Ultimate Safaris

What Ultimate Safaris does

Ultimate Safaris is a privately held Namibian conservation travel company headquartered in Windhoek, operating a portfolio of seven retreat properties — Onduli Ridge, Onduli Enclave, Camp Sossus, Camp Doros, Galton House, Meru Camp, and Dome Camp — alongside a catalogue of fourteen-plus curated safari itineraries and a vehicle rental line featuring Toyota Hilux Double Cab 4x4 and Toyota Fortuner 4x4 vehicles. The company serves an international clientele of discerning luxury travelers, families, photography enthusiasts, VIP and high-profile guests, conservation-conscious travelers, and self-drive/independent travelers, positioning each itinerary around active wildlife and habitat protection rather than pure leisure tourism.

The core product architecture combines physical lodge inventory with bespoke, guide-led field experiences differentiated by conservation partnership integration. The company maintains formal collaborations with Save the Rhino Trust, Giraffe Conservation Foundation, AfriCat, Desert Lion Conservation, Rhino Rangers, Lionscape Coalition, and the Rare and Endangered Species Trust, embedding field outcomes into the customer experience. Equipment and optics partnerships with Swarovski Optik and Cymot, together with trade distribution through APTA, NTB, ATTA, TASA, XO Private, Adventure Travel, TAP, and the Kusini Collection, support both itinerary quality and reach into international luxury travel channels. The brand has accumulated a notable awards footprint, including Tour Operator of the Year 2025, Conscious Tourism Operator of the Year 2025, multiple Pure Awards, Wallpaper Design Awards 2019, and Eco Awards Sustainability recognition covering 2024-2027.

Revenue is generated through high-ticket, low-frequency hospitality transactions — multi-night lodge stays at premium nightly rates, guided safari package bookings, and ancillary vehicle rental — sold via direct online channels, a dedicated trade agent portal, and international travel trade partnerships. The model carries classic safari-industry characteristics: high fixed cost per property, seasonal occupancy sensitivity to inbound Namibia travel demand, and reliance on a relatively small headcount (51-100 employees) to deliver high-touch service across dispersed remote locations.

Name

Ultimate Safaris

Legal name

Ultimate Safaris

Website

https://ultimatesafaris.na

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Ultimate Safaris is a Namibian conservation travel operator running seven luxury safari retreats and bespoke guided itineraries, serving international luxury travelers, families, photographers, and conservation-conscious guests across Namibia's key ecosystems.

Ownership category

akta.pro rank

Product category

Luxury Safari & Conservation Tourism

NAICS

Tour Operators (56152), Nature Parks and Other Similar Institutions (712190), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari Lodges (Big Five/Game Reserves) (THAGAIAA)

akta.pro secondary industries

Safari Lodges & Tented Camps (THAAAHAC), Safari & Wilderness Luxury Resorts (THAGACAD)

Keywords

• Luxury safari experiences
• Conservation travel services
• Guided wildlife safaris
• Wilderness retreat accommodations
• Safari vehicle rentals

Headquarters

HQ city

Windhoek

HQ country

Namibia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Safari Services: The company generates primary revenue through offering various safari experiences including private guided tours, scheduled group departures, fly-in safaris, self-drive rentals, VIP luxury experiences, photographic tours, birding expeditions, film support services, family safaris, cycling/hiking adventures, and conservation-focused safaris. These are sold as package experiences with varying duration and luxury levels.
2. Retreat Accommodations: Revenue from operating seven distinct retreat properties: Onduli Ridge (signature retreat), Onduli Enclave (private villa), Camp Sossus (immersive exploration), Camp Doros (wilderness tracking), Galton House (urban retreat in Windhoek), Meru Camp (mobile tented), and Dome Camp (mobile dome tents). These provide accommodation, dining, and guided experiences as integrated packages.
3. Vehicle Rental: Self-drive vehicle rental services offering Toyota Hilux Double Cab 4x4 and Toyota Fortuner 4x4 vehicles equipped for standard self-drive safaris. This is a supplementary revenue stream supporting their safari and exploration offerings.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ultimate Safaris (ultimate.earth) is a Namibian conservation travel company that sells luxury safari experiences and retreat accommodations across Namibia. Its offering consists of seven retreat properties (Onduli Ridge, Onduli Enclave, Camp Sossus, Camp Doros, Galton House, Meru Camp, Dome Camp) plus a portfolio of guided safari services including private guided, fly-in, self-drive, VIP, photographic, birding, family, cycling/hiking, small group, conservation, and film support safaris, supplemented by self-drive vehicle rentals.

Product overview

ultimate.earth is a Namibian conservation travel company offering a portfolio of hospitality and safari services. The offering consists of accommodation properties (retreats) across five categories: Signature Retreats (Onduli Ridge), Private Retreats (Onduli Enclave), Exploration Retreats (Camp Sossus, Camp Doros), Urban Retreats (Galton House), and Mobile Retreats (Meru Camp, Dome Camp). Complementing the retreats are safari services including Private Guided, Fly-In, Self-Drive, VIP, Photographic, Birding, Film Support, Family, Cycling/Hiking/Active, Small Group, Conservation Safaris, and Art Tours, plus scheduled group departures (Namibia Untold Safari, Ultimate Namibia Safari). The company also provides car rental for self-drive experiences. All offerings are focused on immersive wilderness experiences with conservation impact in Namibia.

Differentiator

Problem solved

Functional benefit

Brands

• Onduli Ridge: Signature Retreat built amongst ancient granite outcrops offering immersive wilderness experiences, refined design and exceptional comfort.
• Onduli Enclave
• Camp Sossus
• Camp Doros
• Galton House
• Meru Camp
• Dome Camp

Products and services

• Onduli Ridge

Quantifiable outcome

• 100% equivalent of revenue raised for conservation
• +2 more outcomes

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Adventure TravelcoreChannel Partner/ Reseller/ DistributorTravel trade partner organization that promotes and distributes adventure travel experiences, including Ultimate Safaris Namibia offerings.
• TAPcoreChannel Partner/ Reseller/ DistributorTravel trade partner airline or agency partner that facilitates booking and distribution of Ultimate Safaris experiences.
• APTAcoreChannel Partner/ Reseller/ DistributorAfrica Travel and Tourism Association partnership for promoting African safari experiences to international markets.
• Save the Rhino Trust NamibiaflagshipStrategic or Co-development PartnerFlagship conservation partner dedicated to conserving Africa's last truly free-roaming population of black rhino in Namibia. Supports Rhino Ranger Programme and provides exclusive rhino tracking safari experiences for Ultimate Safaris guests.
• Giraffe Conservation FoundationcoreStrategic or Co-development PartnerConservation partner safeguarding one of Africa's most iconic and threatened species for future generations through dedicated conservation initiatives.
• AfriCat NamibiacoreStrategic or Co-development PartnerConservation partner supporting the conservation of Namibia's extraordinary cheetah population and carnivore ecosystems through dedicated initiatives.
• Desert Lion ConservationcoreStrategic or Co-development PartnerConservation partner protecting Namibia's unique desert-adapted lion population beyond National Park boundaries.
• Rhino RangersflagshipStrategic or Co-development PartnerFlagship conservation partner empowering local communities through conservation-focused employment, protection and training. Supports rhino monitoring and anti-poaching efforts accessible through Ultimate Safaris experiences.
• Lionscape CoalitioncoreStrategic or Co-development PartnerConservation partner creating meaningful conservation impact through collaborative travel partnerships, integrating lion conservation with tourism experiences.
• CymotminorOthersLocal equipment and supplies partner supporting safari operations with quality gear and provisions.
• Leave No TracecoreStrategic or Co-development PartnerEnvironmental ethics partner promoting responsible outdoor practices and sustainable tourism operations throughout Ultimate Safaris experiences.
• Kusini CollectionminorChannel Partner/ Reseller/ DistributorSafari camp and lodge collection partnership for cross-referral and collaborative marketing to discerning travelers.
• NTBcoreChannel Partner/ Reseller/ DistributorNamibia Tourism Board partnership for destination marketing and promotion of Namibia as a premier safari destination.
• tasacoreChannel Partner/ Reseller/ DistributorTourism Association of South Africa partnership for regional tourism promotion and travel trade networking.
• AttacoreChannel Partner/ Reseller/ DistributorAdventure Travel Trade Association membership providing industry networking, standards, and marketing support.
• XO PrivateminorChannel Partner/ Reseller/ DistributorLuxury travel club partnership providing access to exclusive traveler networks and high-net-worth clientele.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• &Beyond: &Beyond is a leading luxury safari and travel operator across Africa with its own lodge portfolio and conservation focus. It overlaps with Ultimate Safaris on high-end guided safaris, conservation-led itineraries, and multi-country African luxury trips for affluent travelers.
• Roar Africa: Roar Africa is a luxury safari operator curating high-end experiences across Africa, including Namibia. It competes with Ultimate Safaris for VIP and high-net-worth travelers seeking exclusive, design-forward, conservation-conscious safaris.
• Micato Safaris: Micato Safaris is a high-end Africa tour operator specializing in bespoke luxury safaris across multiple countries. It overlaps with Ultimate Safaris on tailored Namibia and southern Africa itineraries for discerning luxury travelers, though without owning its own camps.
• Singita: Singita operates ultra-luxury safari lodges and conservation programs across several African countries. It competes with Ultimate Safaris at the top end of luxury safari, sharing a conservation-impact value proposition and high-touch guest experience.
• Ker & Downey Africa: Ker & Downey designs luxury safaris and bespoke African itineraries through a network of high-end camps. It is comparable to Ultimate Safaris as a competitor for luxury travelers booking Namibia and southern Africa journeys with a focus on exclusivity and customization.
• Natural Selection: Natural Selection runs a curated portfolio of safari camps across Namibia and southern Africa with a strong conservation and community-impact narrative. It directly competes with Ultimate Safaris on Namibia itineraries, lodge quality, and purpose-driven luxury positioning.
• Great Plains Conservation: Great Plains Conservation runs luxury safari camps in Botswana, Kenya, and Zimbabwe with a strong conservation and community model. Comparable to Ultimate Safaris in positioning, conservation-led branding, and target affluent experiential travelers.
• Wilderness Safaris: Wilderness Safaris operates luxury safari camps across Namibia, Botswana, and several other African countries. It is the largest direct competitor in Namibia's luxury safari segment, with overlapping high-end lodge and guided experience offerings targeting similar conservation-minded luxury travelers.

Broad incumbents

• Scott Dunn: Scott Dunn is a global luxury tour operator offering high-end safaris alongside broader luxury travel. Comparable to Ultimate Safaris as a channel that resells Namibia safaris to luxury travelers and competes at the booking-decision layer for premium itineraries.

Emerging players

• Travel Beyond: Travel Beyond is a luxury travel company with a strong Africa and safari practice serving high-net-worth clients. Comparable to Ultimate Safaris on customer overlap in the luxury safari segment, though broader in geographic and product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1NFiqZ5NFW3sx7cxOZFgCQ
• Xx.com/UltimateSafari1
• Facebookfacebook.com/ultimatesafarisnamibia
• LinkedInlinkedin.com/company/ultimate-safaris

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimate Safaris