Amen, Gantner & Capriano, Your Estate Matters

What Amen, Gantner & Capriano, Your Estate Matters does

Amen, Gantner & Capriano, Your Estate Matters, L.L.C. is a St. Louis, Missouri-based law firm that provides estate planning, elder law, probate and trust administration, asset protection, and related legal services to individuals, families, and family-owned businesses in the St. Louis metropolitan area and adjacent Illinois communities. The firm operates under an LLC structure owned by principals Paul Gantner and Jacquelynn Capriano, with a partner, an associate attorney, paralegals, client services staff, a marketing coordinator, and a member experience coordinator bringing team size to approximately 15. Service lines span core estate planning (living trusts, wills, powers of attorney, irrevocable trusts), Medicaid and elder law planning, special needs planning, LGBTQ estate planning, pet planning, SECURE Act advisory, veterans benefits, legacy planning, asset protection, and probate/trust administration. Underlying "technology" is a curated stack of legal instruments and frameworks rather than software; the firm's differentiation rests on a documented process combining long-term personal advisory relationships, certified geriatric care credentials (NAELA, American Academy of Estate Planning Attorneys, Avvo 10.0), and a holistic model addressing both legal and emotional aspects of legacy planning.

The business model is professional services, with quote-based legal fees set through consultations (no public pricing). Acquisition is event-driven: free educational seminars, on-demand webinars, downloadable worksheets and checklists, a website blog, email newsletter, and social channels (Facebook, Twitter, LinkedIn, YouTube) feed top-of-funnel demand in a heavily segmented target market that includes individuals/families, seniors/elder law clients, family-owned businesses and farms, the LGBTQ community, and individuals with special needs. Notable commercial signals include a named referral partner from the healthcare/elder care sector, multilingual community landing pages covering ~17 St. Louis metro suburbs, and a post-engagement "Your Life Matters" member program that creates recurring client touchpoints after the initial estate plan is executed.

Name

Amen, Gantner & Capriano, Your Estate Matters

Legal name

Amen, Gantner & Capriano, Your Estate Matters, L.L.C.

Website

https://yourestatematters.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Amen, Gantner & Capriano is a privately-held St. Louis, Missouri estate planning and elder law firm serving individuals, families, seniors, family-owned businesses, and specialty communities with living trusts, wills, Medicaid and VA planning, probate, and asset protection services via a seminar-driven, consultation-based model.

Ownership category

akta.pro rank

Product category

Estate Planning and Elder Law Legal Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Estate Planning & Trust Structuring Advisory (FSAEAKAC), Guardianship, Conservatorship & Special Needs Trust Services (FSAEAKAG), Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Estate planning services
• Elder law services
• Asset protection law
• Probate administration
• Medicaid planning

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Estate Planning: Professional legal services for estate planning including trust creation, will drafting, asset protection, and elder law matters. Services provided through direct client consultations and ongoing advisory relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Amen, Gantner & Capriano, Your Estate Matters, L.L.C. provides estate planning, elder law, Medicaid planning, probate, trust administration, asset protection, and special needs planning legal services to individuals, families, and small business owners in the St. Louis metropolitan area. Services are delivered through personalized legal consultations and ongoing advisory relationships, using instruments such as Living Trusts, Wills, Powers of Attorney, Irrevocable Trusts, Family Limited Partnerships, and Charitable Gifting Strategies to preserve wealth, minimize estate taxes, and avoid probate.

Product overview

Amen, Gantner & Capriano, Your Estate Matters is a law firm offering a comprehensive suite of estate planning and elder law legal services. The firm's primary offerings include Estate Planning Services (covering wills, trusts, powers of attorney), Asset Protection & Business Planning, Elder Law & Medicaid Services, Legacy Planning, Family-Owned Businesses & Farms planning, LGBTQ Estate Planning, Pet Planning, Special Needs Planning, Trust Administration & Probate, Veterans Aid & Attendance, and Guardianship & Conservatorship services. The firm also provides educational services including free estate planning webinars and seminars. The portfolio is organized as a full-service legal practice with individual practice areas that can be engaged separately or as part of a comprehensive estate plan.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning Services Comprehensive estate planning for individuals and families in the St. Louis area, including Living Trusts, Wills, Powers of Attorney, Living Wills, Irrevocable Trusts, Family Limited Partnerships, and Charitable Gifting Strategies designed to preserve wealth, minimize estate taxes, and avoid probate.
• Asset Protection & Business Planning Legal assistance for business owners and individuals to protect assets, including Lawsuit and Asset Protection, Business Succession Planning, and Small Business Planning using Family Limited Partnerships, Limited Liability Companies, and Buy-Sell Agreements.
• Elder Law & Medicaid Services Comprehensive elder law services helping clients qualify for government medical benefits while preserving estates from high nursing home expenses, including Medicaid planning and emergency nursing home planning.
• Family-Owned Businesses & Farms Estate Planning Estate planning assistance for family businesses and farms, preserving this important legacy for future generations, including succession planning and asset protection using Family Limited Partnerships and Buy-Sell Agreements.
• Legacy Planning Holistic estate planning that preserves financial wealth, life stories, and family heirlooms for future generations, including non-traditional planning methods and protections.
• LGBTQ Estate Planning Estate planning guidance and assistance for LGBTQ individuals covering unique issues including Living Trusts and Health Care Directives.
• Pet Planning Estate planning services ensuring pets are protected and provided for after the owner's death, including Pet Trust creation.
• SECURE Act Planning Advisory services regarding the SECURE Act changes affecting Required Minimum Distributions, traditional IRA contributions, and inherited IRA distribution rules.
• Special Needs Planning Special Needs Estate Plans helping preserve government benefits while ensuring care for individuals with special needs across financial, educational, medical, and personal areas.
• Trust Administration & Probate Legal representation for executors, personal representatives, family, and friends of the deceased during probate or trust administration processes.
• Veterans Aid & Attendance Assistance with the Veterans Administration's Aid and Attendance Special Pension program to help eligible veterans and spouses receive monthly financial benefits.
• Estate Planning Webinars & Seminars Free on-demand webinars and in-person seminars including 'Wills, Trusts and Avoiding Probate' and 'Planning and Paying for Long-Term Care' providing educational content on estate planning topics.
• Guardianship & Conservatorship Legal representation for families during guardianship and conservatorship proceedings when physical or mental illness has rendered someone unable to make decisions.
• Medicaid Planning Planning to help clients qualify for Medicaid benefits while protecting assets, including five-year lookback rule strategies and Medicaid estate recovery protection.
• IRA & Retirement Planning Complex estate planning services for IRAs and retirement plans, employing tax reduction techniques to protect clients and beneficiaries.

Quantifiable outcome

• Helping thousands of families across St. Louis prepare for estate planning
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• National Academy of Elder Law Attorneys (NAELA)coreOthersProfessional membership organization providing resources, networking, and advocacy for attorneys specializing in elder law and special needs planning. The firm displays NAELA membership as a credential signaling expertise in elder law services including Medicaid planning and veterans benefits.
• American Academy of Estate Planning AttorneyscoreOthersProfessional membership organization for estate planning attorneys providing continuing education, resources, and best practices for comprehensive estate planning. The firm is affiliated with this academy and displays it as a credential for estate planning services.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Emerging players

• Wealth.com: Estate planning technology platform serving financial advisors and RIAs, enabling them to deliver estate planning documents to clients. Indirectly competitive as it allows wealth management firms to bring estate planning in-house rather than refer to traditional law firms like Amen Gantner.
• Vanilla: Estate planning software platform purpose-built for financial advisors to streamline trust and estate plan creation. Represents the emerging advisor-led estate planning model that could erode traditional law firm referrals over time.
• FreeWill: Free online will-writing platform that generates basic estate planning documents at no cost. Competes directly with the firm's freemium workshop-to-consultation funnel by offering a no-cost self-serve alternative for straightforward plans.
• Trust & Will: Digital estate planning platform providing online will and trust creation. Targets the same consumer demographic as the firm's basic estate planning service but with significantly lower pricing and faster turnaround, pressuring commoditized middle-market offerings.
• LegalZoom: Online legal services platform offering wills, trusts, and business formation products at low price points. Competes with Amen Gantner for middle-market families seeking basic estate planning documents, but operates a self-serve model versus the firm's personalized advisory approach.

Broad incumbents

• Wells Fargo Private Bank: Large national bank offering trust services, estate administration, and wealth structuring to high-net-worth clients. Represents the institutional incumbent that captures estate planning opportunities at the higher end of the firm's addressable market.
• Rocket Lawyer: Subscription-based online legal services platform offering wills, LLC formation, and document review. Overlaps with the firm's basic estate planning and business planning offerings as part of a broader legal services portfolio serving consumers and small businesses.
• Carson Group: National wealth management firm providing holistic financial planning including estate planning services through affiliated advisors. Competes for the same affluent family demographic seeking integrated estate and legacy planning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AmenGantner
• YouTubeyoutube.com/user/PurcellandAmenLLC
• Facebookfacebook.com/YourEstateMatters
• LinkedInlinkedin.com/company/purcell-&-amen-l.l.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amen, Gantner & Capriano, Your Estate Matters