Ways & Means Events
Ways & Means Events is a London-based, privately held professional services firm founded in 2012 that provides full operational management for exhibitions, trade shows, consumer shows, and conferences. It serves enterprise event organisers and media publishers across the UK, Europe, the United States, and Australia, including Clarion Events, RX Global, Media 10, and Oliver Kinross.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Ways & Means Events does
Ways & Means Events is a London-headquartered, privately held event and exhibition operations management firm founded in 2012 by Miriam Sigler and Gill Geens. The company provides professional services covering full or partial operational management of exhibitions, trade shows, consumer shows, conferences, and corporate events, including project planning, budgeting and negotiation, health and safety compliance, exhibitor management, brand experience, on-site event delivery, and post-event evaluation. Its clients are predominantly enterprise event organisers, exhibition companies, and media publishers — among them Clarion Events, RX Global, Media 10, Oliver Kinross, Montgomery Group, CloserStill Media, Ocean Media Group, Kerrison Exhibitions, Mark Allen Group, Hemming Group, Select Global Events, Nineteen Group, and Mash Media — as well as flagship venues Olympia London and NEC Group, where Ways & Means operates as a preferred operations partner. The firm does not operate a proprietary technology platform; delivery is grounded in human operational expertise, NEBOSH and Level 5 Crowd Safety-qualified staff, and established industry relationships. Services are delivered on-site across the UK, Europe, the United States, and Australia, typically contracted per event or under multi-year retainers at pricing scoped to event size, duration, and complexity. Revenue is generated entirely through professional services fees, with no public pricing, no disclosed funding, and no software, API, or AI-enabled product surface.
Ways & Means Events firmographics
Firmographics- Name
- Ways & Means Events
- Legal name
- Ways & Means Events
- Website
- https://waysandmeansevents.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ways & Means Events is a London-based, privately held professional services firm founded in 2012 that provides full operational management for exhibitions, trade shows, consumer shows, and conferences. It serves enterprise event organisers and media publishers across the UK, Europe, the United States, and Australia, including Clarion Events, RX Global, Media 10, and Oliver Kinross.
- Ownership category
- akta.pro rank
Ways & Means Events industry classification
Industry- Product category
- Event Operations Management Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industries
- Exhibitions, Trade Shows & Booth Management (HSACADAH), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where Ways & Means Events is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ways & Means Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Event Operations Management Services: Professional services providing full or partial operational management for exhibitions, conferences, conventions, and consumer/trade shows. Services include project planning, budgeting and negotiation, relationship management, brand experience execution, health and safety compliance, event delivery, and exhibitor management. Revenue is generated through service fees for event operations support, typically contracted on a per-event or retainer basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Ways & Means Events product offering
Product offeringCore offering
Ways & Means Events delivers outsourced event and exhibition operations management for trade shows, consumer shows, conferences, conventions, and corporate events. Services cover the full event lifecycle: project planning, budgeting and negotiation, exhibitor liaison, health and safety compliance, venue and contractor relationship management, brand experience execution, on-site event delivery, and post-event evaluation.
Product overview
Ways & Means Events operates as an event and exhibition operations management company offering a comprehensive suite of services rather than a unified software platform. The core offering comprises Full Operational Management for exhibitions, trade shows, consumer shows, and conferences, supported by specialized services including Exhibitor Management, Health and Safety Management, Project Planning, Budgeting and Negotiation, Relationship Management, Brand Experience, Event Delivery, and Event Evaluation. Additional specialized offerings include Safety Auditing for stand structures, Food Safety Audits, COVID-19 Support Services, and Venue Selection consulting. The company provides flexible engagement models ranging from full operational management to consultancy and temporary cover. Services are applied across diverse event types including Trade Shows, Consumer Shows, Conferences, Conventions, Outdoor Events, Live Events, and Corporate Events, with experience spanning UK, US, Australia, Europe, and Middle East markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Operational Management End-to-end operational management of exhibitions, trade shows, consumer shows, and conferences, including planning, delivery, and evaluation phases. Targeted at enterprise event organisers and exhibition companies.
- Exhibitor Management Post-contract exhibitor liaison, communication strategy, deadline management, and relationship building to ensure exhibitors have a positive experience and re-book for future events. Targeted at exhibition organisers.
- Health and Safety Management Risk assessments, safety planning, compliance with HSE requirements, and Covid-19 secure measures for events. Targeted at event organisers needing qualified safety oversight.
- Project Planning Meticulous event planning from conception to delivery, creating manuals, managing and designing features, and advising on safety and compliance elements. Targeted at event organisers needing full pre-event planning support.
- Budgeting and Negotiation Budget creation, tight budget control, P&L management, and negotiation services to ensure best price and service from suppliers. Targeted at event organisers managing complex event budgets.
- Relationship Management Building and managing relationships with venues, contractors, and suppliers to ensure smooth project execution and effective communication. Targeted at event organisers needing multi-party coordination.
- Brand Experience Translating client brand visions into live event experiences, from collateral to onsite execution, including design and build of features such as restaurants, theatres, crime houses, and site visits. Targeted at event organisers seeking differentiated audience experiences.
- Event Delivery Onsite event management ensuring all planned details are executed, with detailed pre-planning for a calm and enjoyable event experience. Targeted at event organisers needing on-the-ground operational leadership.
- Event Evaluation Post-event assessment, written show debrief reports, budget analysis, and learnings to improve future event editions. Targeted at event organisers seeking continuous improvement across event cycles.
- Venue Selection and Tenancy Arrangements Assistance with venue selection based on location, size, layout, facilities, and budget, including international venue experience across the UK, US, and Australia. Targeted at event organisers choosing where to host events.
- Safety Auditing Audit of stand structures for compliance with e-guide and show regulations, ensuring safe build within time available and design suitability. Targeted at event organisers needing independent safety compliance review.
- Food Safety Audits Compliance auditing for food and beverage exhibitors and food safety management at food-focused events. Targeted at organisers of food and hospitality exhibitions.
- COVID-19 Support Services COVID-19 Risk Assessments, Safety Plans, Bio Security plans, and compliance with the All Secure Standard approved by DCMS. Targeted at event organisers running events under pandemic conditions.
- Consultancy and Temporary Cover Flexible service options ranging from full operational management to consultancy or temporary operational cover to suit client needs. Targeted at organisers needing short-term operational support or expert advice.
Quantifiable outcome
- Successfully delivered London Vet Show with 8 Conference Theatres (audiences 300-1000) and 6000 delegates with lunch delivery under 10 minute wait times
- +2 more outcomes
Companies that use Ways & Means Events
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
Ways & Means Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ways & Means Events partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Miriam Sigler (Co-founder)coreCo-founder of Ways & Means Events. Brings 20+ years of event operations experience including Labour Party Events, Clarion Events Head of Operations role managing £1m-£5m contracts.
- Gill Geens (Co-founder)coreCo-founder of Ways & Means Events. Brings venue background at National Indoor Arena and NEC, experience with prestigious events including 100th Rotary Club International Convention.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Ways & Means Events competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Ways & Means Events social profiles
Digital presenceWays & Means Events compliance and trust
Trust signalCompliance10 records
Ways & Means Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ways & Means Events leadership team
Management profileNumber of profiles
Profiles10 records
Ways & Means Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ways & Means Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ways & Means Events
What does Ways & Means Events do?
Ways & Means Events delivers outsourced event and exhibition operations management for trade shows, consumer shows, conferences, conventions, and corporate events. Services cover the full event lifecycle: project planning, budgeting and negotiation, exhibitor liaison, health and safety compliance, venue and contractor relationship management, brand experience execution, on-site event delivery, and post-event evaluation.
Is Ways & Means Events a public or private company?
Ways & Means Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ways & Means Events founded?
Ways & Means Events was founded in 2012. It employs 1 to 10 people.
Where is Ways & Means Events based?
Ways & Means Events is headquartered in London, United Kingdom, in the Europe region.
How does Ways & Means Events make money?
One revenue line is on record: event Operations Management Services.
Does Ways & Means Events have an API?
No public API is recorded for Ways & Means Events.
What industry is Ways & Means Events in?
Ways & Means Events's product category is Event Operations Management Services. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of HSACADAH, Exhibitions, Trade Shows & Booth Management. Its NAICS code is 56192 and its SIC code is 8741.