Agrarmarketinggesellschaft Sachsen-Anhalt mbH

What Agrarmarketinggesellschaft Sachsen-Anhalt mbH does

Agrarmarketinggesellschaft Sachsen-Anhalt mbH (AMG) is a publicly funded agricultural marketing and development organization headquartered at Breiter Weg 31, 39104 Magdeburg, Germany, serving the agrifood sector of the federal state of Sachsen-Anhalt. Founded in 1998 and restructured in December 2023 as a 100% state-owned Landesgesellschaft operating under the Public Corporate Governance Codex (PCGK) and the supervision of the Ministerium für Wirtschaft, Tourismus, Landwirtschaft und Forsten des Landes Sachsen-Anhalt, AMG runs with approximately 15 staff organized around functional roles (Geschäftsführung, IT/Datenschutz, Finanzen, Press/PR, Trade Shows, Events, Project Management). Its statutory remit is to strengthen regional agriculture and food production through marketing support, quality management certifications, training, grant administration, and event organization for the benefit of small and micro agricultural enterprises and direct marketers.

Name

Agrarmarketinggesellschaft Sachsen-Anhalt mbH

Legal name

Agrarmarketinggesellschaft Sachsen-Anhalt mbH

Website

https://amg-sachsen-anhalt.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Agrarmarketinggesellschaft Sachsen-Anhalt mbH is a 100% state-owned agricultural marketing organization in Magdeburg, Germany, delivering marketing support, certifications, grants, training, competitions, and event coordination for Sachsen-Anhalt's agriculture and food sectors.

Ownership category

akta.pro rank

Product category

Agricultural Marketing Services

NAICS

Regulation of Agricultural Marketing and Commodities (92614), Educational Services (611), Educational Support Services (611710)

SIC

Agricultural Services (700), Services-Management Services (8741), Services-Educational Services (8200)

akta.pro industry

PRIMARYAFACAJAH

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Farm Management & Operational Advisory Services

SECONDARYAFALADAH

Supplier Approval, Verification & Food Safety Risk Management (GFSI-aligned)

Agriculture & Food Production/Food Safety, Testing & Certification/Regulatory Compliance Testing & Consulting (FDA/USDA/EFSA, HACCP)

SECONDARYAFALANAJ

FSMS Integration Services (ISO 9001/14001/45001, ESG, Corporate QMS Integration)

Agriculture & Food Production/Food Safety, Testing & Certification/Food Safety Management Systems (FSMS)

SECONDARYEDAOAOAN

Agribusiness, Farm Management & Compliance

Education/Vocational, Technical & Trade Education/Agriculture, Horticulture & Skilled Trades

Keywords

• Agricultural marketing services
• Regional food promotion
• Direct marketing support
• Quality certification programs
• Agricultural event management

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Public sector funding and government grants: As a 100% state-owned company (Landesgesellschaft) since December 2023, the company is financially supported by the Ministry für Wirtschaft, Tourismus, Landwirtschaft und Forsten des Landes Sachsen-Anhalt. Its operations are funded through public budgets rather than commercial revenue generation. No product or service fees are described.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

AMG is a publicly funded agricultural marketing organization that supports agriculture and food businesses in Sachsen-Anhalt through marketing programs, trade fair coordination, grant/funding administration, quality management certifications (BQM, BSU, BQR AgroTrans), continuing education, competitions (Kulinarisches Sachsen-Anhalt, EDEKA Regionalpreis, Regionalvermarkter des Jahres), consumer events (Landeserntedankfest), an online marketplace (Marktplatz Sachsen-Anhalt), and school education programs (Schulimker, Milch für Alle, Apfelbaum-Pflanzaktion).

Product overview

Agrarmarketinggesellschaft Sachsen-Anhalt mbH is a state-owned agricultural marketing organization offering a portfolio of interconnected services rather than a unified software product. The core offerings include quality management systems (BQM, BSU, BQR AgroTrans), grant programs for direct marketers and farm open days, professional training workshops, and the Marktplatz Sachsen-Anhalt online marketplace platform. The company organizes major competitions including 'Kulinarisches Sachsen-Anhalt' (Culinary Stars), EDEKA Regionalpreis, and 'Regionalvermarkter des Jahres'. Event portfolio includes the Landeserntedankfest, Grüne Woche, BIOFACH, agra, and BioOst exhibitions. Educational programs cover school beekeeping, apple tree planting, and 'Milk for All' initiatives. A podcast series 'Tapper trifft' provides regional food content. Regional specialty boxes (Regionalkisten) and export consulting services through Food Made in Germany e.V. round out the offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Regionalkisten: Regional gift boxes featuring local products from various districts of Sachsen-Anhalt, created in collaboration with districts and regional farmers' associations since 2013.
• Kulinarisches Sachsen-Anhalt
• EDEKA Regionalpreis
• Regionalvermarkter des Jahres
• BQM (Basis-Qualitäts-Managementsystem)
• BQM-Bio
• BSU (Basis-System-Umwelt)
• BQR AgroTrans
• Tapper trifft: Der Podcast mit Geschmack

Products and services

• BQM - Basis-Qualitätsmanagementsystem A comprehensive quality management system for agricultural businesses covering hygiene, traceability, and food safety standards. Provides certification for operations of any size.
• BSU - Basis-System-Umwelt Environmental management program for agricultural operations developed in 2005, helping operations in protected areas and biosphere reserves meet environmental standards and Cross Compliance.
• BQR AgroTrans Hygiene-certified cleaning procedure for agricultural vehicles and equipment, meeting quality assurance system requirements and food hygiene regulations.
• Förderprogramm für Direktvermarkter Strategic support program for marketing and sales promotion of regional and direct marketing. Maximum funding of €4,000 annually per company for micro-enterprises with fewer than 10 employees and annual turnover under €2 million.
• Förderprogramm für den Tag des offenen Hofes Funding program for agricultural operations to open their farms to the public, with maximum annual funding of €3,000 per company for services including equipment, entertainment, advertising, and event security.
• Weiterbildungen für Direktvermarkter Practical training programs for direct marketers organized in collaboration with the State Ministry and the State Institute for Agriculture and Horticulture. Up to 45% support available for training-related expenses including venue rentals, honoraria, technology, and training materials.
• Marktplatz Sachsen-Anhalt Central online platform for regional businesses, manufacturers, and agricultural operations to present products and services, gain new customers, and strengthen their brand through direct producer-consumer connections. Also sells Kulinarische Sterne-Boxen and Regionalkisten.
• Wettbewerb 'Kulinarisches Sachsen-Anhalt' Annual competition awarding 'Kulinarische Sterne' (Culinary Stars) to outstanding regional food products. Features 19 categories including bread, delicatessen, dairy products, and spirits, with judging by a professional jury and a gala awards ceremony.
• EDEKA Regionalpreis Annual competition organized jointly with EDEKA Minden Hannover to promote innovative regional products and support successful marketing in food retail. Winners receive placement in selected EDEKA stores through handbill advertising, special promotions, or seasonal positioning.
• Regionalvermarkter des Jahres Annual award recognizing outstanding direct marketing operations in Sachsen-Anhalt across categories based on employee size (1-3, 4-20, 20+ and special categories such as Gastronomy, Online, Special Engagement). Winners receive publicity support worth up to €1,000.
• Regionalkisten Curated regional gift boxes created since 2013 in collaboration with counties and regional farmers' associations, featuring local delicacies and information about regional highlights. Includes boxes like Bördeschatzkiste, Salzlandkiste, and Genuss-Box Mansfeld Südharz.
• Food - Made in Germany e.V. Exportberatung Since 2018, official supporting membership providing in-house export consulting for food companies, developing strategies, analyzing potentials, and conducting targeted market analyses under the Food Made in Germany e.V. umbrella.
• Leitfaden Klimaschutz und CO2-Bilanz Practical guide for energy management and climate protection developed with partners and MLU Sachsen-Anhalt, funded by the European Agricultural Fund. Provides tools for CO2 accounting, energy analysis, and production input analysis.

Quantifiable outcome

• 30,000 visitors attended the 2025 Landeserntedankfest in Magdeburg
• +4 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Food – Made in Germany e.V. (FMIG)coreGTM or Marketing Partner · 1 January 2018Since 2018, the AMG is an official sponsoring member of Food – Made in Germany e.V. (FMIG), an initiative supporting SMEs in food export activities. Within the 'Inhouse Beratung Export' (In-house Export Consulting) project, export-interested companies are advised directly on-site. Strategies are developed, potentials are analyzed, and targeted market analyses are produced. The AMG coordinates Sachsen-Anhalt company participation in joint stands at international trade fairs including BIOFACH under the FMIG umbrella.
• Otto-von-Guericke-Universität Magdeburg (Faculty of Economics)minorStrategic or Co-development PartnerThe AMG collaborates with the Otto-von-Guericke-Universität Magdeburg's 'Regionale Unternehmensentwicklung' (Regional Business Development) seminar, in which Master's students in Economics analyze companies from Sachsen-Anhalt's food sector. Students visit participating companies and develop recommendations in communication, distribution, and marketing. Companies may participate in a future semester as partner companies with an own contribution of €1,250.
• Landesanstalt für Landwirtschaft und Gartenbau Sachsen-Anhalt (LLG)coreStrategic or Co-development PartnerThe LLG collaborates with the AMG on organizing continuing education programs for direct marketers. Together with the Ministry of Agriculture and the Landesbauernverband Sachsen-Anhalt, the LLG helps identify training needs and provides information on events.
• Landesbauernverband Sachsen-AnhaltminorStrategic or Co-development PartnerThe Landesbauernverband works with the AMG to identify training needs and provide information about events and programs for direct marketers in Sachsen-Anhalt.
• DBV (Deutscher Bauernverband), BDL (Bund der Deutschen Landjugend), dlv (Deutscher LandFrauenverband)minorStrategic or Co-development PartnerThree national German agricultural organizations jointly organize the Tag des offenen Hofes (Open Farm Day) initiative. The AMG coordinates Sachsen-Anhalt participation in this nationwide action weekend, which takes place annually in June.
• GUBB-Unternehmensberatung Halle GmbHminorStrategic or Co-development PartnerProject partner in the development of the 'Leitfaden Klimaschutz und Qualitätsmanagement' (Climate Protection and Quality Management Guide) for agricultural operations. The guide was developed with funding from the European Agricultural Fund for Rural Development (ELER) and provides tools for CO₂ accounting, energy analysis, and production input analysis.
• BELANU Torsten BreitschuhminorStrategic or Co-development PartnerProject partner in the climate protection guide project for agricultural operations, developed with ELER funding.
• LKV Sachsen-Anhalt (Landeskontrollverband Sachsen-Anhalt e.V.)minorStrategic or Co-development PartnerProject partner in the climate protection guide project for agricultural operations, developed with ELER funding.
• TVL Jena (Technologie- und Förderzentrum)minorStrategic or Co-development PartnerProject partner in the climate protection guide project for agricultural operations, developed with ELER funding.
• Imkerverband Sachsen-Anhalt (Beekeeping Association)minorStrategic or Co-development PartnerThe Imkerverband supports the AMG's Schulimker (school beekeeping) program, providing expertise for schools establishing beekeeping groups. The program equips schools with starter kits and long-term mentorship from local beekeepers.
• Landesverband 'Sächsisches Obst' e.V.minorStrategic or Co-development PartnerThe Landesverband 'Sächsisches Obst' e.V. — which also serves Sachsen-Anhalt's fruit growers — collaborates with the AMG on the apple tree planting action for schools, providing expertise and connecting schools with experienced fruit growers.
• EDEKA Minden HannovercoreGTM or Marketing PartnerEDEKA Minden Hannover co-organizes the annual EDEKA Regionalpreis competition with the AMG. Winners gain placement in selected EDEKA stores. The award is announced each January and provides a structured pathway for regional products to enter food retail.
• Landessportbund Sachsen-AnhaltminorStrategic or Co-development PartnerThe Landessportbund Sachsen-Anhalt provides sports programming as part of the 'Milch für Alle' (Milk for All) school breakfast program, bringing sports professionals to schools alongside the healthy eating component.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Others

• Deutscher Bauernverband e.V. (DBV): Germany's national farmers' association; jointly organizes the nationwide Tag des offenen Hofes initiative alongside AMG's state-level coordination role.
• Landwirtschaftliche Rentenbank: Germany's development bank for agriculture and rural areas; funds the nationwide Tag des offenen Hofes initiative that AMG coordinates locally in Sachsen-Anhalt.
• Landesbauernverband Sachsen-Anhalt e.V. Sachsen-Anhalt state farmers' association; works alongside AMG on training needs identification and direct marketer program outreach — an ecosystem partner rather than a competitor.
• Food – Made in Germany e.V. (FMIG): Export-oriented initiative supporting German food SMEs in international markets — AMG is a supporting member and jointly coordinates Sachsen-Anhalt's BIOFACH presence under the FMIG umbrella.
• Otto-von-Guericke-Universität Magdeburg: Magdeburg-based university whose Master's Economics students analyze Sachsen-Anhalt food companies in the 'Regionale Unternehmensentwicklung' seminar, providing AMG with research and consulting pipeline.
• Bundesvereinigung der Deutschen Ernährungsindustrie (BVE): Federal association of the German food industry representing manufacturers and exporters — operates at federal level as an industry counterpart to AMG's state-level mandate.

Direct peers

• Marketinginitiative der Ernährungswirtschaft Baden-Württemberg e.V. State-level marketing initiative for Baden-Württemberg's food industry, running producer support, trade fair coordination, and regional branding campaigns — directly comparable in mission and delivery model to AMG.
• Marketinggesellschaft der Thüringer Land- und Ernährungswirtschaft mbH: Thuringian state marketing company for the agricultural and food sector, providing grants, events, and producer support services — comparable in structure and regional focus to AMG Sachsen-Anhalt.
• Marketinggesellschaft der niedersächsischen Land- und Ernährungswirtschaft mbH: State-owned agricultural and food marketing company for Lower Saxony (Niedersachsen), providing marketing, quality, and event support to regional producers — the closest structural analogue to AMG in a larger German state.

Broad incumbents

• EDEKA Minden-Hannover: Major regional EDEKA retailer co-organizing the annual EDEKA Regionalpreis with AMG, providing retail shelf placement for competition winners in Sachsen-Anhalt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/agrarmarketing.sachsenanhalt
• Instagraminstagram.com/amgsachsenanhalt
• LinkedInlinkedin.com/company/agrarmarketinggesellschaft-sachsen-anhalt-mbh-amg-

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrarmarketinggesellschaft Sachsen-Anhalt mbH