BH Hospitality Management

What BH Hospitality Management does

BH Hospitality Management, LLC is a privately held, fully integrated hotel management and development company founded in 2015 and headquartered in Texas. The company manages a portfolio of 20-plus branded limited-service and extended-stay hotels across Texas markets including San Antonio, Houston, Galveston, Nacogdoches, Waco, Austin, College Station, Laredo, and Harlingen, operating under franchise agreements with all five major U.S. hospitality franchisors: Hilton (Hampton Inn, Hampton Inn & Suites, Homewood Suites, Tru by Hilton, Embassy Suites, Home2 Suites, Spark by Hilton), Marriott (Courtyard, Fairfield Inn & Suites, Residence Inn, Towne Place Suites), IHG (Holiday Inn Express & Suites, Holiday Inn, Staybridge Suites), Wyndham (La Quinta, Days Inn, Super 8), and Choice (Clarion Pointe). Co-founders Harsh Patel (President/CEO) and Birju "BJ" Patel (VP/CFO) started with a single motel in Waco and have scaled the business organically.

The company's service offering spans five functional areas: operations management, sales and marketing, revenue management, financial planning, and hotel development (including land acquisition, franchise procurement, design, and construction). Revenue mechanics operate through standard third-party hotel management agreements — base management fees typically calculated as a percentage of gross rooms revenue, plus incentive fees tied to operating performance — supplemented by development fees on new-build projects such as the Embassy Suites in Waco and Staybridge Suites in Waco. The company does not own franchisor equity; rather, it acts as the operating partner for property owners/investors who hold real-estate-level ownership. Distribution of room inventory occurs through the franchisors' brand.com platforms, GDS, and online travel agencies.

There is no indication of proprietary technology, AI/ML systems, patents, or significant external institutional investment. The technology stack is described in general terms as accounting, tracking, and communications infrastructure. Headcount of 51-100 employees, founder-controlled ownership, no disclosed funding rounds, and absence of any parent company all characterize a self-funded, organically grown Texas-focused hospitality services business whose growth is demonstrated by portfolio expansion and new-build development rather than by M&A or capital-raising activity.

Name

BH Hospitality Management

Legal name

BH Hospitality Management LLC

Website

https://bhhospitalitymgmt.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

BH Hospitality Management is a privately held Texas-based hotel management and development company that operates more than 20 branded limited-service and extended-stay properties across the state under franchise agreements with Hilton, Marriott, IHG, Wyndham, and Choice, serving hotel property owners and investors.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel management services
• Franchise hotel operations
• Revenue management services
• Hotel development services
• Branded hospitality management

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Management Services: BH Hospitality Management generates revenue by managing hotels for property owners under franchise agreements with major hospitality brands. The company handles operations management, sales & marketing, revenue management, and financial planning for branded limited service and extended stay hotels across Texas.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

BH Hospitality Management is a fully integrated hotel management and development company that operates branded, limited-service and extended-stay hotels across Texas under franchise agreements with Hilton, Marriott, IHG, Wyndham, and Choice. The firm provides property owners and franchise brands with operations management, sales and marketing, revenue management, financial planning, and new-hotel development services. Its portfolio spans economy through upscale brands, with properties concentrated in Texas markets including San Antonio, Houston, Galveston, Waco, Austin, College Station, Laredo, Harlingen, and others.

Product overview

BH Hospitality Management is a fully integrated hotel management company operating a diversified portfolio of branded properties across Texas. The company manages hotels under multiple franchise brands including Hilton (Hampton Inn, Hampton Inn & Suites, Homewood Suites, Home2Suites, Tru by Hilton, Embassy Suites, Spark by Hilton), IHG (Holiday Inn Express & Suites, Holiday Inn, Staybridge Suites), Wyndham (La Quinta, Days Inn, Super 8), Marriott (Courtyard, Fairfield Inn & Suites, Residence Inn, Towne Place Suites), and Choice (Clarion Pointe). Services include Operations Management, Sales & Marketing, Revenue Management, Financial & Planning, and Development. The company was founded in 2015 and is headquartered in Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Operations Management Core hotel operations management service focused on increasing market share performance, maintaining efficient operating margins, and ensuring quality and guest satisfaction across the BH Hospitality Management portfolio of branded hotels. Designed for hotel property owners and franchise brand partners operating in Texas.
• Sales & Marketing Sales and marketing services for managed hotel properties, supporting revenue growth and market positioning across the portfolio. Provided to hotel property owners as part of BH Hospitality Management's integrated management offering.
• Revenue Management Revenue optimization services including rate and inventory analyses to maximize revenue, profitability, and market share across multiple properties. Offered by BH Hospitality Management's Vice President of Revenue Management and the revenue team to managed hotel properties.
• Financial & Planning Financial management and planning services for hotel properties, encompassing accounting, line-item tracking, profit analysis, and implementation of accounting methods and software systems. Delivered to property owners as part of BH Hospitality Management's integrated management offering.
• Hotel Development Hotel development services including land acquisitions, franchise agreements, design, and development of new hotel properties. Provided by BH Hospitality Management's co-owner/CFO Birju "BJ" Patel in partnership with the CEO to identify, design, and develop new branded hotel projects in Texas markets.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Hilton WorldwidecoreChannel Partner/ Reseller/ DistributorBH Hospitality Management operates as a franchisee/management company for Hilton brands including Hampton Inn, Hampton Inn & Suites, Homewood Suites, Tru by Hilton, Embassy Suites, Home2 Suites, and Spark by Hilton. The company manages multiple Hilton-affiliated properties across Texas and is recognized as a growing portfolio of Hilton properties.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorBH Hospitality Management operates as a franchisee/management company for Marriott brands including Courtyard, Fairfield Inn & Suites, Residence Inn, Towne Place Suites, and Fairfield by Marriott. The company manages multiple Marriott-affiliated properties in Texas markets.
• InterContinental Hotels Group (IHG)coreChannel Partner/ Reseller/ DistributorBH Hospitality Management operates as a franchisee/management company for IHG brands including Holiday Inn Express & Suites and Staybridge Suites. The company manages multiple IHG properties across Texas.
• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorBH Hospitality Management operates as a franchisee/management company for Wyndham brands including La Quinta, Days Inn, and Super 8. The company manages multiple Wyndham-affiliated properties in Texas markets.
• Choice Hotels InternationalminorChannel Partner/ Reseller/ DistributorBH Hospitality Management operates as a franchisee/management company for Choice brands including Clarion Pointe in Galveston, TX.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marriott International: Global lodging franchisor and operator of Courtyard, Fairfield, Residence Inn, TownePlace Suites, and other brands managed by BH Hospitality. Key franchisor partner whose systems, loyalty programs, and standards shape BH's Marriott properties.
• Hilton Worldwide: Global franchisor of Hampton Inn, Homewood Suites, Tru, Embassy Suites, Home2 Suites, Spark by Hilton, and other brands that anchor BH Hospitality's largest portfolio segment. Largest single franchisor relationship for the company.
• Aimbridge Hospitality: Largest third-party hotel management company in North America, operating branded full-service, select-service, and extended-stay properties across all major franchise families. Directly comparable as a multi-brand, multi-franchise third-party operator, but at materially larger scale and geographic breadth than BH Hospitality Management.
• InterContinental Hotels Group (IHG): Global franchisor and owner of Holiday Inn, Holiday Inn Express, Staybridge Suites, and other brands managed by BH Hospitality. Relevant as a key franchisor partner and incumbent whose brand standards and franchise terms govern BH's IHG properties.
• Wyndham Hotels & Resorts: Franchisor of La Quinta, Days Inn, and Super 8 economy and midscale brands managed by BH Hospitality. Relevant as a franchisor partner for the company's economy-segment properties.

Direct peers

• PM Hotel Group: Third-party hotel management company operating branded select-service, full-service, and extended-stay properties under major franchise families. Comparable multi-brand operator competing in similar management-contract market, though with broader geographic footprint.
• Highgate Hotels: Major third-party hotel management, investment, and development firm operating branded and independent properties across the U.S. Comparable as a multi-brand third-party operator with development capabilities, though at significantly larger scale than BH Hospitality Management.
• Crescent Hotels & Resorts: Third-party hotel management company operating branded and independent full-service, select-service, and lifestyle properties under Hilton, Marriott, IHG, and Hyatt franchises. Closely comparable as a multi-brand third-party operator competing for management contracts, with similar service offerings.
• HEI Hotels & Resorts: Owner and operator of branded upper-upscale and luxury hotels across Hilton, Marriott, IHG, Hyatt, and independent brands, with development, acquisitions, and third-party management capabilities. Highly comparable vertically integrated operating model covering development, management, and revenue optimization for branded hotels.
• Sage Hospitality Group: Hotel management, development, and investment group operating branded and independent hotels across multiple franchise systems. Comparable as a multi-brand operator with development capabilities and similar service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bh-hospitality-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BH Hospitality Management