What Brainport Bereikbaar does

Brainport Bereikbaar is a regional mobility program coordinating smart, sustainable travel across the Brainport region (Metropoolregio Eindhoven / Zuidoost-Brabant) in the Netherlands. It operates under a public mandate from ZO Slim Bereikbaar, Provincie Noord-Brabant, and the 21 municipalities of Zuidoost-Brabant, with the Municipality of Eindhoven serving as penvoerder (administrative lead). The organization delivers services to employers, governments, and educational institutions covering mobility scans, e-bike trial campaigns, carpooling programs (via Karos), cycling challenges (Da's zo gefietst), collective transport (including PSV Direct and Bus on Hard Shoulder infrastructure), shared mobility experimentation (Pop-up Hub), and cycling education for international residents (Brainport Bike School, with ASML, Fontys, TU/e, and Velosoof).

The portfolio is orchestrated through a small team (11-50 employees) and uses a mix of in-house program management and third-party digital platforms (Karos for carpooling, cycling tracking apps, smart-lock e-bike integration, downloadable toolkits). The Pop-up Hub is a modular, temporary physical deployment enabling municipalities to test shared mobility configurations before permanent infrastructure investment. Brainport Bike Week and the Brainport Bike Summit at Philips Stadium are the flagship annual engagement events. The Pop-up Hub product launched 2026-02-27 and the A50 Bus on Hard Shoulder infrastructure was configured in 2026.

The business model is publicly funded: services to employers and organizations are provided free of charge, financed through multi-year government allocations from the commissioning parties. There is no commercial pricing model for the core service portfolio; ancillary event participation (e.g., Happen & Trappen at €27.95/person, Bike Summit registration, charity rides) generates small unit-priced contributions that are not material to the program. Brainport Bereikbaar is not a commercial enterprise and has no venture capital, private equity, or independent ownership structure. It is a public-sector coordination body rather than an investable company.

Name

Brainport Bereikbaar

Legal name

Brainport Bereikbaar

Website

https://brainportbereikbaar.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Brainport Bereikbaar is a publicly funded regional mobility program for the Brainport region (Eindhoven Metropolitan Area, Netherlands), coordinating sustainable travel solutions for employers, municipalities, and organizations. It is operated under mandate from 21 municipalities and the Province of North-Brabant, with services provided free of charge.

Ownership category

akta.pro rank

Product category

Sustainable Mobility Services

NAICS

Travel Arrangement and Reservation Services (5615)

SIC

Transportation Services (4700)

akta.pro primary industry

Multimodal Trip Planning, Routing & Journey Orchestration Platforms (THADALAA)

akta.pro secondary industries

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB), Shared Ride-Hailing / Pooling (In-App Shared Trips) (THADADAB)

Keywords

• Regional mobility programs
• Sustainable transport services
• Cycling promotion initiatives
• Commuter mobility consulting
• Employer travel solutions

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Government Funding: Brainport Bereikbaar operates as a publicly funded mobility program. The organization receives funding from ZO Slim Bereikbaar, Provincie Noord-Brabant, and the 21 municipalities in Zuidoost-Brabant (Metropoolregio Eindhoven). Services to employers and organizations are provided free of charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Brainport Bereikbaar is a publicly funded regional mobility program that supports employers, governments, and organizations in the Brainport region (Southeast Brabant/Eindhoven Metropolitan Area) with sustainable travel solutions. It delivers mobility scans, e-bike trial campaigns, carpooling programs, cycling challenges, shared mobility hubs, collective transport lines (including bus-on-hard-shoulder), and downloadable toolkits, all provided free of charge to participating organizations.

Product overview

Brainport Bereikbaar is a smart mobility program for the Brainport region (Eindhoven Metropolitan Area), working on behalf of ZO Slim Bereikbaar, the Province of North Brabant, and 21 municipalities in Southeast Brabant. It offers a portfolio of mobility solutions for employers, governments, and organizations, structured around three pillars: (1) Travel Solutions — including business transport, shared mobility, cycling promotion, mobility scans, public transport, ride-sharing (Samenrijden), and home-working support; (2) Events & Campaigns — most notably the annual Brainport Bike Week and the Brainport Bike Summit, plus the Da's Zo Gefietst! app and cycling challenges; and (3) Practical Programs — including the E-bike Trial Campaign (e-bike probeeractie), the Pop-up Hub for shared mobility experimentation, the Brainport Bike School for international residents, Bus on Hard Shoulder infrastructure support, and PSV Direct collective transport lines. Toolkits provide downloadable campaign materials (posters, social media, newsletters, flyers) for organizations implementing mobility programs. The offering functions as a platform of programs and resources rather than a single software product.

Differentiator

Problem solved

Functional benefit

Brands

• Brainport Bike School: A cycling education program designed to help international students and employees in the Brainport region learn to cycle safely and confidently, offered in partnership with Velosoof and as an initiative of ASML and Fontys.
• E-bike probeeractie (E-bike Trial Campaign)
• Da's zo gefietst!
• Pop-up Hub
• Brainport Bike Week
• PSV Direct

Products and services

• Travel Solutions (Reisoplossingen) A suite of mobility services supporting employers, governments, and organizations in realizing sustainable mobility, including business transport, shared mobility, cycling, mobility scans, public transport, ride-sharing, and home-working modules.
• Mobility Scan (Mobiliteitsscan) A diagnostic service that analyzes an organization's mobility patterns and needs, converting insights into concrete, measurable improvements for the organization.
• E-bike Trial Campaign (E-bike probeeractie) A free one-week e-bike trial campaign for residents living up to 15-20 km from work, run through employers. Participants can try e-bikes, speed pedelecs, or e-cargo bikes, managed in partnership with Cycle Center.
• Ride-Sharing / Carpooling (Samenrijden) Carpooling solutions and apps that help employees find ride-sharing partners for commuting, reducing traffic, CO2 emissions, and parking pressure.
• Pop-up Hub

Quantifiable outcome

• 4.9% increase in cyclists in the region
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Brabant BereikbaarcoreStrategic or Co-development PartnerBrabant Bereikbaar is the implementation organization for the other regions in Brabant. Brainport Bereikbaar works closely with them on smart, sustainable mobility across all of Brabant. Both organizations collaborate on initiatives like the e-bike trial campaign.
• ZO Slim BereikbaarcoreStrategic or Co-development PartnerOne of the commissioning parties for Brainport Bereikbaar, providing funding and strategic direction for the regional mobility program.
• Provincie Noord-BrabantcoreStrategic or Co-development PartnerProvincial government that commissions Brainport Bereikbaar and works together on sustainable mobility initiatives, including bus on hard shoulder projects.
• 21 Municipalities in Zuidoost-BrabantcoreStrategic or Co-development PartnerThe 21 municipalities in Southeast Brabant (Metropoolregio Eindhoven) commission Brainport Bereikbaar and serve as the primary service area for mobility solutions.
• Gemeente EindhovencoreStrategic or Co-development PartnerThe municipality of Eindhoven acts as penvoerder (secretary) for Brainport Bereikbaar, serving as the contact person for the partnership and the client for website development.
• ASMLcoreStrategic or Co-development PartnerPartner in the Brainport Bike School initiative, providing cycling lessons for international employees. An initiative that helps expats and international staff learn to cycle safely in the Netherlands.
• FontyscoreStrategic or Co-development PartnerPartner in the Brainport Bike School initiative, contributing to cycling education for international students and employees in the region.
• TU/e (Eindhoven University of Technology)coreStrategic or Co-development PartnerPartner in the Brainport Bike School initiative, supporting cycling education for international students and employees.
• VelosoofcoreImplementation/ SI/ Consulting PartnerPartner organization providing cycling instruction for the Brainport Bike School. Hosts training sessions and provides instructors for the practical cycling lessons.
• RijkswaterstaatcoreStrategic or Co-development PartnerGovernment body responsible for national roads, working with Brainport Bereikbaar on bus on hard shoulder (BoV) projects for A50, A67, and A2 highways to encourage public transport use.
• Cycle CentercoreImplementation/ SI/ Consulting PartnerService partner providing e-bike logistics for the trial campaign, including maintenance, breakdown service, insurance handling, and collection point management.
• PSVminorStrategic or Co-development PartnerPSV Direct bus lines developed in collaboration with Brainport Bereikbaar, transporting fans from surrounding areas to Philips Stadium for home games, reducing car travel.
• Den Drietip (Fietsenwinkel)minorOthersLocal bike shop in Helmond that served as prize redemption location for e-bike winner from Brainport Bike Week challenge.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brabant Bereikbaar: Implementation organization for sustainable mobility programs in the other regions of North Brabant, collaborating with Brainport Bereikbaar on initiatives such as the e-bike trial campaign. Operates the same coordination model across a non-overlapping geography, making it the closest structural peer.

Regional players

• ZO Slim Bereikbaar: One of the commissioning parties for Brainport Bereikbaar and the parent regional mobility brand across Southeast Brabant. Operates a closely related mandate focused on smart, sustainable mobility for the same 21-municipality region.
• Bereikbaar Amsterdam: Amsterdam-region mobility program offering employer engagement, mobility scans, cycling campaigns, and shared mobility support to companies in the Amsterdam metropolitan area. Closely comparable in function and target stakeholders but operates in a different Dutch region.
• Bereikbaar Haaglanden: Regional mobility program for the Haaglanden (The Hague metropolitan) region, providing employers with mobility scans, sustainable travel campaigns, and infrastructure coordination. Functions as a near-identical peer in a different Dutch metropolitan geography.
• Maastricht Bereikbaar: South Limburg regional mobility program focused on keeping Maastricht accessible via employer outreach, cycling promotion, and shared mobility pilots. Closely comparable operational model in a different Dutch province.
• Utrecht Bereikbaar (U Ned): Utrecht-region mobility program supporting employers and municipalities with sustainable commuting initiatives, smart mobility pilots, and accessibility projects. Functions as a structurally identical peer in central Netherlands.

Broad incumbents

• MaaS Global (Whim): Finland-headquartered MaaS platform offering a subscription app that aggregates public transport, ride-hailing, bikes, scooters, and rental cars into a single journey planner. Comparable in multi-modal orchestration ambition though operating as a commercial technology platform rather than a publicly funded coordination program.

Emerging players

• Karos: French-headquartered carpooling technology platform used by Brainport Bereikbaar for the regional carpooling program. Comparable as a tech enabler of shared ride mobility in a corporate/employee context.
• GoAbout: Dutch multimodal mobility platform that combines public transport, shared mobility, and route planning for commuters. Operates as a technology peer in the Dutch MaaS/mobility coordination space alongside publicly funded programs.

Others

• Fietsersbond: Dutch national cycling advocacy organization promoting cycling infrastructure and behavior change across the Netherlands. Comparable as a cycling-promotion stakeholder that overlaps with Brainport Bereikbaar's cycling campaigns and Bike School mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brainportbereikbaar
• LinkedInlinkedin.com/company/brainport-bereikbaar

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brainport Bereikbaar