What ASH NYC does

ASH NYC Inc. is a privately held boutique hotel development and management company founded in 2015 and headquartered in New York. The company develops, designs, operates, and brands its own portfolio of design-forward boutique hotels housed in meticulously restored historic buildings, with the stated thesis that "hospitality is an infinite art form" and should feel "immersive, design-forward, and deeply connected to the cities we call home." ASH operates the Ash Hotels collection comprising Hotel Ulysses (Baltimore, 116 rooms), Hotel Peter & Paul (New Orleans, 71 rooms), The Siren Hotel (Detroit, 106 rooms), and Hotel Neptune (Providence, 52 rooms), with Shenandoah Mansions (Richmond, 73 rooms) forthcoming — totaling 345+ guest rooms across five U.S. cities.

The business model is multi-revenue-stream per property, combining nightly room bookings with on-site F&B (9+ restaurants, bars, and lounges including the James Beard Award-finalist Bar Chenin and the Elysian Bar), event and wedding venue rentals (notably the 5,000 sq ft Church Hall at Peter & Paul), branded retail (Sunday Best gift shop, ASH Souvenirs e-commerce via Shopify), and cultural programming (Ash Radio, Ash Mail, City Guides). Pricing uses multi-tier rate strategies including direct-booking discounts (up to 20% off for 3+ night stays), group blocks, AAA/government per diem rates, regional resident discounts, and long-stay packages (e.g., 30 nights at $3,000).

The technology stack is intentionally outsourced rather than proprietary: Synxis and TravelClick for reservations, Shift4 for PCI-DSS-compliant payment processing, Shopify for retail, Resy/Toast Tab/Exploretock for restaurant bookings, Cloudflare for CDN/security, and Google Analytics/Microsoft Clarity for web analytics. Distribution is primarily direct-to-consumer through ash.world with best-available-rate guarantees, supplemented by Design Hotels membership (Hotel Ulysses) for international reach. The company serves leisure travelers, wedding/celebration groups, corporate clients, and local communities — with no disclosed PE/VC ownership, no funding rounds, and a 2016 Fast Company reference describing ASH as a "$100 million business."

Name

ASH NYC

Legal name

ASH NYC Inc.

Website

https://ash.world

Company type

Private

Founded year

2015

Operating status

Operating

Short description

ASH NYC is a privately held boutique hotel developer founded in 2015 that designs, operates, and brands a portfolio of five design-forward hotels in restored historic buildings across Baltimore, New Orleans, Detroit, Providence, and forthcoming Richmond, serving leisure travelers, wedding groups, and corporate clients with integrated on-site F&B, events, and retail.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Historic Boutique Hotels (THAGADAD)

akta.pro secondary industries

Historic & Heritage Full-Service Hotels (THAGAAAG), Heritage & Palace Luxury Hotels (THAGACAF), Urban Luxury Hotels (City Luxury) (THAGACAE)

Keywords

• Boutique hotel operations
• Historic property restoration
• Hotel food beverage
• Event venue hosting
• Branded merchandise retail

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue stream from nightly stays across five boutique hotel properties. Room rates vary by property, room category, and season. Direct booking through property websites is incentivized via best-available-rate guarantees and exclusive discounts. Properties include Hotel Ulysses (116 rooms, Baltimore), Hotel Peter & Paul (71 rooms, New Orleans), The Siren Hotel (106 rooms, Detroit), Hotel Neptune (52 rooms, Providence), and Shenandoah Mansions (73 rooms, Richmond — opening soon).
2. Food & Beverage: On-site restaurants and bars at each property drive incremental revenue beyond room bookings. Offerings include Mémère's (Providence), The Bar at Neptune, The Boombox karaoke lounge (Providence), Ash—Bar (Baltimore), Bar Dalí (Baltimore), Bloom's cocktail lounge (Baltimore), The Coral Wig (Baltimore), The Elysian Bar (New Orleans), Siren Cafe, Candy Bar, Bar Chenin, and Sid's Gold Request Room (Detroit). Revenue from daily café service, brunch, dinner, cocktails, and private events.
3. Events & Weddings: Event venue rentals at multiple properties including the 5,000 sq ft Church Hall at Hotel Peter & Paul (up to 330 ceremony capacity, 200 reception capacity), Neptune's Heights penthouse floor and Providence Public Library partnership for meeting spaces, and flexible Baltimore and Detroit event spaces. Revenue from venue rental, catering minimums, bar service, and wedding/event planning packages.
4. Retail — Ash Souvenirs: Branded merchandise sold through the shop.ash.world e-commerce storefront and in-property retail. Collections include Found (candles), Home, Hotel Souvenirs, and Bath product lines. Sunday Best at Hotel Peter & Paul is a curated boutique gift shop featuring artisan jewelry, vintage clothing, eyewear, perfume, home goods, and handbags, along with bespoke Ash products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ASH NYC operates a portfolio of boutique hotels housed in meticulously restored historic buildings across five U.S. cities — Hotel Ulysses in Baltimore, Hotel Peter & Paul in New Orleans, The Siren Hotel in Detroit, Hotel Neptune in Providence, and the forthcoming Shenandoah Mansions in Richmond. Each property is paired with on-site restaurants, cocktail bars, event and wedding venues, and curated retail (ASH Souvenirs), creating an integrated hospitality experience shaped by architecture, local culture, and storytelling. The company develops, designs, operates, and brands all properties in-house, approaching hospitality as world-building.

Product overview

ASH NYC operates a portfolio of five boutique hotels across major U.S. cities—Hotel Ulysses in Baltimore (116 rooms), Hotel Peter & Paul in New Orleans (71 rooms), The Siren Hotel in Detroit (106 rooms), Hotel Neptune in Providence (52 rooms), and Shenandoah Mansions in Richmond (opening soon, 73 rooms). Each property features distinctive on-site dining venues, bars, and event spaces. The portfolio includes award-winning restaurants like The Elysian Bar, cocktail lounges (Bloom's, Candy Bar, Mémère's), specialty venues (The Boombox karaoke lounge, The Coral Wig, Bar Chenin), and Sunday Best boutique gift shop. Supporting the hotel experience are ASH Souvenirs e-commerce store, curated City Guides for each destination, the editorial platform ASH Mail, and Ash Radio soundtrack series. The company develops, designs, operates, and brands all properties in-house, approaching hospitality as world-building.

Differentiator

Problem solved

Functional benefit

Brands

• Ash Mail: Newsletter and editorial platform featuring hotel histories, playlists, and creative collaborations
• Ash Radio
• Cosmos by Ash
• Souvenirs by Ash
• Ash City Guides

Products and services

• Hotel Ulysses A 116-room maximalist boutique hotel in Baltimore's Mount Vernon cultural district, featuring custom furnishings, canopy beds, vibrant tiled bathrooms, and four on-site restaurants and bars (Ash—Bar, Bloom's, Bar Dalí, and The Coral Wig). Member of Design Hotels.
• Hotel Peter & Paul A 71-room boutique hotel in New Orleans' Marigny neighborhood, thoughtfully restored from a former 19th-century Catholic church, schoolhouse, and rectory. Features award-winning The Elysian Bar restaurant, heated outdoor pool (Marigny Lido), event spaces including the 5,000 sq ft Church Hall with 75-foot ceilings, and the Sunday Best boutique gift shop.
• The Siren Hotel A 106-room boutique hotel in Detroit's historic Wurlitzer Building featuring retro-modern design with vintage elements and panoramic downtown views. Offers four dining venues: The Siren Cafe, Candy Bar cocktail lounge, Bar Chenin wine bar (James Beard Awards finalist), and Sid's Gold Request Room piano karaoke bar.
• Hotel Neptune A 52-room boutique hotel in downtown Providence, Rhode Island at 122 Fountain Street. Features European-inspired cocktail bar, lobby café, and The Boombox — Providence's only private-room karaoke lounge — as well as Mémère's French-accented restaurant. Located in the arts and cultural district near WaterFire, RISD Museum, and Brown University.
• Shenandoah Mansions A forthcoming 73-room boutique hotel opening in Richmond, Virginia's historic Fan District. Features four opulent suites, an all-day café, elegant restaurant, mystical cocktail bar, midnight garden, and on-site retail store. Themed around matriarchs, grande dames, witchcraft, and fantasy.
• The Elysian Bar Award-winning restaurant and bar at Hotel Peter & Paul offering all-day dining inspired by seasonal and locally sourced ingredients. Café serves daily 7AM-2PM, dinner 5PM-10PM, with happy hour 3PM-5PM. Features private dining and event spaces. Accepts reservations via Resy and offers gift cards via Toast Tab.
• Bloom's A plush cocktail lounge at Hotel Ulysses, hosting near-nightly happenings, inspired cocktails, and sublime eavesdropping. Open to hotel guests, locals, and passersby.
• Candy Bar An intimate cocktail lounge at The Siren Hotel, hidden behind velvet curtains and inspired by Detroit's jazz era.
• Mémère's French-accented restaurant at Hotel Neptune celebrating matriarchal flavors with a love letter to matriarchal kitchens. French-Canadian tradition meets New England seasonality. Open Wednesday-Saturday, 5pm-10pm. Features private dining and event space. Reservations via Tock (exploretock.com).
• The Boombox Providence's first private-room karaoke lounge at Hotel Neptune, inspired by Tokyo and Seoul karaoke boxes. Open Wednesday-Sunday with varying hours.
• Ash—Bar (Baltimore) A daily café, market, and bar at Hotel Ulysses inspired by old-world cafes. Serves coffee and pastries in the morning through aperitivo 'happy hour' evenings, fostering an atmosphere for meetings and lingering afternoons.
• Sunday Best A jewel-box boutique gift shop at Hotel Peter & Paul curated by Candias Smith of Iris 1956. Features artisan jewelry, vintage clothing, eyewear, perfume, home goods, handbags, and bespoke candles, gingham robes, and bath products.
• ASH Souvenirs An online store and brand offering transportive objects, relics, and rituals including Found, Home, Hotel Souvenirs, and Bath collections. Available at shop.ash.world.
• Church Hall Event Venue A 5,000 sq ft deconsecrated 1861 Catholic church at Hotel Peter & Paul with 75-foot ceilings and historic stained glass. Event venue accommodating 330 for ceremonies, 160-200 for seated dinners, and 250 for cocktail receptions. Features integrated sound system and baby grand piano. Preferred catering partner is Bacchanal Catering.

Quantifiable outcome

• Save up to 20% on stays of 3+ nights (Away Awhile, Stay Awhile promotions)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Design HotelscoreChannel Partner/ Reseller/ DistributorHotel Ulysses is listed as a member of Design Hotels, an international curated collection of independently owned boutique hotels. This membership provides Ulysses with international distribution, brand visibility among design-conscious travelers, and inclusion on designhotels.com alongside other globally recognized boutique properties. The affiliation is marketed on the Ulysses website and booking flows.
• Shift4coreTechnology or IntegrationShift4 is ASH NYC's payment processor for hotel room bookings and souvenir transactions, handling PCI-DSS compliant payment card processing. ASH may change payment processors and work with additional providers from time to time.
• Providence Public LibraryminorStrategic or Co-development PartnerNeptune has a partnership with Providence Public Library to provide meeting and conference spaces just steps from the hotel, accommodating up to 250 guests in venues ranging from intimate boardrooms to a full-scale auditorium. The partnership extends Neptune's event hosting capabilities beyond its own property footprint.
• Bacchanal CateringminorImplementation/ SI/ Consulting PartnerBacchanal Catering is the preferred catering partner for events and weddings at Hotel Peter & Paul. All food and beverage for events must be organized via the hotel and Bacchanal Catering, which offers exclusive event catering menus including the Bacchanal Dinner Menu for weddings and celebrations.
• Iris 1956minorStrategic or Co-development PartnerCandias Smith, founder of the jewelry brand Iris 1956, curates the Sunday Best boutique gift shop at Hotel Peter & Paul. The shop features artisan jewelry, vintage clothing, eyewear, perfume, home goods, and handbags from local and independent brands, alongside bespoke Ash merchandise.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ace Hotel: Ace Hotel operates design-forward boutique hotels in historic buildings across major US and international cities, with integrated F&B, music programming, and cultural events. It is the most direct analogue to ASH NYC's positioning, with a comparable focus on adaptive-reuse properties and curated local programming.
• The Standard Hotels: The Standard operates design-forward boutique hotels known for integrated bars, restaurants, and cultural programming. Comparable to ASH NYC in the lifestyle boutique segment with strong F&B brand identities and design-driven positioning.
• 1 Hotels: 1 Hotels operates luxury boutique hotels emphasizing design, sustainability, and immersive guest experiences, often in architecturally distinctive buildings. Comparable to ASH NYC at the higher end of the boutique segment with strong brand recognition and F&B programming.
• 21c Museum Hotels: 21c Museum Hotels combines contemporary art museums with boutique hotel accommodations in restored historic buildings across US cities. Closely comparable to ASH NYC in blending hospitality, historic restoration, and cultural programming (museums for 21c, F&B venues for ASH).
• The Hoxton: The Hoxton operates design-led boutique hotels in distinctive neighborhood locations with strong F&B components and community-focused programming. It mirrors ASH NYC's emphasis on locally rooted design narratives and integrated bars/restaurants that serve both guests and locals.

Broad incumbents

• Hotel Indigo: Hotel Indigo (IHG) is an upscale boutique brand positioned around local neighborhood storytelling and design character. Overlaps with ASH NYC's local narrative positioning but is delivered at chain scale within IHG's distribution system.
• Moxy Hotels: Moxy is Marriott's lifestyle boutique hotel brand with design-forward public spaces and integrated F&B. Comparable to ASH NYC in targeting design-conscious younger travelers but offers Marriott's global loyalty distribution and operational scale.
• Soho House: Soho House operates private clubs and design-led hotels with curated programming, integrated F&B, and a strong cultural brand. Comparable to ASH NYC in building a community-rooted hospitality brand around programming, design, and lifestyle, though Soho House operates at larger scale with membership-driven economics.
• Kimpton Hotels & Restaurants: Kimpton (owned by IHG) is an established boutique hotel brand with on-site restaurants, design focus, and city-center locations across the US. Comparable to ASH NYC in the upscale boutique segment but operates as a scaled chain within a larger hotel group's loyalty and distribution network.

Emerging players

• Freehand Hotels: Freehand operates a small portfolio of design-forward boutique hotels with strong F&B and social programming in major US cities. Comparable to ASH NYC in positioning and target customer but with a hybrid hostel-hotel model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ashnewyork
• Instagraminstagram.com/ash.world

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASH NYC