Nozawa Onsen

What Nozawa Onsen does

Nozawa Onsen Co., Ltd. (株式会社野沢温泉) is a privately-held Japanese operator of the Nozawa Onsen Ski Resort, a four-season mountain destination located in Nozawa Onsen Village, Nagano Prefecture. The company runs both winter operations — skiing and snowboarding on roughly 10km of runs served by the Nagasaka Gondola and associated lifts — and an expanding green-season portfolio that includes the 360-degree transparent-floor gondola, the Uenotaira Picnic Garden featuring over 600 species of alpine plants, the Sutaka Lake Campground, mountain biking courses with season passes, summer skiing/snowboarding (サマースキー), and the multi-sport Nozawa Onsen Sports Park (Nasuki Park, Zip Skyride, Olympic Sports Park with golf, tennis, and roller skiing). Supporting infrastructure includes the Sparena day-use hot spring facility and the recently completed Honda-sawa Small Hydroelectric Power Plant (本沢小水力発電所), a 50kW renewable energy facility powering the Nagasaka Center House.

The business generates revenue through a diversified mix of lift tickets and season passes (subscription/recurring), green-season activity fees, sports park facility rentals, competition hosting (including FIS-sanctioned events such as the FIS Nozawaonsen Cup, Kandahar Cup, and the 63rd National Middle School Ski Championships), and ancillary services like pet transport fees. Go-to-market is direct-to-consumer at the resort ticket windows plus telephone reservations, with distribution reinforced through the Nozawa Onsen Tourism Association and Nozawa Onsen Ryokan Association for accommodation bundling. Customer segments split between domestic leisure tourists (primary), competitive ski athletes and federations (FIS, SAJ, SAN), and Japanese school ski clubs running training camps and tournaments. The company maintains operational partnerships with FIS, SAJ, Nozawa Onsen Village government, and a roster of ski equipment manufacturers (GOLDWIN, Salomon, HEAD, Rossignol, Descente, Atomic, Fischer, Smith, Mizuno, Ogasaka, Tecnica, Elan, Giro, Jones, Gallium, Mizuo), with Ennet Corporation providing green power certificate sponsorship and SAVREQ providing AI-powered auto-tracking video for guest runs.

Name

Nozawa Onsen

Legal name

株式会社野沢温泉

Website

https://nozawaski.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Nozawa Onsen Co., Ltd. is a privately-held Japanese operator of the Nozawa Onsen Ski Resort in Nagano Prefecture, running a four-season mountain destination with winter ski operations, green-season activities, sports parks, and a hot spring day spa serving domestic tourists, competitive athletes, and school ski clubs.

Ownership category

akta.pro rank

Product category

Mountain Resort and Ski Operations

NAICS

Skiing Facilities (713920), Skiing Facilities (71392)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

Keywords

• Ski resort operations
• Mountain recreation services
• Gondola and lift operations
• Hot spring bathing facilities
• Four-season resort activities

Headquarters

HQ city

Nagano

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Lift tickets and season passes: Revenue from gondola and lift operations, including day passes, multi-day passes, and seasonal passes (シーズン券) for skiing, snowboarding, and summer activities.
2. Green Season Activities: Revenue from summer activities including mountain biking course access, camping (スタカ湖キャンプ場), picnic garden visits, and activity rentals.
3. Olympic Sports Park Facilities: Revenue from golf driving range, tennis courts, roller ski trails, training rooms, and Nasuki Park attractions including zip sky ride (ジップスカイライド).
4. Competition Hosting: Revenue from hosting ski competitions including FIS Nozawaonsen Cup, Kandahar Cup, national championships, and school competitions. Lift ticket sales for participants.
5. Pet transport fees: Fee of 600 yen per pet for gondola transport on Nagasaka gondola lift.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

株式会社野沢温泉 (Nozawa Onsen Co., Ltd.) operates the Nozawa Onsen Ski Resort, a four-season mountain destination in Nagano Prefecture, Japan. Core offerings include winter ski lift and gondola operations (Nagasaka Gondola, Hikage Gondola), summer green-season activities (360-degree gondola scenic rides, mountain biking, Sutaka Lake camping, Uenotaira Picnic Garden, summer skiing), hot spring day-use bathing at Sparena, multi-sport facilities at Nozawa Onsen Sports Park and Olympic Sports Park, and hosting of FIS-sanctioned ski competitions and national championships.

Product overview

Nozawa Onsen operates as a four-season mountain resort offering a diverse portfolio of recreational products and services. The core offering centers on ski and snowboard operations during winter months, complemented by green season activities including the 360-degree gondola experience, alpine picnicking at Uenotaira Highland (featuring 600+ plant species), mountain biking with season passes, camping at Sutaka Lake, and summer skiing. Supporting facilities include the Sparena day spa with hot spring bathing, the Nozawa Onsen Sports Park with zip lines and adventure activities, and the Olympic Sports Park with golf, tennis, roller skiing, and training facilities. The resort also operates a comprehensive ski school with authorized international instructors and maintains a competition data portal for FIS races and regional ski competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• 長坂ゴンドラ (Nagasaka Gondola) Gondola lift system providing scenic access to the mountain for skiers and sightseers, with 360-degree transparent-floor cabins available during the summer green season. Operates year-round subject to seasonal schedule.
• 上ノ平ピクニックガーデン (Uenotaira Picnic Garden) Highland picnic area featuring over 600 species of alpine plants and wildflowers, with walking trails and scenic viewpoints including the Kokenashi Observatory. Open during the green season.
• スタカ湖キャンプ場 (Sutaka Lake Campground) Campground facility operating seasonally (July 4 to September 27), offering outdoor accommodation in the mountain region. Reservations accepted via phone.
• マウンテンバイク (Mountain Bike Course) Mountain biking trails and courses open from July 18 during the green season, with season passes available for mountain bike enthusiasts.
• サマースキー (Summer Ski / Gelande) Summer skiing and snowboarding opportunities on a maintained gelande slope, available from July 18 to August 31 daily, operating 9:00-16:00 (with autumn reduced schedule).
• 日帰り温泉施設 スパリーナ (Sparena Day Spa) Day-use hot spring bathing facility offering relaxation amenities and traditional onsen experience for resort visitors and walk-in guests.
• 野沢温泉スポーツ公園 (Nozawa Onsen Sports Park) Multi-sport facility including Nasuki Park, Nasuki Room, Zip Skyride, summer ski slope, and game road attractions for families and visitors.
• オリンピックスポーツパーク (Olympic Sports Park) Sports facility featuring golf driving range (suspended for maintenance this season), tennis courts, grounds, roller skiing, and training rooms for athletic and recreational use.
• 野沢温泉スキースクール (Nozawa Onsen Ski School) Ski and snowboard instruction school offering lessons with authorized foreign language support from certified international instructors for resort guests of all skill levels.
• 競技会データダウンロード (Competition Data Download Portal) Online portal providing downloadable competition data including FIS races, roller ski events, school competitions, and results in PDF/Excel formats for federations, teams, and athletes.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• JeepminorStrategic or Co-development PartnerAutomotive partner providing vehicle support for resort operations and events.
• Protect Our Winters Japan (POW)minorStrategic or Co-development PartnerEnvironmental sustainability partnership supporting climate action initiatives for ski resorts.
• Nozawa Onsen Tourism Association (野沢温泉観光協会)coreChannel Partner/ Reseller/ DistributorOfficial tourism information partner for the Nozawa Onsen Mountain Resort region, directing visitors to ski resort and hot spring attractions.
• Nozawa Onsen Ryokan Association (野沢温泉旅館組合)coreChannel Partner/ Reseller/ DistributorPartnership with traditional inn network for accommodation coordination with ski resort access.
• Nozawa Onsen Village (野沢温泉村)coreStrategic or Co-development PartnerVillage government operating the ski resort management ordinance. Partnership includes bamboo shoot festival events and spring gondola operations aligning with village festivals.
• Nozawa Onsen Sports Park (野沢温泉スポーツ公園)coreStrategic or Co-development PartnerRelated facility managing summer skiing (サマースキー), zip sky ride (ジップスカイライド), and Nasuki Park attractions. Operates as part of the resort's summer activity ecosystem.
• Ennet Corporation (株式会社エネット)minorStrategic or Co-development PartnerGreen power certificate sponsorship providing renewable energy for the 第63回全国中学校スキー大会 venues. Partnership supports environmental sustainability of major competitions.
• Ishii Sports (石井スポーツ)minorChannel Partner/ Reseller/ DistributorSki equipment retail partner listed in the Our Partners section.
• Mount Six (マウントシックス)minorStrategic or Co-development PartnerPartner in BEST OF THE CLASSIC MOUNTAIN RESORTS sustainable resort initiative.
• FIS (国際スキー連盟)coreStrategic or Co-development PartnerInternational Ski Federation sanctioning annual FIS Nozawaonsen Cup competitions at the resort.
• SAJ (全日本スキー連盟)coreStrategic or Co-development PartnerJapan Ski Association sanctioning competitions and supporting ski school standards at the resort.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Naeba Ski Resort (Prince Hotels): Major ski resort in Niigata Prefecture operated by Prince Hotels (large Japanese hospitality group), with on-site accommodation, ski school, and competition hosting. Broader incumbent in the Japanese ski market with deeper commercial infrastructure; comparable integrated resort business but with lodging embedded in the operator model.

Direct peers

• Hakuba Valley Resorts: Collection of interconnected ski resorts in Hakuba, Nagano Prefecture (same prefecture as Nozawa Onsen) including Happo-One, Tsugaike, Hakuba Goryu, and Iwatake. Competes directly for Nagano-based domestic Japanese skiers, school ski trip volume, and FIS-level competition hosting with overlapping customer base and mountain-resort operations model.
• Rusutsu Resort: Major Hokkaido ski and four-season resort offering lift-served skiing, onsen hot springs, amusement park, golf, and summer activities. Comparable integrated year-round mountain resort business model with onsen integration; competes with Nozawa for inbound Asia-Pacific destination ski visitors and showcases similar green-season monetization.
• Appi Kogen Ski Resort: Large independent ski resort in Iwate Prefecture offering lift-served skiing, accommodation, and school ski programming. Comparable mid-to-large scale Japanese ski resort business with similar domestic Japanese school ski trip, competition hosting, and group tourism positioning.
• Shiga Kogen Ski Resort: Largest interconnected ski area in Japan located in Nagano Prefecture (Yamanouchi), directly adjacent to Nozawa Onsen Village. Operates lift-served skiing across multiple mountains with similar domestic Japanese school-trip and competition-hosting customer base; competes for the same regional skier demand and FIS-level event hosting.
• Furano Ski Resort: Hokkaido destination ski resort with strong powder reputation, summer activities, and inbound tourism infrastructure. Comparable integrated ski-resort business model competing with Nozawa for destination ski visitors and showcasing similar year-round mountain tourism.
• Madarao Kogen Ski Resort: Independent ski resort in Nagano Prefecture offering lift-served skiing with growing inbound tourism focus and a similar mountain village / onsen tourism ecosystem to Nozawa. Competes for the same domestic and inbound skier segments in the Myoko-Nagano region.
• Myoko Suginohara Ski Resort: Ski resort in Myoko City, Niigata Prefecture, similar in scale and target market (domestic Japanese powder skiers, school ski trips) to Nozawa Onsen. Competes directly for Nagano-Niigata corridor skier traffic and operates a comparable lift and snow sports business model.
• Zao Onsen Ski Resort: Ski resort in Yamagata Prefecture with traditional onsen hot spring village integration and lift-served skiing. Directly comparable business model combining onsen tourism with winter sports, and similar competition positioning for Japanese domestic ski tourism with comparable scale.
• Niseko United: Four interconnected ski resorts (Grand Hirafu, Hanazono, Niseko Village, Annupuri) in Hokkaido. Most internationally marketed Japanese ski destination with strong inbound (Australia, Asia) capture; competes with Nozawa Onsen for the same Japanese ski tourism wallet share, particularly for destination ski vacations, with overlapping integrated-resort and onsen-adjacent positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nozawanaski
• Facebookfacebook.com/nozawaonsen.snowresort
• LinkedInlinkedin.com/company/nozawa-onsen-snow-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nozawa Onsen