HangOn AB
HangOn AB is a Swedish manufacturer of proprietary hanging, masking, and handling systems for industrial coating and powder coating lines, serving facilities in more than 40 countries through direct warehouse distribution and in-house customization services.
- Company typePrivate
- Founded-
- HeadquartersHillerstorp, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What HangOn AB does
HangOn AB is a Swedish privately held manufacturer (Aktiebolag) headquartered in Hillerstorp that designs and produces hanging, masking, and handling systems for industrial coating and powder coating lines. Its product portfolio spans hooks, hanging systems and accessories (BH and BHL systems), masking solutions for flat surfaces, holes, and axles, and handling equipment, with proprietary design features such as the 90-degree twisted arrow for enhanced load strength and the HQW D densest hanging solution. The company runs in-house product development and manufacturing at its Hillerstorp facility and supports customization as a standard offering.
The company monetizes primarily through direct B2B hardware sales of proprietary coating fixtures to industrial coating and painting facilities. Go-to-market combines a multi-language website (30+ markets) acting as a catalog and content platform with direct warehouse fulfillment to customers in more than 40 countries. Complementary "smart solutions" — including the proprietary CCC Calculator simulation tool, the Green Effect sustainability program, the HangOn Coating Academy training platform, and a physical Experience Center — extend the offering beyond hardware into benchmarking, education, and sustainability advisory content that supports the sales motion.
HangOn is a small, privately held firm with 11–50 employees, no disclosed funding rounds, no subsidiaries, no M&A activity, and no public leadership disclosures. Revenue, ownership structure, and growth metrics are not publicly disclosed. The competitive positioning rests on proprietary product design, deep coating-process specialization, customization as standard, and a broad distribution footprint for a company of its size.
HangOn AB firmographics
Firmographics- Name
- HangOn AB
- Legal name
- HangOn AB
- Website
- https://hangon.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HangOn AB is a Swedish manufacturer of proprietary hanging, masking, and handling systems for industrial coating and powder coating lines, serving facilities in more than 40 countries through direct warehouse distribution and in-house customization services.
- Ownership category
- akta.pro rank
HangOn AB industry classification
Industry- Product category
- Industrial Coating Equipment
- NAICS
- Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
- akta.pro secondary industry
- Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)
Keywords
Where HangOn AB is headquartered
LocationHeadquarters
- HQ city
- Hillerstorp
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
HangOn AB business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Industrial Hanging Systems and Hooks: Sale of proprietary hooks, hanging systems, and accessories for the coating industry. These are physical products sold directly to industrial customers engaged in painting and coating operations.
- Masking Products: Sale of masking solutions for flat surfaces, holes, and axles used during coating processes to protect specific areas from paint overspray.
- Handling Equipment: Sale of handling products and equipment for managing workpieces through coating lines.
- Customization Services: Customization of standard solutions to meet specific customer requirements, part of their 'Customization is standard to us' approach.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
HangOn AB product offering
Product offeringCore offering
HangOn AB manufactures and supplies hanging systems, hooks, masking products, and handling equipment for industrial coating and powder coating lines. The portfolio includes proprietary BH and BHL hanging systems, HQW D densest hanging solution, masking products for flat surfaces, holes, and axles, and handling equipment. Products are developed and manufactured in-house at the Hillerstorp facility in Sweden and distributed to customers in more than 40 countries.
Product overview
HangOn AB offers a unified portfolio of hanging, masking, and handling solutions for the coating industry. The core product line includes seven categories: Hooks (Krokar), Hanging Systems (Hängsystem), Accessories for Hanging (Hängartillbehör), Masking for Flat Surfaces, Masking for Holes, Masking for Axles, and Handling solutions. These products are designed to optimize painting and coating processes in industrial settings. Complementing the product line are smart solutions including a proprietary CCC Calculator for simulating coating line performance and the Green Effect sustainability initiative. The company maintains in-house product development and manufacturing, distributing to over 40 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Hooks (Krokar) Hooks for hanging workpieces in coating and painting processes, used by industrial coating facilities to suspend parts on coating lines.
- Hanging Systems (BH and BHL)
- Accessories for Hanging (Hängartillbehör)
- Masking for Flat Surfaces
- Masking for Holes
- Masking for Axles
- Handling Equipment (Hantering)
- Customized Coating Solutions
Quantifiable outcome
- Enhanced arrow strength with 90-degree twisted design compared to standard sheet metal arrows
- +1 more outcomes
Companies that use HangOn AB
Customer profileSegments1 record
Ideal customer profiles1 record
HangOn AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HangOn AB partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
HangOn AB competitors and assessment
Company assessmentBroad incumbents
- Dürr AG: Global leader in industrial painting and coating systems, including complete coating lines and application equipment. Overlaps with HangOn on the coating line ecosystem but operates at much larger scale across full line design.
- Nordson Corporation: Supplies precision dispensing and coating equipment for industrial applications, including powder coating systems. Competes on the broader application equipment side while HangOn focuses on the hanging/masking/handling accessories around those systems.
- ITW (Illinois Tool Works): Diversified industrial manufacturer with multiple coating-related product lines (e.g., finishing group). Comparable as a broader industrial supplier with products used in coating environments, though not specialized in hanging/masking.
- 3M (Industrial Division): Produces a wide range of masking tapes, films, and protective products used in industrial coating. Tangential competitor to HangOn in masking solutions, though much broader in scale and product depth.
Direct peers
- Gema (a Graco brand): Specializes in powder coating equipment and accessories, including hooks, racks, and masking solutions for coating lines. Most directly comparable peer given HangOn's focus on hanging and masking for coating/powder coating operations.
- Wagner Industrial Solutions (J. Wagner GmbH): Manufactures coating and finishing equipment for industrial use, including powder coating and liquid painting systems. Comparable to HangOn as a supplier of coating-related equipment and accessories to industrial painters.
- Trimaco: Supplies masking products, drop cloths, and protective coverings for painting and coating operations. Overlaps with HangOn's masking-for-flat-surfaces, holes, and axles product lines.
- Caplugs: Manufactures protective plastic caps, plugs, and masking products for industrial finishing and coating applications. Directly comparable to HangOn's masking-for-holes and masking-for-axles product lines.
- Col-Met / Global Finishing Solutions: Manufactures paint booths, ovens, and finishing systems for industrial coating. Adjacent to HangOn, serving the same coating facility buyer but with larger capital equipment solutions.
Others
- Eisenmann (now part of Dürr): Historic German industrial coating line systems supplier, now integrated into Dürr. Comparable as a coating line ecosystem provider; relevant for understanding incumbent competitive dynamics rather than direct product competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HangOn AB social profiles
Digital presenceHangOn AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
HangOn AB leadership team
Management profileNumber of profiles
HangOn AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HangOn AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HangOn AB
What does HangOn AB do?
HangOn AB manufactures and supplies hanging systems, hooks, masking products, and handling equipment for industrial coating and powder coating lines. The portfolio includes proprietary BH and BHL hanging systems, HQW D densest hanging solution, masking products for flat surfaces, holes, and axles, and handling equipment. Products are developed and manufactured in-house at the Hillerstorp facility in Sweden and distributed to customers in more than 40 countries.
Is HangOn AB a public or private company?
HangOn AB is a private company. It is classified as unknown and is currently operating.
When was HangOn AB founded?
HangOn AB was founded in -1. It employs 11 to 50 people.
Where is HangOn AB based?
HangOn AB is headquartered in Hillerstorp, Sweden, in the Europe region.
How does HangOn AB make money?
Four revenue lines are on record. Industrial Hanging Systems and Hooks are the primary driver. The others are masking Products, handling Equipment and customization Services.
Who are HangOn AB's main competitors?
Broad incumbents on record are Dürr AG, Nordson Corporation, ITW (Illinois Tool Works) and 3M (Industrial Division). Direct peers are Gema (a Graco brand), Wagner Industrial Solutions (J. Wagner GmbH), Trimaco, Caplugs and Col-Met / Global Finishing Solutions. Eisenmann (now part of Dürr) is listed as an others.
Does HangOn AB have an API?
No public API is recorded for HangOn AB.
What industry is HangOn AB in?
HangOn AB's product category is Industrial Coating Equipment. Its primary akta.pro industry code is IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging), with a secondary code of IMAHAJAI, Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders). Its NAICS code is 333923 and its SIC code is 3530.