Sang Hyang Seri

Agricultural Seed Productionptsanghyangseri.co.id

Sang Hyang Seri is an Indonesian agricultural company, founded in 1971 and headquartered in Jakarta, that cultivates and markets rice seed and agricultural commodities to the Indonesian farming and agricultural distribution market.

Company typePrivate
Founded1971
HeadquartersJakarta, Indonesia
Headcount501–1,000
GTM typeB2B
OfferingHardware or Manufacturing

What Sang Hyang Seri does

Sang Hyang Seri is an Indonesian agricultural company that cultivates and markets rice seed and agricultural commodities. Founded in 1971 and headquartered in Jakarta, the company has operated continuously for over five decades in the seed production and commodity distribution segment of the Indonesian agriculture value chain. The company is privately held and for-profit, with a workforce of 501-1000 employees, suggesting a mid-to-large operational footprint relative to peers in the Indonesian seed and agribusiness sector.

The company's stated business activity centers on rice seed cultivation and the marketing of broader agricultural commodities, indicating a vertically integrated model spanning upstream seed production through to downstream commodity sales. The exact product mix, proprietary seed varieties, cultivar portfolio, geographic coverage within Indonesia, and customer channels (e.g., government procurement, farmer cooperatives, private distributors, export markets) are not documented in the source material. The company's website (ptsanghyangseri.co.id) was inaccessible at the time of research due to a verification/loader page, blocking extraction of product specifications, pricing, certifications, and strategic positioning.

The revenue mechanics, pricing model, and go-to-market motion cannot be characterized from the available data. In the Indonesian rice seed and agribusiness segment, revenue typically derives from seed sales to government procurement programs and farmer cooperatives, alongside commodity trading margins on rice and other crops, but this is sector inference rather than company-specific evidence. As a privately held firm with no disclosed funding rounds, investor base, or financial statements in the source data, the ownership structure (whether state-affiliated, family-controlled, or institutionally backed) is also unconfirmed despite the 'PT' (Perseroan Terbatas) corporate designation typical of Indonesian limited liability entities.

Sang Hyang Seri firmographics

Firmographics

Name: Sang Hyang Seri
Website: https://ptsanghyangseri.co.id
Company type: Private
Founded year: 1971
Headcount range: 501–1,000 employees
Short description: Sang Hyang Seri is an Indonesian agricultural company, founded in 1971 and headquartered in Jakarta, that cultivates and markets rice seed and agricultural commodities to the Indonesian farming and agricultural distribution market.
Ownership category
akta.pro rank

Sang Hyang Seri industry classification

Industry

Product category: Agricultural Seed Production
NAICS: Oilseed and Grain Farming (1111)
SIC: Agricultural Production-Crops (100)
akta.pro primary industry: Grain Seed Production (Cereal Seed Multiplication) (AFAGAAAI)
akta.pro secondary industry: Rice Farming (AFAGAAAC)

Keywords

Rice seed production
Agricultural commodities
Hybrid seed cultivation
Crop seed marketing
Agricultural inputs

Where Sang Hyang Seri is headquartered

Location

Headquarters

HQ city: Jakarta
HQ country: Indonesia
HQ region: Asia

Markets served

Sang Hyang Seri business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Personnel, Operations

Sang Hyang Seri product offering

Product offering

Core offering

Sang Hyang Seri cultivates and markets rice seed and agricultural commodities. The company operates as an agricultural producer based in Jakarta, Indonesia, focused on producing rice seed and distributing related agricultural commodities to the domestic market.

Differentiator

Problem solved

Functional benefit

Products and services

Rice Seed

Companies that use Sang Hyang Seri

Customer profile

Ideal customer profiles1 record

Sang Hyang Seri technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Sang Hyang Seri competitors and assessment

Company assessment

Direct peers

East-West Seed: Tropical-focused seed company operating across Southeast Asia with breeding, production, and marketing of field and vegetable seeds; comparable business model of seed cultivation and commercialization in the same regional footprint.
PT Pertani: Indonesian state-owned seed and agricultural input producer offering rice seed, seed distribution, and agronomic services; directly comparable to Sang Hyang Seri's rice seed cultivation and marketing activities in the same domestic market.

Broad incumbents

Bayer Crop Science: Multinational seed and crop protection company with established rice hybrid programs in Asia; competes for the same Indonesian rice-seed buyers as Sang Hyang Seri but operates at a vastly larger global scale.
Corteva Agriscience: Global seed company with rice hybrid breeding programs across Asia, marketing certified and hybrid rice seed; comparable product category to Sang Hyang Seri, but with materially broader geographic and crop reach.
Syngenta: Global seed and crop protection major with a significant rice seed portfolio across Asia; competes with Sang Hyang Seri in the broader rice seed category while also offering agronomic inputs, biotechnology, and digital farming services.

Emerging players

Advanta Seeds (UPL): UPL-owned tropical field seed business active in rice and other cereals across Asia; overlaps with Sang Hyang Seri in the rice seed category but with broader tropical crop exposure and different corporate backing.

Others

Perum BULOG: Indonesian state-owned food logistics and rice procurement agency; not a seed producer but the dominant buyer and distributor of rice in Indonesia, making it a key counterpart and ecosystem participant for Sang Hyang Seri's output.

Regional players

SL Agritech Corporation: Philippines-based hybrid rice seed developer and producer; comparable rice seed cultivation-and-marketing model to Sang Hyang Seri, though primarily serving the Philippine market rather than Indonesia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Sang Hyang Seri financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sang Hyang Seri leadership team

Management profile

Number of profiles

Sang Hyang Seri funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sang Hyang Seri M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sang Hyang Seri

What does Sang Hyang Seri do?

When was Sang Hyang Seri founded?

Sang Hyang Seri was founded in 1971. It employs 501 to 1,000 people.

Where is Sang Hyang Seri based?

Sang Hyang Seri is headquartered in Jakarta, Indonesia, in the Asia region.

Who are Sang Hyang Seri's main competitors?

Direct peers on record are East-West Seed and PT Pertani. Broad incumbents are Bayer Crop Science, Corteva Agriscience and Syngenta. Advanta Seeds (UPL) is listed as an emerging player. Perum BULOG is listed as an others. SL Agritech Corporation is listed as a regional player.

Does Sang Hyang Seri have an API?

No public API is recorded for Sang Hyang Seri.

What industry is Sang Hyang Seri in?

Sang Hyang Seri's product category is Agricultural Seed Production. Its primary akta.pro industry code is AFAGAAAI, Grain Seed Production (Cereal Seed Multiplication), with a secondary code of AFAGAAAC, Rice Farming. Its NAICS code is 1111 and its SIC code is 100.