Allianz Digitale Sicherheit Schweiz

What Allianz Digitale Sicherheit Schweiz does

Allianz Digitale Sicherheit Schweiz (ADSS / Alliance Digital Security Switzerland) is a Swiss non-profit association (Verein) headquartered in Zug, Switzerland, founded in 2020 to implement initiatives under the Swiss National Strategy for the Protection of Switzerland against Cyber Risks (NCS 2.0). The organization's flagship offering is the CyberSeal, a nationally recognized certification standard — embedded in the NCS 2.0 implementation plan since September 2020 — that audits and certifies Swiss IT service providers across three areas: Organization (documentation, responsibilities, training), Technology (access protection, data backup, permission management), and Processes (monitoring, incident management). ADSS also operates a free Cybersecurity Check self-assessment tool for SMEs (Version 4.0, revised November 2025, available in German, English, French, and Italian) and publishes annual proprietary studies on Swiss SME cybersecurity awareness and behavior.

ADSS's business model is fee-for-service within a non-profit framework. Revenue is generated through quote-based CyberSeal audit fees (3-year cycle with year-1 on-site audit and annual surveillance), paid preparation courses priced at CHF 300 (with a CHF 200 discount toward certification), and fee-based international seminars and study trips (invoiced via ICPRO GmbH), supplemented by free orientation workshops as lead generation. The organization employs approximately 11 people — a 4-member board, 3 trained auditors (ISO/IEC 27001 Lead Auditors, CISM-certified, digital forensics expertise), and 4 office team members. Customer concentration is low: roughly 49 certified IT service providers distributed across Swiss cantons serve as direct paying customers, while Swiss SMEs are reached indirectly via the self-assessment tool and certified-provider marketing. Strategic partnerships with NCSC/BACS (federal), digitalswitzerland, T-LINK (trade fair organizer for GITEX), GObugfree, ICPRO GmbH, Secnovum, and Lucerne University of Applied Sciences and Arts underpin ADSS's regulatory alignment, distribution, and auditor pipeline.

Name

Allianz Digitale Sicherheit Schweiz

Legal name

Allianz Digitale Sicherheit Schweiz ADSS

Website

https://digitalsecurityswitzerland.ch

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Allianz Digitale Sicherheit Schweiz (ADSS) is a Swiss non-profit association operating the CyberSeal cybersecurity certification for IT service providers, a free SME Cybersecurity Check self-assessment tool, and international seminars, serving Swiss SMEs and the IT service providers that support them.

Ownership category

akta.pro rank

Product category

Cybersecurity Certification Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Risk Management (ITRM) (HDADAIAD)

akta.pro secondary industry

Digital Policy, Data Governance & Cybersecurity Standards Cooperation (BPADANAH)

Keywords

• Cybersecurity certification services
• IT service provider audit
• SME cybersecurity self-assessment
• Cybersecurity standards compliance
• Cyber risk governance

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. CyberSeal Certification Fees: IT service providers pay certification fees for the CyberSeal audit and seal of approval. The certification is part of the Swiss National Strategy against Cyber Risks (NCS 2.0) and targets Swiss IT service providers who serve SME clients. Pricing is not publicly disclosed; the audit application is submitted via an online order form.
2. Preparation Courses and Orientation Workshops: A paid CyberSeal Preparation Course (CHF 300) provides individual, tailored preparation for the audit with one of the trained auditors, including analysis of the current security level. A CHF 200 discount on certification fees is provided upon subsequent registration. Free online orientation workshops are also offered to introduce the certification process.
3. International Seminars and Study Trips: Fee-based international seminars and study trips to countries including Finland/Estonia (August–September 2026), Dubai/GITEX (2025), China/Hong Kong/Shenzhen/Shanghai (2025), USA (2024), and Israel (2023). Organized in partnership with T-LINK and with participation from Swiss companies and government representatives. Seminar fees are invoiced by ICPRO GmbH.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Allianz Digitale Sicherheit Schweiz (ADSS) operates the CyberSeal, a nationally recognized certification seal for Swiss IT service providers serving SME clients, structured around Organization, Technology, and Processes assessments. It also provides a free Cybersecurity-Check self-assessment tool for SMEs, publishes annual cybersecurity studies, and runs international seminars and trade fair programs to promote Swiss digital economy expertise. Certification is delivered through a three-year audit cycle with on-site and surveillance audits.

Product overview

Allianz Digitale Sicherheit Schweiz (ADSS) operates as a cybersecurity certification and initiatives organization, not a unified software platform. The core offerings consist of the CyberSeal certification program (including audit services, orientation workshops, and preparation courses) for IT service providers, and the Cybersecurity-Check free self-assessment tool for SMEs. Additionally, ADSS publishes annual cybersecurity studies on Swiss SME awareness and conducts international seminars and trade fair participation programs to promote Swiss digital economy and cybersecurity expertise internationally.

Differentiator

Problem solved

Functional benefit

Brands

• CyberSeal: A certification seal of approval for IT service providers that demonstrates high technical and organizational cybersecurity standards, helping SMEs identify trustworthy external IT service providers. The certification cycle spans three years with comprehensive on-site audits in year one and annual surveillance audits in years two and three.

Products and services

• CyberSeal Certification National certification seal for Swiss IT service providers, awarded after a structured three-year audit cycle assessing Organization (documentation, responsibilities, training), Technology (access protection, data backup, permission management), and Processes (monitoring, incident management). Embedded in Swiss NCS 2.0 since September 2020.
• CyberSeal Audit Three-year audit service for IT service providers: comprehensive on-site audit in year one, annual surveillance audits in years two and three, and full re-certification from year four onward. Conducted by trained auditors including ISO/IEC 27001 Lead Auditors and CISM-certified professionals.
• CyberSeal Preparation Course Individual, tailored preparation for the CyberSeal audit conducted by trained auditors, including analysis of the current security level. Course fee CHF 300; participants receive a CHF 200 discount on subsequent certification.
• CyberSeal Orientation Workshop Free online workshop via MS Teams (German or French) introducing the CyberSeal certification process with Q&A and direct interaction with trained auditors.
• Cybersecurity-Check Free self-assessment tool for Swiss small and medium enterprises to evaluate their protection against cyber risks. Available in German, English, French, and Italian via www.cybersecurity-check.ch (Version 4.0, November 2025).
• International Seminars Fee-based international seminars and study trips providing platforms for dialogue, knowledge transfer, and collaboration with decision-makers from business, academia, and public authorities on digitalization, cybersecurity, AI, and digital innovation.

Quantifiable outcome

• 42% of Swiss SMEs feel adequately protected against a cyberattack in 2025 (down from 55% in 2024), highlighting the growing market need for the CyberSeal certification.
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• NCSC / BACS (National Cyber Security Centre / Bundeskommunikationskommission)coreStrategic or Co-development Partner · 1 September 2020NCSC (now BACS) is the Swiss Federal Cyber Security Centre. The CyberSeal has been officially part of the implementation plan of the Swiss National Strategy for the Protection of Switzerland against Cyber Risks (NCS 2.0) since September 2020. This government partnership provides regulatory alignment and credibility for the CyberSeal certification standard.
• digitalswitzerlandcoreStrategic or Co-development Partnerdigitalswitzerland is a multi-stakeholder initiative that strengthens Switzerland as a business and innovation hub for digital technologies. As a partner, digitalswitzerland supports ADSS initiatives and co-organized events such as the Israel seminar on digitalization and cybersecurity (2023), amplifying reach and credibility within the Swiss digital ecosystem.
• T-LINKcoreGTM or Marketing PartnerT-LINK (Fairs & Events) organizes Swiss participation at international technology trade fairs including GITEX GLOBAL Dubai, GITEX EUROPE Berlin, and GITEX ASIA Singapore. ADSS collaborates with T-LINK to strategically position Swiss cybersecurity expertise through the Swiss Pavilion, creating international visibility and business opportunities for Swiss IT companies.
• GObugfreeflagshipGTM or Marketing PartnerGObugfree is a Swiss cybersecurity company offering penetration testing and security assessments. CyberSeal-certified IT service providers and their SME clients receive a 10% discount on the GObugfree Security Check (GObugtest). The partnership creates a combined offering: CyberSeal certification + security testing, delivering double protection against cyber threats for SMEs.
• ICPRO GmbHcoreStrategic or Co-development PartnerICPRO GmbH is the consulting firm of Andreas W. Kaelin (ADSS Founding Member and Managing Director). ICPRO handles invoicing for ADSS international seminars and study trips. Andreas Kaelin also serves as Co-Founder and Board Member of the National Test Institute for Cybersecurity (NTC), linking ADSS to Switzerland's cybersecurity research ecosystem.
• SecnovumminorStrategic or Co-development PartnerSecnovum is listed as a member organization of ADSS, contributing expertise and support to the CyberSeal initiative and ADSS activities for strengthening SME cybersecurity in Switzerland.
• it-sec-kmu (IT-Security for SMEs)minorStrategic or Co-development Partnerit-sec-kmu is a Swiss initiative focused on IT security for small and medium enterprises. Listed as a partner, it supports ADSS in reaching and serving the SME cybersecurity market in Switzerland.
• Leuchter IT Solutions AGminorOthersLeuchter IT Solutions AG (led by Daniel Jäggli, ADSS Vice President) provides design and programming services for the ADSS website. As a CyberSeal-certified organization, Leuchter IT Infrastructure AG is also listed among audited IT service providers, creating a multi-faceted relationship.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bureau Veritas: Multinational testing, inspection, and certification company with a global cybersecurity practice (ISO 27001, SOC 2, etc.); competes with national schemes for the same IT service provider certification buyers across enterprise and mid-market.
• SGS SA: Swiss-headquartered global testing, inspection, and certification giant that issues ISO/IEC 27001 and related cybersecurity certifications at scale; represents the scaled-up incumbent path that CyberSeal-certified providers eventually migrate toward.
• DNV: International certification and classification society with a strong cybersecurity assurance practice (ISO 27001, NIS2 readiness); comparable to ADSS only as an established multinational certifier serving enterprise ITSP clients.
• TÜV Rheinland: Global certification and testing body issuing ISO/IEC 27001 and German IT security certifications; competes for European IT service provider certifications and overlaps with the standards ADSS positions CyberSeal as a stepping stone toward.

Others

• ISACA: Global non-profit membership association for IT governance, risk, and cybersecurity professionals (CISM, CISA, CRISC); comparable as a non-profit, standards-driven GRC organization rather than as a direct certification issuer.
• (ISC)²: Global non-profit cybersecurity professional certification body (CISSP, CCSP); comparable as a non-profit, standards-driven cybersecurity credentials issuer with a similar ecosystem-of-trust model to ADSS.

Direct peers

• it-sec-kmu: A Swiss initiative specifically focused on IT security for small and medium enterprises; listed as an ADSS partner and addresses the same Swiss SME cybersecurity awareness market.
• IASME (Cyber Essentials): UK-based not-for-profit that administers the government-backed Cyber Essentials scheme for SMEs and IT service providers, the closest international analogue to ADSS's CyberSeal in structure and intent (government-aligned SME cybersecurity certification).
• SQS (Swiss Association for Quality and Management Systems): Swiss standards/certification body where ADSS auditors operate as ISO/IEC 27001 Lead Auditors; competes for the same Swiss ITSP certification wallet and is a structural comparator for how a national certification scale-up is run.
• GObugfree: Swiss cybersecurity company offering penetration testing and security assessments; ADSS partner providing cross-promotional discounts and bundled offerings to certified providers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=jpX3ETZEnNE
• LinkedInlinkedin.com/company/allianz-digitale-sicherheit-schweiz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allianz Digitale Sicherheit Schweiz