LOCOCO

What LOCOCO does

LOCOCO is a privately held, Park City, Utah-based functional beverage company founded by Anna Bloom in 2020 during the COVID-19 pandemic. It sells premium adaptogenic hot cocoa blends combining organic cacao, low-glycemic sweeteners (coconut sugar, monk fruit), and a proprietary functional mushroom blend (Lion's Mane, Cordyceps, Maitake) designed to deliver gentle energy and cognitive support with only 5g of sugar per serving. Its two core SKUs — Original Spice and Lux Vanilla (the latter co-developed with Montage Resorts pastry chef Romie Mangini Fisher) — are sold in multiple formats: 8 oz and 16 oz bags, 1 kg XL Ritual Supply bulk, and 5-count To-Go Sachets, plus accessory bundles (frother, Oaxacan ceramic mug, Marino beanie).

The business operates a direct-to-consumer model via a Shopify storefront as its primary channel, supplemented by a subscription program offering 10% monthly discounts and bulk pricing tiers. A wholesale program distributes product to more than 30 retail partners — including Sundance Resort, Asher Adams Hotel, Hugo Coffee Shop, Harvest Restaurant, and J5 Coffee — across at least 11 US states (Utah, Washington, Colorado, Wyoming, Minnesota, New York, New Jersey, Tennessee, among others). The company also runs an Uppromote-powered affiliate/ambassador program and has executed co-marketing activations with Ketel One at the 2024 Sundance Film Festival.

Customer segments include health-conscious active-lifestyle consumers, resort and cafe operators seeking differentiated premium beverage offerings, and premium gift shoppers. The brand has earned consecutive Food & Wine top cocoa recognition (2023-2026), Bon Appétit recognition in 2026, and an International Hot Chocolate Salon award. The company is bootstrapped with no disclosed external funding and operates as LOCOCO Company LLC with 11-50 employees.

Name

LOCOCO

Legal name

LOCOCO Company LLC

Website

https://lococomagic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LOCOCO is a Park City, Utah-based functional beverage company founded in 2020 that sells premium adaptogenic hot cocoa blends with functional mushrooms via DTC e-commerce and wholesale to resorts, cafes, and boutiques across 11+ US states.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080)

akta.pro primary industry

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

akta.pro secondary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Adaptogenic cocoa
• Functional mushrooms
• Hot chocolate
• Low-sugar beverages
• Vegan cocoa

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through LOCOCO's Shopify-powered online store. Customers purchase cocoa products, accessories, and bundles directly. Offers both one-time purchases and subscription options with 10% monthly discount.
2. Wholesale/B2B Sales: LOCOCO sells to resorts, cafes, restaurants, boutiques, and grocery stores since 2021. Products served and sold at various retail locations across multiple US states.
3. Affiliate/Ambassador Program: Revenue generated through affiliate marketing via Uppromote platform, where ambassadors earn commissions for referring customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

LOCOCO manufactures and sells premium adaptogenic hot cocoa blends infused with functional mushrooms, targeting health-conscious consumers seeking low-sugar, plant-based beverage options that combine indulgence with functional wellness benefits.

Product overview

LOCOCO is a premium functional cocoa brand offering two core cocoa mixes — Original Spice and Lux Vanilla — blended with organic cacao, functional mushrooms (Lion's Mane, Cordyceps, Maitake), coconut milk, and low-glycemic sweeteners. Both cocoa varieties are sold in Small (8 oz, 12 servings) and Large (16 oz, 24 servings) bag formats, as XL Ritual Supply bulk formats (1 kg, 53 servings), and as To-Go Sachets (5-count boxes). Bundling and gifting products include The Cocoa Bundle Kit, To-Go Cocoa Bundle, Original Spice Cocoa Kit, Lux Vanilla Cocoa Kit, and The Ritual Kit (which pairs a ceramic Oaxacan mug with a frother and cocoa bag). Accessories include a branded rechargeable frother and a limited-edition Marino Beanie. All products share the same functional positioning: adaptogenic, vegan, low-sugar (5g per serving), dairy-free, and gluten-free.

Differentiator

Problem solved

Functional benefit

Products and services

• Adaptogenic Hot Cocoa Blends Premium hot cocoa blends formulated with functional mushrooms and adaptogens, designed as a low-sugar, vegan-friendly functional beverage for health-conscious consumers.

Quantifiable outcome

• Less than 1/3 of the sugar found in other popular hot chocolates (5g per serving vs 15g+)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• La ChicharraminorOEM/ Whitelabel/ Licensing PartnerLOCOCO partners with La Chicharra Cerámica, a women-founded ceramics company based in Oaxaca, Mexico (the birthplace of cocoa). La Chicharra creates the Oaxacan Ceramic Mug featured in LOCOCO's Ritual Kit. Each mug is handcrafted by master ceramicists Eduardo López and María Fernanda Oviedo, featuring unique glazes and textures. The partnership provides a premium, artisanal accessory that complements the cocoa product.
• Romie Mangini FishercoreStrategic or Co-development PartnerRomie Mangini Fisher, head pastry chef at Montage Resorts with background in chocolate and nutrition, collaborated closely with LOCOCO to develop the Lux Vanilla cocoa flavor. This partnership resulted in the creation of LOCOCO's second major product line featuring velvety vanilla notes with Utah salt.
• Ketel One Family Made VodkaminorGTM or Marketing PartnerLOCOCO partnered with Ketel One for the 2024 Sundance Film Festival event in Park City. Ketel One took over Park City for the festival, and LOCOCO was featured as part of the activation events (#WinterStoke events around Park City).
• ShopifycoreTechnology or IntegrationLOCOCO's e-commerce platform is powered by Shopify, which enables the online shopping experience, payment processing, order fulfillment, and customer data management. Shopify's infrastructure supports LOCOCO's direct-to-consumer sales model.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Four Sigmatic: Direct-to-consumer functional beverage brand specializing in mushroom-infused coffee and cocoa products. Closely comparable to LOCOCO in target customer (health-conscious wellness consumers), product format (powdered functional cocoa with adaptogens), and omni-channel distribution (DTC + retail).
• MUD\WTR: Functional coffee alternative brand using mushrooms, cacao, and adaptogens in a powdered daily drink format. Highly comparable to LOCOCO on functional positioning, mushroom+cacao ingredient stack, premium DTC subscription model, and health-conscious consumer target.
• Crio Bru: Brewed cocoa beverage brand selling premium cocoa-based drinks as a coffee alternative. Comparable to LOCOCO in cocoa-centric positioning, functional ingredient story, and DTC + retail distribution to wellness consumers seeking low-sugar, low-caffeine alternatives.
• Rasa: Adaptogenic coffee alternative brand using herbs, mushrooms, and cacao. Comparable to LOCOCO in functional adaptogen positioning, powdered format, premium DTC subscription model, and target wellness consumer seeking ritualized daily beverages.
• Golde: Wellness brand offering superfood and adaptogen blends including turmeric/cacao mixes. Comparable to LOCOCO in functional blend positioning, ingredient-driven value proposition, premium pricing, and DTC e-commerce model targeting health-conscious wellness consumers.
• SunSuper: Functional mushroom-based coffee and cocoa alternative brand. Comparable to LOCOCO on functional mushroom + cacao ingredient stack, premium DTC positioning, and target wellness consumer seeking low-caffeine, low-sugar daily beverage alternatives.

Broad incumbents

• La Colombe: Established specialty coffee and cocoa brand with strong DTC presence and retail/wholesale distribution. Comparable to LOCOCO as a premium DTC beverage brand with hotel/resort/café channel presence and ceremonial cocoa offerings, though broader in scale and category scope.
• Vital Proteins: Large-scale functional wellness brand offering collagen, supplements, and functional beverage mixes including cocoa. Comparable to LOCOCO on functional ingredient positioning, premium wellness target consumer, and DTC + retail omni-channel distribution.
• Peet's Coffee: Established premium coffee and cocoa brand with broad retail and foodservice distribution. Comparable to LOCOCO in offering premium cocoa products to hospitality/resort/café channels and DTC customers, though operating at much larger scale across multiple beverage categories.

Emerging players

• Cuzen Matcha: Premium Japanese matcha brand positioned as a coffee alternative with functional positioning and DTC subscription. Comparable to LOCOCO as a premium powdered functional beverage with adaptogenic/ritualized positioning and a health-conscious consumer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lococo_magic
• TikToktiktok.com/lococo_magic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOCOCO