With e
- Company typePrivate
- Founded2025
- HeadquartersSayama, Japan
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
With e firmographics
Firmographics- Name
- With e
- Legal name
- 株式会社With e
- Website
- https://with-e-inc.jp
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Ownership category
- akta.pro rank
With e industry classification
Industry- Product category
- Creator-led local agricultural products
- SIC
- Beverages (2080)
- akta.pro primary industry
- Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands (CRADAIAF)
Keywords
Where With e is headquartered
LocationHeadquarters
- HQ city
- Sayama
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
With e business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Agricultural product sales: With e grows and sells agricultural products (taro, sweet potatoes) cultivated in Sayama City, Saitama Prefecture. Products are sold through the With e online store (with-e-online.stores.jp). One-time purchase model per harvest batch.
- Sake / alcoholic beverage collaboration: Collaboration with external sake breweries (e.g., Ichinoya Shop in Nagano) to co-produce branded sake (Kiryu), sold through the partner's storefront. Limited quantity, seasonal product.
- Tea product collaboration: Collaboration with local tea house Miyanoen to create original blended tea products under the With e brand. Sold through the online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Taro and sweet potato products sold as individual sets |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
With e product offering
Product offeringCore offering
With e is the brand project company of Japanese game streamer きりやん (Kiriyan), producing and selling locally sourced agricultural products from Sayama City (taro, sweet potatoes, Sayama tea), a collaboration Japanese sake called 'Kiryu' brewed with Ichinoya, and ongoing creator-led video content on YouTube and Twitch. Sales are conducted direct-to-consumer through the With e Online Store and partner storefronts, supported by event-driven community engagement.
Product overview
With e is an entertainment and lifestyle brand company founded by game streamer Kiriyan in February 2025. The company operates multiple product lines: agricultural products (taro, sweet potatoes, green tea) cultivated/produced in Sayama City, Saitama Prefecture; beverage products (Japanese sake collaboration); and content platforms (YouTube channels). Products are sold through the With e Online Store e-commerce platform. The company's mission is to deliver 'exciting' and 'enjoyable' experiences to everyone by leveraging Kiriyan's creativity and playfulness to make everyday life a little more special.
Differentiator
Problem solved
Functional benefit
Products and services
- Taro (さといも / 土垂 variety) Taro of the 土垂 (Dodare) variety cultivated by Kiriyan in Sayama City, Saitama Prefecture. Sold as individual sets via the With e online store to Japanese consumers and Kiriyan's community followers; characterized by high mucilage and suitability for simmered dishes.
- Sweet Potatoes (さつまいも — べにはるか and くりかぐや varieties) Sweet potatoes cultivated in Sayama and Kawagoe areas of Saitama, including べにはるか (sticky-sweet, ideal for roasted sweet potatoes) and くりかぐや (chestnut-like fluffy texture with bright yellow flesh). Sold as sets via the With e online store.
- Sayama Tea (狭山茶) Original blended green tea produced under the Sayama Tea Production Project in collaboration with Miyanoen tea house in Sayama City. Sold via the With e online store to consumers interested in local Sayama tea with strong umami and aroma.
- Japanese Sake '貴龍' (Kiryu) Limited-quantity kimoto-zukuri (natural yeast) Japanese sake produced in collaboration with Ichinoya brewery in Nagano Prefecture. Marketed as a sake that pairs well with food while offering depth on its own; sold exclusively via the Ichinoya Shop online storefront.
- With e Online Store Direct-to-consumer e-commerce storefront for With e's agricultural and branded products, hosted on the stores.jp platform. Currently lists taro and sweet potato sets with complimentary stickers per order.
Quantifiable outcome
- 100-person event sold out within one hour of announcement
- +1 more outcomes
Companies that use With e
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
With e technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
With e partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Cassolo / Chef's value (C&R社 food subsidiary)minorChef's value, the food subsidiary of C&R社 operating the Italian restaurant Cassolo, planned and produced the 'First Kiriyan Taro Harvest Festival' — a one-day limited event featuring a full-course meal using taro cultivated by Kiriyan. 100 seats sold out within an hour.
- 市野屋 (Ichinoya)coreIchinoya is a sake brewery in Nagano Prefecture. With e collaborated with Ichinoya to create the limited-edition sake 'Kiryu'. Kiriyan visited the brewery, participated in water collection and part of the brewing process, and co-developed the product with the brewery.
- 株式会社プラウド (Plowd) / 落合真志 (Masashi Ochiai)coreOchiai, representative of Plowd, is a professional farmer in the Horiekane area of Sayama City — a major taro production region. He provides hands-on farming guidance and mentorship to Kiriyan as he pursues his goal of becoming a farmer. This partnership enables the taro cultivation project.
- 宮野園 (Miyanoen)coreMiyanoen is a tea house/shop in Sayama City that collaborated with With e on the Sayama Tea project (Project 1). Kiriyan visited Miyanoen, experienced their tea, and partnered to create an original blended tea product. Miyanoen provided access to multiple tea varieties and expertise for product development.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
With e competitors and assessment
Company assessmentBroad incumbents
- Tamayoshi Toshimaya (玉露園/玉茶家): Japanese tea company producing Sayama-area tea (overlaps With e's Sayama sourcing region). Comparable regional Japanese tea producer, but at much larger scale and with traditional retail distribution.
- Hakkaisan (八海山): Established Niigata sake brewery with a broad portfolio of premium sake and shochu. Comparable premium Japanese sake producer, but as an incumbent with national distribution and a much wider SKU range.
- Radish Boya (らでぃっしゅぼーや): Japanese organic and specialty produce DTC subscription service. Comparable as a branded Japanese fresh-produce retailer emphasizing local sourcing and storytelling, but operating at national scale with subscription logistics.
- Dassai (旭酒造): Iconic Yamaguchi-based premium Japanese sake brand (Junmai Daiginjo specialist) operating at much larger scale. Comparable as a branded sake producer with strong storytelling and DTC distribution, but serving a much broader market than With e's collaboration.
- Marukyu Koyamaen (丸久小山園): Premium Uji tea producer and matcha specialist. Comparable premium Japanese tea brand with strong cultural heritage and DTC positioning, but much larger and more diversified than With e's Sayama tea project.
- Kubota (朝日酒造): Long-established Niigata sake brand (Kubota line) known for premium Junmai Daiginjo. Comparable premium sake positioning with strong brand equity, but at significantly larger scale and broader distribution.
- Ippodo (一保堂): Long-established Kyoto-based premium Japanese green tea brand. Comparable as a branded Japanese tea company selling single-origin and blended teas through DTC channels with strong storytelling, but at broader scale and longer history.
- Oisix (オイシックス・ラ・大地): Leading Japanese DTC fresh-food subscription service delivering produce and specialty foods to households. Comparable as a direct-to-consumer Japanese fresh-food brand, but at vastly larger scale, with subscription logistics rather than limited-edition drops.
Emerging players
- ANYCOLOR (にじさんじ): Japanese VTuber agency behind the Nijisanji project, which sells branded merchandise, food collaborations, and event experiences built around its creator talent. Comparable as a creator-led brand monetizing audiences through limited-edition product drops and live events, though at much larger scale.
Direct peers
- Ichinoya (市野屋): Small-batch Nagano sake brewery that is With e's actual production partner for the Kiryu (貴龍) collaboration. Directly comparable in being a craft sake producer selling limited-edition, story-driven bottles through DTC and partner channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
With e social profiles
Digital presenceWith e financial estimates
Financial estimateRevenue estimate
Valuation estimate
With e leadership team
Management profileNumber of profiles
Profiles1 record
With e funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
With e M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about With e
What does With e do?
With e is the brand project company of Japanese game streamer きりやん (Kiriyan), producing and selling locally sourced agricultural products from Sayama City (taro, sweet potatoes, Sayama tea), a collaboration Japanese sake called 'Kiryu' brewed with Ichinoya, and ongoing creator-led video content on YouTube and Twitch. Sales are conducted direct-to-consumer through the With e Online Store and partner storefronts, supported by event-driven community engagement.
Is With e a public or private company?
With e is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was With e founded?
With e was founded in 2025.
Where is With e based?
With e is headquartered in Sayama, Japan, in the Asia region.
How does With e make money?
Three revenue lines are on record. Agricultural product sales are the primary driver. The others are sake / alcoholic beverage collaboration and tea product collaboration.
Who are With e's main competitors?
Broad incumbents on record are Tamayoshi Toshimaya (玉露園/玉茶家), Hakkaisan (八海山), Radish Boya (らでぃっしゅぼーや), Dassai (旭酒造), Marukyu Koyamaen (丸久小山園), Kubota (朝日酒造), Ippodo (一保堂) and Oisix (オイシックス・ラ・大地). ANYCOLOR (にじさんじ) is listed as an emerging player. Ichinoya (市野屋) is listed as a direct peer.
Does With e have an API?
No public API is recorded for With e.
What industry is With e in?
With e's product category is Creator-led local agricultural products. Its primary akta.pro industry code is CRADAIAF, Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands. Its SIC code is 2080.