AS Mentoring
AS Mentoring Ltd is a UK-based, employee-owned specialist services firm providing neuroinclusive mentoring, coaching, training, and consultancy to neurodivergent adults, the employers that hire them, and universities supporting neurodivergent students, delivered by professionals with lived experience.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What AS Mentoring does
AS Mentoring Ltd (trading as AS Mentoring, ASM, and ASM Neuroinclusive Training) is a UK-based, employee-owned private limited company founded circa 2012 and headquartered in London. The firm delivers specialist mentoring, coaching, executive coaching, training, and consultancy services for autistic and other neurodivergent adults, and for the employers and universities that support them. All services are delivered by neurodivergent professionals with lived experience, using practical and evidence-based approaches, and are offered online, on campus, or in blended formats across the United Kingdom.
The company's product portfolio is organised across three pillars: (1) Individual Services, including one-to-one mentoring, coaching, executive coaching, support for starting a new role or returning to work, career transitions, jobseeking, and group workshops; (2) Employer and Organisational Services, including Workplace Needs Assessments, Workplace Support and Mentoring, Training and Workshops, Internships, Consultancy, and Neurodiversity Drop-Ins; and (3) University and Student Services, including Student Mentoring Groups, one-to-one student support, student workshops, staff training, and Student Services Consultancy. The firm also provides dedicated Access to Work support to help individuals navigate the UK government funding process. The underlying technology stack is not publicly disclosed and no proprietary platform or AI capabilities are evident; the offering is fundamentally human-delivered professional services.
AS Mentoring generates revenue through a mix of subscription-style one-to-one coaching and mentoring, employer-funded contracts (including multi-year Partner Programme arrangements), university contracts for student and staff programmes, and government-funded work via the Access to Work scheme. Pricing is not publicly disclosed; the company emphasises clear pricing and funding guidance before commitment. Named enterprise clients include National Grid, Transport for London, Lloyds Banking Group, Boots, and Brookfield, spanning energy, transport, banking, retail/pharmacy, and financial services. GTM is sales-led and direct, supported by organic social channels (LinkedIn, Instagram, Facebook) and a monthly email newsletter. The company is employee-owned with no disclosed external investors, subsidiaries, or international operations.
AS Mentoring firmographics
Firmographics- Name
- AS Mentoring
- Legal name
- AS Mentoring Ltd
- Website
- https://asmentoring.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AS Mentoring Ltd is a UK-based, employee-owned specialist services firm providing neuroinclusive mentoring, coaching, training, and consultancy to neurodivergent adults, the employers that hire them, and universities supporting neurodivergent students, delivered by professionals with lived experience.
- Ownership category
- akta.pro rank
AS Mentoring industry classification
Industry- Product category
- Neurodiversity Coaching & Workplace Inclusion Consultancy
- NAICS
- Vocational Rehabilitation Services (624310), Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Social Services (8300)
- akta.pro primary industry
- Supported Employment & Job Coaching (EDAKANAE)
- akta.pro secondary industries
- Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Coaching, Mentoring & Facilitation Services (BPACANAI), Peer Support, Mentoring & Student Leadership (SEL) (EDAKAMAO), Coaching, Feedback & Mentoring Skills (EDABAMAM)
Keywords
Where AS Mentoring is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AS Mentoring business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Coaching and Mentoring Services: One-to-one mentoring, coaching, and executive coaching services for neurodivergent individuals, delivered online or face-to-face.
- Consultancy Services: Organisational consultancy including policy review, neuroinclusive recruitment support, adjustments frameworks, and manager toolkits.
- Training and Workshops: Practical training sessions for organisations on neurodiversity inclusion, delivered online or on-site in various formats from 60-minute sessions to full-day workshops.
- University Services: Student mentoring groups, one-to-one support, workshops, and staff training for universities supporting neurodivergent students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Employer funding - organisations fund mentoring or coaching as part of workplace support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
AS Mentoring product offering
Product offeringCore offering
AS Mentoring provides one-to-one mentoring, coaching, and executive coaching for neurodivergent adults, alongside workplace needs assessments, training and workshops, organisational consultancy, and internship programme design for employers. It also delivers student mentoring groups, one-to-one support, workshops, staff training, and student services consultancy for universities. Services are delivered online, on campus, or face-to-face across the UK by neurodivergent professionals with lived experience.
Product overview
AS Mentoring is a neuroinclusive coaching, training, and consultancy service provider with 13 years of experience. The company offers a portfolio of interconnected services across three main segments: (1) Individual Services — mentoring, coaching, executive coaching, career transitions, jobseeking support, and group workshops for neurodivergent adults; (2) Employer & Organisational Services — workplace needs assessments, workplace support and mentoring, training and workshops, internships, consultancy, and neurodiversity drop-ins for organisations seeking to hire and retain neurodiverse talent; and (3) University & Student Services — student mentoring groups, one-to-one student support, student workshops, staff training, and student services consultancy for universities seeking to create neuroinclusive campus environments. The company also provides funding and payment guidance including Access to Work support. All services are delivered by people with lived experience of neurodiversity, using practical and evidence-based approaches.
Differentiator
Problem solved
Functional benefit
Companies that use AS Mentoring
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
AS Mentoring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AS Mentoring partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
AS Mentoring competitors and assessment
Company assessmentDirect peers
- Lexxic: UK specialist in psychological assessments and neurodiversity training for employers and higher education. Direct competitor in workplace needs assessments, manager training and university staff development.
- EmployAbility: UK charity providing supported employment, mentoring and internships for disabled students and graduates into major employers. Highly comparable to ASM's university and employer internship/student services.
- The Clear Company: UK neuroinclusion consultancy delivering training, recruitment support and adjustments frameworks for employers. Competes directly with ASM's employer Partner Programme and consultancy offering.
- Genius Within: UK-based social enterprise providing neurodiversity coaching, training and consultancy for individuals and employers. Closely comparable to ASM across all three segments (individuals, employers, education).
Broad incumbents
- Ambitious about Autism: UK charity focused on education and employment outcomes for autistic young people. Comparable to ASM's student mentoring and employer-facing services at a larger scale and broader scope.
- National Autistic Society: UK's largest autism charity, providing employment programmes, training and education services. Overlaps with ASM's workplace support, training and individual services as a much larger, multi-service incumbent.
Emerging players
- Untapped AI: Tech-enabled neurodiversity recruitment and training platform serving employers. Emerging competitor to ASM's neuroinclusive recruitment, internships and employer training services.
- Cognisess: UK-based HR tech and assessment company with a neurodiversity assessment product used by employers. Competes with ASM's workplace needs assessments via a tech-enabled, more scalable model.
- Pollen Careers: UK neurodiversity careers platform supporting neurodivergent graduates and job seekers into employment. Overlaps with ASM's jobseeking, career transitions and university student services.
Others
- Autistica: UK autism research charity. Adjacent rather than directly competing, but a relevant ecosystem player influencing employer and policy demand for neuroinclusive services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
AS Mentoring social profiles
Digital presenceAS Mentoring financial estimates
Financial estimateRevenue estimate
Valuation estimate
AS Mentoring leadership team
Management profileNumber of profiles
Profiles1 record
AS Mentoring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AS Mentoring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AS Mentoring
What does AS Mentoring do?
AS Mentoring provides one-to-one mentoring, coaching, and executive coaching for neurodivergent adults, alongside workplace needs assessments, training and workshops, organisational consultancy, and internship programme design for employers. It also delivers student mentoring groups, one-to-one support, workshops, staff training, and student services consultancy for universities. Services are delivered online, on campus, or face-to-face across the UK by neurodivergent professionals with lived experience.
Is AS Mentoring a public or private company?
AS Mentoring is a private company. It is classified as management employee owned and is currently operating.
When was AS Mentoring founded?
AS Mentoring was founded in 2012. It employs 11 to 50 people.
Where is AS Mentoring based?
AS Mentoring is headquartered in London, United Kingdom, in the Europe region.
How does AS Mentoring make money?
Four revenue lines are on record. Coaching and Mentoring Services are the primary driver. The others are consultancy Services, training and Workshops and university Services.
Who are AS Mentoring's main competitors?
Direct peers on record are Lexxic, EmployAbility, The Clear Company and Genius Within. Broad incumbents are Ambitious about Autism and National Autistic Society. Emerging players are Untapped AI, Cognisess and Pollen Careers. Autistica is listed as an others.
Does AS Mentoring have an API?
No public API is recorded for AS Mentoring.
What industry is AS Mentoring in?
AS Mentoring's product category is Neurodiversity Coaching & Workplace Inclusion Consultancy. Its primary akta.pro industry code is EDAKANAE, Supported Employment & Job Coaching, with a secondary code of EDAAAKAO, Career Coaching, Mentoring & Placement Support Services. Its NAICS code is 624310 and its SIC code is 8200.