What Van Oort & Van Oort does

Van Oort & Van Oort is a Dutch public affairs and communications consultancy headquartered in The Hague, serving societal organizations, healthcare charities, government bodies, and knowledge institutions. The firm offers strategic advisory across public affairs, communication, lobbying, coaching, interim management, and research, with a client base of 70+ active organizations including disease advocacy funds (Alzheimer Nederland, KWF Kankerbestrijding, Diabetes Fonds), municipalities, universities (TU Delft, Rijksuniversiteit Groningen), and NGOs. Pricing is primarily project- and retainer-based professional services, with select subscription and election-cycle packages publicly disclosed (e.g., Verkiezingskompas tiers at €1,500-€2,600 per domain).

The company operates a multi-platform digital ecosystem anchored by Metis, a proprietary political monitoring platform launched in April 2021 that provides real-time feeds of Tweede Kamer and Eerste Kamer activity, personalized alerts, and iOS/Android apps, extended in March 2023 with the Provinciale Monitor covering all 12 Dutch provinces. Fyris Research & Data, established April 2022, layers data science (sentiment analysis, stakeholder mapping, custom dashboards, StakeCircle) on top of the advisory practice. The Public Affairs Academie serves as the educational arm, drawing 800+ professionals annually into masterclasses, workshops, and podcasts, and the November 2024 launch of Jongerenopiniepanel added a youth opinion panel as a new data and engagement product.

Revenue is generated through a hybrid model: professional services advisory retainers, recurring subscription access to Metis and Provinciale Monitor, election-cycle packages, custom research and tool development from Fyris, and training/education revenue from the Public Affairs Academie. The firm is privately held, founder-led by director Marielle van Oort, with 11-50 employees and no external investors. Recent strategic emphasis has been on EU-level lobbying expansion (December 2024 Brussels team visit), sub-national provincial coverage, and broadening the data and youth-engagement capabilities through Fyris and JOP.

Name

Van Oort & Van Oort

Legal name

Van Oort & Van Oort Public Affairs & Communicatie b.v.

Website

https://vanoortenvanoort.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Van Oort & Van Oort is a The Hague-based public affairs and communications consultancy advising societal organizations, healthcare charities, government bodies, and universities on lobbying, political monitoring (via the Metis platform), data research (via Fyris), and training (via the Public Affairs Academie) in the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Affairs Advisory Services: Core consulting services providing strategic advice on political positioning, lobbying, and stakeholder engagement for societal organizations, healthcare organizations, governments, and knowledge institutions.
2. Communication Services: Strategic communication advisory including messaging, positioning, and media strategy.
3. Monitoring Subscriptions: Recurring subscription-based access to Metis political monitoring platform and Provincial Monitor, with personalized alerts and real-time feeds. Includes dedicated advisor support for content filtering and analysis.
4. Training and Education (Public Affairs Academie): Masterclasses, workshops, webinars, and events organized by knowledge platform. More than 800 professionals, students, and other interested parties participate annually. Also includes custom in-company training programs.
5. Election Packages: Time-bound election monitoring packages (Verkiezingskompas) offered in three tiers with different price points ranging from €1,500 per domain to custom pricing, covering pre-election period through coalition formation.
6. Data and Research Services (Fyris): Custom research, data analysis, visualization, and tool development services from Fyris Research & Data subsidiary. Includes custom dashboards, apps, web platforms, and stakeholder management tools (StakeCircle).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Van Oort & Van Oort is a Dutch public affairs and communications consultancy that advises societal organizations, healthcare organizations, governments, and knowledge institutions on political positioning, lobbying, and strategic communication. The firm combines professional advisory services with proprietary digital platforms including the Metis political monitoring system, Fyris data research bureau, and Public Affairs Academie training platform, serving more than 60 current clients across healthcare, government, education, and civil society sectors.

Product overview

Van Oort & Van Oort is a Dutch public affairs and communications consultancy based in The Hague with four main pillars: advisory services (public affairs, communication, coaching, interim, research), the Metis political monitoring platform, the Public Affairs Academie knowledge platform, and Fyris Research & Data. Additional offerings include the Jongerenopiniepanel youth opinion panel, Jongerenambassadeurs program, and specialized tools such as Verkiezingskompas, Partijwijzer, Provinciale Monitor, Poliswijzer, StakeCircle, and Lokale Verkiezingswijzer for election monitoring and stakeholder management.

Differentiator

Problem solved

Functional benefit

Brands

• Metis: Innovative political monitoring platform offering real-time monitoring feeds, personalized alerts, and mobile app for iOS and Android
• Public Affairs Academie
• Fyris Research & Data
• Jongerenopiniepanel (JOP)
• StakeCircle
• Partijwijzer
• Verkiezingskompas
• Verkiezingsgids
• Formatiegids
• Provinciale Monitor
• Poliswijzer

Products and services

• Public Affairs & Communicatie Advisory Core consultancy services providing public affairs lobbying, strategic communication, coaching, interim management, research, and political monitoring to help Dutch societal, healthcare, government, and knowledge-organization clients influence policy and public discourse.
• Metis Political Monitoring Platform Real-time political monitoring platform providing customized alerts, legislative tracking, stakeholder intelligence, and policy process information for the Dutch Parliament (Tweede Kamer and Eerste Kamer), with iOS and Android mobile apps and a free one-week demo.
• Public Affairs Academie Knowledge platform offering masterclasses, workshops, webinars, publications, podcasts, and events for public affairs and communications professionals, with custom in-company training programs.
• Fyris Research & Data Data-driven research bureau providing sentiment analysis, stakeholder mapping, monitoring tools, custom dashboards, data collection and visualization, and custom application development for public affairs clients.
• Jongerenopiniepanel (JOP) Youth opinion panel offering organizations access to a diverse group of young people aged 16-30 who share views on societal topics through online questionnaires, with results delivered to clients for strategy strengthening.
• Verkiezingskompas 2023 Election Monitoring Package Time-bound election monitoring service providing news on elections, campaigns, and coalition formation talks, with program monitoring, candidate list monitoring, and weekly agendas in three priced tiers.
• Partijwijzer (Party Guide) Interactive tool visualizing political party programs with attention to themes relevant to client organizations, allowing users to compare party positions on specific themes.
• Provinciale Monitor Provincial monitoring tool covering all twelve Dutch provincial parliaments, monitoring policy developments on nature policy, housing, traffic, public transport, regional economy, and water board supervision.
• Poliswijzer (Insurance Policy Guide) Online application comparing health insurance policies and reimbursement levels, including public affairs analysis of political choices behind policy changes and recommendations for follow-up actions.
• StakeCircle Platform for strategic stakeholder management enabling public affairs professionals, advocates, and communication experts to coordinate outreach, share insights, and collaborate effectively.
• Lokale Verkiezingswijzer Interactive tool for analyzing local election programs, allowing searches by party, municipality, and theme with comparison capabilities; used for clients such as Voedingscentrum to analyze 120 local election programs.

Quantifiable outcome

• 800+ professionals participate annually in Public Affairs Academie training programs
• +2 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor, flagship, core and secondary.

• Permanente Vertegenwoordiging van Nederland bij de Europese UnieminorStrategic or Co-development Partner · 4 December 2024Meeting with Netherlands Permanent Representation to EU in Brussels to learn about Dutch bureaucratic representation in Europe and negotiations in European Council.
• FEANTSAminorStrategic or Co-development Partner · 4 December 2024European umbrella organization of homeless organizations. Visit to learn about Brussels lobbying practices and how to keep societal issues like homelessness on the agenda.
• Europees ParlementminorStrategic or Co-development Partner · 4 December 2024Visit to European Parliament to learn about EU decision-making and lobbying practices from experienced policy staff with 15+ years experience.
• Universiteit LeidenflagshipStrategic or Co-development Partner · 10 November 2022Annual partnership for Nacht van de Lobbyist (Night of the Lobbyist) event, bringing together lobbyists, policymakers, scientists, students, and interested parties. Venue: Amare, Den Haag. Event includes keynote speeches, expert panels, workshops, and networking.
• Fyris Research & DatacoreStrategic or Co-development Partner · 12 April 2022Subsidiary data science and research bureau that bridges public affairs with data science. Offers sentiment analysis, stakeholder mapping, monitoring tools, custom dashboards, and application development. Key personnel include Aron Woonink (advisor research & data) and Remco Jansen (data scientist).
• Public Affairs AcademiecoreStrategic or Co-development PartnerKnowledge platform subsidiary and sister organization operating as the educational arm of Van Oort & Van Oort. Organizes masterclasses, workshops, webinars, and events for more than 800 professionals annually. Publishes magazines, podcasts, and blogs on public affairs topics.
• JongerenambassadeurssecondaryStrategic or Co-development PartnerYouth ambassadors program providing organizations access to young perspectives for policy development and stakeholder engagement.
• StakeCirclesecondaryTechnology or IntegrationPlatform for strategic stakeholder management developed by Fyris, enabling public affairs professionals to coordinate outreach, share insights, and collaborate effectively with stakeholders.
• Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven (S-BB)minorStrategic or Co-development PartnerEducational partnership enabling Van Oort & Van Oort and its subsidiaries to officially host vocational (MBO) student interns alongside existing university-level programs.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Public Matters: Public Matters is a Dutch strategic communication and public affairs consultancy advising organizations on positioning, reputation, and stakeholder engagement. Comparable to Van Oort & Van Oort as a mid-sized Dutch advisory firm with overlapping service lines.
• Meines & Partners: Meines & Partners is a The Hague-based public affairs consultancy focused on strategic stakeholder engagement, lobbying, and political positioning for Dutch and European clients. Directly comparable as a boutique Dutch public affairs firm serving societal and corporate clients.
• Post & Heijmans: Post & Heijmans is a Dutch public affairs agency offering lobbying, strategic communication, and policy advice to organizations seeking political influence. Comparable as a The Hague-based PA firm with similar advisory offerings and societal-sector client mix.
• BKB: BKB is a Dutch public affairs and communications agency based in The Hague that serves societal organizations, healthcare bodies, and government clients on lobbying, positioning, and campaigns. It is the closest Dutch competitor to Van Oort & Van Oort in scope, geography, and societal-sector client base.

Others

• Euractiv: Euractiv is an EU policy news and analysis network covering European policy developments across sectors. Comparable to Van Oort's monitoring and policy intelligence offering at the EU level, and a potential partner or competitor as Van Oort expands into Brussels-based lobbying.
• POLITICO Europe: POLITICO Europe is a political journalism and policy intelligence platform covering EU and national politics with newsletters, data, and events. Comparable to Van Oort & Van Oort's Metis platform in providing political monitoring and policy intelligence, but as an information vendor rather than a consultancy.

Broad incumbents

• Hill+Knowlton Strategies: Hill+Knowlton is a global public relations and public affairs firm with a strong Dutch presence advising corporations and institutions on reputation, policy, and stakeholder issues. Comparable in the public affairs and strategic communication space but at significantly larger scale and broader geographic reach.
• Fleishman-Hillard: Fleishman-Hillard is a global communications and public affairs firm with public policy and healthcare practices. Comparable in providing public affairs, strategic communications, and policy advisory to societal and corporate clients, but as a much larger global incumbent.
• FGS Global: FGS Global (formed from Finsbury, Hering Schuppener, The Glover Park Group and Sard Verbinnen) is a global strategic communications and public affairs firm advising corporates, governments, and institutions on reputation and policy. Comparable in the public affairs domain but at global incumbent scale.
• Kantar Public: Kantar Public is a global public affairs and research division of Kantar serving government, healthcare, and societal clients with policy research, communications, and stakeholder engagement. Comparable to Van Oort & Van Oort in advisory and research offerings but operates at much larger scale and across many geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/van-oort-van-oort

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Oort & Van Oort