All Independent Service Alliance

What All Independent Service Alliance does

AISAmusic gmbh (All Independent Service Alliance) is a privately held Swiss music management and services company founded in 2006 by Simon Füllemann and headquartered in Weinfelden, Switzerland, with a North American management presence led by Bradley Zorgdrager. The company manages an independent roster of roughly 18 artists and bands concentrated in Folk, Rock, and Metal genres — including Wardruna, Enslaved, Eluveitie, FAUN, Kalandra, Gaerea, and To The Grave — and provides five integrated service lines: artist management (recurring retainers), D2C merchandise and touring solutions (transaction-based), physical distribution in North America, tailored consultancy, and record label operations under its By Norse subsidiary.

The operating model is built around four wholly-owned subsidiaries that deliver the non-management services: AISA US (physical distribution for North America), AISA Merch (North American D2C, operated in corporation with IndieMerch), MerchCare (European and global D2C and touring solutions), and By Norse (record label and Nordic art platform). Together these provide end-to-end coverage from career management and label releases through to physical distribution, tour-merch fulfillment, and tour accounting — capabilities most boutique indie managers do not own in-house. The company carries no disclosed proprietary technology platform and generates revenue through management fees, merch and distribution markups, consultancy project fees, and label/licensing royalties, with pricing handled on a quote-based, per-client basis.

The company serves independent labels, independent artists and bands, brands seeking music-audience partnerships, and agents/organisations needing touring support. Its primary genres of focus are Folk, Rock, and Metal, with a growing footprint in deathcore, post-hardcore, and creator-economy talent. Operational geographies span Switzerland (CHE), the United States, and the United Kingdom, with touring reach extending across US, European, UK, and Australian markets through its subsidiary network.

Name

All Independent Service Alliance

Legal name

AISAmusic gmbh

Website

https://aisamusic.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

All Independent Service Alliance (AISAmusic gmbh) is a privately held Swiss music management and services company founded in 2006 that provides artist management, D2C merchandise, touring, distribution, and label services to independent Folk, Rock, and Metal artists globally.

Ownership category

akta.pro rank

Product category

Music Artist Management Services

NAICS

Motion Picture and Sound Recording Industries (512)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industry

Merchandising & D2C Management (Artists) (MPAIAGAI)

Keywords

• Artist management services
• Music distribution services
• Tour merchandise solutions
• Independent music consulting
• Record label operations

Headquarters

HQ city

Weinfelden

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Artist Management Services: Management services for artists, bands, and labels including career development, brand maximization, and representation.
2. D2C & Merchandise Solutions: Direct-to-consumer merchandise solutions allowing artists to sell directly to fans online and on the road. Revenue generated through merchandise sales and touring solutions including production, sales teams, and tour accounting.
3. Distribution Services: Physical distribution services in North America through AISA US subsidiary, enabling artists and labels to distribute their music and merchandise.
4. Consultancy Services: Tailored consultancy services for artists, labels, brands, agents, and organisations seeking guidance on business strategies, releases, and marketing.
5. Record Label Operations (By Norse): Record label operations through By Norse subsidiary, including releases and Nordic art platform activities.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

AISAmusic provides artist management, professional consultancy, and direct-to-consumer merchandise and touring solutions for independent music artists, bands, and labels—primarily in Folk, Rock, and Metal genres. The company operates an integrated ecosystem of wholly owned sub-brands covering North American physical distribution (AISA US), North American D2C merchandise (AISA Merch with IndieMerch), European and global D2C/touring (MerchCare), and a record label focused on Nordic artists (By Norse).

Product overview

AISAmusic operates as a multi-entity music management and services platform with several interconnected divisions. The core service is its artist management division, which maximizes artist brands and careers. Supporting this are three specialized sub-brands: AISA Merch and AISA US (providing North American D2C merchandise and physical distribution in partnership with IndieMerch), and MerchCare (handling European and global D2C and touring solutions). By Norse serves as the company's record label and Nordic art platform. All divisions work together to provide comprehensive coverage from career management and music releases to merchandise sales, touring support, and distribution across global markets, with particular focus on independent music, folk, rock, and metal genres.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Management Services Career management for independent artists, bands, and labels including career development, music releases, brand maximization, international representation, and dedicated band managers assigned to each client.
• Consultancy Services Tailored professional consultancy services for artists, labels, brands, agents, and organisations seeking specialized guidance on business strategies, music releases, and marketing in the independent music sector.
• Webshop & Touring Solutions Direct-to-consumer merchandise solutions enabling artists and labels to sell merchandise, music, and related products directly to fans online and on the road, combined with full-service touring support including production, sales teams, and tour accounting.
• AISA Merch Direct-to-consumer and touring merchandise solutions for North America, operated in partnership with IndieMerch, providing merchandise fulfillment and sales services for artists touring and selling in the North American market.
• AISA US Physical distribution services for North America, handling distribution of music and merchandise across the United States and Canada.
• MerchCare Direct-to-consumer and touring solutions for Europe and global markets, providing merchandise and D2C sales services for artists operating in European and international markets.
• By Norse Record label and Nordic art platform releasing music and supporting creative projects for Nordic artists including Wardruna, Kalandra, Ivar Bjørnson & Einar Selvik, and Lindy-Fay Hella.

Quantifiable outcome

• Artists on roster have achieved international touring success including performances at major venues like Red Rocks (Wardruna)
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• By NorsecoreChannel Partner/ Reseller/ Distributor · 1 January 2006Record label and Nordic art platform. A key subsidiary/partnership for AISAmusic, handling releases for artists including Wardruna, Kalandra, Ivar Bjørnson & Einar Selvik, and Lindy-Fay Hella. Provides a dedicated platform for Nordic and folk artists within the broader AISAmusic network.
• AISA UScoreChannel Partner/ Reseller/ Distributor · 1 January 2006Physical distribution services for North America. A key subsidiary providing distribution infrastructure for AISAmusic artists and labels to reach the North American market through aisaus.com.
• AISA MerchcoreChannel Partner/ Reseller/ Distributor · 1 January 2006Direct-to-consumer solutions for North America, operated in corporation with IndieMerch. A key subsidiary providing D2C merchandise infrastructure enabling artists to sell directly to fans through customized storefronts in the North American market.
• MerchCarecoreChannel Partner/ Reseller/ Distributor · 1 January 2006Direct-to-consumer and touring solutions for Europe and World markets. A key subsidiary providing D2C merchandise and touring support infrastructure covering Europe and global markets through merchcare.de.
• IndieMerchminorStrategic or Co-development PartnerPartnership with IndieMerch for AISA Merch operations in North America. Collaboration enables AISAmusic to leverage IndieMerch's infrastructure for D2C merchandise solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Earache Records: Pioneering extreme and grindcore metal label. Comparable to AISA's metal roster focus, particularly relevant for deathcore, grindcore, and extreme sub-genres represented in AISA's roster.
• Season of Mist: Established independent metal and rock record label operating globally. Comparable to AISA's By Norse label operations in serving extreme metal, folk, and progressive metal artists with full label services.
• Spinefarm Records: Universal-affiliated rock and metal label releasing music for AISA roster band Urne. Comparable independent rock/metal label serving similar artist profiles and touring circuits.
• Nuclear Blast Records: One of the world's leading metal record labels, currently releasing music for several AISA roster artists including Enslaved. Operates at much larger scale but in overlapping genre territory.
• Century Media Records: Major metal and rock label releasing music for AISA roster acts Gaerea and Ov Sulfur. Provides comparable label and artist development services for extreme metal and adjacent genres.
• Metal Blade Records: Long-running independent metal label releasing music for AISA roster band Unearth. Comparable as a specialist metal label serving independent and extreme metal artists globally.
• Prosthetic Records: Independent metal label with roster spanning progressive, extreme, and experimental metal. Directly comparable to AISA's metal-focused artist development and label approach through By Norse.

Direct peers

• Outerloop Management: Independent music management company focused on rock, metal, and alternative artists. Comparable to AISA in providing dedicated management services for independent touring musicians in adjacent niche genres.
• IndieMerch: Direct D2C merchandise fulfillment partner for AISA Merch in North America. Provides merchandise infrastructure for independent musicians and bands, making it both a partner and a comparable service provider in the indie artist merch space.
• Kartel Music Group: Independent music management and label services company focused on indie and alternative artists. Comparable to AISA in offering artist management alongside label and distribution services for independent musicians.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aisamusicmanagement
• LinkedInlinkedin.com/company/all-independent-service-alliance---aisa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Independent Service Alliance