Christmas in Color

What Christmas in Color does

Christmas in Color is a privately held, direct-to-consumer seasonal entertainment company that operates drive-thru holiday light shows at five venue locations across the U.S. Mountain West — specifically Colorado (Red Rocks Amphitheatre in Morrison and Water World in Federal Heights), Utah (USU Bastian Agricultural Center in South Jordan and Utah County Art Dye Park in American Fork), and Idaho (Roaring Springs in Meridian). The core product is a roughly 30-minute experience in which guests remain in their vehicles and drive past millions of LED lights synchronized to holiday music broadcast on FM radio at 87.9, with a complimentary pair of Christmas glasses provided per car.

The underlying technical platform pairs programmable synchronized light arrays with FM radio audio transmission, requiring meaningful seasonal capital deployment per venue but delivering a low-friction, weather-resilient experience that needs no on-site restrooms or walkways. Tickets are sold exclusively online through the Showclix ticketing platform with timed arrival windows, and the company layers on multiple ancillary revenue streams: Party Pack add-on bundles with synchronized light sticks and accessories, pre-purchased concession snack packs, group sales for 10+ vehicles including exclusive private nights, and corporate sponsorship packages. The primary customer segment is families and individual consumers seeking affordable holiday entertainment; secondary segments include corporate, nonprofit, and youth group buyers.

The go-to-market is entirely direct-to-consumer and seasonal, supported by email and SMS marketing through Hive, an Instagram presence (@christmas.in.color) that drives user-generated content, recurring earned media coverage from local television outlets, and strong third-party review presence on TripAdvisor, Yelp, and Google. The core operating team is lean (1-10 employees), with venue infrastructure, seasonal staffing, and on-site operations effectively outsourced to venue partners. Business is highly concentrated in the November-December holiday window, with no recurring subscription or year-round revenue stream disclosed in the input data.

Name

Christmas in Color

Legal name

Christmas in Color

Website

https://christmasincolor.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Christmas in Color operates five seasonal drive-thru holiday light shows across Colorado, Utah, and Idaho. The company sells per-vehicle tickets online for a 30-minute synchronized light-and-music experience, serving families, group buyers, and corporate sponsors during the holiday season.

Ownership category

akta.pro rank

Product category

Seasonal Holiday Entertainment

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Holiday, Seasonal & Christmas Markets (MPAGAFAL)

akta.pro secondary industries

Holiday Party Services (HSACACAF), Event Lighting Decor (Uplighting, String Lights, Effects) (HSACAOAE)

Keywords

• Drive-thru light shows
• Holiday entertainment
• Seasonal attractions
• Synchronized light displays
• Family holiday events

Headquarters

HQ city

South Jordan

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Drive-Thru Ticket Sales: Primary revenue stream from selling tickets for entry to the drive-thru holiday light show. One ticket covers one vehicle regardless of passenger count. Tickets are sold online with timed arrival windows.
2. Group Sales: Discounted group tickets for 10+ vehicles, plus exclusive private night bookings for corporate events, nonprofits, and youth groups. VIP and general ticket options available.
3. Concessions and Party Packs: Pre-purchased snack packs and Party Pack bundles (includes light-up glasses, synchronized light sticks, bracelets, believe bell, stickers) available as add-ons at time of ticket purchase.
4. Sponsorship: Brand sponsorship and partnership packages available for companies seeking visibility at events. Contact email: [email protected]

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Christmas in Color operates a 30-minute drive-thru holiday light show at multiple venue locations across Colorado, Utah, and Idaho. The experience features over one million Christmas lights synchronized to music that guests tune into on their car radios via FM 87.9. One ticket covers an entire vehicle regardless of passenger count. Optional add-ons include Party Pack bundles with light-up accessories and snack packs, while organizations can book group rates or private nights and brands can purchase sponsorship packages.

Product overview

Christmas in Color is a single, unified experiential product — a drive-thru holiday light show — offered across multiple geographic locations. The core product is the 30-minute synchronized light and music drive-thru experience. The company operates five venue locations (American Fork UT, South Jordan UT, Red Rocks CO, Water World CO, and Meridian ID). Optional add-on modules include the Party Pack Bundle (synchronized light sticks and festive accessories), Concessions/Snack Packs, Group Ticketing services for private events and bulk purchases, and Sponsorship packages for brand partnerships. All offerings share the same ticketing infrastructure (via Showclix) and marketing platform (via Hive for SMS communications).

Differentiator

Problem solved

Functional benefit

Products and services

• Christmas in Color Drive-Thru Light Show A 30-minute drive-thru holiday light show experience featuring millions of synchronized Christmas lights along a driving route, with music broadcast via FM radio station 87.9 that guests tune into from their vehicles. One ticket covers an entire vehicle regardless of passenger count, and Christmas glasses are included with every car. Available at multiple venue locations across Colorado, Utah, and Idaho.
• Party Pack Bundle An optional upgrade bundle available for purchase that includes 2 pairs of synchronized light sticks (glasses), bracelets, a believe bell, stickers, and other festive accessories to enhance the drive-thru light show experience for everyone in the car.
• Concessions / Snack Packs Food and beverage add-on available as an optional extra when purchasing tickets. Snack packs are pre-purchased at ticket checkout and delivered upon arrival at the park.
• Group Ticketing and Private Event Bookings Group booking service offering exclusive private event nights and discounted bulk tickets for groups of 10+ vehicles, corporations, nonprofits, and youth groups. Includes VIP and General ticket options.
• Corporate Sponsorship Packages Brand partnership and sponsorship opportunities allowing companies to align their brand with the Christmas in Color event experience for visibility to family audiences during the holiday season.

Quantifiable outcome

• One ticket per vehicle - unlimited passengers
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Red Rocks AmphitheatrecoreStrategic or Co-development PartnerVenue partnership for hosting the drive-thru holiday light show at the iconic Red Rocks Amphitheatre in Morrison, CO. Located in Entrance #2. The partnership leverages the venue's established brand and infrastructure.
• Water World ColoradocoreStrategic or Co-development PartnerVenue partnership for hosting the drive-thru holiday light show at Water World in Federal Heights, CO. The water park provides seasonal venue space for the event.
• USU Bastian Agricultural CentercoreStrategic or Co-development PartnerVenue partnership for hosting the drive-thru holiday light show at the USU Bastian Agricultural Center in South Jordan, UT. Provides agricultural fairground space for seasonal event.
• Utah County Art Dye ParkcoreStrategic or Co-development PartnerVenue partnership for hosting the drive-thru holiday light show at the Utah County Art Dye Park in American Fork, UT.
• Roaring SpringscoreStrategic or Co-development PartnerVenue partnership for hosting the drive-thru holiday light show at Roaring Springs in Meridian, ID.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wild Lights at Bronx Zoo (WCS): Holiday light experience at the Bronx Zoo featuring illuminated animal-themed displays. Comparable family holiday ticketed event with synchronized lighting elements, though sited at a zoo rather than a drive-thru—offering a related but emerging-format comparator.
• Fantasy of Lights: Drive-thru holiday light show operated at locations including Indianapolis Motor Speedway. Same drive-thru, vehicle-ticket, partner-venue business model as Christmas in Color, targeting similar family holiday audiences in regional markets.
• Holiday Festival of Lights: Drive-thru holiday light show at James Island County Park in Charleston, SC. Operates a near-identical model—vehicle-based ticketed entry, large-scale synchronized light installations, and family-focused holiday entertainment—making it a directly comparable seasonal entertainment operator.
• Lights Under Louisville: Drive-thru holiday light tunnel experience in Louisville, KY featuring animated light displays. Comparable seasonal ticketed drive-thru format with family audience, similar geographic climate considerations, and similar partner-venue operating economics.
• Magic of Lights: National drive-thru holiday light show operator running synchronized light displays at multiple venues across the US. Operates the same seasonal, vehicle-based, ticket-driven model as Christmas in Color and is the most directly comparable competitor in the category.
• Glittering Lights at Las Vegas Motor Speedway: Drive-thru holiday light experience hosted at the Las Vegas Motor Speedway, featuring over 1 million lights along a 2.5-mile route. Operates the same venue-partnership, vehicle-ticket model as Christmas in Color with a similar iconic-venue marketing angle.

Broad incumbents

• Hersheypark Christmas Candylane: Holiday transformation of Hersheypark featuring over 5 million lights, themed rides, and family entertainment. Comparable family holiday entertainment experience but anchored to a permanent amusement park, representing a much larger incumbent in the broader category.
• Dollywood Smoky Mountain Christmas: Award-winning holiday event at Dollywood theme park featuring millions of lights and seasonal entertainment. Sits in the same family holiday entertainment space as Christmas in Color but operates year-round with a permanent theme park asset.
• Six Flags Holiday in the Park: Holiday light and entertainment event across Six Flags theme park locations. Operates in the family holiday entertainment category with millions of lights, comparable to Christmas in Color's audience and seasonality but with permanent-park infrastructure.
• Busch Gardens Christmas Town: Holiday overlay event at Busch Gardens theme parks featuring millions of lights, themed entertainment, and family experiences. Operates in the same family holiday entertainment category but at permanent theme-park venues rather than drive-thru format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/christmas.in.color
• Xx.com/ChristmasinCol
• LinkedInlinkedin.com/company/christmas-in-color

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christmas in Color