Haseen Habib Trading

What Haseen Habib Trading does

Haseen Habib Trading Pvt Ltd is a Pakistan-based fire safety equipment supplier founded in 1968 and headquartered in Karachi. The company positions itself as Pakistan's largest importer, stockist, and installer of fire safety, rescue, and firefighting equipment, operating as a second-generation family business. Its product portfolio spans four categories: portable fire extinguishers (ABC Dry Chemical Powder, CO2, and AFFF Foam in basic and BS EN3-certified variants); firefighting equipment including fire trucks (Ziegler), portable pumps (Tohatsu, Ziegler), foam systems (Ansul, Skum), hoses, thermal imaging cameras (Bullard), and fire suits; fixed systems including intelligent addressable fire alarms, sprinkler systems (wet, dry, pre-action, deluge), gaseous suppression (FM200, NOVEC 1230, CO2, Inert Gas), fire hydrants, VESDA smoke detection, and gas detection; and a comprehensive PPE range sourced from global brands (3M, Honeywell, MSA, UVEX, Black Buck). The company also assembles ARB-branded fire pumps at its own manufacturing facility.

The business operates a hybrid distribution model combining a WooCommerce-based e-commerce storefront, a national branch network (Karachi HQ, Lahore, Rawalpindi/Islamabad), and a WhatsApp-driven bulk/corporate inquiry channel. Revenue is generated through one-time equipment sales (e.g., portable extinguishers priced ₨2,500–₨19,500), professional installation and integration services, and consultancy offerings including surveys, fire risk assessments, training, and fire safety plans. Primary customer segments are strategic defense institutions, government bodies, and multinational corporations, with secondary exposure to industrial/manufacturing and retail/residential buyers. The company holds ISO 9001:2015 certification and products carry BS EN3 and NFPA certifications, supporting enterprise and government contract eligibility. International supplier/distribution relationships with manufacturers such as Ziegler, Ansul, 3M, Honeywell, and MSA form a critical part of the sourcing infrastructure.

Name

Haseen Habib Trading

Legal name

Haseen Habib Trading Pvt Ltd

Website

https://haseenhabib.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Haseen Habib Trading is a Pakistan-based fire safety equipment supplier (founded 1968) and the country's largest importer, stockist, and installer of firefighting, suppression, detection, and PPE products, serving defense institutions, government bodies, and multinational corporations nationwide.

Ownership category

akta.pro rank

Product category

Fire Safety Equipment & Services

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industries

Fire Sprinkler & Standpipe Systems (Design/Install/Service/Testing) (BPABAHAB), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Security, Safety & Fire/Life Safety Management (BPABAAAE), Fire Protection Piping & Sprinkler System Components (IMADALAJ)

Keywords

• Fire safety equipment
• Fire suppression systems
• Personal protective equipment
• Fire detection systems
• Fire safety consultancy

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fire Safety Equipment Sales: Sale of fire extinguishers (ABC Dry Chemical Powder, CO2, Foam), fire fighting equipment, fixed suppression systems, personal protective equipment, ARB fire pumps, and accessories through e-commerce and direct sales.
2. Installation & Integration Services: Installation of fire detection, suppression, and emergency systems including sprinkler systems, gaseous suppression (FM200, NOVEC 1230, CO2, Inert Gas), hydrant systems, and intelligent addressable fire alarm systems.
3. Consultancy & Training Services: Fire surveys, risk assessments, training programs, fire safety plans, and consultancy services provided to defense institutions, government bodies, and multinational corporations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Haseen Habib Trading supplies a complete portfolio of fire safety equipment including portable fire extinguishers, fixed detection and suppression systems, personal protective equipment, and ARB-branded fire pumps assembled at its own facility. Beyond product supply, the company provides installation, fire surveys, risk assessments, training, fire safety plans, and consultancy services to deliver an integrated total fire protection solution across Pakistan.

Product overview

Haseen Habib Trading is a fire safety equipment supplier offering a portfolio of fire protection products organized across four main categories: Fire Extinguishers (portable suppression devices in ABC Dry Chemical Powder, CO2, and AFFF Foam types across multiple sizes and BS EN3 certified variants), Fire Fighting Equipment (fire trucks, pumps, hoses, foam systems, thermal cameras, fire suits, and accessories from brands including Ziegler, Tohatsu, Bullard, and Honeywell), Fixed Systems (automated detection and suppression systems including addressable fire alarms, sprinkler systems, gaseous suppression with FM200/NOVEC 1230/CO2/Inert Gas agents, fire hydrants, VESDA smoke detection, and linear heat detection), and Personal Protective Equipment (head, eye, hearing, respiratory, hand, foot, body, and fall protection from brands including 3M, Honeywell, UVEX, and MSA). The company also manufactures ARB Fire Pumps & Products at its own facility. The portfolio spans from small portable extinguishers for individual consumer and vehicle use to large-scale industrial fixed suppression and detection systems serving defense institutions, government bodies, and multinational corporations across Pakistan.

Differentiator

Problem solved

Functional benefit

Brands

• ARB Fire Pumps & Products: Advanced, efficient fire pumps and products assembled at own facility. A sub-brand of Haseen Habib Trading for fire pump solutions.

Products and services

• Fire Extinguishers Portable fire suppression devices including ABC Dry Chemical Powder (1KG, 2KG, 4KG, 6KG, 8KG, 12KG), Carbon Dioxide CO2 (2KG, 3KG, 5KG), and AFFF Foam (9 Ltr) extinguishers, available in Basic and Premium BS EN3 certified series for individual, commercial, and industrial use.
• Fire Fighting Equipment Comprehensive fire response equipment including fire trucks (Ziegler), portable fire pumps (Tohatsu, Ziegler), fire hoses (Bristol, Naffco, OSW), fire doors, hose reels and cabinets, foam making systems (Ansul, Skum, Bristol, Naffco), fireman helmets, thermal imaging cameras (Bullard), fire suits (NFPA, Lakeland, Honeywell), and welding curtains for industrial and emergency response use.
• Fixed Systems Automated fire protection systems including Intelligent Addressable Fire Detection and Alarm Systems, Fire Fighting Pumps (electric, diesel, jockey), Sprinkler Systems (wet, dry, pre-action, deluge), Automatic Gaseous Fire Suppression (FM200, NOVEC 1230, CO2, Inert Gas), Fire Hydrant Systems, Gas Detection Systems, VESDA, and Linear Heat Detection Systems for commercial, industrial, and institutional facilities.
• Personal Protective Equipment Safety gear covering head, eye, hearing, respiratory, face, hand, foot, body, and fall protection from brands including 3M, Honeywell, UVEX, DPL, Black Buck, DBI SALA, Protecta, Speakman, Bright Star, BRK, and First Alert for industrial workers and emergency responders.
• ARB Fire Pumps & Products Advanced fire pumps and related products assembled at Haseen Habib's own manufacturing facility under the ARB brand, named in honor of late founder Hafiz Ateeq-Ur-Rahman Barry.
• Installation & Integration Services Professional installation of fire detection, suppression, and emergency systems including sprinkler systems, gaseous suppression (FM200, NOVEC 1230, CO2, Inert Gas), hydrant systems, and intelligent addressable fire alarm systems for commercial, industrial, and institutional customers.
• Fire Safety Consultancy & Training Fire surveys, risk assessments, training programs, fire safety plans, and consultancy services provided to defense institutions, government bodies, multinational corporations, and industrial clients through dedicated training facilities in Karachi, Lahore, and Rawalpindi/Islamabad.

Quantifiable outcome

• Over six decades of uninterrupted operation since 1968 as a trusted fire safety provider

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• International Fire Safety Equipment ManufacturerscoreOthersHaseen Habib Trading serves as the authorized importer and distributor of international fire safety equipment brands in Pakistan, including Ziegler (fire trucks), Ansul (foam systems), 3M (PPE), Honeywell (PPE), MSA (PPE), and BS EN3-certified extinguisher manufacturers. The company is recognized as Pakistan's largest importer and stockist of fire safety equipment, reflecting deep supplier relationships with global manufacturers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Marioff (HI-FOG): Specialist in water mist fire suppression (HI-FOG) for industrial, marine, and commercial applications. Comparable as a high-end suppression systems provider competing in the same fixed suppression category as Haseen Habib's FM200, NOVEC 1230, and CO2 systems.
• Gentex Corporation: US manufacturer of smoke detection, signaling, and life safety products including connected detection solutions. Comparable in fire detection and signaling products, with growing overlap as the category moves toward smart and connected detection.

Direct peers

• Koorsen Fire & Security: US-based fire protection and security services company providing design, installation, inspection, and monitoring of suppression, alarm, and sprinkler systems. Comparable as a full-service fire protection contractor with a similar lifecycle services model.
• Minimax Viking Group: German fire protection specialist offering detection, suppression (including gas and foam systems), and sprinkler solutions. Comparable as a full-lifecycle fire protection systems provider serving industrial and commercial customers worldwide.
• NAFFCO: UAE-based global manufacturer and supplier of firefighting equipment, fire protection systems, and safety solutions. Closest comparable in product scope (extinguishers, sprinklers, suppression, pumps, trucks) and in serving emerging markets with a similar enterprise and government customer base.
• Notifier by Honeywell: Specialized fire alarm and detection systems brand within Honeywell. Directly comparable to Haseen Habib's intelligent addressable fire alarm system offering for enterprise and industrial customers.
• Ziegler (Albert Ziegler GmbH): German manufacturer of fire trucks, pumps, and firefighting equipment — Haseen Habib is an authorized distributor of Ziegler in Pakistan. Direct comparable in the fire trucks and pumps category where product portfolios overlap.

Broad incumbents

• Chubb Fire & Security: Global fire safety, security, and monitoring services provider under API Group. Overlapping in fire detection, suppression, and lifecycle services, but operates as a broad incumbent across many geographies and product categories rather than a single-country specialist.
• Johnson Controls (Tyco Fire Protection): Global building technologies incumbent offering fire detection, suppression (including Ansul), and integrated building management. Comparable on the Ansul foam systems product line Haseen Habib distributes, but operates as a much broader portfolio player.
• Honeywell Fire Safety: Global industrial conglomerate whose PPE and detection products are distributed by Haseen Habib in Pakistan. Comparable at the product level (PPE, gas detection) but addresses fire safety as part of a much wider industrial portfolio.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HHTPL
• Facebookfacebook.com/haseenhabibtrading
• Instagraminstagram.com/haseenhabibtrading
• Xx.com/HaseenPvt
• LinkedInlinkedin.com/company/haseen-habib-trading-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haseen Habib Trading