Big Game Steel

What Big Game Steel does

Big Game Steel is a privately held US manufacturer founded in 2024 and headquartered in Cedar Grove, Wisconsin, designing and building heavy-duty industrial steel storage racks and material handling equipment for metal fabrication shops, industrial manufacturing facilities, and large-scale distribution centers. The company's core technology is engineered structural steel rack systems rated to 5,000 lbs per shelf, available in 4x8, 5x10, and 6x12 sheet configurations and stackable to 18 feet; differentiating engineering features include pre-cambered shelving that flattens under load rather than sagging, integrated forklift access channels, modular bolt-together one-tool assembly, and a 12-pin repositionable depalletizing table with acrylic-capped pins to protect sheet surfaces. The product portfolio covers four rack configurations (Standard, Combo, Ridgeline Vertical, Roll-Out) plus a material handling line (Terrain Table workbench, Cascade Cart, Husky Hopper self-dumping hopper, Pin Table, Outrigger Tube Storage), all built from US-grade structural steel and shipped domestically via flatbed truck or LTL freight.

The business model is direct, consultative hardware sales with quote-based, non-public pricing and multi-unit discounts for full-system deployments. Revenue is one-time product sales; standard carts and Pin Tables are stocked for rapid fulfillment, while custom-engineered rack projects carry 8-12 week lead times. Go-to-market is sales-led, combining an SEO content blog, paid acquisition through Google Ads/Meta/LinkedIn, HubSpot CRM and marketing automation, and direct phone and email outreach. Turnkey installation is provided through sister company OpEx Service, which handles offloading, anchoring, and final setup, bundling product sale with implementation. The company operates with 1-10 employees and serves only the US market, with no disclosed revenue, funding rounds, investors, or M&A activity in the source materials.

Name

Big Game Steel

Legal name

Big Game Steel

Website

https://biggamesteel.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Game Steel is a Wisconsin-based US manufacturer of heavy-duty industrial steel storage racks (5,000 lbs per shelf) and material handling equipment serving metal fabrication shops and industrial manufacturing facilities across the United States.

Ownership category

akta.pro rank

Product category

Industrial Sheet Metal Storage Racks

NAICS

Plate Work and Fabricated Structural Product Manufacturing (33231)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Sheet Metal Work (3444)

akta.pro primary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

akta.pro secondary industry

Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)

Keywords

• Sheet metal storage racks
• Industrial material handling
• Heavy-duty steel racks
• Metal fabrication equipment
• Forklift storage systems

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Heavy-duty sheet metal storage rack sales: Big Game Steel generates revenue through the manufacture and sale of industrial steel sheet metal storage racks, material handling equipment, and accessories. Revenue is derived from one-time hardware sales of physical products including Standard Racks, Combo Racks, Ridgeline Vertical Racks, Roll-Out Racks, Terrain Tables, Cascade Carts, Husky Hoppers, and Pin Tables. The company offers multi-unit discounts for customers implementing full sheet metal racking systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Big Game Steel designs, engineers, and manufactures heavy-duty industrial steel storage rack systems and material handling equipment for metal fabrication shops and manufacturing facilities. The product line includes four sheet metal storage rack configurations (Standard, Combo, Ridgeline Vertical, and Roll-Out) with 5,000 lbs per shelf capacity, plus material handling equipment such as mobile workbenches, rolling carts, self-dumping hoppers, and a depalletizing Pin Table. All products are manufactured in the USA from high-grade structural steel and engineered for forklift, crane, and vacuum lifter compatibility.

Product overview

Big Game Steel is a premier American manufacturer specializing in heavy-duty industrial steel storage racks and material handling equipment for metal fabrication shops. The product portfolio consists of four sheet metal storage rack configurations (Standard Rack, Combo Rack, Ridgeline Vertical Rack, and Roll-Out Rack) designed for heavy sheet metal storage with capacities up to 5,000 lbs per shelf, supplemented by a material handling product line (Terrain Table mobile workbench, Cascade Cart rolling steel cart, Husky Hopper self-dumping scrap hopper, Pin Table depalletizing accessory, and Outrigger Tube Storage). All products are engineered with structural steel construction for industrial durability, designed for forklift compatibility, and manufactured in the USA using high-grade American steel.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Sheet Metal Storage Rack Heavy-duty industrial steel storage rack optimized for forklift-driven material handling and high-density sheet storage. Supports up to 5,000 lbs per shelf, accommodates 4x8, 5x10, and 6x12 sheet sizes, stands 6 feet tall with eight high-strength shelves, and stacks to 18 feet. Targeted at metal fabrication shops handling heavy-gauge steel and aluminum sheets.
• Combo Sheet Metal Storage Rack Industrial steel storage rack combining forklift-accessible upper shelving with lower-level roll-out drawers for crane or vacuum lifter loading flexibility. Provides 5,000 lb per shelf capacity and accommodates 4x8, 5x10, and 6x12 sheet sizes. Designed for shops needing both forklift and crane-pick access.
• Ridgeline Vertical Sheet Metal Rack Vertical sheet storage rack designed for shops with limited floor space and overhead crane or vacuum lifter access. Stores sheets upright with 2,000 lb capacity per bay for fast visual access and single-sheet retrieval.
• Roll-Out Sheet Metal Rack

Quantifiable outcome

• Reclaim up to 60-70% more usable shop floor space through vertical stacking to 18 feet
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• OpEx ServicecoreImplementation/ SI/ Consulting PartnerOpEx Service is Big Game Steel's sister company that provides complete turnkey installation services for sheet metal racking systems. The OpEx team handles everything from offloading to final precision anchoring, ensuring the facility is up and running without delay. This partnership enables Big Game Steel to offer a seamless customer experience from purchase to first depalletization, covering the complete implementation lifecycle.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lista International: Manufacturer of modular industrial storage systems, workbenches, and tool cabinets for industrial and manufacturing facilities. Comparable to Big Game Steel in producing engineered industrial storage solutions.
• WireCrafters: Manufacturer of wire partitions, security cages, and industrial storage products for warehouses and manufacturing facilities. Comparable to Big Game Steel in producing fabricated steel storage and material handling products.
• Penco Products: Manufacturer of steel shelving, lockers, and industrial storage products for warehouses, manufacturing, and commercial facilities. Comparable to Big Game Steel in fabricated metal storage products.
• Hannibal Industries: Manufacturer of steel pallet racks, storage systems, and material handling products serving warehouses and industrial operations. Comparable to Big Game Steel in fabricated structural storage rack manufacturing.
• Steel King Industries: Manufacturer of heavy-duty industrial storage racks, pallet racks, and protective guard railing. Comparable to Big Game Steel in producing engineered structural steel storage systems for industrial environments.
• Ridg-U-Rak: U.S.-based manufacturer of heavy-duty pallet racks and structural storage systems serving industrial and warehousing customers. Directly comparable to Big Game Steel in industrial storage rack manufacturing for commercial facilities.
• Edsal Manufacturing: Manufacturer of industrial shelving, storage racks, and material handling products sold through distribution. Comparable to Big Game Steel in producing industrial-grade metal storage products.
• Vestil Manufacturing: Manufacturer of material handling equipment, industrial storage products, dock equipment, and safety products. Comparable to Big Game Steel in fabricated metal material handling solutions.

Broad incumbents

• Interlake Mecalux: Global supplier of storage solutions including pallet racks, shelving, and automated warehouse systems. Comparable as a broad-line storage systems incumbent serving similar industrial customers.
• Kardex: Global provider of automated storage and retrieval systems, industrial storage solutions, and material handling equipment. Comparable as a broad-line incumbent in the industrial storage and material handling space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/biggamesteel
• LinkedInlinkedin.com/company/biggamesteel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Game Steel