Albany Pro Musica

What Albany Pro Musica does

Albany Pro Musica is a nonprofit choral performing arts organization founded in 1981 in Troy, New York, presenting subscription concert series and educational programs through an auditioned chorus of 64-100 volunteer singers drawn from several counties and states. The organization operates as Chorus-in-Residence at the historic Troy Savings Bank Music Hall and delivers four subscription concerts per season, supplemented by collaborations with regional orchestras (Albany Symphony Orchestra, Orchestra Pro Musica, Vermont Symphony Orchestra) and flagship summer partnerships at Saratoga Performing Arts Center with the New York City Ballet and the Philadelphia Orchestra. Sub-brands include Cantantes Pro Musica (chamber ensemble), Pro Musica Pops, and the biennial Pro Musica International Choral Festival launched in 2023.

The revenue model is a hybrid of earned and contributed income typical of mid-sized regional arts nonprofits. Ticket sales and season subscriptions (offering a 20% discount plus referral incentives) cover only a portion of operating costs. The bulk of funding comes from an eight-tier individual donor pyramid ranging from $100 (Friend) to $50,000+ (Gold Maestro Circle), corporate sponsorships ranging from $2,500 (Bronze) to $25,000+ (Marquee Season Sponsor), concert chorus membership dues of $150 per season, and planned giving through estate plans. Named corporate supporters include CDPHP, Massry Charitable Foundation, Community Bank, and the University at Albany Foundation.

Education programs targeting youth represent a distinct product line and audience-development funnel, comprising the High School Choral Festival, Music Internships (with a $150-per-season fee that is waivable), and the Pro Musica International Choral Festival offering full fellowships to students from the US and Canada. The organization has commissioned works from celebrated composers including Robert Paterson (Composer-in-Residence 2026-2029), Bradley Ellingboe (2020-2023), and Ola Gjeilo (2017-2020), has toured internationally to France, the Czech Republic, Spain, and Ireland, and has earned five Eddies Music Awards for Classical Artist/Ensemble of the Year (2019, 2020, 2022, 2024, 2025) and inclusion on NPR's 2005 Christmas Around the Country CD. Artistic leadership rests with Opalka Family Artistic Director and CEO Dr. José Daniel Flores-Caraballo (since 2014), supported by Executive Director and COO Emily Sturman and a Board of Directors chaired by Marion Terenzio.

Name

Albany Pro Musica

Legal name

Albany Pro Musica

Website

https://albanypromusica.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Albany Pro Musica is a nonprofit choral organization founded in 1981 in Troy, New York, presenting subscription concerts and educational programs through an auditioned chorus of 64-100 volunteer singers serving the Capital Region and beyond.

Ownership category

akta.pro rank

Product category

Choral Performing Arts

NAICS

Musical Groups and Artists (71113), Performing Arts Companies (7111)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industries

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Choral performances
• Choral music concerts
• Subscription concert series
• Youth choral festivals
• Arts education programs

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from single tickets and subscription packages for concert performances at Troy Savings Bank Music Hall and other venues. Ticket revenue covers only a portion of operating costs.
2. Individual Donations: Annual fund donations from Circle of Friends members contributing $100+, with tiered benefits including recognition in concert programs and rehearsal invitations.
3. Corporate Sponsorships: Corporate Circle sponsorships ranging from $2,500 (Bronze) to $25,000+ (Marquee Season Sponsor), providing brand recognition, advertising, concert tickets, and gala seating.
4. Membership Dues: Concert Chorus membership dues of $150 per season for singers; music intern participation fee of $150 per season.
5. Planned Giving: Legacy giving through estate plans, turning passion for music into lasting contributions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Albany Pro Musica is an auditioned community choral ensemble that presents live choral concerts, including a four-concert annual subscription series and additional special performances with orchestras and guest musicians at venues such as Troy Savings Bank Music Hall and Saratoga Performing Arts Center. The organization also delivers choral education programs for students, including the High School Choral Festival, Music Internships, and the biennial Pro Musica International Choral Festival, supported by individual donations, corporate sponsorships, and ticket revenue.

Product overview

Albany Pro Musica is a choral music performing arts organization that presents live concert performances. The organization operates as a single unified offering centered on choral music concerts and performances, without a multi-product or platform-based product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Cantantes Pro Musica: APM's chamber ensemble featured in performances such as the High School Choral Festival.
• Pro Musica International Choral Festival
• Pro Musica Pops

Products and services

• Subscription Concert Series Annual four-concert subscription series featuring world-class choral performances at Troy Savings Bank Music Hall, including classical, contemporary, commissioned works, and holiday programming for arts patrons and the general public.
• Single Concert Tickets Individual ticket sales for specific performances beyond the subscription series, available through the Troy Savings Bank Music Hall box office and online platforms.
• High School Choral Festival Annual choral festival engaging hundreds of gifted high school musicians in performance and educational experiences with Albany Pro Musica.
• Music Internships Seasonal music internship program providing hands-on experience with Albany Pro Musica; participation fee $150 per season (waivable if it poses a barrier).
• Pro Musica International Choral Festival Biennial international choral festival offering full fellowships to student musicians from across the US and Canada, featuring world-class instruction from Festival Conductor and Composer in Residence Dr. Rollo Dilworth.
• Corporate Circle Sponsorships Corporate sponsorship program offering tiered brand recognition, advertising, concert tickets, and gala seating to regional businesses seeking exposure to affluent arts audiences.
• Donor Recognition Program (Circle of Friends) Annual fund donor recognition program offering tiered benefits including recognition in concert programs and rehearsal invitations for individual donors at levels from Friend ($100+) to Gold Maestro Circle ($50,000+).
• Composer in Residence Program Multi-season residency program commissioning new works and performances from celebrated composers, providing new compositions and participating in education programs.
• Concert Chorus Membership Annual membership program for singers in the auditioned concert chorus, with membership dues of $150 per season.

Quantifiable outcome

• Education programs have made a mark on the lives of more than 3,500 young students in the Capital Region and beyond
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Isabel Bader Centre for the Performing Arts at Queen's UniversityflagshipStrategic or Co-development Partner · 1 January 2023Partnership for the biennial Pro Musica International Choral Festival. The 2023 festival was held at Queen's University, with the 2025 festival hosted at University at Albany. Provides full fellowships to participating students.
• Dr. Rollo DilworthcoreStrategic or Co-development PartnerFestival Conductor and Composer in Residence for the Pro Musica International Choral Festival, providing world-class instruction to student participants.
• Albany Symphony OrchestracoreStrategic or Co-development PartnerLong-standing collaborative performances including recording of Michael Torke's opera Strawberry Fields (2004) and regular concert collaborations.
• Orchestra Pro MusicacoreStrategic or Co-development PartnerResident orchestra for APM's large-scale choral works and holiday concerts at Troy Savings Bank Music Hall.
• New York City BalletflagshipStrategic or Co-development PartnerAnnual collaboration for A Midsummer Night's Dream at Saratoga Performing Arts Center. APM's treble chamber choir joins the ballet and orchestra for this summer tradition.
• Philadelphia OrchestraflagshipStrategic or Co-development PartnerCollaboration for Beethoven's Ninth Symphony at Saratoga Performing Arts Center's 60th anniversary season. APM anchors SPAC's anniversary programming with this prestigious orchestra.
• University at Albany (SUNY)coreStrategic or Co-development PartnerDr. Flores-Caraballo serves as Conductor-in-Residence. Host venue for 2025 Pro Musica International Choral Festival. University at Albany Foundation is a Corporate Circle Sponsor.
• Vermont Symphony OrchestracoreStrategic or Co-development PartnerDr. Flores-Caraballo serves as Chorus Director for the Vermont Symphony Orchestra Chorus, extending APM's collaborative reach.
• Robert PatersoncoreStrategic or Co-development PartnerCurrent Composer-in-Residence for 2026-2027, 2027-2028, and 2028-2029 seasons. Provides new compositions and participates in education programs.
• Mostly Modern EnsembleminorStrategic or Co-development PartnerCollaboration on professional recording of StarSong by Bradley Ellingboe (2023) with Robert Paterson's ensemble.
• Composer Bradley EllingboecoreStrategic or Co-development PartnerComposer-in-Residence 2020-2023. APM created professional recording of his StarSong with Mostly Modern Ensemble.
• Composer Ola GjeilocoreStrategic or Co-development PartnerComposer-in-Residence 2017-2020 seasons. Premiered and performed works by this acclaimed composer.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Collegiate Chorale: New York City-based auditioned choral ensemble performing classical and contemporary repertoire with orchestra. Comparable to Albany Pro Musica as a concert choral organization with subscription programming, commissioned works, and orchestral collaborations.
• Cincinnati May Festival: Major U.S. choral festival and auditioned chorale based in Cincinnati. Directly comparable as a large-scale choral organization with subscription season, orchestral collaborations, and a multi-decade history of commissioning new choral works.
• VocalEssence: Minneapolis-based choral organization with an auditioned ensemble, commission program, and strong educational outreach. Directly comparable to APM in combining subscription choral concerts with a youth-focused education mission.
• Masterworks Chorale: Boston-area auditioned choral ensemble performing with orchestra and pursuing contemporary commissions. Comparable in choral-orchestral repertoire scope, auditioned volunteer membership model, and concert-driven programming.
• Mendelssohn Choir of Pittsburgh: Pittsburgh-based auditioned choral organization with orchestral collaborations, education programs, and a long regional history. Directly comparable to APM in mission, scale, and subscription programming.
• The Tudor Choir: Seattle-based auditioned chamber choir performing classical and contemporary works with commissioning activity. Comparable in scope of choral repertoire, intimate ensemble format, and recording initiatives.

Others

• Saratoga Performing Arts Center: APM's summer partner venue. Listed as OTHERS because SPAC is a presenter/venue rather than a performing ensemble, but is highly relevant as a distribution channel and co-programming partner for APM's flagship ballet and orchestra collaborations.

Broad incumbents

• Boston Symphony Orchestra (Tanglewood Festival Chorus): The TFC is the chorus of the Boston Symphony Orchestra, performing major choral-orchestral works. Relevant as a peer choral ensemble whose performances anchor the BSO season and serve as a comparator for APM's choral-orchestral collaborations.
• Handel and Haydn Society: Boston-based performing arts organization with chorus and period-instrument orchestra. Comparable in choral repertoire ambition, subscription model, and long operating history (founded 1815), though larger and broader in scope.

Regional players

• Berkshire Bach Society: Regional choral organization in western Massachusetts previously directed by APM's founder. Comparable as a regional choral ensemble with a long history, though smaller in scale and serving a different geographic market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/AlbanyProMusicaSings
• Facebookfacebook.com/AlbanyProMusica
• Instagraminstagram.com/albanypromusica
• Xx.com/albanypromusica
• LinkedInlinkedin.com/company/albany-pro-musica

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albany Pro Musica