What AM Smart does

AM Smart is a Polish shopfitting company founded in 2018 that delivers end-to-end retail store solutions for discount and value retail chains. Its service offering spans store design, production, logistics, and on-site assembly, allowing clients to contract a single provider across the full rollout lifecycle rather than coordinating separate vendors for fixtures, fit-out, and installation. The company's technical stack is conventional for the sector, relying on AutoCAD and Solid Edge for fixture and store layout engineering, with no disclosed proprietary technology platform.

The operating model combines a domestic production plant in Bogdaniec, Poland with a network of external manufacturing partners in China, Taiwan, Turkey, and Ukraine, giving AM Smart the ability to balance cost, lead time, and capacity across regions. Project execution is delivered through 15 dedicated installation teams coordinated by multilingual project staff covering 14 languages, with a stated capacity of 90 locations per month and more than 600 stores delivered annually across 12 European countries. Local presence is anchored by subsidiaries in Serbia, Bosnia and Herzegovina, and Italy.

The commercial focus is concentrated on large-scale, multi-country rollouts for value-format retail chains. Disclosed flagship engagements include a Pepco program covering approximately 1,500 stores across 11 countries and a Poundland/Dealz refit program covering 400 stores, both under the Pepco Group parent. Revenue mechanics are project-based, tied to store-level design-build-assembly contracts with pricing that varies by format and scope (greenfield opening versus refit), and customer concentration is high given the dominance of Pepco Group entities in the disclosed client base.

Name

AM Smart

Legal name

AM Smart Sp. z o.o.

Website

https://www.amsmart.pl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

AM Smart is a Polish shopfitting company providing end-to-end retail store design, production, logistics, and assembly services across 12 European countries, primarily serving discount retail chains including Pepco, Dealz, and Poundland.

Ownership category

akta.pro rank

Product category

Shopfitting & Retail Store Equipment Services

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Multi-Price-Point Variety Stores (CRAGAJAI)

Keywords

• Shopfitting services
• Retail store equipment
• Store fixture manufacturing
• Retail chain rollouts
• Store interior design

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Shopfitting Project Services: The company generates revenue through one-time project-based services for retail chains, providing end-to-end shopfitting solutions including design, production, delivery, and assembly of store equipment. Projects are billed on a per-project basis with pricing based on scope, scale, and geographic reach.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AM Smart Sp. z o.o. delivers end-to-end shopfitting services for chain retail stores across Europe, encompassing store equipment design, in-house and outsourced production, multi-country logistics, and on-site assembly/installation. The company produces and installs specific retail fixtures such as metal shelving, modular checkout counters, fitting rooms, and display furniture, and executes both new store openings and large-scale store refits for major retail chains.

Product overview

AM Smart is a retail equipment provider offering a comprehensive shopfitting solution across Europe. The core offering is full-service store equipment that integrates four main service modules: Design Department (using Auto Cad 2D/3D and Solid Edge), Production Services (combining in-house CNC manufacturing with Asian and Turkish outsourcing), Delivery/Logistics (organizing transport across Europe with customs handling), and Assembly/Installation (using local teams across 12+ countries). The company also manufactures specific product lines including Metal Shelves, Cash Register/Checkout Modules, Modular Fitting Rooms, and Display Furniture. All services are delivered through a coordinated process supporting projects ranging from individual store fit-outs to large-scale multi-country rollouts of hundreds of stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Shopfitting (Store Equipment) End-to-end shopfitting service for retail chains across Europe, combining store equipment design, in-house and outsourced production, multi-country logistics, and on-site assembly for new store openings and refits. Targeted at large retail chains executing multi-country rollouts.
• Metal Shelves Retail metal shelving units manufactured and distributed in large volumes with accompanying price tags, produced at scale (e.g., 45,000 units) for retail chain rollouts.
• Cash Register/Checkout Modules Modular checkout counter systems including standard and self-service cash register modules, expandable from 2 to 4 sections, with installation services for retail chains.
• Modular Fitting Rooms Custom-designed and manufactured fitting room modules for retail stores, delivered and installed as part of store refit projects.
• Display Furniture Custom display furniture for retail stores, manufactured and delivered to operating stores, including collection of existing items being replaced.

Quantifiable outcome

• 600+ stores completed annually across Europe
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• China/Taiwan Manufacturing PartnerscoreOthers · 1 January 2018Network of subcontractors in China and Taiwan for large-scale production of shopfitting equipment. These partners are used for major production runs, leveraging cost-optimized factories in regions with low operating costs and accessible raw materials.
• Turkey/Ukraine Manufacturing PartnerscoreOthers · 1 January 2018Subcontractor network in Turkey and Ukraine for production of shopfitting components. Used for large-scale projects with cost optimization objectives.
• Customs Agencies (UK, Serbia, Bosnia)minorOthersPartnerships with customs agencies in United Kingdom, Serbia, and Bosnia and Herzegovina to handle customs formalities for deliveries outside the European Union.
• Route-Specialized HauliersminorChannel Partner/ Reseller/ DistributorHaulage companies specializing in specific transport routes that enable flexible and cost-efficient delivery of shop equipment from warehouses to customer stores across Europe.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sembol International: Turkish retail shopfitting manufacturer serving European and Middle Eastern retail chains with metal shelving, displays, and store equipment. Comparable as a regional shopfitting specialist competing for the same discount/variety retail customers AM Smart serves.
• La Fortezza: Italian shopfitting company manufacturing metal shelving, racking, and store equipment for European retail chains. Comparable as a Southern European peer with similar product categories (metal shelving, checkout counters, displays).
• ITAB Shop Concept: Swedish-listed shopfitting company and one of Europe's largest full-service store equipment providers, offering design, production and installation services to major retail chains. Direct comparable in business model, customer base (large European discount and grocery chains), and integrated delivery model.
• HMY Group: French-Spanish shopfitting group serving major European retail chains with full-store equipment and installation services. Directly comparable as a pan-European shopfitting specialist with multi-country roll-out capabilities similar to AM Smart's.
• Umdasch Shopfitting: Austrian shopfitting division of the Umdasch Group, one of Europe's longest-established full-service store equipment providers. Comparable in offering integrated design-to-assembly services for large-format retail clients across multiple geographies.

Broad incumbents

• Wanzl: German family-owned manufacturer of store and retail equipment (shopping carts, shelving, access solutions, store fittings). A broader incumbent with adjacent product categories serving large retail chains across Europe, providing overlap with AM Smart's metal shelving and equipment business.
• Tegometall: Swiss-headquartered manufacturer of shop shelving and retail storage systems, active across Europe. A broader incumbent in retail shelving and shop equipment that competes with AM Smart in the metal shelving and store fixture segments.

Emerging players

• MFI Concept Group: Mid-sized European shopfitting specialist serving retail chains with design, production, and installation services. Comparable as an emerging player with similar integrated service offerings competing for the same discount and variety retail customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/am-smart-sp-z-o-o
• Facebookfacebook.com/amsmartgorzow

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AM Smart