House of Colour® USA

What House of Colour® USA does

House of Colour® USA is a personal image consulting firm founded in 1985, headquartered in London, United Kingdom, with 101-250 employees. The company provides personal color analysis, style and wardrobe consulting, and makeup palette guidance to individual consumers. Its service portfolio centers on helping clients identify colors and styles that complement their personal complexion, body type, and aesthetic preferences, with makeup palette guidance as a complementary offering.

The business operates as a consultant-delivered service, where trained practitioners provide in-person color analysis and styling consultations. The registered "House of Colour®" trademark provides brand identity in the niche personal color and image consulting market. The business model appears to be service-based, generating revenue through individual consumer consultations and related product recommendations, though specific pricing models and revenue mechanics are not disclosed in available source data.

The company maintains a private, for-profit corporate structure with no publicly disclosed ownership, investors, or parent entities. No digital product offerings, technology platform details, or AI/ML capabilities are documented in available sources. The source material is largely limited to firmographic data and placeholder web content, with no disclosed financials, customer information, partnerships, leadership details, or strategic action history. This data limitation constrains deeper analysis of the company's operational scale, geographic reach, and market positioning.

Name

House of Colour® USA

Website

https://houseofcolour.com

Company type

Private

Founded year

1985

Headcount range

101–250 employees

Short description

House of Colour® USA provides personal color analysis, style and wardrobe consulting, and makeup palette guidance to individual consumers. Founded in 1985 and headquartered in London, UK, the firm operates through trained consultants delivering in-person image consulting services.

Ownership category

akta.pro rank

Product category

Personal Image Consulting

NAICS

Beauty Salons (812112)

akta.pro primary industry

Personal Color Analysis & Style Consulting (HSACAJAD)

Keywords

• Personal color analysis
• Image consulting
• Wardrobe consulting
• Style consulting
• Makeup palette guidance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

House of Colour USA provides personal color analysis, style and wardrobe consulting, and makeup palette guidance to individual consumers. The company helps clients identify the colors and styles that flatter them, then translates that into guidance on clothing choices and makeup palettes.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Color Analysis
• Style Consulting
• Wardrobe Consulting
• Makeup Palette Guidance

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Emerging players

• Wishi: Online personal styling platform connecting consumers with stylists for outfit recommendations; shares the same target buyer (style-conscious consumers) and adjacent service category as House of Colour.
• Trunk Club (Nordstrom): Personal stylist and curated apparel service from Nordstrom; an alternative channel for consumers seeking wardrobe consulting, especially in the US, putting it in direct competition for style-advisory spend.
• FabFitFun: Subscription lifestyle box including styling, beauty, and wellness products curated for members; addresses a similar personal-image and seasonal-refresh use case via a different, product-led model.
• Stitch Fix: Data-driven personal styling and apparel subscription service; competes for the same 'wardrobe guidance' wallet share as House of Colour but via an algorithmic, e-commerce-led model rather than in-person consulting.

Direct peers

• Colour Me Beautiful: Pioneer of personal color analysis and seasonal color theory; offers near-identical color-and-style consulting services to House of Colour USA, often through a consultant/franchise model.
• Sci\ART: Provides color analysis training, certification, and tools for personal color and image consultants, directly overlapping with the training and consulting side of House of Colour's offering.

Broad incumbents

• Macy's Personal Stylist: Free in-store and virtual personal shopping service from a major US department store; targets the same personal-styling occasion and competes for the same consulting budget, with broader retail assortment behind it.
• Amazon Personal Shopper: Online personal styling and curated clothing service from Amazon, offering AI- and stylist-assisted recommendations; an incumbent with vastly greater reach that pressures traditional consultancies like House of Colour on convenience and price.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks3 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/houseofcolourusa
• LinkedInlinkedin.com/company/houseofcolourusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Colour® USA