ALMA Communications

What ALMA Communications does

ALMA Communications is a privately held, New York-based public relations, communications, and design agency operating exclusively in the contemporary art and culture vertical. Founded in 2020 by Hannah Gottlieb-Graham and employing nine people, the firm serves more than 40 cultural clients spanning major museums (Whitney Museum of American Art, Brooklyn Museum, International Center of Photography, California African American Museum, Frederik Meijer Gardens & Sculpture Park), commercial galleries (Jack Shainman, James Fuentes, Yancey Richardson, Nicola Vassell), nonprofit arts organizations (Creative Capital, Pioneer Works, Madison Square Park Conservancy, BlackStar, FLAG Art Foundation, Rebuild Foundation), publishing and biennial organizations, and individual contemporary artists, photographers, and filmmakers.

The firm's offering is an interdisciplinary bundle of six service lines — Public Relations, Branding & Design, Digital Storytelling, Partnerships & Events, Linguistics & Messaging, and Marketing & Advertising — sold as integrated engagements rather than discrete products. There is no proprietary technology platform; the underlying capability is human creative labor, anchored by staff with pedigrees from The New Yorker, Aperture Foundation, David Zwirner, Petzel, Comme des Garçons, and Northwestern's Medill School of Journalism. The firm's most documented outcome is a Whitney Museum Art Party campaign that generated over one billion global media impressions.

ALMA makes money through professional-services fees, likely structured as project-based and retainer engagements priced individually per client (pricing is not publicly disclosed). Go-to-market is relationship-driven and founder-led, with acquisition relying on founder reputation, referrals within the cultural community, and earned-media visibility via successful client campaigns. The firm is founder-owned and controlled, with no disclosed external investment, parent entity, subsidiaries, or M&A activity. Operations are single-office in New York City with no disclosed geographic expansion plans.

Name

ALMA Communications

Legal name

ALMA Communications

Website

https://almacommunications.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ALMA Communications is a New York-based, founder-led PR and design agency serving more than 40 contemporary art institutions, galleries, and artists through integrated public relations, branding, digital storytelling, and communications services.

Ownership category

akta.pro rank

Product category

Arts and Culture Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Arts public relations
• Cultural communications
• Branding design services
• Digital storytelling agency
• Museum gallery PR

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Communications Services: ALMA provides interdisciplinary public relations, branding, design, digital storytelling, linguistics, and marketing services to cultural institutions, art galleries, museums, and artists. Revenue is generated through client engagements that likely include retainer arrangements and project-based work across PR campaigns, brand development, event programming, and content creation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ALMA Communications is a public relations, communications, and design agency that provides interdisciplinary services to contemporary art and culture clients. The agency delivers Public Relations, Branding & Design, Digital Storytelling, Partnerships & Events, Linguistics & Messaging, and Marketing & Advertising to cultural institutions, museums, art galleries, art fairs, and individual contemporary artists. Engagements are delivered via direct project-based and likely retainer relationships with the agency's enterprise-level cultural clients.

Product overview

ALMA Communications is a PR, communications, and design agency operating at the intersection of contemporary art and culture. The company offers a unified suite of services rather than a software platform: Public Relations (coverage reporting, press campaigns, media relations), Branding & Design (web presence, asset creation, identity development, brand concepting), Digital Storytelling (social media management, email marketing, video direction), Partnerships & Events (programming, press previews, event production, sponsorship), Linguistics & Messaging (copy writing, linguistic identity, stakeholder interviews), and Marketing & Advertising (campaigns, advertising strategies). These service lines work together to provide interdisciplinary communications focused on thoughtful storytelling and cultural impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Public relations services including coverage reporting, press campaigns, and media relations for cultural institutions, contemporary artists, and art organizations.
• Branding & Design Branding and design services including web presence and production, asset and collateral creation, identity development, and brand concepting for art and cultural clients.
• Digital Storytelling
• Partnerships & Events
• Linguistics & Messaging
• Marketing & Advertising

Quantifiable outcome

• Generated more than one billion global media impressions for Whitney Museum's Art Party campaign
• +1 more outcomes

Named customers44 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LaForce: NYC-based PR agency with deep arts, lifestyle, and consumer practices. Comparable to ALMA in boutique scale, NYC positioning, and integrated communications model, with somewhat broader lifestyle exposure.
• Blue Medium: NYC arts communications and PR agency serving museums, galleries, foundations, and artists. Directly comparable to ALMA in target segments, contemporary-art specialization, and relationship-driven boutique model.
• Fitz & Co: Long-established NYC boutique PR and communications firm focused on contemporary art, design, architecture, and culture. Closely comparable to ALMA in target client base (galleries, museums, artists, biennials), service mix, and NYC-centric positioning.
• Sharp Communications: PR and marketing firm with a strong arts, culture, and entertainment practice. Comparable to ALMA in serving cultural and lifestyle clients with integrated communications services.
• Polskin Partners: Boutique communications firm with a strong arts, culture, and media practice serving museums, galleries, and creative organizations. Directly comparable to ALMA in arts focus and senior-led relationship model.
• Resnicow + Associates: NYC-based communications firm focused on the visual arts, museums, and cultural nonprofits. Comparable to ALMA in arts-sector specialization, museum and institutional client base, and integrated communications services.
• Cultural Counsel: Boutique PR and strategic communications agency specializing in arts, culture, and design. Directly comparable to ALMA in niche focus, service offering (PR, branding, digital), and client roster of cultural institutions and creative enterprises.

Broad incumbents

• Nadine Johnson: Established NYC-based lifestyle, fashion, and culture PR firm where ALMA's founder previously held senior roles. Comparable as a larger, more established competitor in adjacent lifestyle/culture communications with broader client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/almacommunications
• Facebookfacebook.com/61574581844299
• LinkedInlinkedin.com/company/alma-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALMA Communications