What 4Louis does

4Louis is a UK registered charity (Charity Number 1172212) that supports families affected by miscarriage, stillbirth, and the death of a baby or child through physical products, training, and peer-support communities. Founded in 2010 and headquartered in Sunderland, the charity operates from a workshop at Pallion Industrial Estate where volunteers assemble memory boxes and related items. Since inception 4Louis has donated 263,667 memory boxes, 471 CuddleCots/CuddleBlankets, 7,719 Ibraheem's Gift Packs, and 8,671 Sibling Packs, with current monthly distribution exceeding 1,500 memory boxes. The organization serves three primary constituencies: NHS hospital trusts, hospices, and funeral homes (which receive free products and training to support bereaved families); bereaved families directly (through support groups, personal contact, and remembrance events); and corporate partners seeking ESG-aligned charitable engagement.

The core product portfolio comprises eight styles of memory boxes, CuddleCots and CuddleBlankets (specialized cooling equipment enabling families up to 72 hours with their baby), burial beds in three sizes, hand-sewn Moses baskets and Angel Pockets, photography equipment kits, wash cloths with footprint soaps, sibling bags, and the culturally tailored Ibraheem's Gift Pack for Muslim burial preparation. The charity also developed Privacy Prams in-house for dignified hospital-to-mortuary transport. Beyond physical products, 4Louis delivers specialist bereavement training to healthcare professionals, runs dedicated support communities (Siblings of Stars for bereaved children, the Bereaved Dads' Brotherhood with Australia's PREPARE Foundation, and 4Louis FC football-based peer support), and publishes the Holding Hope with Empty Arms book.

The organization's revenue model is diversified across individual donations (one-time, regular, and in-memory), corporate partnerships (Charity of the Year, matched funding, payroll giving, event sponsorship), challenge events (Great North Run, Tough Mudder, bungee jumps, skydives), celebration giving, legacy/bequest giving via The Will Guys partnership, retail sales, and third-party shopping referral income (easyfundraising, eBay for Charity, Amazon Smile). Distribution is free to all healthcare professionals and bereaved families, with the Enthuse platform powering online donations and the 4Louis online shop handling memorial product sales. Geographic reach spans the UK and Ireland, with the Bereaved Dads' Brotherhood extending community presence to Australia.

Name

4Louis

Legal name

4Louis

Website

https://4louis.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

4Louis is a UK registered charity providing free memory boxes, bereavement equipment, and training to healthcare professionals, alongside peer-support communities for families affected by miscarriage, stillbirth, and child loss. Founded in 2010 and headquartered in Sunderland, it serves the UK and Ireland.

Ownership category

akta.pro rank

Product category

Bereavement Support Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industries

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL), Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Bereavement support services
• Child loss charity
• Memory box programs
• Miscarriage stillbirth support
• Hospital bereavement supplies

Headquarters

HQ city

Sunderland

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and regular donations from individuals who have been affected by the charity's work or who wish to support bereaved families. Donations can be made online via Enthuse, by post (cheque or postal order), or through standing order setup.
2. Online Fundraising Platform: Supporters can create personal fundraising pages for events, celebrations, or in memory of loved ones. The charity utilises the Enthuse platform for donation processing and fundraising page management.
3. Celebration Giving: Donations made in lieu of wedding favors, birthday gifts, christening presents, or other celebration events. Pre-orderable donation envelopes for events.
4. Memorial Donations: Funeral collections in lieu of flowers. Collection envelopes available for order. donations in memory of deceased babies and children.
5. Legacy Giving: Bequests and legacy donations through wills. Partnership with The Will Guys who donate their time to write wills in exchange for donations to 4Louis.
6. Challenge Events: Registration fees and minimum sponsorship targets from participants in events such as Great North Run, Tough Mudder, bungee jumps, cycling events, and skydives.
7. Corporate Partnerships: ESG-aligned corporate partnerships including charity of the year relationships, matched funding programs, payroll giving schemes, event sponsorship, and clothing donation bin partnerships.
8. Volunteer Days Revenue: Corporate team volunteer days at the Sunderland workshop, though primarily a value-exchange rather than direct revenue.
9. Retail/Shop Sales: Sale of memorabilia including Angel Avenue jigsaw pieces, wedding favor donations, and the 'Holding Hope with Empty Arms' book. Also lottery/number game entries.
10. Third-Party Shopping Referrals: Revenue through easyfundraising (shopping portal), eBay for Charity (percentage of sales), Amazon Smile (0.5% of eligible purchases), and Don't Send Me A Card (ecard pledge donations).

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

4Louis is a UK charity that provides memory boxes, CuddleCots/CuddleBlankets, burial beds, photography equipment, sibling bags, Ibraheem's Gift Packs, and other bereavement supplies free of charge to hospital trusts, hospices, and funeral homes. The charity also delivers specialist bereavement training to healthcare professionals, runs support groups for bereaved fathers, siblings, and families, and hosts remembrance events such as the annual Wave of Light service.

Product overview

4Louis is a UK charity offering a portfolio of physical products and support services for bereaved families. The core product line includes Memory Boxes (8 styles), CuddleCots/CuddleBlankets, Bereavement Rooms, Ibraheem's Gift Packs, Photography Equipment, Burial Beds, Moses Baskets/Angel Pockets, Privacy Prams, Sibling Bags, and the Angel Avenue tribute program. Supporting these products is a range of services including Training Support for healthcare professionals, Volunteer Craft Days, and support groups (Siblings of Stars, Bereaved Dads' Brotherhood, 4Louis FC). The organization also hosts the annual Wave of Light remembrance event. All physical products are provided free of charge to hospitals, hospices, funeral homes, and professionals who care for bereaved families.

Differentiator

Problem solved

Functional benefit

Brands

• Siblings of Stars: Monthly support group designed for children who have experienced the loss of a brother or sister, created by Daisy-May and supported by 4Louis.
• Bereaved Dads' Brotherhood
• You Rock Campaign
• 4Louis FC
• Holding Hope

Products and services

• Angel Avenue Jigsaw Tribute Tribute pieces allowing families to have their baby's name displayed on a jigsaw wall at 4Louis headquarters or receive a framed piece for their home.
• Memory Boxes Specialized boxes containing keepsakes and mementos to help bereaved families create lasting memories of their baby or child; also serve as tools for healthcare professionals to engage with families. 4Louis supplies 8 different style memory boxes free of charge to healthcare providers.
• CuddleCot / CuddleBlanket Specialized cooling equipment designed to keep a baby cool, allowing families to spend up to 72 hours with their baby. The unit is compact and discrete, designed to fit into a Moses basket to maintain a homely environment.
• Bereavement Rooms Dedicated rooms and family suites offering families a peaceful and homely environment to spend precious time with their baby or child away from main wards, with staff and medical facilities nearby.
• Ibraheem's Gift Pack A pack designed in consultation with a hospital Imam containing immediate necessities for Muslim burial preparation, providing families with items needed for swift Muslim burials.
• Photography Equipment Kits Camera kits containing high-resolution bridge cameras and compatible printers with ink and paper, enabling families to capture and print photos of their baby immediately.
• Burial Beds Heat-treated wooden beds designed for families to take baby home for dignified burial or cremation. Available in Small (up to 6/7 weeks), Medium (up to 13 weeks), and Large (up to 22 weeks) sizes.
• Moses Baskets and Angel Pocket Hand-sewn small baskets designed to present smaller babies to families appropriately. Available in Small (up to 16 weeks), Medium (up to 28 weeks), and Large (Full Term) sizes.
• Privacy Prams Specialized prams designed to transport babies and children to the mortuary with dignity and sensitivity. Includes double hood for privacy, 'Respect My Privacy' sticker, and wipeable insert meeting infection control standards.
• Sibling Bags Bags containing items to help siblings cope with grief including journals, books, toys, and resources to support children through loss of a brother or sister.
• Holding Hope with Empty Arms (Book) A book containing personal stories from bereaved parents and grandparents along with practical advice and guidance on topics such as planning a funeral, dealing with grief, telling siblings, and making memories. Available free to professionals for patients and bereavement suites; also sold in the online shop.
• Training Support Services Specialist bereavement training for healthcare professionals including guest speaker presentations from bereaved parents, hands-on memory-making workshops with materials like clay casts and inkless wipes, CuddleCot and CuddleBlanket training, and customized content for various hospital departments.
• Siblings of Stars Support Group Monthly support group for children who have experienced the loss of a brother or sister, offering memory-making activities, games, crafts, and a supportive community.
• Bereaved Dads' Brotherhood Online community for bereaved fathers providing monthly virtual meetings, resource podcasts, and connections with support organizations across the UK and Australia.
• 4Louis FC Football club for bereaved dads, grandads, uncles, and brothers meeting weekly in Sunderland for peer support and casual football games.
• Wave of Light Remembrance Event Annual remembrance event held at Souter Lighthouse, Whitburn on October 15th, where families light candles at 7pm to remember babies and children who have died.

Quantifiable outcome

• 263,667 Memory Boxes donated to bereaved families
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core and minor.

• PREPARE Foundation (Australia)coreStrategic or Co-development PartnerInternational collaboration co-founding the 'Bereaved Dads' Brotherhood' - a globally unique online support community for bereaved fathers. Founded by Steven (PREPARE Foundation) and Bob (4Louis), bringing together fathers from diverse backgrounds across the UK and Australia. Monthly virtual meetings held on first Saturday at 10 AM UK / 7 PM AEDT.
• SAFC FoundationcoreStrategic or Co-development PartnerPartnership establishing 4Louis FC, a football club for bereaved dads, grandads, uncles, and brothers. Weekly meetups at Ford Hub, Sunderland (6-8pm Tuesdays) combining peer support with football activity. Provides safe space for grief through community and sport.
• Sunderland and South Tyneside HospitalscoreStrategic or Co-development PartnerHealthcare partnership supporting the 4Louis FC initiative and broader bereavement care coordination. Initial partnership enabling the football club's establishment.
• Auris Ear CareminorGTM or Marketing PartnerCorporate partner providing memorable photo moments for 4Louis events. Gratitude expressed for partnership and photo support contributions.
• Fresh Business SolutionsminorGTM or Marketing PartnerCorporate partner listed on 4Louis website as part of corporate partnership network.
• 360 Laws ServicesminorGTM or Marketing PartnerCorporate partner listed on 4Louis website as part of corporate partnership network.
• BWC PerformanceminorGTM or Marketing PartnerCorporate partner listed on 4Louis website as part of corporate partnership network.
• Red Line ComplianceminorGTM or Marketing PartnerCorporate partner listed on 4Louis website as part of corporate partnership network.
• Sauce MarketingminorGTM or Marketing PartnerCorporate partner listed on 4Louis website as part of corporate partnership network.
• Climb ConquerminorGTM or Marketing PartnerCorporate partner listed on 4Louis website as part of corporate partnership network.
• Phoenix Design ManminorGTM or Marketing PartnerCorporate partner listed on 4Louis website as part of corporate partnership network.
• The Axe HouseminorGTM or Marketing PartnerCorporate partner listed on 4Louis website as part of corporate partnership network.
• EnthusecoreTechnology or IntegrationPrimary donation and fundraising platform partner powering online donations, event registrations, personal fundraising pages, and the 4Louis charity shop at 4louis.enthuse.com
• The Will GuysminorGTM or Marketing PartnerWill writing service donating their time to write wills in memory of loved ones, with donations made to 4Louis instead of payment. Target of £9,000 in memory of Wren. Contact via 0333 0124308.
• easyfundraisingminorGTM or Marketing PartnerShopping portal partnership generating donations from 3,300+ retailers including John Lewis, Aviva, Sainsbury's, and Booking.com at no extra cost to shoppers.
• Amazon SmileminorGTM or Marketing PartnerAmazon program donating 0.5% of eligible purchases to 4Louis when shoppers use Amazon Smile.
• eBay for CharityminorGTM or Marketing PartnerPartnership allowing sellers to donate 10-100% of final sale prices to 4Louis through eBay for Charity.
• Don't Send Me A CardminorGTM or Marketing PartnerE-card platform where users pledge the cost of greeting cards and stamps to 4Louis instead of sending physical cards.
• CuddleCotcoreTechnology or IntegrationTraining collaboration providing bereavement care modules including Baby Loss Terminology, Caring for a baby who has died, and Language and Communication. Also provides product training via Cascade Training for CuddleCot and CuddleBlanket.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sands (Stillbirth and Neonatal Death Society): UK charity supporting anyone affected by the death of a baby, providing memory boxes, bereavement support, and working with NHS hospital trusts — directly overlapping 4Louis's core mission, products, and distribution channel.
• Aching Arms: UK baby loss charity providing comfort items (symbolic teddy bears) free to NHS hospitals and bereaved families, with a comparable free-to-hospital distribution model and similar volunteer-led operations.
• The Lullaby Trust: UK charity focused on sudden infant death and infant bereavement support, providing bereavement resources to healthcare professionals and families — overlapping with 4Louis's hospital-facing bereavement support work.
• Child Bereavement UK: UK charity supporting children, families, and professionals after the death of a child, offering training for healthcare staff — overlapping with 4Louis's training and sibling/family support programmes.
• Saying Goodbye: UK charity providing remembrance events and support for those affected by pregnancy and baby loss, closely comparable to 4Louis's Wave of Light remembrance and peer-support offerings.

Broad incumbents

• Tommy's: Larger UK charity funding research and providing pregnancy and baby-loss information and support, with a national awareness footprint that overlaps 4Louis's NHS-facing bereavement audience.
• Hospice UK: National membership body for UK hospices, representing many of the hospice partners that 4Louis supplies; comparable because its member hospices distribute similar bereavement materials to families.

Emerging players

• Petals Baby Loss Counselling: Smaller UK charity providing specialist bereavement counselling after pregnancy and baby loss, addressing the same bereaved-family segment as 4Louis but via counselling rather than physical products.
• ARC (Antenatal Results & Choices): UK charity supporting parents through antenatal screening results and pregnancy loss decisions — overlapping with 4Louis's miscarriage and stillbirth family segment, particularly in the early pregnancy loss pathway.

Regional players

• PREPARE Foundation: Australian not-for-profit partnering with 4Louis on the Bereaved Dads' Brotherhood; comparable because it operates community-based bereavement programs for fathers in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/4louis.charity
• Xx.com/_4Louis
• LinkedInlinkedin.com/company/4louis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4Louis