UK & IrelandcoreExclusive sales partner for United Kingdom and Ireland.
- Suples UAEcoreExclusive sales partner for United Arab Emirates.
- Suples HungarycoreExclusive sales partner for Hungary.
- Sportalle (Austria)minorExclusive sales distributor for Austria.
- ANANDCO SPORTING CORPORATION (India)minorExclusive sales distributor for India.
- HAKOBEE-SPORTS LTD. (Japan)minorExclusive sales distributor for Japan.
- Suplex Sport (Croatia)minorExclusive sales distributor for Croatia.
- FITNESS LEON SKLEP (Poland)minorExclusive sales distributor for Poland.
- MKSPORTS INC (Taiwan)minorExclusive sales distributor for Taiwan.
- And Sport (Ukraine)minorExclusive sales distributor for Ukraine.
- AGW SPORT ACADEMY (Moldova)minorExclusive sales distributor for Moldova.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Suples competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Suples social profiles
Digital presenceSuples financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suples leadership team
Management profileNumber of profiles
Profiles1 record
Suples subsidiaries and ownership
Company hierarchySubsidiaries9 records
Suples funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suples M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suples
What does Suples do?
Suples designs, manufactures, and sells specialty combat sports and functional training equipment—including the Bulgarian Bag System, Suples Ball, H.I.R.T.S., wrestling dummies, the Gladiator Wall, and the Suples Arena—along with accompanying instructional video content and coach certification courses. The product line was developed alongside Olympic wrestlers and coaches and is targeted at individual athletes, schools, Olympic training programs, and military customers. Revenue is driven primarily by direct hardware sales through the company's e-commerce store and exclusive international distributors.
Is Suples a public or private company?
Suples is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Suples founded?
Suples was founded in 2004. It employs 11 to 50 people.
Where is Suples based?
Suples is headquartered in Boise, United States, in the North America region.
How does Suples make money?
Three revenue lines are on record. Training Equipment Sales are the primary driver. The others are training Courses & Certification and training Videos & DVD.
Does Suples have an API?
No public API is recorded for Suples.
What industry is Suples in?
Suples's product category is Combat Sports Training Equipment. Its primary akta.pro industry code is CRAMADAI, Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps), with a secondary code of CRAMAEAL, Team Sports Training Aids & Coaching Equipment Retail. Its NAICS code is 33992 and its SIC code is 3949.