Supercar Experiences

Name

Supercar Experiences

Legal name

16550843 Canada Inc.

Website

https://supercarexperiences.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Experiential Motorsports Services

NAICS

Passenger Car Rental and Leasing (53211)

SIC

Services-Racing, Including Track Operation (7948), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Motorsports & Racing Experiences (THAJAFAF)

akta.pro secondary industries

Exotic Supercar Rentals (THADAMAA), Off-Road & Motorsports Adventures (ATV/UTV, Dirt Bike, Dune Buggy) (THAJABAI)

Keywords

• Supercar driving experiences
• Track day rentals
• Exotic car tours
• Airstrip speed runs
• Motorsports experiences

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Track Day Experiences: Customers pay per-lap or per-session fees to drive supercars on professional racetracks. Pricing varies by vehicle (e.g., Ferrari 458 from $179, Porsche GT3 RS, Lamborghini Huracan EVO from $269) and number of laps. Packages include multi-lap bundles (FAST 5 for 20 laps, Big 3 for 12 laps across three cars).
2. Airstrip Speed Runs: Airport runway-based speed experiences at Centralia. Class One and Class Two tiers available, with options to bring your own car. Priced per session starting at $129.99.
3. Road Tours: Scenic driving tours through Halton Hills where participants drive multiple exotic cars on public roads following a lead car. Available in 2-hour and 4-hour durations. Starting at $299.
4. Private Test Drives: Half-hour or one-hour private drives in a single dream car on public roads. No deposit required. Follows a lead car with passenger allowed for free.
5. Add-on Services: Supplementary revenue from photo packages (5-6 edited photos), onboard video packages (4K), pit lane photos, rebooking insurance, and spectator tickets. Prices range from $10 to $89.99.
6. Gift Cards: Gift cards redeemable for any Supercar Experiences offering. Sold as stored-value products.
7. Vehicle Rentals: Traditional car rentals with signed rental agreement and deposit required. Vehicles available for photoshoots, commercials, and music video productions at custom pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Supercar Experiences sells paid driving experiences that let consumers drive a fleet of 15 high-performance supercars on closed racetracks, an airport runway, and scenic public roads in Ontario. Core offerings include Track Day laps, Airstrip Speed Runs at Centralia, and multi-car Road Tours, with add-on services such as professional photos, onboard video, hot laps, and corporate event packages.

Product overview

Supercar Experiences operates as a platform offering curated supercar driving experiences across Ontario, Canada. The core product portfolio consists of three main experience types: Supercar Track Days (guided driving on closed racetracks with professional coaching at Canadian Tire Motorsport Park, Calabogie Motorsports Park, and Grand Bend Motorplex), Airstrip Speed Runs (high-speed runs on a real airport runway at Centralia), and Road Tours (scenic drives through Halton Hills with multiple supercar swaps). The fleet includes iconic vehicles such as Lamborghini Huracan Evo/610, Ferrari 458 Italia Spider/F430, Porsche 911 GT3 RS/718 GT4 RS, McLaren 650S, Audi R8 V10+, BMW M4 Competition, Toyota GR86, Corvette Z06, Lamborghini Urus, Ariel Atom, and Formula 2000 race cars. Add-on services include Hot Laps, Photo/Video packages, Spectator Tickets, Rebooking Insurance, Gift Cards, and Corporate Event packages. The company also offers Private Tours/Test Drives and a Bring Your Own Car option for track and speed run events.

Differentiator

Problem solved

Functional benefit

Products and services

• Supercar Track Day Experience Guided supercar driving experience on closed racetracks with professional coaching, allowing participants to drive iconic supercars including Ferrari, Lamborghini, and Porsche at Canadian Tire Motorsport Park, Calabogie Motorsports Park, and Grand Bend Motorplex.
• Airstrip Speed Run High-speed driving experience on a real airport runway at the Centralia/James T. Field Memorial Aerodrome, allowing participants to drive world-class supercars down a mile-long airstrip in a controlled environment.
• Road Tours Scenic driving tours through Halton Hills where participants drive multiple exotic cars on public roads following a lead car, with available 2-hour and 4-hour durations.
• Private Tour / Test Drive Half-hour or one-hour private driving experience in a single supercar on public roads following a lead car, with no deposit required and a free passenger allowed.
• Corporate Events Custom driving event packages for teams or clients seeking premium experiences for corporate gatherings, team-building, or client entertainment.
• Gift Cards Non-refundable gift cards redeemable for any Supercar Experiences offering, sold in variable denominations for special occasions and gifts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• BimmerWorld: BMW performance parts retailer that also organizes track day and driving experience events in North America. Partial overlap on motorsports experiences and instructor-led track events, but anchored to a single OEM brand.
• Exotic Car Share: Canadian peer-to-peer exotic car rental platform allowing members to rent supercars by the hour in Toronto and other Canadian cities. Overlaps with Supercar Experiences' exotic fleet and GTA customer base but operates an asset-light marketplace model.

Broad incumbents

• K1 Speed: Large North American indoor karting and motorsports entertainment chain with multiple Canadian locations. Broader experiential motorsports operator, but at a lower price point and indoor format; useful as adjacent experiential motorsports benchmark.

Direct peers

• Xtreme Xperience: US-based supercar driving experience operator offering track day and speed run experiences with exotic fleets at multiple circuits nationwide. Most direct comparable: same product (per-lap exotic track days), same business model (DTC e-commerce, event-driven), differing primarily in geography.
• Trackdaze: Track day experience operator in Canada offering lapping experiences at multiple Canadian racetracks with instructor-led coaching. Comparable format and DTC booking model, operating in adjacent Canadian provinces.
• Driveway Exotics: Canadian exotic car rental and experience company offering hourly supercar rentals and curated driving experiences in Ontario and Quebec. Comparable fleet composition (Lamborghini, Ferrari, McLaren) and overlapping GTA/Ottawa customer base make it a head-to-head competitor.
• Racing Adventures: US-based supercar and exotic driving experience operator offering track time at multiple circuits. Comparable product offering (exotic fleet, multi-lap packages, instructor-led) but focused on US venues.
• Pfaff Track Days: Canadian track day program operated by Pfaff Automotive Group offering driving experiences at Canadian Tire Motorsport Park and other Ontario circuits. Closest Ontario-based direct peer with overlapping venue footprint and similar luxury fleet positioning.

Regional players

• Grand Prix Kartways: Greater Toronto Area indoor karting and motorsports entertainment venue. Adjacent motorsports entertainment operator sharing GTA demographics but at a more accessible price tier.
• Status Luxury Auto Rental: Toronto-based luxury and exotic car rental service offering chauffeured and self-drive exotic rentals for events, weddings, and production. Overlapping GTA geography and similar fleet composition, but focused on rental rather than track experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/supercarexperiencescan
• Instagraminstagram.com/supercarexperiencescan
• TikToktiktok.com/@supercarexperiences
• LinkedInlinkedin.com/company/supercarexperiences

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supercar Experiences