Bowie

What Bowie does

Bowie is a creative advertising agency headquartered in Lima, Peru, founded in 2020. The agency operates on a sales-led, project-based professional services model, serving enterprise brands across Peru and selected Latin American markets including Costa Rica. Its named client base includes AB InBev (Cristal, Pilsen, Imperial), Mitsubishi, Universidad Continental, Pedidos Ya, Niubiz, Máximo Mastercard, Productos Palmera, Toulouse Lautrec, Tambo, and Rappi, spanning beverages, automotive, education, fintech, food delivery, retail, and personal care. Campaigns are delivered across film, digital, social, out-of-home, and experiential channels.

The agency's core service offering is its proprietary 'Metodo Bowie' methodology, which interprets data and converts it into agile, timely, emotionally compelling, multi-platform creative ideas. Bowie operates with in-house production capabilities enabling real-time content development, and has built a portfolio of award-winning work including a Cannes Lions Bronze, multiple Ojo de Iberoamérica awards, TOTEM, Effie, Ideas APAP, and IAB MIXX recognitions across 2021-2023. Beyond client services, Bowie has developed and launched its own consumer product, the Zzleep mobile app, which helps public-transport commuters sleep and wake before their stop, and has co-built digital platforms for clients such as the Mitsubishi Store video-call sales platform and the Máximo Mastercard app and prepaid card.

Bowie is structured as a partnership with three named principals: Renato Farfán (Partner and Chief Creative Officer), Roger Quiroz (Partner and Finance Director), and Alex Sánchez (Partner and Head of Art). The company is privately held with no disclosed institutional investors, parent entities, or funding rounds. Pricing is quote-based and project-specific, and the agency does not publicly disclose revenue, headcount, or financial metrics. Distribution of services occurs through direct client relationships, referrals, and new-business outreach, with award-festival participation serving as a top-of-funnel positioning channel.

Name

Bowie

Legal name

Bowie

Website

https://bowie.pe

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Bowie is a Lima-based creative advertising agency that uses a proprietary data-driven methodology to deliver multi-platform campaigns and digital product launches for enterprise clients across Peru and Latin America, including AB InBev, Mitsubishi, Universidad Continental, Pedidos Ya, and Niubiz.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Mobile & Tour Marketing (Roadshows, Sampling Tours) (BPAFAGAH)

Keywords

• Creative advertising services
• Brand campaign development
• Multi-platform content creation
• Data-driven marketing
• Real-time marketing

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Full-service creative agency providing campaign development, brand strategy, content creation, and multi-platform advertising solutions to enterprise and mid-market clients across Peru and Latin America.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bowie is a creative advertising agency that interprets data and converts it into agile, timely, emotionally compelling, and multi-platform campaign ideas for brands and startups. The agency provides full-service campaign development, brand strategy, content creation, and real-time marketing execution for enterprise and mid-market clients across Peru and Latin America. Bowie also developed and owns the Zzleep mobile application, a sleep-and-wake alarm app for public transport users.

Product overview

Bowie is a creative advertising agency that operates primarily as a service-based business rather than a product company. The agency's core offering is interpreting data and converting it into agile, timely, compelling, and multi-platform campaign ideas, formalized through their 'Bowie Method.' The only distinct product offering is the Zzleep mobile application (available on Google Play), an app that puts users to sleep on public transport and wakes them before their stop, with customizable alarm characters.

Differentiator

Problem solved

Functional benefit

Products and services

• Zzleep Mobile App A mobile app developed by Bowie that helps users fall asleep on public transport and wakes them before their designated bus stop, with customizable alarm characters including famous personalities and 'Pancho el Despertador'. Available on Google Play.
• Bowie Method (Metodo Bowie) Bowie's proprietary creative methodology framework that interprets client and market data and converts it into agile, timely, emotionally compelling, and multi-platform campaign ideas for brands and startups.
• Creative Advertising Services Full-service creative agency offering providing campaign development, brand strategy, content creation, and real-time marketing execution to enterprise and mid-market clients across Peru and Latin America.

Quantifiable outcome

• Achieved 10,000 app downloads in 2 weeks for Máximo Mastercard launch
• +5 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• RappiminorStrategic or Co-development PartnerRappi partnered with Bowie and Cristal for the 'Serenata Delivery' campaign during pandemic, enabling beer delivery with surprise serenata performances. 10% of sales went to artist association.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GUT: Independent creative agency based in Buenos Aires with offices across Latin America and the US. Like Bowie, GUT is a fiercely independent, award-winning creative shop that has scaled beyond its home market by winning global brand mandates, making it a strong model comparator for Bowie's international ambitions.
• David: Independent creative agency headquartered in Buenos Aires with a US office. David is comparable to Bowie as a boutique creative agency that has earned Cannes Lions recognition and global brand work while remaining independent of the major holding company networks.

Broad incumbents

• DDB Latin America: Omnicom-owned global creative network with offices across Latin America. DDB is a peer competitor for enterprise brand creative mandates in the region and brings established holding company infrastructure.
• Grey Peru: WPP-owned global creative agency with Latin America presence. Grey is a comparable enterprise-level competitor for brand creative work in Peru and offers broader holding company resources.
• MullenLowe Peru: IPG-owned global creative network with Latin America operations. MullenLowe competes with Bowie for brand creative mandates in Peru and offers scaled creative production resources.
• McCann Lima: IPG-owned global network agency operating in Lima. McCann competes directly with Bowie for enterprise brand mandates in Peru and offers integrated creative, media, and production capabilities that a boutique like Bowie cannot match at scale.
• Ogilvy Peru: WPP-owned global network agency with a Peru office. Ogilvy competes with Bowie for the same enterprise brand mandates in Peru and serves as the benchmark large-network alternative when clients evaluate full-service capabilities.
• Publicis Peru: Publicis Groupe network agency operating in Peru. Publicis is a direct competitive threat to Bowie in enterprise pitches, offering integrated creative, media, and data services under one holding company roof.
• Wunderman Thompson Peru: WPP-owned agency combining creative, data, and technology services. Wunderman Thompson competes with Bowie on enterprise digital and campaign work, particularly with brands seeking integrated martech capabilities.
• BBDO Peru: Omnicom-owned global creative network with Peru presence. BBDO competes with Bowie for major brand creative mandates and brings global infrastructure that Bowie's boutique team cannot replicate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bowietheagency
• LinkedInlinkedin.com/company/bowieagencia
• Instagraminstagram.com/bowie.pe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bowie