Big Mission Motorsports

What Big Mission Motorsports does

Big Mission Motorsports is a privately-held LLC founded in 2017 and based in Palmer Lake, Colorado, that operates a multi-car endurance racing team competing in World Racing League events. The team maintains a fleet of four BMW race cars: Car 134 (E46 330ci with S54 engine, GP1 class, AIM 10 display with predictive lap timer, live streaming, and Chillout driver cooling), Car 777 (E46 M3 with MoTeC display and Coolshirt system), Car 199 (E36 M3 in GP2 class), and Car 336 (live-stream-capable). The company generates revenue by renting seats to qualified drivers who share each car in endurance events, typically three drivers per car with an optional four-driver configuration for lower per-driver cost. Distribution is event-based, with drivers contacting the team directly to arrange participation; pricing is quote-based.

The business is operated alongside a wholly-owned automotive division, Big Mission Automotive, which shares the Palmer Lake headquarters. Sponsorship comes from Bimmerworld (parts and support), LiquiMoly (lubricants), and Wine Country Motor Sports, while the team's charitable mission ties a portion of activity to donations for the Cancer Research Institute and Semper Fi Fund, with over $73,000 donated cumulatively. Marketing is conducted through the company website, Facebook, Twitter, YouTube, and a podcast appearance on Speed Secrets with Ross Bentley. The company is owner-operated by a founder identified only as Steve, a former Marine, with no disclosed institutional investment, no public financial reporting, and no expansion beyond United States endurance racing circuits.

Name

Big Mission Motorsports

Legal name

Big Mission Motorsports, LLC

Website

https://bigmissionmotorsports.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Mission Motorsports is a Palmer Lake, Colorado-based multi-car endurance racing team that rents seats on BMW race cars to qualified drivers at World Racing League events while donating proceeds to cancer and veteran charities.

Ownership category

akta.pro rank

Product category

Endurance Racing Services

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

Keywords

• Endurance racing
• Seat rentals
• Race car rental
• Motorsport team
• BMW racing

Headquarters

HQ city

Palmer Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Seat Rentals: Big Mission Motorsports offers seat rentals to qualified drivers at World Racing League events. The rental includes participation in endurance races, typically with 3 drivers per car, with optional 4-driver configuration for cost savings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Big Mission Motorsports runs a multi-car endurance racing team that offers seat rentals to qualified drivers at World Racing League events. The team fields four BMW race cars — Car 134 (BMW E46 330ci, GP1 class), Car 777 (BMW E46 M3), Car 199 (BMW E36 M3, GP2 class), and Car 336 — equipped with professional-grade telemetry, driver displays, and driver-comfort systems. Rentals are typically configured for 3 drivers per car, with an optional 4-driver configuration for cost savings. Proceeds from racing activities support charitable partners including the Cancer Research Institute and Semper Fi Fund.

Product overview

Big Mission Motorsports is a multi-car endurance racing team that operates seat rental programs for qualified drivers at World Racing League events. The company maintains a fleet of four BMW race cars (Car 134 - BMW E46 330ci, Car 777 - BMW E46 M3, Car 199 - BMW E36 M3, and Car 336) equipped with varying levels of technology including AIM displays, MoTeC systems, live streaming video, predictive lap timers, and driver comfort systems. The racing operation is based in Palmer Lake, Colorado, and is affiliated with Big Mission Automotive. The team participates in endurance racing events and donates proceeds to charitable causes including Cancer Research Institute and Semper Fi Fund.

Differentiator

Problem solved

Functional benefit

Products and services

• Seat Rentals - Car 134 Endurance racing seat rental in a BMW E46 330ci with S54 engine, GP1 class competition, 5-speed manual transmission, featuring AIM 10-inch display, predictive lap timer, live stream video, in-car race position information, and a driver-controlled Chillout climate system. Designed for qualified drivers seeking turn-key access to competitive endurance racing.
• Seat Rentals - Car 777 Endurance racing seat rental in a BMW E46 M3 equipped with a MoTeC professional motorsport data display system and a Coolshirt driver cooling system. Designed for qualified drivers seeking competitive endurance racing with professional-grade data and comfort equipment.
• Seat Rentals - Car 199 Endurance racing seat rental in a BMW E36 M3 configured for GP2 class competition. Designed for qualified drivers seeking competitive endurance racing at the GP2 class level.
• Seat Rentals - Car 336 Endurance racing seat rental featuring live stream video capability for remote race monitoring. Designed for qualified drivers and supporters who want to follow the race remotely in real time.

Quantifiable outcome

• Over $73,000 donated to charitable causes through racing activities

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• BimmerworldcoreGTM or Marketing PartnerPrimary sponsor providing parts and support for BMW race cars. Logo featured prominently on website and team materials.
• LiquiMolycoreGTM or Marketing PartnerLubricant and additive sponsor providing products for BMW race car maintenance and performance.
• Wine Country Motor SportsminorGTM or Marketing PartnerRegional motorsports partner providing additional support and sponsorship for the racing program.
• Cancer Research InstitutecoreOthersNonprofit organization dedicated to harnessing the immune system's power to conquer cancer. Big Mission Motorsports donates based on racing performance, with over $73,000 raised to date.
• Semper Fi FundcoreOthersNonprofit providing immediate financial assistance and lifetime support to post-9/11 wounded, critically ill and injured U.S. Armed Forces members and their families. Big Mission Motorsports donates based on racing performance.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Bimmerworld: BMW racing specialist that fields its own endurance race cars and sells BMW race parts; also a current sponsor of Big Mission Motorsports. Directly comparable as a BMW racing team that monetizes both on-track performance and parts/service.
• Random Vandals Racing: Amateur endurance racing team that has competed in the 24 Hours of LeMons and ChumpCar/World Racing League-style events. Comparable small-team endurance racing operations with shared seat rentals and grassroots marketing.
• Turner Motorsport: Long-running professional BMW racing team competing in IMSA and other series, with a strong parts retail arm analogous to Bimmerworld. Highly comparable as a BMW-centric multi-series racing operation, though at a significantly larger scale.
• Fall-Line Motorsports: BMW-prepped endurance racing team that has competed in World Racing League and other amateur endurance series. Comparable multi-car BMW endurance operation with a similar driver-rental access model.
• Murillo Racing: Multi-car endurance racing team with a long history in amateur endurance series. Comparable in operating multiple cars across classes and accepting paying drivers for endurance stints.
• Classic BMW Motorsport: BMW dealer-affiliated racing team that fields cars in club and endurance events. Comparable as a BMW-only racing operation with dealer-network sponsorship, though at a more dealer-tied scale.
• Rearden Racing: Amateur endurance racing team competing in NASA and similar series with driver pay-in models. Directly comparable as a grassroots multi-car endurance team offering shared-cost access to race seats.

Broad incumbents

• World Racing League: The endurance racing series in which Big Mission Motorsports competes. Comparable as the organizing entity that defines the race calendar, rules, and competitor economics that drive the team's revenue model.
• GRIDLIFE: Organizer of track days, time attack, and grassroots racing festivals in North America. Comparable as an event-driven motorsports platform that competes for the same enthusiast-driver wallet, though at a broader portfolio scale.

Others

• Speed Secrets: Motorsports performance education platform run by Ross Bentley that has featured Big Mission Motorsports on its podcast. Comparable as an adjacent motorsports media/education ecosystem partner that influences driver acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bigmissionmotorsports
• YouTubeyoutube.com/channel/UCZpaNCn3pvxR_FLjIJgwaJQ
• Facebookfacebook.com/bigmissionmotorsports
• LinkedInlinkedin.com/company/big-mission-motorsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Mission Motorsports