Advanced Sports Marketing

What Advanced Sports Marketing does

Advanced Sports Supply, LLC is a Jasper, Indiana-based wholesaler and retailer of sports field maintenance equipment, fencing products, and player-specific sports gear, founded in 2020. The company's core offering centers on a portfolio of proprietary branded product lines, including POLYCAP® fence caps, FENCE GUARD™ protective fencing, the MARKSMART™ family (Base Anchors, Drain Covers, Field Lining, Flags 4 Heroes, Golf Markers, Homerun Fence, SmartPole), THE BATTER BOX batter's-box templates, ERASER field and golf drags, the STADIUM SERIES product line, and the Deluxe Field Conditioner. Underlying technology is mechanical and physical rather than software-based, with the addition of in-house metal fabrication capabilities in 2025 supporting manufacturing flexibility for custom and proprietary products.

The company makes money through two primary revenue streams: direct-to-consumer product sales through an e-commerce storefront (accepting credit card, PayPal, Google Pay, and Apple Pay, plus phone orders) and wholesale distribution to a dealer/contractor partner network that resells to schools, clubs, retailers, and training programs. Municipal customers receive Net-30 payment terms with credit applications required for other institutions, and a 1.5% monthly interest charge applies to late payments. Pricing is unit-based at retail, with a 30-day satisfaction guarantee (subject to 20% restocking fee) on non-custom items. Marketing relies on the company website, Instagram, an email newsletter, and press releases highlighting operational milestones.

Customer segmentation is horizontal across individual consumers, sports dealers and contractors, schools, clubs, retailers, and training programs, served through dual channels (DTC e-commerce and B2B dealer partnerships). The company is privately held with no disclosed funding rounds, no parent company, and headcount in the 1-10 range. Recent operational moves include warehouse expansion in 2025, addition of metal fabrication services, and a new Marketing Manager hire, all signaling active scaling of an otherwise small, privately funded operation.

Name

Advanced Sports Marketing

Legal name

Advanced Sports Supply

Website

https://advancedsportssupply.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Sports Supply is a Jasper, Indiana-based wholesaler and retailer of proprietary sports field maintenance equipment and branded accessories (POLYCAP, FENCE GUARD, MARKSMART), selling to dealers, contractors, schools, clubs, retailers, and consumers via e-commerce and a dealer partner program.

Ownership category

akta.pro rank

Product category

Sports Field Equipment

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

akta.pro secondary industries

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Sports field equipment
• Athletic facility supplies
• Field maintenance products
• Sports fencing accessories
• Baseball field marking

Headquarters

HQ city

Jasper

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales (E-commerce): Direct online sales through website with multiple payment options (credit card, PayPal, Google Pay, Apple Pay). Customers can also place orders by phone.
2. Wholesale/Distribution: Wholesale and retail sales to sports dealers, contractors, schools, clubs, retailers, and training programs through dealer partner program.
3. B2B Credit Terms: Municipalities receive Net-30 payment terms; other institutions may need credit application. Late payments subject to 1.5% monthly interest.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Advanced Sports Supply sells sports field maintenance equipment, fencing products, and player-specific gear for athletic facilities and teams. The company distributes proprietary branded lines (POLYCAP®, FENCE GUARD™, MARKSMART™ family, THE BATTER BOX, ERASER, STADIUM SERIES) and a Deluxe Field Conditioner through both wholesale dealer partnerships and a direct-to-consumer e-commerce storefront, supported by in-house metal fabrication services.

Product overview

Advanced Sports Supply is a wholesale and retail supplier of sports equipment founded in 2020, offering a portfolio of field maintenance and sports marking products. The core product lines include POLYCAP® fence caps, FENCE GUARD™ fencing protection, and the MARKSMART™ family of products (Base Anchors, Drain Covers, Field Lining, Flags 4 Heroes, Golf Markers, Homerun Fence, and SmartPole), which serve various sports field marking and maintenance needs. Additional products include THE BATTER BOX for baseball field marking, ERASER field/golf course drags, and the STADIUM SERIES product line. The company also provides metal fabrication services and offers a Deluxe Field Conditioner for field preparation. The company operates as both a wholesaler and retailer, selling directly to schools, clubs, retailers, and training programs through their website and phone orders.

Differentiator

Problem solved

Functional benefit

Brands

• POLYCAP®: Brand of sports field equipment and accessories.
• FENCE GUARD™
• MARKSMART™
• STADIUM SERIES
• ERASER
• THE BATTER BOX

Products and services

• POLYCAP® Proprietary fence cap product designed for sports field fencing applications, sold to dealers, contractors, schools, clubs, and individual consumers.
• FENCE GUARD™ Protective guard accessory for sports field fencing, used by athletic facilities and field maintenance crews.
• MARKSMART™ Base Anchors Base anchoring system for sports field marking and equipment installation, including fence poles and field accessories.
• MARKSMART™ Drain Covers Drain cover solutions for sports fields to ensure safety and proper drainage on athletic surfaces.
• MARKSMART™ Field Lining Field lining kits for sports field marking and layout, used by athletic staff and contractors to prepare fields.
• MARKSMART™ Flags 4 Heroes Patriotic-themed flags for sports field marking, available to facilities and consumers.
• MARKSMART™ Golf Markers Golf yardage markers and disk markers used for golf course marking.
• MARKSMART™ Homerun Fence Baseball fence packages providing outfield/homerun fence solutions for baseball facilities.
• MARKSMART™ SmartPole Smart fence pole packages for sports field fencing with smart mounting features for athletic facilities.
• THE BATTER BOX Batter box templates used for baseball field batter's box marking and player training.
• ERASER Field and golf course drags used for maintaining and conditioning sports surfaces.
• STADIUM SERIES Product line of stadium-related sports equipment and accessories targeted at higher-end athletic facilities.
• Deluxe Field Conditioner Newly painted red field conditioner used for preparing sports fields for action, sold through the e-commerce storefront.
• Metal Fabrication Services Custom metal fabrication services supporting the company's sports equipment manufacturing and product offerings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature12 records

Partnerships

One partnership is on record.

• Sports Dealers and ContractorscoreChannel Partner/ Reseller/ DistributorDealer partner program targeting sports dealers and contractors. Partners gain access to wide-ranging catalog, competitive support, and a team invested in their goals. Company works closely with partners to understand needs, provide reliable fulfillment, and deliver products that perform. Partners can equip schools, clubs, retailers, and training programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Riddell: Long-established football helmet and protective equipment manufacturer with team-sports institutional distribution. Relevant as a dealer-channel competitor supplying schools and athletic programs with field-side and player-side gear.
• Schutt Sports: Established US maker of protective sports equipment and facility hardware (goals, pads, field gear) sold through sporting-goods dealers. Comparable in distribution model and dealer-channel targeting, with overlap on field-side equipment categories.
• Rawlings: Major baseball and team sports equipment manufacturer with broad institutional distribution. Comparable as a baseball-gear supplier (relevant to Advanced Sports Supply's THE BATTER BOX and Homerun Fence SKUs), though materially larger and broader in scope.
• Wilson Sporting Goods: Global sporting-goods manufacturer with deep team-sport and facility equipment lines distributed to schools and dealers. Comparable as a competitor for institutional sports procurement budgets, though far broader in product breadth.
• BSN Sports: The largest US distributor of team sports equipment and apparel, serving schools, leagues, and dealers. Comparable as a channel-driven wholesaler to the same end-buyer base (schools and clubs) that Advanced Sports Supply targets, though at far greater scale and breadth.

Direct peers

• Sports Imports: Specialty distributor of volleyball and team-sport facility equipment (nets, standards, padding) to schools and clubs. Comparable as a niche dealer-channel supplier of facility-side sports equipment to the same institutional customer base.
• Jaypro Sports: Manufacturer and distributor of goals, netting, field equipment, and facility accessories for schools, parks, and clubs. Highly comparable to Advanced Sports Supply's portfolio of fence, field, and facility hardware SKUs sold through dealer/contractor channels.
• Douglas Industries: Manufacturer and distributor of field equipment, padding, nets, and facility hardware for schools, parks, and clubs. Directly comparable to Advanced Sports Supply's dealer-channel go-to-market and field-equipment product mix.
• Beacon Athletics: A long-standing US supplier of field marking equipment, field maintenance products, signage, and facility accessories for athletic fields. Directly comparable to Advanced Sports Supply in product category, target customers (schools, municipalities, contractors), and dealer-style distribution.
• Champion Sports: Supplier of team sports equipment, physical education gear, and field/facility accessories serving schools and clubs. Overlaps with Advanced Sports Supply's institutional buyer segments and equipment categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/advancedsportssupply
• Facebookfacebook.com/AdvancedSportsSupply
• LinkedInlinkedin.com/company/advanced-sports-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Sports Marketing