Best New Product Awards

What Best New Product Awards does

Best New Product Awards (legal entity: Best New Product Awards Inc.) is a privately held, Toronto-based awards program founded around 2002 and operated as part of BrandSpark International, a global independent market research firm. It runs North America's largest consumer-voted awards program for new consumer products, evaluating entries across 1,059 product categories each year through a survey of approximately 266,000 consumers in Canada and the United States. The program positions itself explicitly against expert panels, juries, and editorial-driven awards, claiming the credibility of unbiased consumer input rather than subjective evaluation.

The commercial offering consists of three interconnected components: (1) the core Best New Product Awards program, which conducts the annual consumer evaluation and crowns category winners; (2) the BNPA Entry Submission Service, which operates dedicated portals for Canadian and U.S. manufacturers to submit new products for the upcoming award cycle (currently bnpa-2027); and (3) Winner Marketing & Promotion, a credentialing layer that grants winners the right to use the trademarked BNPA logo and award claim in their marketing and on packaging. The trademark is registered and licensed on a permission-only basis. The technology stack is the consumer survey infrastructure provided by BrandSpark International; there is no proprietary software product, no API, no mobile application, and no disclosed AI or automation layer.

Revenue is generated through per-entry fees paid by manufacturers and their agencies for product submission, supplemented by logo-licensing rights for winners. Pricing is not publicly disclosed. Customer concentration is entirely on the enterprise side of consumer goods — named participants include Pampers, Hershey's, Scotties, Glad, Frito-Lay, Barilla, Excel, and Havoc — with marketing agencies serving as a secondary buyer segment that helps facilitate submissions on behalf of clients. Geographic reach is limited to Canada and the United States; no international expansion is disclosed. The company's growth signals are modest: a 24-year continuous operating history, stable annual cycle cadence, and incremental product broadening from a single evaluation event into the three-part portfolio described above, with no funding activity, M&A, leadership changes, or technology pivots on record.

Name

Best New Product Awards

Legal name

Best New Product Awards Inc.

Website

https://bestnewproductawards.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Best New Product Awards runs North America's leading consumer-voted awards program for new consumer products, founded in 2002 and operated under BrandSpark International. It surveys 266,000 consumers annually across 1,059 product categories in Canada and the USA, serving enterprise CPG manufacturers and their marketing agencies with entry-based award credentials.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Entry Fees: Manufacturers and their agencies pay to submit products for award consideration in the annual BNPA competition.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Best New Product Awards (BNPA) operates an annual consumer-voted awards program for new consumer products across 1,059 categories. Manufacturers and their agencies pay entry fees to submit product innovations, which are then evaluated exclusively through surveys of 266,000+ real consumers conducted by BrandSpark International, an independent market research firm. Winners receive trademarked credentials and logo usage rights for marketing their products in competitive consumer goods markets across Canada and the USA.

Product overview

Best New Product Awards is a single, unified consumer-voted awards program (not a multi-product platform) conducted by BrandSpark International, a global independent market research firm. The core offering is the annual awards program that evaluates new product innovations through exclusive consumer surveys (266,000+ consumers surveyed across 1,059 product categories over 24 years). The portfolio consists of three related offerings: (1) the main BNPA Program for product evaluation and credentialing, (2) the Entry Submission Service for manufacturers to submit products for the 2026 program cycle, and (3) Winner Marketing services that allow award recipients to leverage the BNPA credential in their marketing. The program covers both Canada and USA markets with regional entry portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Best New Product Awards Program An annual consumer-voted awards program that evaluates new consumer products exclusively through real consumer surveys (266,000+ consumers), providing manufacturers with a credible point-of-difference credential without panels, juries, or editorial bias. The award is conducted by BrandSpark International.
• BNPA Entry Submission Service A submission platform allowing manufacturers and agencies to enter their newest product innovations for award evaluation in North American markets (Canada and USA) through dedicated regional entry portals.
• Winner Marketing and Promotion (Logo Usage Rights) Winners receive credentialing that allows them to use the Best New Product Award logo and claim the award win for marketing purposes, positioning products with an effective point of difference in crowded markets. Permission from Best New Product Awards Inc. is required.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BrandSpark InternationalcoreStrategic or Co-development PartnerThe award is conducted by BrandSpark International, a global independent market research firm that works alongside many of the largest consumer goods brands. BrandSpark provides the professional market research infrastructure and methodology for conducting consumer surveys and award evaluations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Mintel: Mintel is a market research firm publishing CPG product launch and innovation intelligence, comparable to BNPA as a research-driven enabler of CPG new-product marketing, though focused on syndicated insights rather than awards.

Broad incumbents

• Ipsos: Ipsos is a global market research company with deep CPG client relationships and consumer-survey infrastructure, comparable to BNPA in methodology (consumer survey panels) though operating at much larger scale across many verticals.
• NielsenIQ: NielsenIQ is a global consumer measurement and market research firm whose CPG syndicated data, panels, and product-launch analytics compete for the same manufacturer wallet that funds BNPA entry fees, with materially larger scale.
• Good Housekeeping Institute: Good Housekeeping Institute runs the iconic Good Housekeeping Seal, a heritage consumer-product evaluation credential that competes with BNPA for the same CPG marketing budgets but benefits from a much larger media platform and longer heritage.
• Kantar: Kantar is a global market research and insights firm serving CPG manufacturers with brand-tracking, innovation testing, and consumer panel services, overlapping BNPA's underlying consumer-research capabilities at much greater scale.

Direct peers

• Consumer Choice Award: Consumer Choice Award is a long-running consumer-research-driven awards program that recognizes businesses and products based on consumer evaluation, serving a comparable role to BNPA for CPG and service providers in North America.
• Parents' Choice Awards: Parents' Choice Awards evaluates children's and family products using evaluator panels and consumer input, comparable to BNPA as a consumer-validated product recognition credential that manufacturers leverage in marketing to differentiate new launches.
• BrandSpark Most Trusted Brands: Most Trusted Brands is a sister consumer-voted awards program operated by BNPA's parent BrandSpark International, targeting the same CPG manufacturer customers with comparable consumer-survey methodology and entry-fee economics in North America.
• Edison Awards: Edison Awards recognizes innovative new products across categories using an evaluation methodology, paralleling BNPA's role as a third-party credential that manufacturers use to position new products in competitive markets.
• Product of the Year: Product of the Year is a global consumer-voted awards program that recognizes new consumer goods innovations, directly competing with BNPA on the same methodology (consumer survey-based) and same buyer (CPG manufacturers) in overlapping North American markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/0BFi34cP7Bs
• LinkedInlinkedin.com/company/best-new-product-awards
• Instagraminstagram.com/bestnewproductawards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best New Product Awards