Vermeer Italia

Name

Vermeer Italia

Legal name

Vermeer Italia S.r.l.

Website

https://vermeeritalia.it

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Heavy Construction Equipment Distribution

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (333120), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532)

akta.pro primary industry

Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial) (TLABAHAF)

akta.pro secondary industries

Construction Equipment MRO (Earthmoving, Roadbuilding, Mining) (TLAKAHAA), Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)

Keywords

• Horizontal directional drilling
• Trenchless equipment distribution
• Underground utility installation
• Biomass processing machinery
• Construction equipment dealer

Headquarters

HQ city

Nogarole Rocca

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales (New): Sale of new Vermeer and distributed-brand (MakBrent) heavy equipment including HDD drills, trenchers, chippers, recyclers, and accessories. Vermeer Italia acts as official dealer of Vermeer MFC. Prices are quote-based, not publicly listed.
2. Equipment Financing and Leasing: In partnership with DLL, Vermeer Italia facilitates financing and leasing of equipment, enabling customers to acquire machinery and begin work immediately.
3. Used Equipment Sales: Sale of pre-owned Vermeer equipment through dedicated used equipment website (usatovermitalia.it).
4. Equipment Rental: Rental of Vermeer machines through a dedicated rental platform (noleggiovermitalia.it).
5. Post-Sale Services: After-market services including maintenance, spare parts supply, warranty extensions (VPM), operator training, operational consulting, and machine exchange programs that generate recurring revenue from the installed base.
6. Equipment Rebuilding / Refurbishment: Full rebuilding and refurbishment of used Vermeer equipment including hydraulic and engine overhaul, parts replacement, reassembly and testing, with warranties up to 36 months — effectively an extended-lifecycle product line.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Vermeer Italia distributes and supports Vermeer MFC heavy machinery for trenchless underground infrastructure installation (fiber optic, water, gas, sewer, electrical), surface mining/quarry excavation, and biomass/environmental processing. The company sells new and used equipment, rents machines, offers financing via partner DLL, and provides post-sale services including maintenance, spare parts, operator training, warranty extensions, and a remanufacturing program (Ricostruito).

Product overview

Vermeer Italia is an official dealer of Vermeer MFC equipment, offering a comprehensive portfolio of industrial and environmental machinery for infrastructure installation, earthmoving, and biomass processing. The product lineup is organized into three main divisions: Industrial (TOC/HDD drills, trenchers, georadar, localization systems, mixers, and recyclers), Environmental (wood chippers, stump cutters, compost turners, slow shredders, tub grinders, horizontal grinders, and rotary screens), and Fully Electric solutions. Key product families include Navigator HDD drills ranging from compact D10X15 S3 to maxi-rig D1320X900, trencher equipment from pedestrian RTX130 to heavy-duty RTX1250i2, and MakBrent distributed products for mini/microtrench applications. The company also offers remanufactured equipment under its 'Ricostruito' program with up to 36-month warranty, comprehensive post-sale services including maintenance, spare parts, operational consulting, and operator training, and financing solutions through partner DLL.

Differentiator

Problem solved

Functional benefit

Products and services

• HDD/TOC Drilling Equipment for Underground Utilities Horizontal directional drilling (TOC/HDD) rigs for installing fiber optic cables, water, gas, sewer, and electrical conduits without open-cut excavation. Includes compact D10X15 S3 through maxi-rig D1320X900 Navigator, plus rock-drilling dual-rod models and fully electric variants (D120E, Green Core). For infrastructure contractors and utility installers.
• Trenchers for Utility and Pipeline Installation Chain and vibratory trenchers for excavating narrow and primary trenches for utility and pipeline installation, available from pedestrian RTX130 to heavy-duty RTX1250i2 with TrenchSense electronic control and VZ steering. For utility, fiber, irrigation, and pipeline contractors.
• MakBrent Mini and Microtrenching Machines Distributed radio-controlled mini skid trenchers and wheel excavators (MAK 40, MAK 50, MAK 75Evo, MAK 400, MAK 450E) for precision mini and microtrench excavation in FTTH, fiber optic, and urban line installation. Distributed under the 2021 Garbin Group partnership.
• Terrain Leveler Surface Mining and Excavation Machines Surface mining and excavation equipment using Terrain Leveler technology for quarrying, road and infrastructure earthmoving, and material processing applications.
• Environmental Processing Equipment Industrial wood chippers, stump cutters, mini loaders, compost turners, slow shredders, tub grinders, horizontal grinders, and rotary screens for biomass processing, composting, wood panel manufacturing, and waste management operations.
• Drilling Fluid Recyclers and Mixers Fully electric and diesel mud recycling systems (MR1000, MR2000, R500) and drilling fluid mixers (MX150, MX300) for processing and reusing drilling fluids in HDD operations, including electric variants for zero-emission jobsites.
• Georadar and Drill Locator Systems Ground penetrating radar systems for subsurface utility mapping and locator/guidance systems for tracking drill head position and trajectory during HDD operations.
• Fully Electric HDD Jobsite Solutions Complete zero-emission HDD jobsite packages integrating electric drill rigs (D120E, Green Core), electric mixers/recyclers (MR1000, MR2000, R500), and high-pressure pumps for urban and emissions-restricted sites.
• Used Vermeer Equipment Sales Sale of pre-owned Vermeer equipment through dedicated platform (usatovermeeritalia.it), supporting equipment lifecycle management and resale for contractors and dealers.
• Equipment Rental Services Short- and long-term rental of Vermeer machines through dedicated platform (noleggiovermeeritalia.it), enabling contractors to access equipment without capital purchase.
• Post-Sale Services (Maintenance, Spare Parts, Training, Warranty) Aftermarket services including equipment maintenance and repair, original spare parts supply, operator training, operational consulting, and warranty extensions (VPM program) for installed-base customers.
• Ricostruito Remanufactured Equipment Program Factory remanufacturing program that restores used Vermeer equipment to like-new condition with comprehensive inspection, hydraulic and engine overhaul, parts replacement, reassembly, and testing, backed by up to 36-month warranty.
• Equipment Financing and Leasing (via DLL) Equipment financing and leasing solutions offered through financial partner DLL, enabling customers to acquire Vermeer machinery without upfront capital purchase.

Quantifiable outcome

• Microtrenching reduces road excavation width to 2.5–3.75 cm (microtrench) or 5–20 cm (minitrench), minimizing urban disruption.
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Garbin Group / MakBrentcoreChannel Partner/ Reseller/ Distributor · 1 April 2021Vermeer Italia signed a distribution agreement with Garbin Group (MakBrent) effective April 1, 2021, for the distribution of the MakBrent 'Fiber' line of mini and microtrenching machines. This agreement enables Vermeer Italia to offer a complete line of specialized machines for precision micro and minitrench excavation for fiber optic installation, complementing its own Vermeer equipment portfolio. Garbin Group, with over 50 years of experience producing trenching machines, contributes specialized expertise in precision fiber optic excavation while Vermeer Italia provides its dealer network, service infrastructure, and technical support across Italy and the Mediterranean.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Komatsu Europe: Major construction, earthmoving, and mining equipment manufacturer with its own Italian dealer presence. Overlaps with Vermeer Italia's mini loader and construction-equipment segments for infrastructure and quarry customers.
• Herrenknecht AG: Global leader in tunnelling and HDD equipment (including the HK rental fleet for HDD pipelines). A much larger incumbent that overlaps with Vermeer Italia's maxi-rig HDD and pipeline-installation segments via direct sales, rental, and dealer channels across Europe.
• Caterpillar (CAT) — Construction Industries: Global construction and surface mining equipment manufacturer with overlapping earthmoving and underground equipment lines, distributed through its own Italian dealer network (e.g., CGT). Competes for some of the same construction and quarrying customers that buy Vermeer trenchers and Terrain Levelers.

Direct peers

• Akkerman Inc. US-based manufacturer of trenchless pipeline and HDD equipment (including the 480A series) distributed through European dealers. Competes with Vermeer Italia's portfolio for the same pipeline and utility installation projects.
• Prime Drilling GmbH: German HDD rig manufacturer whose equipment competes with Vermeer's Navigator HDD line. Sells via European distributors including in Italy, directly competing for the same trenchless utility installation contractors.
• Tesmec S.p.A. Italian-headquartered manufacturer of trenchers, surface mining equipment, and stringing equipment, with direct Italian and European sales channels. A direct domestic peer competing for the same utility trenching, fiber rollout, and quarry/terrain-leveler customers.
• Vermeer EMEA (regional Vermeer organization): The wider Vermeer EMEA dealer and coordination organization of which Vermeer Italia is a part. Distributes the same Vermeer MFC equipment portfolio across other European geographies, sharing manufacturer relationships, service standards, and product positioning.
• TRACTO-TECHNIK: German manufacturer of HDD and trenchless technology equipment (GRUNDOMAT, GRUNDORAM, GRUNDOPIT) competing head-to-head with Vermeer's HDD rigs. Operates its own European dealer network that competes with Vermeer Italia for the same infrastructure contractor customers.
• DCI (Digital Control Incorporated): US-based manufacturer of HDD guidance/locator systems (Sonde and F5 locators) that complement any HDD drill. Sells through a similar European dealer-distributor model, making DCI a category peer for Vermeer Italia's localization systems business.

Emerging players

• McElroy Manufacturing: Manufacturer of thermoplastic and HDPE pipe fusion equipment used in HDD pipeline installations. Sells through European distributors and is complementary/adjacent to Vermeer Italia's pipeline-installation HDD business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7_P72GASF3KMse1PrJ8yfQ
• Facebookfacebook.com/VermeerItalia
• LinkedInlinkedin.com/company/vermeer-italia
• Instagraminstagram.com/vermeeritalia
• TikToktiktok.com/@vermeer.italia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermeer Italia