Ron Blue Institute

What Ron Blue Institute does

Ron Blue Institute is a nonprofit religious and educational organization headquartered in Marion, Indiana, founded by financial advisor Ron Blue to promote the integration of biblical financial wisdom with personal money management. The organization serves five primary segments — churches, Christian colleges and universities, Christian high schools and homeschool families, financial professionals, and individual Christians — through a portfolio of curriculum, books, digital tools, cohort programs, and professional certifications.

Its core product portfolio spans the Four Hs of Financial Wisdom assessment and teaching framework, the Live/Give/Owe/Grow budgeting model, the Bible on Money searchable scriptural index, and curriculum products including God Owns It All (6-week small group Bible study), Financial Hope, Biblical Personal Finance for high schools (via ACSI, $27.50/student), Life Calling ($75/student), and homeschool courses ($35-$99). Programs include the 9:23 Fellowship ($800/10-month cohort), the Ambassador community, Peer Financial Coaching (NEXUS), Financial Wisdom Network/Ministry for churches, and the dual CFP/CKA certification delivered through Dalton Education and Kingdom Advisors — described as the only program in the country meeting both certification requirements simultaneously.

RBI operates as a nonprofit with revenue derived from curriculum licensing, book and resource sales through a Lightspeed-powered e-commerce store, certification and fellowship program fees, and donations accepted under its ECFA accreditation. Distribution is multi-channel: direct e-commerce, ACSI for K-12 schools, Dalton Education for professional certifications, university RBI Centers (Anderson, Charleston Southern, Liberty, plus four others), and church networks (Orchard Alliance serving ~500 churches). A September 2025 partnership with digital learning company Campus signals an investment in a global online learning platform. The organization maintains branded partnerships such as the Ron Blue Center at Anderson University, the NEXUS Financial Discipleship Center at Indiana Wesleyan, and sub-brands including the Four Hs, 9:23 Fellowship, Financial Wisdom Network, and RBI Center.

Name

Ron Blue Institute

Legal name

Ron Blue Institute

Website

https://ronblueinstitute.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Ron Blue Institute is a Marion, Indiana-based nonprofit that develops biblical financial wisdom curriculum, digital tools, and certification programs for churches, Christian schools and universities, financial professionals, and individuals. It distributes through ACSI, Dalton Education, university RBI Centers, church networks, and e-commerce.

Ownership category

akta.pro rank

Product category

Religious and Faith-Based Financial Education

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)

akta.pro secondary industries

Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Religious Reference & Study Tools Publishing (Commentaries, Concordances, Lexicons) (MPAJAHAL)

Keywords

• Biblical financial education
• Financial literacy curriculum
• Church discipleship resources
• Professional financial certification
• Stewardship curriculum

Headquarters

HQ city

Marion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Educational Programs and Courses: Revenue from certification programs (CFP and CKA), 9:23 Fellowship (10-month program at $800), and various online courses for high schools and colleges.
2. Curriculum Sales: Sales of Biblical Personal Finance Curriculum ($27.50/student), Life Calling Curriculum ($75/student), and homeschool programs ($35-$99).
3. Book and Resource Sales: Sale of published books including God Owns It All, Financial Hope ($9.99-$99.45), Master Your Money, Free to Follow, Splitting Heirs, and related study materials.
4. Donations and Charitable Giving: Individual donations, church contributions, and corporate/foundation giving through ECFA accredited organization.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ron Blue Institute is a nonprofit ministry that develops and distributes biblical financial wisdom resources including curriculum, books, digital tools, and educational programs. It serves churches, Christian high schools, colleges and universities, financial professionals, and individual Christians through products like the Four Hs of Financial Wisdom framework, God Owns It All Bible study, Life Calling curriculum, and dual CFP/CKA professional certification programs. Revenue is generated through product sales, curriculum licensing, certification fees, and donations as an ECFA-accredited organization.

Product overview

Ron Blue Institute offers a comprehensive suite of biblical financial wisdom resources across multiple channels: churches, individuals, professionals, high schools, and colleges. The core offering consists of curriculum products (God Owns It All, Financial Hope, Master Your Money, Biblical Personal Finance, Life Calling), digital tools (Four Hs of Financial Wisdom framework, budgeting tools), programs (9:23 Fellowship, RBI Ambassador, CFP/CKA Certificates, Peer Financial Coaching), and church-focused initiatives (Financial Wisdom Network, Financial Wisdom Ministry). The company operates as a ministry organization providing educational content rather than a technology platform, with products distributed through online courses, physical books, church programs, and university partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• NEXUS Financial Discipleship Center: Peer financial coaching program at Indiana Wesleyan University focused on teaching scriptural foundation of money management through accountability and tailored tools
• RBI Center
• Financial Wisdom Network
• Four Hs of Financial Wisdom
• 9:23 Fellowship

Products and services

• God Owns It All 6-week small group Bible study curriculum designed to help individuals understand biblical principles of financial stewardship, with a bonus budgeting module available.
• Financial Hope 8-lesson Bible study book that helps individuals find freedom in their finances through God's Word, integrating faith with personal finance principles.
• Simplifying the Money Conversation Discipleship booklet that equips individuals with a framework for discussing and managing money from a biblical perspective.
• Financial Seminars Seminar or Sunday School presentation materials for churches to teach biblical financial principles to groups.
• Master Your Money Sermon Series 4-week sermon series based on the best-selling book 'Master Your Money' by Ron Blue, helping pastors teach biblical money management principles. Includes video snippets, sermon outlines, and promo materials.
• Four Hs of Financial Wisdom Assessment Tool A teaching framework and assessment tool based on four key areas: Heart, Health, Habits, and Hope. Designed to help individuals understand biblical perspectives on money and assess their current financial practices.
• Financial Wisdom Starter Pack A collection of foundational resources for establishing financial discipleship and stewardship, including products for creating biblically-wise financial decision-making foundations for churches, businesses, or communities.
• Free to Follow (Book) Book by Michael Blue titled 'Free to Follow: Discover the Riches of a Surrendered Life' that explores the connection between faith and financial surrender.
• 9:23 Fellowship A 10-month (August-May) financial discipleship journey designed for cohorts of like-minded believers meeting monthly, either online or in-person. The program focuses on spiritual formation and biblical financial wisdom through readings, videos, and growth exercises, culminating in a ministry action plan. Cost: $800 per person.
• RBI Ambassador Program A community of committed Christians dedicated to integrating biblical financial wisdom into their lives and ministry across spheres of influence including church, business, campus, and community. Ambassadors receive curriculum resources, training, and networking support.
• CFP and CKA Certificate Programs Professional certification programs offered in partnership with Dalton Education and Kingdom Advisors that allow participants to complete CFP (Certified Financial Planner) and CKA (Certified Kingdom Advisor) education requirements simultaneously. Includes self-paced, instructor-led, and FastPass options.
• Biblical Personal Finance Curriculum 6-week curriculum for junior and senior high school students developed in partnership with ACSI (Association of Christian Schools International). Teaches biblical wisdom applied to financial decision-making. Cost: $27.50 per student.
• Life Calling Curriculum Semester-long curriculum designed to help students identify their purpose, become equipped to make life decisions, and lead change in the world. Explores foundational values, unique design, and personal mission. Cost: $75 per student. Includes college credit opportunity through Ohio Christian University.
• Homeschool Programs Self-paced online courses for homeschool students including 'Simplifying the Money Conversation' (10-hour personal finance course, $35 with 3 months content access) and 'Introduction to Life Calling' (semester-long course, $99 with 6 months access and graduation requirement opportunity).
• Money Conversation Kit A video kit developed in partnership with Axis designed to help parents facilitate conversations with teenagers about money, including videos on 'A World Obsessed,' 'Blessings and Greed,' and 'A Generous Gospel' with corresponding facilitation guides.
• Peer Financial Coaching (NEXUS) A peer-to-peer financial coaching program for college campuses that teaches scriptural foundations of money management through accountability and tailored tools. Originally developed at Indiana Wesleyan University and now available to other institutions.
• Financial Wisdom Network A network designed to help churches become centers of biblical financial wisdom and discipleship through comprehensive financial wisdom ministry development.
• Financial Wisdom Ministry A pathway program for churches to build sustainable, biblically-grounded financial discipleship that integrates biblical financial wisdom across the lifespan and through key life events.
• Ron Blue Institute Centers (RBI Centers) Licensing and partnership program for Christian colleges and universities to establish branded RBI Centers that teach biblical financial wisdom. Includes curriculum, consulting, and program development services.
• Bible on Money A sortable and searchable tool containing all Bible verses related to money, designed to help users explore what Scripture says about finances.

Quantifiable outcome

• Nearly 10,000 students taught Life Calling curriculum over the past decade
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered major, core, founding and secondary.

• CampusmajorTechnology or Integration · 2 September 2025Strategic partnership with Campus, a next-generation digital learning company, to launch a state-of-the-art online learning platform designed to expand RBI's digital impact and influence worldwide.
• Association of Christian Schools International (ACSI)coreChannel Partner/ Reseller/ Distributor · 26 August 2024Partnership to distribute Biblical Personal Finance Curriculum to ACSI member Christian schools. Curriculum sold through ACSI store at $27.50 per student.
• Indiana Wesleyan UniversityfoundingChannel Partner/ Reseller/ Distributor · 1 September 2016First campus to implement RBI's biblically-based peer financial coaching program - NEXUS Financial Discipleship Center. Launched Fall 2016 as proof of concept for expansion.
• Dalton EducationcoreStrategic or Co-development PartnerPartnership to deliver dual CFP and CKA certification programs. Dalton Education provides instructor-led and self-paced course delivery, faculty, and exam preparation. This is the only program in the country meeting both certification requirements simultaneously.
• Kingdom AdvisorscoreStrategic or Co-development PartnerPartnership for Certified Kingdom Advisor (CKA) certification integrated into RBI's CFP program. Kingdom Advisors provides the biblical worldview component and capstone course content for the dual certification.
• Orchard AlliancemajorGTM or Marketing PartnerNearly two-year partnership distributing co-branded products to nearly 500 churches within The Christian and Missionary Alliance. Orchard Alliance serves as channel partner for church distribution.
• AxissecondaryStrategic or Co-development PartnerCollaborative development of Money Conversation Kit - three-part video series with facilitation guides helping parents talk to teenagers about money from a biblical perspective.
• Compass Finances God's WaysecondaryStrategic or Co-development PartnerCollaborative partner in Money Conversation Kit development alongside Axis and RBI, providing additional biblical perspective resources.
• Ohio Christian UniversitysecondaryStrategic or Co-development PartnerPartnership providing dual credit opportunity for eligible high school students taking Life Calling curriculum through OCU's Trailblazer Academy.
• Anderson UniversitycoreChannel Partner/ Reseller/ DistributorRBI Center for Personal Financial Management with full branding, curriculum, and peer financial coaching program. Named Ron Blue Center.
• Charleston Southern UniversitycoreChannel Partner/ Reseller/ DistributorCenter for Personal Financial Management offering RBI curriculum, peer coaching, and biblical financial education integration.
• Liberty UniversitycoreChannel Partner/ Reseller/ DistributorCenter for Financial Literacy with RBI partnership providing comprehensive biblical perspective on personal finance for students.
• Calvin UniversitysecondaryChannel Partner/ Reseller/ DistributorNEXUS peer financial coaching program for student financial discipleship and biblical stewardship education.
• Cornerstone UniversitysecondaryChannel Partner/ Reseller/ DistributorGroundwork Financial Center providing peer-based financial coaching and RBI-aligned educational resources.
• Union UniversitysecondaryChannel Partner/ Reseller/ DistributorPeer financial coaching program with yield2yield partnership for student financial education and discipleship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/RonBlueInst
• Facebookfacebook.com/ronblueinstitute
• LinkedInlinkedin.com/company/ron-blue-institute

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ron Blue Institute