What gr8 agency does

gr8 agency is a privately held strategic communication agency headquartered in Breda, Netherlands, founded in 2004 and operating with 11-50 employees. The firm positions itself as a 'strategisch communicatiebureau' that translates organizational ambition into measurable audience behavior, applying a behavioral-science-grounded methodology organized into four service domains: Direction & Positioning, Movement & Change, Societal Impact, and Growth & Activation. Underlying each engagement is a codified framework that begins from the behavioral question 'What do you want people to do?' rather than from messaging, mapping behavior barriers, context, and psychological principles into communication interventions, brand stories, brand movies, and activation campaigns. The agency also offers a CustomGPT Solutions service line that configures brand-aligned AI assistants (built on OpenAI's ChatGPT / CustomGPT platform) for clients seeking consistent tone-of-voice application in daily communications.

The business model is professional-services-led: revenue is generated through consultation-based, project- and retainer-style engagements acquired via direct client engagement ('Laten we kennismaken') and supported by a thought-leadership marketing layer including the Great Talks event series, an active blog (Actueel), and social channels. Named clients span enterprise multinationals (Bostik, SABIC, Dremel, Whirlpool, John West, Sonneveld, Carlton Hotel Collection, Port of Moerdijk, BLOS Kinderopvang), Dutch municipalities and regional bodies (Gemeente Breda, Gemeente Roosendaal, REWIN), educational institutions (Avans Hogeschool), and nonprofit organizations (Stichting Met Je Hart). Geographic delivery is concentrated in the Netherlands (regional and national scope), with select international execution for multinational clients such as Dremel (EMEA content in 14+ languages). No external funding, parent company, or institutional ownership is disclosed; the company appears to be founder/team-owned, and no revenue figures are publicly available.

Name

gr8 agency

Legal name

gr8 agency

Website

https://gr8.eu

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

gr8 agency is a privately held Dutch strategic communication agency in Breda that applies behavioral science to help commercial, governmental, and social organizations translate plans into audience action across positioning, change, societal impact, and activation engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communication Services: Consulting and agency services including positioning strategy, brand development, change communication, and behavioral campaign development for organizations seeking to influence audience behavior.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

gr8 agency is a strategic communication bureau that helps commercial organizations, (semi-)governments, and educational institutions translate plans into audience behavior. Services span four domains — Direction & Positioning, Movement & Change, Societal Impact, and Growth & Activation — delivering brand stories, brand movies, behavioral campaigns, frictions analysis, and CustomGPT-based brand language tools.

Product overview

gr8 agency is a strategic communication bureau (communication agency) operating across four interconnected service domains: Direction & Positioning, Movement & Change, Societal Impact, and Growth & Activation. The agency combines human understanding, scientific grounding (behavioral psychology), and technological innovation (AI tools like CustomGPTs). Their core methodology starts with the behavioral question 'What do you want people to do?' and translates into deliverables including brand stories, brand movies, campaigns, and AI-powered communication tools. The agency also organizes 'Great Talks' thought leadership events and develops CustomGPT solutions for clients to maintain brand consistency.

Differentiator

Problem solved

Functional benefit

Products and services

• Direction & Positioning Strategic service helping organizations clarify their brand positioning and articulate what they stand for, so target audiences understand why they should choose them. Includes repositioning, brand stories, brand movies, and strategic propositions.
• Movement & Change Communication services focused on driving behavioral change within organizations and audiences. Addresses why change initiatives stall and creates communication that explains and enables new behaviors through behavioral insights, friction analysis, and activation campaigns.
• Societal Impact Services helping organizations make their societal ambitions credible, human, and relevant. Includes campaigns around public issues, government and semi-public organizations, and transitions with societal impact.
• Growth & Activation Services ensuring target audiences not only see clients but actively choose them. Sharpens propositions and develops communication that moves people through right triggers, friction removal, and clear value propositions.
• Brand Stories & Brand Movies Development of compelling brand narratives that guide both internal and external communication. Brand movies translate these stories into visual format for broader organizational alignment.
• Campaign Development Creation of behavior-driven campaigns and interventions designed to influence target audience actions. Campaigns span from long-term strategic programs to short-term activations with direct behavioral objectives.
• Behavioural Insights & Frictions Analysis Research and analysis services mapping desired behaviors, examining decision-making contexts, and identifying barriers, beliefs, or routines that prevent change.
• CustomGPT Solutions Custom AI assistant solutions developed by gr8 agency for clients, configured to think from brand identity, tone of voice, and target audiences. Helps clients apply positioning consistently in daily communication.

Quantifiable outcome

• Largest volunteer increase in Stichting Met Je Hart history through 'I'm bored to death' campaign
• +1 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PSV-Brainport Partnership (ASML, VDL, Philips, Rabobank, Swinkels, CSU, Jumbo)coreStrategic or Co-development PartnerCollective of major Brainport Eindhoven companies partnering on regional social cohesion initiatives. Campaign 'The Language of Our Home' / 'From hello to houdoe' uses PSV as unifying symbol to integrate international residents through language learning.
• SABICcoreStrategic or Co-development PartnerCollaboration on 'Innovating and Performing Together' (SIP) internal change communication, translating strategic plan into shop floor behavior across 1000+ employees.
• DremelcoreStrategic or Co-development PartnerInternational content creation across EMEA region in 14+ languages featuring real maker stories. Created hero content with motorcycle builder Daan Borsje and Fashion Tech Designer Anouk Wipprecht.
• GoedzooiminorImplementation/ SI/ Consulting PartnerCreative agency collaboration for Municipality of Breda's financial stress campaign 'Financial stress. How big is it for you?' handling creative execution.
• KAAPSminorImplementation/ SI/ Consulting PartnerVisual agency that brought BLOS Kinderopvang brand story to life visually, creating the brand movie.
• Blickfänger and GolazominorImplementation/ SI/ Consulting PartnerCreative partners for Brainport PSV campaign 'The Language of Our Home', handling activation and campaign assets.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClGUwLRTwcTK02uJm84r1yQ?view_as=subscriber
• Facebookfacebook.com/gr8.eu
• LinkedInlinkedin.com/company/gr8agencyeu
• Instagraminstagram.com/gr8.eu

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gr8 agency