What Østli ApS does

Østli ApS is a privately held Danish import-and-sales company headquartered in Nyborg, Denmark, that distributes construction, demolition, and recycling equipment attachments to contractors, civil-engineering firms, recycling operators, and mining/quarrying customers. Founded in 2005 and operating under the legal form ApS (Anpartsselskab), the company employs 1–10 people and runs the e-commerce webshop oestli.dk alongside direct phone/email sales. Lars Østli is the named sales contact and is the likely founder/principal owner given the surname match to the company.

The product offering spans concrete crushers, sorting grabs, hydraulic hammers, milling machines, shredders, tiltrotators, buckets, quick couplers, sweepers, snow plows, salt spreaders, drum screens, pallet forks, and crane arms, sourced from European OEMs including Demarec, Arjes, OilQuick, Holms, Kinshofer (including the Nox tiltrotator line), Adler, Darda, Willibald, Egli, Orkel, Rockmore, SieboTec, Ecohog, and DemolClean. Østli complements new-equipment sales with used-equipment resale and stocking of wear/spare parts for both its own lines and other manufacturers, and it provides technical support and CE-marking-compliant documentation. Recent launches include the Arjes Compaktor 300 shredder (2025-01) and SieboTec 6000 drum screens (2023-11).

Commercially, Østli generates revenue through one-time sales of new equipment, used equipment, and spare parts, with prices quoted in DKK excluding VAT ranging from approximately kr.300 for small parts to over kr.1.6 million for premium scrap shears. The go-to-market is direct-to-consumer via self-serve e-commerce with an RFQ option for larger items, supported by direct sales outreach and participation in industry events such as Entreprenørdag in Jelling. Geographic reach is domestic Denmark only, and no external investors, parent companies, or subsidiaries are disclosed.

Name

Østli ApS

Legal name

Østli ApS

Website

https://oestli.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Østli ApS is a Danish import-and-sales distributor of construction, demolition, and recycling equipment attachments, sourcing from 14+ European OEMs (Demarec, Arjes, OilQuick, Holms, Kinshofer, and others) and selling to Danish contractors, demolition firms, recycling operators, and mining customers via e-commerce and direct sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Nyborg Strand

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Østli generates revenue primarily through the sale of new construction equipment, attachments, and accessories. Products include concrete crushers, magnetic separators, hammers, milling machines, sorting grabs, sweepers, tiltrotators, buckets, quick couplers, and related equipment for demolition, recycling, and road construction applications.
2. Used Equipment Sales: The company also sells used/pre-owned equipment including Arjes shredders and various attachments, providing a secondary revenue stream.
3. Spare Parts and Wear Parts: Østli provides service, technical support, and sale of spare parts for their own products as well as other manufacturers. They stock common wear parts for quick delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Østli ApS is a Danish import and sales company that distributes heavy equipment attachments, demolition tools, and recycling machinery from multiple international brands (Demarec, Arjes, OilQuick, Holms, Kinshofer/Noxtiltrotator, Adler, SieboTec, Daemo, Willibald, Orkel, Darda, Egli, Rockmore, Ecohog) to construction contractors, demolition firms, recycling operators, and mining/quarrying companies in Denmark. The company sells new equipment, used/pre-owned machines, spare and wear parts, and provides technical support and service for the products it distributes.

Product overview

Østli ApS is a Danish import and sales company specializing in contractor equipment, demolition tools, and recycling machinery. The company operates as a distributor for multiple international brands and offers one of the industry's broadest product programs of attachments and equipment for all types of contractors, industry and mining machines. The product portfolio includes: OilQuick quick-change attachment couplers (OQL and OQ series), Nox tiltrotators from Kinshofer, Holms sweeper machines (SU, SH, SP, and 300 series), Demarec concrete crushers and shears (DSP, DL, DR, DCC series), Arjes industrial shredders (EVO, Compaktor, Titan), Adler snow plows and salt spreaders, SieboTec drum screens, and various attachments including buckets, forks, crane arms, and asphalt cutters. The company also sells used equipment and spare parts/wear parts for all product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• OilQuick Quick-Change Attachment Couplers (OQL and OQ series) Hydraulic and mechanical quick-coupler systems for wheel loaders and excavators (1-40 ton classes) that allow operators to change attachments from the cab without leaving the seat. Distributed for Danish contractors.
• Nox Tiltrotators (Kinshofer) Innovative tiltrotators for excavators from 2.5 to 25 ton, built without external tilt cylinders with a narrow compact design and consistent tilt force across the working range.
• Holms Sweeper Machines (SU, SH, SP, 300 series) Professional sweeper attachments for wheel loaders and tractors, including collector models for road and parking-lot cleaning and heavy-duty industrial sweepers with water/dust-control systems.
• Demarec Concrete Crushers (DSP, DL, DR series) Hydraulic concrete crushers for excavators from 15 to 65 ton, used in demolition and recycling to break down reinforced concrete structures.
• Demarec Concrete and Scrap Shears (DCC, DXS, DMS series) Hydraulic shears for demolition and scrap processing: DCC concrete shears (18-80 ton), DXS scrap shears (25-90 ton), and DMS multi-shears (7-9 ton).
• Demarec Sorting Grabs (DRG series) Sorting grabs for demolition and recycling in compact (1-11 ton) and demolition (10-65 ton) versions for material handling and sorting.
• Arjes Industrial Shredders (EVO 250, Compaktor 300, 900 Titan) Industrial slow-speed shredders for the recycling industry, including the Arjes Compaktor 300 launched in 2025 to replace the EVO 250, and the Arjes 900 Titan for heavy-duty applications.
• Willibald Shredders (Mini-Shark MS 3000, Shark 5) Willibald shredders for recycling and biogas applications, including the MS 3000 Mini-Shark and Shark 5 for biomass processing.
• Adler Snow Plows (S-series) Snow plows for winter service with a spring-flap system that resists freezing, available in working widths from 135 cm to 330 cm with optional hydraulic side adjustment.
• Adler Electric Salt Spreaders Electric salt spreaders with 120 or 200 liter PE plastic containers, controlled via smartphone and Bluetooth, operating on 12-volt power for machines without hydraulics.
• SieboTec Drum Screens (Tromlesigter) German-made drum screens for recycling, soil handling and compost production, including the SieboTec 6000 model launched in late 2023 for clean end products.
• Daemo Hydraulic Hammers (Eureka and Heavy-Duty series) Hydraulic breakers for excavators from 0.5 to 100 ton, including the Daemo Eureka hammer for 0.5-14 ton machines and larger models for 18-100 ton excavators.
• Concrete and Asphalt Milling Machines (Betonfræsere) Concrete and asphalt milling attachments for road and construction applications, including the Erkat EX60HD asphalt/spur milling machine for excavators.
• Used Equipment (Brugt Udstyr) Pre-owned construction and recycling equipment including Arjes shredders, chisels and various attachments, providing a secondary purchase channel for cost-sensitive buyers.
• Spare and Wear Parts (Sliddele) Wear parts and spare parts for the distributed product lines as well as for other manufacturers, including teeth, knives and adapters for Demarec concrete crushers.
• Buckets, Pallet Forks, Crane Arms and Asphalt Cutters A range of standard excavator and loader attachments including S60 bucket packages (clay, dig and planer buckets), 5-ton hydraulic pallet forks with Volvo hooks, crane arms (1800 kg at 2.35 m / 800 kg at 3.75 m) and 450 mm asphalt cutters with S60 hitch.
• GA Push Brooms (Skubbekost) Flexible and economical push brooms for wheel loaders, excavators and forklift trucks in 1.5 m, 1.8 m and 2.4 m widths.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• WillibaldcoreChannel Partner/ Reseller/ DistributorWillibald is a key brand partner for Østli, offering powerful tools and unique solutions for recycling and biogas applications. Products include the MS 3000 Mini-Shark shredder.
• HolmscoreChannel Partner/ Reseller/ DistributorHolms provides sweepers and snow removal equipment in known quality. Products include SU, 300, SL, SH, SP models and brushes.
• DemolCleanminorChannel Partner/ Reseller/ DistributorDemolClean offers insulation vacuums - an innovative solution for keeping construction sites tidy.
• ArjescoreChannel Partner/ Reseller/ DistributorArjes provides shredders in innovative design and top quality for the recycling industry. Products include EVO 250, 900 Titan, and Compaktor 300.
• DemareccoreChannel Partner/ Reseller/ DistributorDemarec offers the full range for demolition and sorting in known quality. Products include concrete crushers (DCC, DLP, DSP series), sorting grabs, and scrap shears (DXS).
• OilQuickcoreChannel Partner/ Reseller/ DistributorOilQuick provides innovative quality tool couplers for any machine. Quick coupler systems allow rapid attachment changes from the operator's seat.
• AdlerminorChannel Partner/ Reseller/ DistributorAdler offers sweepers and snow removal equipment with a wide selection of quality machines. Products include electric salt spreaders and snow plows.
• KinshofercoreChannel Partner/ Reseller/ DistributorKinshofer offers a wide program for demolition and contractor industry. Also provides Nox tiltrotators in innovative design.
• DardaminorChannel Partner/ Reseller/ DistributorDarda provides special equipment for demolition, both handheld and machine-mounted.
• EgliminorChannel Partner/ Reseller/ DistributorEgli provides powerful magnets in top quality for sorting applications.
• OrkelminorChannel Partner/ Reseller/ DistributorOrkel offers smart solutions for packing of waste, including Hi-X Compactor machines.
• RockmoreminorChannel Partner/ Reseller/ DistributorRockmore provides drilling equipment and accessories in top quality for demanding drilling jobs.
• SieboTecminorChannel Partner/ Reseller/ DistributorSieboTec provides effective drum screens in German top quality for recycling, soil handling and compost production.
• EcohogminorChannel Partner/ Reseller/ DistributorEcohog provides market-leading equipment for waste handling including separators, screens and magnets.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Steelwrist: Swedish manufacturer of tiltrotators and quick couplers, directly competing in the same product categories (Nox tiltrotators, OilQuick-style couplers) that Østli distributes in Denmark. Closest category-overlap peer.
• Engcon: Leading Nordic tiltrotator and attachment manufacturer whose products compete head-to-head with the Nox/Kinshofer tiltrotator range Østli sells. Highly comparable in target customer (excavator contractors) and category.
• Rototilt: Swedish tiltrotator specialist competing in the same excavator-attachment niche as Østli's tiltrotator offering. Comparable product, customer base, and Northern European contractor focus.
• Kinshofer: German manufacturer of demolition and contractor attachments, including Nox tiltrotators, that Østli carries as a core principal. Kinshofer's own dealer network and product range directly overlap with Østli's catalog.
• Lehnhoff: German manufacturer of quick-coupler systems for excavators, competing in the same attachment-coupler category as OilQuick, which is one of Østli's flagship product lines.
• Avant Tecno: Finnish manufacturer of compact loaders and a broad attachment program for contractors, directly comparable to Østli's multi-category, multi-brand attachment offering in the Nordic contractor market.
• Hydraram: Dutch manufacturer of demolition attachments (crushers, shears, pulverizers) competing in the same demolition-equipment categories that Østli distributes via Demarec.

Broad incumbents

• Epiroc: Global mining and infrastructure equipment OEM whose attachment, drilling, and demolition portfolio overlaps Østli's range at a much larger scale; competes for the same contractor and recycling customers and operates its own dealer network.
• Volvo Construction Equipment: Major construction equipment OEM with a broad attachment ecosystem and dedicated dealer network (e.g., Swecon) competing with Østli for Swedish/Danish contractor attachment purchases and service.
• Caterpillar: Global construction and mining equipment leader with an extensive attachment portfolio and global dealer network; competes with Østli at the OEM and dealer level across demolition, road construction, and material handling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Østli ApS