CherdChai Tour

What CherdChai Tour does

CherdChai Tour (legal entity: Cherdchai Motorsales Company Limited — บริษัท เชิดชัยมอเตอร์เซลส์ จำกัด) is a Thai private intercity bus operator founded in 1963 and headquartered in Nakhon Ratchasima. The company operates a fleet of 1,200+ interprovincial buses under concession from the state-owned Transport Co., Ltd. (บริษัท ขนส่ง จำกัด), serving routes primarily between Bangkok and northeastern (Isan), northern, and eastern Thailand, including Bangkok–Chiang Mai, Bangkok–Nakhon Ratchasima, and Bangkok–Trat (with connections to Koh Chang and Koh Kut). The company is the passenger transport arm of Cherdchai Motorsales, which historically manufactured bus bodies — becoming Thailand's first steel bus body producer in 1965 and a long-standing strategic partner of Isuzu (since 1975) and a licensed Volvo dealer.

The core product is an online and mobile bus ticket booking platform (booking.cherdchaitour.com and a co-branded iOS/Android app built on BusX technology), which lets customers search routes, view schedules, select seats, and purchase tickets. Adjacent offerings include GPS-based parcel tracking and delivery (using surplus bus cargo capacity), charter bus rental under the CherdChaiGo brand, optional travel accident insurance via Tip Insurance, and bus sales (new and used, including Volvo models). Distribution spans the proprietary platform, call center, mobile app, social channels (Facebook, LINE), physical ticket counters at all major Thai bus terminals, and seven payment channels (SCB, KTC, KBank, Visa, Mastercard, Counter Service, 7-Eleven).

The business model is primarily transactional: per-passenger ticket fees on concession-governed routes, supplemented by parcel delivery fees, charter rental income, bus sales, and insurance commissions. The customer base is overwhelmingly consumer — individual travelers and small-to-mid group charter customers — with no disclosed enterprise or B2B revenue concentration. The company is privately held with no disclosed external investment, and management team, headcount, and revenue figures are not publicly available.

Name

CherdChai Tour

Legal name

บริษัท เชิดชัยมอเตอร์เซลส์ จำกัด (Cherdchai Motorsales Company Limited)

Website

https://cherdchaitour.com

Company type

Private

Founded year

1963

Operating status

Operating

Short description

CherdChai Tour is a Thai private intercity bus operator running 1,200+ buses under state concession, serving Bangkok–northeastern, northern, and eastern routes. It offers online and mobile ticket booking, parcel tracking, charter rentals, and bus sales to mass-market travelers.

Ownership category

akta.pro rank

Product category

Intercity Passenger Bus Transportation

NAICS

Interurban and Rural Bus Transportation (48521), Charter Bus Industry (4855), Scenic and Sightseeing Transportation (487)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro industry

PRIMARYTLAFAFAG

Intercity Commuter Bus Operators

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Intercity Coach & Bus Operators

SECONDARYTHAKADAA

Escorted Coach & Bus Package Tour Operators

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Tour Operators (Multi-Day Package Tours)

SECONDARYTLABADAE

Coach & Bus Charter Fleet Rental (With/Without Driver)

Transportation & Logistics/Fleet Leasing, Rental & Management/Bus & Coach Leasing/Rental

SECONDARYIMACADAB

Intercity/Coach (Touring) Bus Manufacturing

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Buses & Coaches Manufacturing

Keywords

• Intercity bus services
• Passenger transportation
• Bus ticket booking
• Parcel delivery services
• Charter bus rental

Headquarters

HQ city

Mueang Nakhon Ratchasima

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bus Ticket Sales: Primary revenue stream from selling interprovincial bus tickets across Thailand. Tickets are priced per route with prices ranging from ฿232 to over ฿664 depending on distance and service class. Revenue is transaction-based per passenger per trip.
2. Parcel Delivery: Revenue generated from parcel tracking and delivery services using the company's bus fleet to transport packages alongside passengers.
3. Bus Rental: Charter and rental services for groups and events through www.cherdchaigo.com. Customers can rent buses for private travel, tours, or special occasions.
4. Bus Sales: Sale of buses including both new and used vehicles. The company sells buses manufactured by Cherdchai including Volvo models, with pricing shown in millions of baht.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

CherdChai Tour provides intercity passenger bus transportation across Thailand, operating a fleet of over 1,200 buses under government franchise on routes connecting Bangkok with Nakhon Ratchasima (northeast), Chiang Mai (north), and Trat (east). The company sells tickets through an online platform (booking.cherdchaitour.com), mobile apps, regional call centers, and physical terminal counters, complemented by GPS-based parcel delivery tracking, charter van rentals via CherdChaiGo, travel insurance add-ons, and bus body manufacturing with sales of new and used buses including Volvo models.

Product overview

CherdChai Tour operates as the passenger transport division of Cherdchai Motorsales Co., Ltd. (บริษัท เชิดชัยมอเตอร์เซลส์ จำกัด), a 65+ year old Thai transportation company. The core offering is the online bus ticket booking platform (CherdChai Tour) that enables users to search intercity bus schedules, reserve seats, and purchase tickets for routes primarily serving northeastern and northern Thailand. This core platform is complemented by parcel tracking services with GPS functionality, van rental through the CherdChaiGo brand, a mobile app for iOS and Android, and travel insurance add-ons. The company also operates bus body manufacturing (having pioneered steel bus bodies in Thailand in 1965) and sells buses including Volvo models.

Differentiator

Problem solved

Functional benefit

Products and services

• CherdChai Tour Bus Ticket Booking Intercity bus ticket booking service enabling customers to search schedules, view routes, reserve seats, and purchase tickets for trips across Thailand (e.g., Bangkok–Nakhon Ratchasima, Bangkok–Chiang Mai, Bangkok–Trat) with Economy Class (ป.1) fares starting from ฿232.
• CherdChai Parcel Delivery & GPS Tracking Parcel and package delivery service using the CherdChai bus fleet, with GPS-based tracking that allows customers to monitor the real-time status and location of their shipments.
• CherdChai Van Rental (CherdChaiGo) Charter van and bus rental service for private group transportation needs including corporate events, weddings, school trips, and tourism groups.
• CherdChai Tour Mobile App Native iOS and Android mobile application for booking CherdChai Tour bus tickets, checking booking status, and accessing promotions on mobile devices.
• Travel Accident Insurance Add-on Optional travel accident insurance coverage for bus passengers, provided in partnership with Tip Insurance (ทิพยประกันภัย), covering death/permanent disability up to ฿200,000 and medical expenses up to ฿100,000, priced at ฿20 per person per trip (฿9 premium + ฿11 admin fee).
• Bus Sales (New and Used Volvo and Cherdchai-built Buses) Sale of buses and bus bodies including Volvo B7R MK III 12-meter air-conditioned diesel buses and other Cherdchai-manufactured vehicles, offered to buyers across the region.
• Bus Body Manufacturing Bus body manufacturing services operated under Cherdchai Motorsales Co., Ltd., which pioneered steel bus body construction in Thailand in 1965 and has produced bus bodies on Isuzu chassis, reaching the 1,200th bus body milestone in 1987 and exporting 25 buses to Malaysia in 1988.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Five partnerships are on record.

• Isuzu Motors ThailandStrategic or Co-development Partner · 1 January 2518
• บริษัท ขนส่ง จำกัด (Bangkok Mass Transit Authority)Channel Partner/ Reseller/ Distributor
• ทิพยประกันภัย จำกัด (มหาชน) (Tip Insurance)Strategic or Co-development Partner
• BusX (บัสเอ็กซ์)Technology or Integration
• Volvo Group ThailandOEM/ Whitelabel/ Licensing Partner

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• BusX (บัสเอ็กซ์): Thai digital booking platform that powers CherdChai's online and mobile ticketing; serves as the technology backbone for multiple Thai bus operators, indicating a peer-relevant platform play in the same space.

Direct peers

• Wong Transportation (วงษ์ทัวร์): Thai intercity bus operator with scheduled and charter services on overlapping corridors, including Northeastern routes; similar fleet operations and digital booking presence.
• Phetprasert Tour: Thai private intercity coach operator with comparable Bangkok-origin routes to Eastern and Northeastern provinces and a similar online ticket booking model.
• Sombat Tour: Thai private intercity coach operator serving Bangkok-origin routes to Northern and Northeastern provinces with similar fleet operations and ticket-based revenue model.
• Transport Co., Ltd. (บริษัท ขนส่ง จำกัด): State-owned Thai intercity bus operator that holds the franchise under which CherdChai operates; directly comparable fixed-route intercity bus services across the same corridors.
• Viboon Travel (วิบูลย์ทัวร์): Thai intercity bus operator on Bangkok-Korat and other Northeastern routes; comparable operating model targeting the same passenger base as CherdChai.
• Nakhonchai Air: Largest private intercity bus operator in Thailand with overlapping routes between Bangkok and Northeastern/Northern provinces, comparable fleet scale and ticket-based revenue model.
• Bell Travel Service: Bangkok-based intercity bus and tour operator with overlapping VIP and standard coach services to Northern and Eastern Thailand; comparable charter and scheduled-route business.

Broad incumbents

• Kerry Express Thailand: Leading Thai parcel delivery network that competes in Bangkok-to-province logistics; relevant peer because CherdChai's GPS parcel service targets the same Bangkok-province shipping corridor.
• State Railway of Thailand (SRT): State-owned rail operator providing alternative intercity passenger transport on routes paralleling CherdChai's Bangkok-Chiang Mai and Bangkok-Korat corridors; broader transport mandate with overlapping demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Cherdchai.Korat21

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CherdChai Tour