Adopt A Family of Marin

What Adopt A Family of Marin does

Adopt A Family of Marin is a 501(c)(3) tax-exempt nonprofit organization founded in 1989 and headquartered in San Rafael, California. It operates as a family-focused safety net provider exclusively serving Marin County residents who have at least 50% custody of a child under 18 and are experiencing financial crisis or housing instability. The organization's core service portfolio comprises seven interconnected programs: rent and security deposit assistance, food assistance, utility payment support, emergency car repair, case management and referrals, the Year-Round Sponsorship Program, and the annual Holiday Gifts and Backpack programs.

The organization delivers services through a case management model, with each staff member supporting approximately 100 families annually. Case managers (Patty Duran, Maria Granados, Wanda Melendez) are bilingual and provide referrals, advocacy, and resource connections alongside direct financial assistance. A chief program officer (Jasmine Martinez) oversees service delivery, while Executive Director Jacqueline Jaffee, JD leads the organization under governance of an 8-member Board of Directors. Technology infrastructure is limited to standard nonprofit SaaS tools: Givecloud and Network for Good for donation processing, Constant Contact for email marketing, Google Calendar for event scheduling, and Flipsnack for digital publishing of the 2025 Impact Report.

Revenue is generated entirely through charitable giving across multiple streams: individual one-time and recurring donations, the year-round Sponsorship Program ($100-$150 per family member), stock donations to a Wells Fargo brokerage account, in-kind contributions, and event-based fundraising (Valentine Boutique & Luncheon, Warm Coat Drive, Holiday Program, Backpack Open House). The organization has no parent company, no institutional investors, and operates with a small team of approximately 5-10 staff. Strategic reach is constrained geographically to Marin County but amplified through partnerships with St. Vincent de Paul Marin, Community Action Marin, Legal Aid of Marin, Marin Community Clinics, and the county-wide Housing First Marin initiative.

Name

Adopt A Family of Marin

Legal name

Adopt A Family of Marin

Website

https://adoptafamily.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Adopt A Family of Marin is a 501(c)(3) nonprofit founded in 1989 that provides financial assistance, case management, and basic-needs support to prevent family homelessness among low-income Marin County households with children under 18.

Ownership category

akta.pro rank

Product category

Homelessness Prevention Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

Keywords

• Homelessness prevention services
• Family social services
• Emergency financial assistance
• Case management support
• Community nonprofit programs

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Individual Donations: One-time and monthly donations from individual donors via online portal, phone, or mail. Donors can contribute via credit card through the Givecloud fundraising platform.
2. Sponsorship Program: Year-round sponsorship where donors are paired with families and purchase items from a wish list. Most donors spend $100-$150 per family member.
3. Holiday Program: Annual holiday gift and food program where donors fulfill wish lists prepared by families who received emergency assistance.
4. Stock Donations: Donors can transfer stock directly to the organization's Wells Fargo account.
5. In-Kind Donations: Physical goods including household items, personal hygiene products, diapers, and kitchen supplies donated and delivered to the office.
6. Event Fundraising: Revenue generated from events like the Valentine Boutique & Luncheon where boutique vendors donate a portion of sales to the organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Adopt A Family of Marin is a 501(c)(3) nonprofit that provides direct financial assistance and case management to low-income families in Marin County to prevent family homelessness. Core services include rental and security deposit assistance, utility payments, food assistance, emergency car repair, holiday gift and sponsorship programs, and case management referrals to community resources. The organization delivers these services free of charge to qualifying families who have at least 50% custody of a child under 18.

Product overview

Adopt A Family of Marin operates as a single-purpose nonprofit social services organization offering a unified family stability services portfolio rather than a tech product platform. The core service model centers on seven interconnected assistance programs: Rent and Security Deposits (homelessness prevention), Food Assistance, Case Management, Utility Payments, Emergency Car Repair, Holiday Gifts, and the Year-Round Sponsorship Program. These services are delivered through a grassroots, family-centered approach where each staff member supports approximately 100 families annually. The organization functions exclusively as a safety net provider for Marin County families with children under 18, channeling resources directly to families in crisis through financial assistance, in-kind donations, and supportive case management.

Differentiator

Problem solved

Functional benefit

Products and services

• Rent and Security Deposit Assistance Homelessness prevention and rapid rehousing program providing qualifying Marin County families with rental assistance and security deposit support to maintain housing stability.
• Food Assistance Emergency food assistance program providing groceries for parents struggling to feed their children, addressing immediate food insecurity for qualifying families in Marin County.
• Case Management Services Compassionate case management ensuring families receive appropriate help, care, and referrals to additional community resources including employment and childcare.
• Utility Payments Assistance Financial assistance helping families struggling to keep lights, water, and gas services turned on, preventing utility shutoffs and maintaining household stability.
• Emergency Car Repair Emergency automotive repair services for working families who otherwise have no transportation to get to work or school, supporting employment stability.
• Year-Round Sponsorship Program Ongoing sponsorship matching donors with families to provide quarterly support throughout the year, including household goods, nonperishable food, and basic necessities as identified by case managers. Recommended donor contribution is $100-$150 per family member.
• Holiday Program Annual holiday tradition enabling Bay Area families, businesses, churches, synagogues, and schools to provide warm holidays for Marin families in need through gift donations and food.
• Backpack Open House Annual back-to-school initiative ensuring all Marin children return to school with backpacks and school supplies, supporting educational access for low-income families.
• Warm Coat Drive Seasonal coat donation drive conducted at Equator Coffee Cafes locations, collecting new winter coats to distribute to Marin County families in need.

Quantifiable outcome

• Each staff member supports 100 families per year
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ross Valley Women's LeaguecoreGTM or Marketing Partner · 1 January 1997Ross Valley Women's League designated Adopt A Family as their exclusive annual fundraising recipient starting in 1997, providing consistent support for over 25 years.
• Equator Coffee CafesminorGTM or Marketing PartnerEquator Coffee Cafes partners with Adopt A Family of Marin to collect NEW coat donations during the annual Warm Coat Drive. The coats are then donated to benefit families in Marin County.
• St. Vincent de Paul MarinminorStrategic or Co-development PartnerCommunity partner providing referrals and assistance with security deposits, rent, utilities for both housed and unhoused residents.
• Community Action MarinminorStrategic or Co-development PartnerPartner agency assisting with PG&E bills and energy costs for low-income Marin County residents.
• Legal Aid of MarinminorStrategic or Co-development PartnerLegal support partner providing housing and other legal matters assistance to families in need.
• Wednesday's GiftminorGTM or Marketing PartnerProvides one-time financial support to families referred through Adopt A Family of Marin.
• Marin Community ClinicsminorStrategic or Co-development PartnerHealthcare partner where Board member Caren Schmidt serves as Associate Director of Behavioral Health, connecting families to integrated health services.
• Marin County Housing First InitiativecoreStrategic or Co-development PartnerAdopt A Family of Marin is part of the Housing First Marin initiative, a county-wide effort to prevent and end family homelessness.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HomeAid America: National nonprofit focused on building and renovating housing for families and individuals experiencing homelessness. Broader geographic scope with overlapping mission of family homelessness prevention.
• Salvation Army (Golden State Division): Large national nonprofit providing emergency financial assistance (rent, utilities, food) to families in crisis including in the Bay Area. Broadly overlapping service model, with significantly larger scale and broader scope.

Direct peers

• Brilliant Corners: Bay Area nonprofit providing supportive housing and homelessness-prevention services, with significant focus on families and individuals exiting homelessness. Closely aligned mission with Adopt A Family, operating across the broader Bay Area.
• Glide Foundation: San Francisco-based nonprofit delivering comprehensive social services including housing support, meals, and case management to low-income individuals and families. Overlapping service model with significant resource scale.
• Hamilton Families: San Francisco-based nonprofit providing homelessness prevention and housing for families with children, including shelter and rapid-rehousing. Directly comparable mission, similar family-eligibility framework, and same Bay Area operating geography.
• Episcopal Community Services of San Francisco: Bay Area nonprofit providing shelter, housing, and supportive services for families and individuals experiencing homelessness. Similar case-management-plus-financial-assistance model in the same regional footprint.
• St. Vincent de Paul of Marin: Marin County nonprofit offering rent, utility, and basic-needs assistance to families and individuals in crisis. Directly comparable service portfolio within the same Marin County operating area; listed as a community referral partner of Adopt A Family.

Regional players

• Community Action Marin: Marin County anti-poverty nonprofit providing housing support, energy assistance (PG&E bill help), and other basic-needs services. Direct overlap in basic-needs service portfolio within the same geography; listed community partner.
• Family Giving Tree: Bay Area nonprofit focused on meeting the needs of underserved children and families through holiday gift drives, back-to-school backpacks, and basic-needs support. Highly comparable program design (Backpack Open House, Holiday Program) and overlapping geography.
• Marin Community Clinics: Federally qualified health center serving low-income Marin County residents with integrated health and behavioral-health services. Comparable low-income Marin family client base and listed community partner of Adopt A Family.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adoptafamily
• LinkedInlinkedin.com/company/adoptafamily

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adopt A Family of Marin