Reda Amalou Design
Reda Amalou Design is a Paris-based, founder-owned contemporary furniture house founded in 2013, producing handcrafted furniture, lighting, rugs, and collectible design objects for high-net-worth individuals, architects, interior designers, and luxury hospitality clients via a standard collection, limited editions, and bespoke commissions.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Reda Amalou Design does
Reda Amalou Design is a Paris-based, founder-owned contemporary furniture house founded in 2013 by architect-designer Reda Amalou. The business designs, produces, and sells high-end furniture, lighting, rugs, and decorative objects through three product tiers: a standard collection (La Collection) covering seating, tables, desks, consoles, lighting, bookcases, and rugs; a limited-edition line (Les Éditions Limitées) of collectible design pieces; and a bespoke service (Sur-Mesure) offering custom dimensions, materials, and finishes with 3D renderings and design consultation.
Production combines traditional artisan savoir-faire in bronze, wood, leather, and lacquer — including hand-applied hammering and patinas — with contemporary design sensibility. The brand operates on WordPress CMS, Shopify e-commerce, and WPML for multilingual delivery. Customer segments are hybrid: high-net-worth individuals seeking exclusive pieces, architects and interior designers specifying furniture for projects (served through a dedicated Espace Pro portal), and luxury hospitality/retail brands requiring bespoke specification work. Named commercial references include the Patek Philippe Salons London.
Revenue mechanics combine one-time sale of collection and limited-edition pieces at quote-based premium pricing, bespoke commissions with longer production cycles, and trade-channel distribution through a Paris HQ showroom (19 rue de Varenne, 75007), a UK showroom operated by distributor NUSOM Collective (555 King's Road, London), and Italian representation via MisciMasci Studio. Direct-to-consumer e-commerce launched via eshop.redaamalou.com in 2025, supplementing the showroom-led model. Marketing relies on Instagram, Pinterest, LinkedIn, YouTube, and Facebook social channels, ongoing editorial coverage in design publications, and participation in trade exhibitions such as Art Paris.
Reda Amalou Design firmographics
Firmographics- Name
- Reda Amalou Design
- Legal name
- RA DESIGN
- Website
- https://redaamalou.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reda Amalou Design is a Paris-based, founder-owned contemporary furniture house founded in 2013, producing handcrafted furniture, lighting, rugs, and collectible design objects for high-net-worth individuals, architects, interior designers, and luxury hospitality clients via a standard collection, limited editions, and bespoke commissions.
- Ownership category
- akta.pro rank
Reda Amalou Design industry classification
Industry- Product category
- Luxury Contemporary Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Furniture Retailers (449110)
- SIC
- Household Furniture (2510), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
- akta.pro secondary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Where Reda Amalou Design is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Reda Amalou Design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ready-to-Wear Collection Sales: Sale of standard furniture pieces from the main collection including seating, side tables, coffee tables, dining tables, desks, consoles, decorative objects, lighting, bookcases, and rugs. These are produced with consistent finishes and dimensions.
- Limited Edition Pieces: Sale of exceptional, limited-run design pieces that celebrate rarity and craftsmanship. These pieces are sold through both the main website and dedicated e-shop, commanding premium pricing due to their scarcity and artistic value.
- Custom/Bespoke Furniture: Made-to-measure furniture creation service where dimensions, materials, and finishes are adapted to client specifications. Involves longer production timelines and higher price points, managed through direct consultation with the design team.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Collection pieces available through e-shop and showroom consultations |
| One time/ perpetual license | Pay-as-you-go | Limited Edition pieces with exclusive design and artisan craftsmanship |
| Others | Multi-year contract | Custom/Bespoke furniture tailored to client specifications |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Reda Amalou Design product offering
Product offeringCore offering
Reda Amalou Design designs, crafts, and sells high-end contemporary furniture, lighting, rugs, and decorative objects. Its portfolio comprises La Collection (standard furniture including seating, tables, desks, consoles, lighting, bookcases, and rugs), Les Éditions Limitées (limited-run collectible design objects), and Sur-Mesure (bespoke made-to-measure pieces with custom dimensions, materials, and finishes). Production is handcrafted by artisans working bronze, wood, leather, lacquer, marble, and resin, with pieces sold directly through a Shopify e-shop, the Paris showroom, and trade distributors in the UK and Italy.
Product overview
Reda Amalou Design is a Paris-based high-end contemporary furniture brand founded in 2013 by architect and designer Reda Amalou. The company offers a unified portfolio centered on La Collection (standard furniture pieces including seating, tables, desks, consoles, lighting, bookcases, and rugs), Les Éditions Limitées (limited-edition collectible pieces featuring exceptional craftsmanship), and Sur-Mesure (custom-made bespoke furniture service with 3D rendering and personalized design). Products are available through the E-Shop online platform and the dedicated Espace Pro portal for trade professionals. The collection features materials including bronze, leather, wood, lacquer, and marble, with all pieces crafted by artisans worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- La Collection (Standard Collection) Main furniture collection designed by Reda Amalou, comprising contemporary pieces including seating, side tables, coffee tables, dining tables, desks, consoles, gifts and decorative objects, lighting, bookcases, and rugs. The collection embodies elegance, balance, and respect for materials and is sold via the e-shop, Paris showroom, and trade distributors.
- Les Éditions Limitées (Limited Edition) Exceptional limited-edition pieces where design becomes objet d'art, celebrating the excellence of know-how and the soul of craftsmanship. Includes seats, cabinets and sideboards, desks and consoles, decorative objects, screens, dining tables, coffee tables, screen prints, and drinks cabinets such as the Nuba Bar in walnut and Sahara marble.
- Sur-Mesure (Custom Made) Bespoke made-to-measure furniture service allowing clients to customize dimensions, materials, and finishes. The company produces 3D renderings and detailed estimates following a project study, with cabinetmakers, upholsterers, and metalworkers crafting the custom pieces. Sold primarily through direct consultation.
- E-Shop Shopify-powered online retail platform selling limited-edition pieces and curated collection items directly to consumers, celebrating rarity, craftsmanship, and design conceived to stand the test of time.
- Espace Pro (Professional Portal) Dedicated B2B portal for architects, interior designers, decorators, and specifiers providing project support, trade pricing, and Sur-Mesure inquiry services for specifying furniture into residential, hospitality, and contract projects.
Companies that use Reda Amalou Design
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Reda Amalou Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Reda Amalou Design partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- LeblonDeliennecoreCollaboration on the GIGI lamp in resin, featuring a precise dialogue between form and material. Crafted in the workshops of LeblonDelienne, the piece reflects exceptional savoir-faire where each production stage is carried out with rare precision. The resin is meticulously worked and polished to reveal depth and liquid gloss, representing remarkable finishing.
- NUSOM CollectivecoreUK-based distributor operating the brand's showroom at 555 King's Road, London SW6 2EB. NUSOM Collective manages UK sales, distribution, and customer relations. Contact: Lucy Pye (+44 20 3443 9747, [email protected]).
- MisciMasci StudiocoreItalian representative handling sales and distribution in Italy. Contact: Marietta Fresco (+39 335 614 4809, [email protected]). Manages Italian market presence and customer relations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Reda Amalou Design competitors and assessment
Company assessmentBroad incumbents
- Roche Bobois: French publicly-listed luxury furniture retailer with global showrooms offering contemporary high-end collections; comparable as a French-headquartered contemporary luxury furniture brand serving HNW consumers and designers.
- B&B Italia: Italian contemporary design furniture maker with strong international distribution and a designer-collaboration model; comparable as a premium contemporary design furniture brand targeting luxury residential and contract projects.
- Cassina: Italian heritage modern design furniture manufacturer (part of Haworth); comparable for its designer-led limited edition and standard furniture programs targeting luxury residential and architectural projects.
- Minotti: Italian contemporary luxury furniture brand with strong designer-led collections; comparable as a premium Made-in-Italy/Europe contemporary furniture house serving architects, designers, and HNW clients.
- Poliform: Italian contemporary furniture and kitchen manufacturer with international dealer network; comparable for its contemporary aesthetic, modular furniture systems, and presence in luxury residential specification.
Direct peers
- Christian Liaigre: French architect-founded luxury contemporary furniture studio emphasizing craftsmanship, natural materials, and timeless aesthetics; directly comparable in positioning, scale, and design-driven atelier model.
- Maison Sarah Lavoine: Paris-based contemporary designer furniture and home décor brand with strong editorial presence and DTC channels; comparable as a French contemporary design house with signature furniture, lighting, and decorative objects.
- Pierre Augustin Rose: Paris-based contemporary furniture and object design studio blending craftsmanship with a sculptural, collectible aesthetic; closely comparable as a small French atelier with limited edition and bespoke offerings.
- Pouenat: French luxury metalwork and furniture atelier producing handmade limited edition pieces for designers and collectors; comparable as a small French craft-driven furniture studio with bespoke capabilities.
Others
- LeblonDelienne: French artisan atelier specializing in handcrafted resin lighting and decorative objects; comparable as a craft-driven French partner producer with whom Reda Amalou co-developed the GIGI lamp — illustrating the artisan collaboration model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Reda Amalou Design social profiles
Digital presenceReda Amalou Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reda Amalou Design leadership team
Management profileNumber of profiles
Profiles1 record
Reda Amalou Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reda Amalou Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reda Amalou Design
What does Reda Amalou Design do?
Reda Amalou Design designs, crafts, and sells high-end contemporary furniture, lighting, rugs, and decorative objects. Its portfolio comprises La Collection (standard furniture including seating, tables, desks, consoles, lighting, bookcases, and rugs), Les Éditions Limitées (limited-run collectible design objects), and Sur-Mesure (bespoke made-to-measure pieces with custom dimensions, materials, and finishes). Production is handcrafted by artisans working bronze, wood, leather, lacquer, marble, and resin, with pieces sold directly through a Shopify e-shop, the Paris showroom, and trade distributors in the UK and Italy.
Is Reda Amalou Design a public or private company?
Reda Amalou Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reda Amalou Design founded?
Reda Amalou Design was founded in 2013. It employs 1 to 10 people.
Where is Reda Amalou Design based?
Reda Amalou Design is headquartered in Paris, France, in the Europe region.
How does Reda Amalou Design make money?
Three revenue lines are on record. Ready-to-Wear Collection Sales are the primary driver. The others are limited Edition Pieces and custom/Bespoke Furniture.
Who are Reda Amalou Design's main competitors?
Broad incumbents on record are Roche Bobois, B&B Italia, Cassina, Minotti and Poliform. Direct peers are Christian Liaigre, Maison Sarah Lavoine, Pierre Augustin Rose and Pouenat. LeblonDelienne is listed as an others.
Does Reda Amalou Design have an API?
No public API is recorded for Reda Amalou Design.
What industry is Reda Amalou Design in?
Reda Amalou Design's product category is Luxury Contemporary Furniture. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards), with a secondary code of CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its NAICS code is 33712 and its SIC code is 2510.