What UntitledStudio does

Untitled Studio is a founder-led multidisciplinary creative agency based in Mount Maunganui, New Zealand, offering an integrated suite of brand strategy, visual identity, photography, graphic design, web design, content creation, creative direction, and packaging design services. The studio operates under a project-based revenue model, with custom-quoted fees for each engagement, and serves a client base spanning founders, growing businesses, and established brands across industries including skincare, health and supplements, architecture, and coworking. Its core differentiator is the combination of strategic brand development with design execution and visual storytelling, delivered directly to clients through a sales-led, relationship-driven engagement model with no intermediary distribution layers.

The studio's service portfolio is anchored by Brand Identity Services (discovery, positioning, messaging, personality) and Visual Identity Design (typography, color, imagery systems), which together form the strategic foundation for client engagements. These are complemented by a five-category photography practice (Architecture & Interiors, People, Products, Fashion, Lifestyle), graphic design, web design and development including Shopify e-commerce builds, content creation spanning video and social media, creative direction, and packaging design. The studio delivers end-to-end brand building from strategy through to activation across digital and physical touchpoints. Its go-to-market relies on organic digital presence through a Squarespace website, Instagram, and LinkedIn, with direct client enquiries as the primary demand channel.

Operationally, Untitled Studio is a private, self-sustaining practice led by founder Ben Parry, with no external institutional investors, no parent company, and no disclosed venture funding. The business claims global client reach from its New Zealand base and serves a mix of SMBs and startups internationally. No revenue figures, headcount, pricing details, awards, patents, partnerships, or regulatory filings are publicly disclosed. The technology stack is minimal — a Squarespace-hosted website with no proprietary software, APIs, or app products — consistent with a service-delivery model rather than a product or platform business.

Name

UntitledStudio

Legal name

Untitled Studio

Website

https://untitledstudio.co.nz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Untitled Studio is a founder-led multidisciplinary creative agency in Mount Maunganui, New Zealand, providing brand identity, photography, web design, packaging, and content creation services to founders, startups, and SMBs globally.

Ownership category

akta.pro rank

Product category

Creative Brand Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Packaging & Brand Identity Creative Agencies (MPAAAAAN), Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Brand identity design
• Visual identity systems
• Creative photography services
• Brand strategy consulting
• Packaging design

Headquarters

HQ city

Mount Maunganui

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services: Project-based fees for brand identity, photography, graphic design, web design, packaging, and creative direction services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

UntitledStudio is a multidisciplinary creative agency that delivers brand identity and visual identity design, professional photography, graphic design, web design and development, content creation, creative direction, and packaging design services. The studio partners with founders, leadership teams, and growing businesses to build cohesive brand systems from strategic foundations through to execution across digital and physical touchpoints. Projects are scoped and quoted on a custom basis from the studio's headquarters in Mount Maunganui, New Zealand.

Product overview

UntitledStudio is a multidisciplinary creative agency offering a unified suite of creative services centered on brand strategy and visual storytelling. The core offering comprises Brand Identity Services (discovery, strategy, positioning, messaging) and Visual Identity Design (typography, color, imagery systems), which together form the strategic foundation for client brands. These are complemented by Photography Services spanning Architecture & Interiors, People, Products, Fashion, and Lifestyle categories; Graphic Design; Web Design & Development (including Shopify builds); Content Creation including videography; Creative Direction; and Packaging Design. All services are delivered as an integrated creative practice, where strategy informs design, and design carries through to execution across digital and physical touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Services Strategic brand development including discovery, positioning, messaging, personality, values, and narrative creation that serves as the foundation for visual identity systems. Targeted at founders, leadership teams, and growing businesses seeking brand clarity and strategic positioning.
• Visual Identity Design Creation of visual identity systems including typography, color, imagery, motion, and digital experiences designed to communicate brands with confidence and consistency across every touchpoint.
• Photography Services Professional photography spanning multiple specializations including Architecture & Interiors, People, Products, Fashion, and Lifestyle categories, supporting brand storytelling and content needs for clients across diverse industries.
• Graphic Design Visual communication design services including signage, packaging, stationery, and editorial/publication design for businesses requiring cohesive visual collateral.
• Web Design & Development Website design and development services, including Shopify e-commerce builds, tailored to reinforce brand strategy and create distinctive digital presence for clients.
• Content Creation Video, photography, and social media content creation services to bring brands to life across digital touchpoints for clients needing ongoing visual assets.
• Creative Direction Strategic creative direction services guiding the conceptual development and execution of visual storytelling across brand touchpoints for clients needing high-level creative leadership.
• Packaging Design Product packaging design services that translate brand identity into physical retail experiences for consumer product brands.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Strategy Creative: Auckland-based branding and design agency serving NZ and global brands with brand identity, packaging, and digital design. Highly comparable boutique creative practice serving similar founder and SMB clients.
• Mucho: Global brand and design studio specializing in brand identity, packaging, and visual systems. Comparable creative boutique model serving similar premium brand clients, with a stronger international portfolio.
• Studio Brasch: Design and branding studio offering brand identity, packaging, and creative direction. Comparable boutique creative practice serving similar SMB and DTC brand clients.
• Manual: Independent creative studio offering brand strategy, design, photography, and digital experiences. Comparable full-service creative model with strong photography integration similar to Untitled Studio's multidisciplinary approach.
• Alt Group: New Zealand-based multidisciplinary creative agency offering brand strategy, design, moving image, and spatial design. Direct comparable in scale, geography, and full-service creative offering to Untitled Studio.
• Special Group: Trans-Tasman creative agency with offices in Auckland and Sydney, offering brand, creative, and digital services. Comparable multidisciplinary model with a similar founder/leadership-team orientation and a broader regional footprint.

Broad incumbents

• Pentagram: Global independent design firm with partner-led studios delivering brand identity, graphic design, and digital experiences. Comparable core services, but significantly larger scale and broader geographic reach than Untitled Studio.
• Landor & Fitch: Global brand design and consulting firm within WPP, offering brand strategy, identity, and design at enterprise scale. Overlaps with Untitled Studio's brand identity offering but serves a much larger, enterprise-tier client base.

Regional players

• Frost* Collective: Australia-based creative agency focused on brand strategy, design, and customer experience. Comparable in service mix and brand-led approach, but operates primarily in the Australian market rather than NZ.
• The Royals: Australia-based creative agency with brand, design, and content capabilities. Comparable offerings in brand identity and creative direction, but operating primarily in the Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/untitledstudionz
• Instagraminstagram.com/untitledstudio__

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UntitledStudio