Estudio Hábito

What Estudio Hábito does

Estudio Hábito is a private architecture studio founded in 2021 in Zaragoza, Spain, by Alejandro Díaz Pérez and Diego Ibáñez Lahoz. The studio operates as a transversal design practice, delivering architectural services across multiple typologies including residential (single-family homes and a 48-unit social housing development in Ólvega), retail (flagship stores and brand interiors for Scalpers and Victoria Colección), public space interventions, and specialized facilities such as a Madrid funeral home and a healthcare facility for Activa Salud. Since founding, the studio has completed more than 50 projects of varied scale and program.

The studio's core technology is professional architectural and spatial design, with a stated design philosophy rooted in vernacular architecture: spaces conceived as emerging from context, climate, and use rather than preconceived formal gestures. The founders' training—University of Zaragoza, with international academic stays at the University of Lisbon and the National Technical University of Athens, plus prior collaborations with Sebastián Arquitectos and Mold Architects—constitutes the studio's primary intellectual capital. There is no proprietary technology stack, no patents, no software products, and no AI tooling referenced.

The business model is professional services revenue from project commissions, acquired through design competitions and direct client relationships. The studio is sales-led, with no public pricing; engagements are quote-based and tailored to project scope. Customer segments are vertical: retail brands (primary, with Scalpers as the anchor enterprise client since 2022), private residential clients, and public-sector/institutional clients. Distribution is direct, with international project delivery executed for the Scalpers relationship (Belgium, Guatemala, Seville HQ). The studio is entirely founder-owned, with no external investment, no parent company, and no subsidiaries.

Name

Estudio Hábito

Legal name

Estudio Hábito

Website

https://estudiohabito.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Estudio Hábito is a private Zaragoza-based architecture studio founded in 2021, delivering context-driven residential, retail, public, and specialty facility design across Spain and internationally, with Scalpers as its anchor enterprise client since 2022.

Ownership category

akta.pro rank

Headquarters

HQ city

España

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Architecture and design services: Professional services revenue from architectural design projects across various scales and programs including reforms, housing, public space, and facilities. Projects range from small-scale private commissions to large retail flagship stores and commercial buildings for established brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Estudio Hábito is a transversal architecture studio that designs and delivers architectural projects across residential, retail, public space, and facility typologies. The studio provides professional architectural services from small-scale private renovations to large retail flagship stores and commercial buildings, with a design philosophy rooted in vernacular architecture and contextual adaptation. Since 2022, the studio has maintained an ongoing collaboration with fashion retailer Scalpers for national and international projects.

Product overview

Estudio Hábito is a transversal architecture studio founded in 2021 by Alejandro Díaz Pérez and Diego Ibáñez Lahoz, based in Zaragoza, Spain. The studio offers architectural services across multiple typologies including residential (single-family homes, social housing), retail (flagship stores, commercial spaces), public space interventions, and specialized facilities (funeral homes, healthcare). The portfolio includes projects for clients such as Scalpers (with ongoing collaboration since 2022 for national and international projects including their new headquarters in Seville), Victoria Colección, and various private clients. The studio has developed over fifty projects since its founding, with a focus on context-sensitive design rooted in vernacular architecture principles. Projects range from small-scale retail interventions to large public facilities and housing developments.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail and commercial architecture design

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ScalperscoreStrategic or Co-development Partner · 1 January 2022Ongoing close collaboration established since 2022 with fashion retailer Scalpers. The partnership has developed projects at national and international level, including retail spaces in Gante and Guatemala, and the new Scalpers headquarters in Seville. This represents the studio's primary enterprise client relationship.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ábalos & Herreros: Internationally recognized Spanish architecture studio with broad typological reach including residential, public, and cultural buildings. Comparable in terms of Spanish context and design-driven ethos, but operates at a significantly larger scale.
• RCR Arquitectes: Catalan-based Pritzker Prize–winning Spanish architecture firm with a deeply place-based, vernacular-influenced design philosophy closely aligned with Hábito's stated ethos. A senior reference peer in the same design lineage, though operating at much greater scale and international visibility.
• Carme Pinós: Established Spanish architecture practice with a much larger portfolio and broader typological range. Operates in the same Spanish architectural context as Hábito but at a more senior, established career stage, making it an aspirational incumbent peer.

Direct peers

• Cadaval & Solà-Morales: Mexico City / Barcelona-based emerging studio with an experimental, context-responsive practice. Comparable in scale, generation, and design ethos to Estudio Hábito, often published alongside young Iberian studios in AD España and similar outlets.
• H Arquitectes: Barcelona-based emerging Spanish architecture studio with comparable scale and a context-driven, vernacular-influenced design philosophy. Closely aligned with Estudio Hábito's transversal, place-based approach and similar project typology mix (residential, public, facilities).
• Sebastián Arquitectos: Spanish architecture firm explicitly cited as a prior collaboration/training ground for the Hábito founders. Operates in a similar size bracket with comparable design sensibility, making it a directly comparable peer for talent, methodology, and project type.
• Naiara Montero Arquitectura: Spanish emerging architecture practice of similar size and generation, working across residential and small-scale public commissions with comparable design philosophy. Operates in the same Spanish emerging-studio competitive set.

Regional players

• Mold Architects: Greek architecture firm explicitly cited as a prior collaboration/training ground for the Hábito founders. Comparable in scale and design approach, operating in a different geography (Greece vs. Spain) but relevant as a methodological peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/estudiohabito
• LinkedInlinkedin.com/company/estudiohabito
• Instagraminstagram.com/estudiohabito
• Xx.com/estudiohabito

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estudio Hábito