Latitude Group
Latitude Group is a Bangalore-based real estate developer building and managing premium residential projects, most notably the 38-unit One Latitude waterfront villa in Goa, alongside an integrated AIO turnkey design-build service for affluent buyers and select institutional clients in India.
- Company typePrivate
- Founded2011
- HeadquartersBangalore, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Latitude Group does
Latitude Group is a privately held, Bangalore-headquartered real estate development and asset management company that designs, builds, and manages premium residential and commercial properties across India. Its core products are luxury residential developments — most notably One Latitude, a 38-unit waterfront villa project in Goa priced from 6.8 Crores, and Goa Parra, an experiential countryside getaway — supplemented by AIO Turnkey Solutions, an integrated design-to-delivery service covering concept framing, site discovery, design, project management, construction, and interior fit-outs. The company targets two distinct customer segments: high-net-worth residential buyers seeking bespoke, design-forward villas in Bengaluru and Goa, and institutional or commercial developers requiring integrated mixed-use, hospitality, healthcare, or institutional build expertise.
The operating model is asset-heavy and project-based, with founder Hari Singh (ex-Oracle, MBA from Weigh and Leigh College, UK) leading land acquisition and partnerships since 2013, supported by a small senior team including Partner/Advisor Akash Solaraju (20+ years AEC experience) and non-executive directors Phillip Dsouza and Arjun Singh. Revenue is generated through one-time property sales at premium price points and through professional services fees on turnkey engagements; the company claims a 20% timeline optimization versus conventional delivery through advanced project management tools and prefabrication techniques. Go-to-market is direct-to-consumer and relationship-driven, executed via a website with inquiry forms, social media presence, and a content newsletter, with no third-party distribution or institutional channel partners disclosed.
The business is currently executing against a stated pipeline of 'next 50 keys' beyond One Latitude, signaling capacity expansion, while the operational footprint remains limited to a small core team (6-10 people), private ownership with no disclosed institutional funding, and concentration in two Indian states (Karnataka and Goa).
Latitude Group firmographics
Firmographics- Name
- Latitude Group
- Legal name
- Latitude Group
- Website
- https://latitudegroup.in
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Latitude Group is a Bangalore-based real estate developer building and managing premium residential projects, most notably the 38-unit One Latitude waterfront villa in Goa, alongside an integrated AIO turnkey design-build service for affluent buyers and select institutional clients in India.
- Ownership category
- akta.pro rank
Latitude Group industry classification
Industry- Product category
- Luxury Residential Real Estate Development
- NAICS
- Architectural Services (541310), Interior Design Services (54141)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Villas & Luxury Estates (THAMAAAC)
- akta.pro secondary industry
- Resort & Branded Residence Vacation Rental Management (BPAJAIAE)
Keywords
Where Latitude Group is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Latitude Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Real Estate Development & Sales: Primary revenue stream from development and sale of premium residential properties including luxury villas and waterfront residences. Projects include 'One Latitude' (38-unit waterfront luxury villa development) and 'Goa Parra'. Revenue generated through property sales at premium price points starting from 6.8 Crores.
- AIO Turnkey Solutions: Comprehensive design, project management, construction, and interior fit-out services offered as integrated solutions. Revenue from professional services across the entire development lifecycle from vision framing to experience handover.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One Latitude - Waterfront Luxury Villa (38 keys) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Latitude Group product offering
Product offeringCore offering
Latitude Group develops and sells premium residential real estate, primarily luxury villas and experiential countryside properties in Bengaluru and Goa. The company also offers AIO Turnkey Solutions—an integrated service covering design, customization, project management, construction, and interior fit-outs delivered through a six-phase 'Design to Delivery' methodology.
Product overview
Latitude Group is a premier real estate development and asset management company offering a portfolio of residential projects alongside comprehensive AIO Turnkey Solutions. The core product portfolio includes One Latitude (a 38-unit waterfront luxury villa project in Bangalore) and Goa Parra (an experiential countryside getaway in Goa). These projects are complemented by the AIO Turnkey Solutions service—covering design, customization, project management, construction, and interior fit-outs—and the Design to Delivery six-phase service methodology that guides clients from vision framing through experience handover.
Differentiator
Problem solved
Functional benefit
Brands
- One Latitude: 38-unit waterfront luxury villa development located in Goa, with 70% construction complete and expected early move-in dates within 12 months.
- Goa Parra
Products and services
- One Latitude A waterfront luxury villa development featuring 38 units with custom design options for each resident. The project is 70% complete with move-in dates expected within 12 months. Targeted at high-net-worth individuals seeking premium waterfront living with bespoke design flexibility.
- Goa Parra An experiential countryside getaway project in Goa, part of Latitude Group's diverse portfolio of luxury residential developments. Targeted at buyers seeking lifestyle-driven countryside properties.
- AIO Turnkey Solutions End-to-end turnkey solution covering design, customization, project management, construction, and interior fit-outs from concept to completion. Designed for clients seeking a seamless, single-vendor move-in-ready experience without the complexity of coordinating multiple contractors.
- Design to Delivery Six-phase development service encompassing Vision Framing, Site Discovery, Design Crafting, Development Structuring, Build Execution, and Experience Handover. Structured methodology guiding clients through every stage of their real estate development journey.
Quantifiable outcome
- 20% optimized project timelines through advanced project management tools, prefabrication techniques, and optimized workflows
- +2 more outcomes
Companies that use Latitude Group
Customer profileSegments2 records
Ideal customer profiles2 records
Latitude Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Latitude Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MMB LegalcoreMMB Legal, led by Advocate Mahesh Madan Bhat, is a full-service Bangalore-based law firm providing strategic legal solutions for Latitude Group. The firm offers deep expertise in real estate and infrastructure, mitigating risk and optimizing returns across all stages of transactions including joint ventures, acquisitions, leasing, financing, and sales.
- Akash SolarajucorePartner and Advisor with over 20 years of global experience in AEC and real estate development. Brings passion for design-led thinking, strategic execution, and placemaking across mixed-use, hospitality, healthcare, and education projects in India and overseas. Leads team to create meaningful, human-centered spaces.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Latitude Group competitors and assessment
Company assessmentBroad incumbents
- Puravankara Limited: Bangalore-headquartered developer with premium residential projects under 'Provident' and 'Purva' brands — directly comparable on Bangalore luxury supply, though at greater scale and broader mid-market mix.
- Mahindra Lifespace Developers: Listed Indian developer with premium residential projects focused on sustainability and design quality — comparable to Latitude's human-centric, sustainability-led positioning at significantly larger scale.
- Shapoorji Pallonji Real Estate: Pan-India developer with premium residential projects including branded luxury residences — overlaps with Latitude on high-end villa / branded residence concept and integrated design-build delivery.
- Brigade Group: Major Bangalore-based developer with premium residential projects across South India — comparable on Bangalore luxury supply and integrated design approach, though operating at significantly larger scale.
- Prestige Group: Large Bangalore-headquartered developer with deep presence across luxury residential, commercial, and hospitality — overlaps with Latitude on premium Bangalore villas and mixed-use ambitions but at much greater scale.
Direct peers
- Sobha Limited: One of India's leading luxury and premium residential developers, headquartered in Bangalore with a vertically integrated real estate model covering design, construction, and interiors — closely comparable to Latitude's AIO Turnkey approach.
- Total Environment Projects: Bangalore-based luxury residential developer known for design-led, handcrafted homes with in-house architecture and interiors — directly comparable to Latitude's integrated design-to-delivery model and Bangalore premium positioning.
- Casagrand: Premium residential developer with design-led, amenity-rich communities across South India — comparable to Latitude on luxury positioning and integrated turnkey development, though at higher volume.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Latitude Group social profiles
Digital presenceLatitude Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latitude Group leadership team
Management profileNumber of profiles
Profiles6 records
Latitude Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latitude Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latitude Group
What does Latitude Group do?
Latitude Group develops and sells premium residential real estate, primarily luxury villas and experiential countryside properties in Bengaluru and Goa. The company also offers AIO Turnkey Solutions—an integrated service covering design, customization, project management, construction, and interior fit-outs delivered through a six-phase 'Design to Delivery' methodology.
Is Latitude Group a public or private company?
Latitude Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Latitude Group founded?
Latitude Group was founded in 2011. It employs 1 to 10 people.
Where is Latitude Group based?
Latitude Group is headquartered in Bangalore, India, in the Asia region.
How does Latitude Group make money?
Two revenue lines are on record. Real Estate Development & Sales are the primary driver. The others are AIO Turnkey Solutions.
Who are Latitude Group's main competitors?
Broad incumbents on record are Puravankara Limited, Mahindra Lifespace Developers, Shapoorji Pallonji Real Estate, Brigade Group and Prestige Group. Direct peers are Sobha Limited, Total Environment Projects and Casagrand.
Does Latitude Group have an API?
No public API is recorded for Latitude Group.
What industry is Latitude Group in?
Latitude Group's product category is Luxury Residential Real Estate Development. Its primary akta.pro industry code is THAMAAAC, Villas & Luxury Estates, with a secondary code of BPAJAIAE, Resort & Branded Residence Vacation Rental Management. Its NAICS code is 541310 and its SIC code is 6552.