ADIAMO

What ADIAMO does

ADIAMO is a Warsaw-based luxury jewelry retailer (jubiler) operating under the legal entity "Adiamo Artur Rodża," a sole proprietorship registered in Poland at ul. Marokańska 4H, 03-977 Warszawa. The company designs, manufactures, and sells gold and diamond jewelry, with core categories spanning engagement rings (Pierścionki zaręczynowe), wedding bands (Obrączki ślubne), and a broader jewelry line (Biżuteria) covering earrings, necklaces, bracelets, pendants, chains, and matching sets. Pieces are offered in yellow, white, rose, and two-tone gold at multiple purities (Au375, Au585, Au750) and feature both certified natural diamonds and laboratory-grown diamonds, with additional offerings in colored gemstones (sapphires, rubies, emeralds, topaz, morganite, tanzanite, amethyst, opal, citrine, aquamarine) and pearls. Catalog price points range from approximately 390 PLN to over 62,000 PLN, and the brand operates several sub-collections including BIŻUTERIA PREMIUM (premium line), SOLE (gold), LUNA (silver), PERLE (pearls), GREEN DIAMONDS (eco-friendly), and the ZARAZOWSKI x ADIAMO designer collaboration.

The business generates revenue through three distribution channels: a direct-to-consumer e-commerce platform (adiamo.pl), the ADIAMO HOUSE physical showroom in Warsaw, and a B2B wholesale portal (b2b.adiamo.pl) serving jewelry retailers. Revenue mechanics are based on one-time jewelry purchases complemented by value-added services including the Lifetime Warranty (Dożywotnia gwarancja) program, free size adjustment, a 100-day return policy, and 0% installment financing (Raty 0%). The company is privately held with no disclosed institutional investment and operates with a 1–10 employee headcount. Customer segments center on Polish wedding and engagement jewelry buyers and luxury jewelry consumers, with the B2B wholesale channel extending reach to other jewelry retailers.

ADIAMO differentiates through a proprietary ADIAMO Quality certification system, the One4One artisan signature designation, certified stones with accompanying authenticity documentation, broad customization across gold color, stone type, and cut, and a price guarantee positioning. Go-to-market relies on Instagram content (@bizuteriaadiamo with 3,365 followers), SEO-optimized product pages, a content blog on jewelry care and styling, and email/newsletter marketing. The company currently operates only in Poland with no disclosed plans for international expansion.

Name

ADIAMO

Legal name

Adiamo Artur Rodź

Website

https://adiamo.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ADIAMO is a Warsaw-based luxury jewelry sole proprietorship that designs and sells diamond and gemstone jewelry—including engagement rings, wedding bands, and gold/silver accessories—via DTC e-commerce, a physical showroom, and a B2B wholesale portal serving Polish consumers and retailers.

Ownership category

akta.pro rank

Product category

Luxury Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Fine Jewelry Wholesale & Trading (CRAKAAAL)

Keywords

• Luxury jewelry retail
• Engagement rings
• Wedding bands
• Lab-grown diamonds
• Fine gold jewelry

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Jewelry Sales: ADIAMO generates revenue through direct sales of luxury jewelry including engagement rings, wedding bands, necklaces, earrings, bracelets, and pendants. Products are sold at various gold purity levels (375, 585, 750) with prices ranging from approximately 390 PLN to over 62,000 PLN. The company also offers installment payment options through Raty 0% (0% interest installments).
2. B2B Wholesale: ADIAMO operates a wholesale portal (b2b.adiamo.pl) serving business customers and bulk buyers in the jewelry trade.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ADIAMO is a Warsaw-based luxury jewelry retailer (jubiler) that designs, manufactures, and sells handcrafted gold and diamond jewelry through its e-commerce site (adiamo.pl), a physical showroom (ADIAMO HOUSE), and a B2B wholesale portal (b2b.adiamo.pl). Its core offerings include engagement rings, wedding bands, earrings, necklaces, bracelets, pendants, chains, and jewelry sets, produced in gold purities 375, 585, and 750 with both certified natural diamonds and laboratory-grown diamonds, accented by colored gemstones and pearls. Each piece ships with a quality certificate and qualifies for a Lifetime Warranty (free with wedding bands, optional paid package otherwise), free shipping, 100-day returns, and free size adjustment.

Product overview

ADIAMO is a Warsaw-based luxury jewelry retailer (jubiler) offering a comprehensive portfolio of gold and diamond jewelry. The core offerings consist of engagement rings, wedding bands, and general jewelry (earrings, necklaces, bracelets, pendants, chains, and sets). The company specializes in both natural certified diamonds and laboratory-grown diamonds, offering pieces in yellow, white, rose, two-tone, and three-tone gold in various purities (375, 585, 750). Collections include the premium BIŻUTERIA PREMIUM line, the SOLE gold collection, the LUNA silver collection, and the ZARAZOWSKI x ADIAMO collaboration. The company also operates a B2B wholesale platform and offers services including lifetime warranties, free size adjustment, and 100-day return policy.

Differentiator

Problem solved

Functional benefit

Brands

• ADIAMO HOUSE: Showroom location in Warsaw where customers can visit to view and purchase jewelry
• ZARAZOWSKI x ADIAMO
• SOLE
• LUNA
• PERLE
• GREEN DIAMONDS

Products and services

• Pierścionki zaręczynowe (Engagement Rings) Diamond and gemstone engagement rings featuring certified natural diamonds and laboratory-grown diamonds, plus colored stones such as sapphires, rubies, emeralds, morganite, topaz, and tanzanite. Configurable by gold color, type, stone, cut, and price; aimed at couples and individuals in Poland planning proposals.
• Obrączki ślubne (Wedding Bands) Classic and diamond-adorned wedding bands in yellow, white, rose, and two-tone gold with flat, semi-round, and trapezoid profiles and widths from 1.5mm to over 6mm. Sold with the ADIAMO Lifetime Warranty included free.
• Biżuteria (Jewelry) Full range of gold jewelry including rings, earrings, necklaces, bracelets, pendants, chains, and complete sets, featuring diamonds, colored gemstones, and pearls for personal wear and gifting.
• Diamenty laboratoryjne (Lab-Grown Diamonds) Jewelry collection featuring laboratory-grown diamonds in white, yellow, pink, and blue variants, positioned as a more affordable alternative to natural diamonds while maintaining the same quality characteristics.
• Biżuteria Premium Premium tier of ADIAMO jewelry featuring higher-quality materials, larger diamonds, and more elaborate designs for buyers seeking higher-end pieces.
• Kolekcja złota SOLE (Gold Collection) Curated gold jewelry collection featuring distinctive designs with various gold types and gemstone combinations, positioned as a branded line within ADIAMO.
• Kolekcja srebrna LUNA (Silver Collection) Silver jewelry collection offering more affordable pieces with modern designs, providing a lower price-point entry into ADIAMO beyond gold.
• ZARAZOWSKI x ADIAMO Collaborative jewelry collection with designer ZARAZOWSKI featuring exclusive pieces combining the designer's creative direction with ADIAMO's manufacturing and quality standards.
• B2B Hurtownia (Wholesale) Business-to-business wholesale service offering jewelry retailers and bulk buyers access to ADIAMO's jewelry inventory at wholesale pricing through a dedicated portal.
• Lifetime Warranty (Dożywotnia gwarancja) After-sales service program covering size corrections, engravings, and cleaning. Included free with every wedding band purchase; available as an optional paid package for other jewelry pieces.

Quantifiable outcome

• 30% savings on laboratory-grown diamond jewelry with code LAB10
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ZARAZOWSKI x ADIAMOminorStrategic or Co-development PartnerCollaboration collection with designer ZARAZOWSKI, offering exclusive jewelry pieces combining ZARAZOWSKI's design expertise with ADIAMO's manufacturing and quality standards. Available at /sklep/bizuteria/zarazowski-adiamo.
• Payment ProviderscoreTechnology or IntegrationPartnerships with multiple payment providers including Przelewy24, Visa, Mastercard, BLIK, Apple Pay, Google Pay, and PayPo enabling diverse payment options for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Brilliant Earth: Brilliant Earth is a US-based DTC jewelry retailer with a strong position in ethically sourced and lab-grown diamonds, sold through e-commerce and showrooms. It is a strong functional comparable to ADIAMO's lab-grown diamond focus and showroom-plus-DTC model, though at much larger scale.
• Mejuri: Mejuri is a DTC fine jewelry brand built around modern gold and diamond essentials, sold online and through own showrooms. It is comparable to ADIAMO in combining e-commerce with physical experience and a quality-first positioning, but operates at much larger scale and with a different assortment mix.
• LovBe: LovBe is a DTC lab-grown diamond engagement and fine jewelry brand selling online with customization, targeting a similar value-conscious bridal buyer as ADIAMO's lab-grown offering. It is comparable on lab-grown assortment, customization flow, and online-only D2C distribution.

Direct peers

• Apart: Apart is a major Polish jewelry retail chain with broad assortment across gold, silver, and diamond jewelry at multiple price tiers, sold through extensive showroom coverage and a strong e-commerce platform. It overlaps directly with ADIAMO's full-jewelry portfolio and bridal focus.
• W.KRUK: W.KRUK is the largest and oldest Polish jewelry chain, offering gold, diamond, and bridal jewelry through a national showroom network and online store. It is the most direct incumbent competitor to ADIAMO in the Polish engagement and wedding-band market.
• YES Biżuteria: YES is a Polish jewelry chain specializing in gold jewelry with diamonds and gemstones, operating a wide network of showrooms in Poland and online. It is a direct competitor in the mid-market gold-and-diamond segment where ADIAMO's SOLE and main catalog compete.

Broad incumbents

• Blue Nile: Blue Nile is a large online diamond jewelry retailer offering engagement rings, wedding bands, and fine jewelry with extensive customization. It is the most direct large-scale online benchmark for ADIAMO's e-commerce model and bridal assortment, though it operates globally rather than Poland-only.
• Pandora: Pandora is a global jewelry brand with deep presence in Poland, selling charm bracelets, rings, earrings, and necklaces through branded showrooms and partners. It competes with ADIAMO in everyday gold and silver gift-purchase occasions, especially via the LUNA silver collection.
• Swatch Group (incl. Longines, Omega, Tissot brands at retail): While primarily a watch group, the Swatch Group's retail and gift-jewelry adjacencies overlap with ADIAMO's positioning as a destination for gifting and occasion jewelry in the premium price tier, and serves as a benchmark for showroom-based premium jewelry retail in Europe.

Regional players

• Krugier: Krugier (formerly Jubiler Krugier) is a Swiss-Polish jewelry house with showrooms in Warsaw, offering fine and high jewelry. It is a comparable regional peer in the Polish premium and bridal jewelry segment where ADIAMO competes, though with a higher luxury positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bizuteriaadiamo
• Facebookfacebook.com/bizuteriaadiamo
• LinkedInlinkedin.com/company/adiamodiamonds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADIAMO