A Turtle Loves Me
A Turtle Loves Me is a family-run promotional products distributor based in Gainesville, Texas, founded in 2008, selling branded merchandise, embroidered apparel, and fulfillment services to B2B clients nationwide via a 17,000-SKU catalog aggregated from 2,700+ manufacturers.
- Company typePrivate
- Founded2008
- HeadquartersGainesville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What A Turtle Loves Me does
A Turtle Loves Me is a privately held, family-run promotional products distributor founded around 2008 and based in Gainesville, Texas. The company is owned by Michelle Matta and her husband and operates with a small team of 2-3 people. It sells branded merchandise including apparel, drinkware, bags, tech accessories, awards, and themed product categories (Made in USA, Patriotic, Breast Cancer Awareness, Holiday Gifts, Back to the Beach, School Store) to B2B clients across trade shows, corporate events, employee recognition, hospitality, political campaigns, nonprofit fundraisers, and schools.
The core technology is the ASI (Advertising Specialty Institute) platform, which gives the company access to a catalog of over 17,000 products sourced from more than 2,700 USA-based manufacturers and additional overseas suppliers, with over 50% of items custom-made overseas. The website (aturtlelovesme.com) functions as a reference catalog rather than a transactional e-commerce site; orders are processed manually through phone and email, with quote-based pricing valid for 30 days and subject to daily tariff-driven fluctuations.
The business model is sales-led B2B distribution with three revenue streams: promotional products sales, custom embroidered apparel, and order fulfillment services. Revenue is generated on a one-time transaction basis per order, with custom/imported items sold as final sale. Marketing is primarily referral-driven, relying on 17 years of personal relationships and customer satisfaction rather than paid acquisition. The company serves clients nationwide but has no disclosed international operations, no outside funding, and no public financial disclosures.
A Turtle Loves Me firmographics
Firmographics- Name
- A Turtle Loves Me
- Legal name
- A Turtle Loves Me
- Website
- https://aturtlelovesme.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A Turtle Loves Me is a family-run promotional products distributor based in Gainesville, Texas, founded in 2008, selling branded merchandise, embroidered apparel, and fulfillment services to B2B clients nationwide via a 17,000-SKU catalog aggregated from 2,700+ manufacturers.
- Ownership category
- akta.pro rank
A Turtle Loves Me industry classification
Industry- Product category
- Promotional Products Distribution
- NAICS
- All Other Miscellaneous Retailers (459999), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)
Keywords
Where A Turtle Loves Me is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
A Turtle Loves Me business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Promotional Products Sales: Sale of branded promotional merchandise including apparel, drinkware, tech accessories, awards, and event-related products with custom logo imprinting; primarily quote-based pricing with minimum order quantities for decorated items
- Embroidered Apparel: Custom embroidered apparel as a specialized embellishment service for promotional products
- Fulfillment Services: Order fulfillment services for branded merchandise programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Reference pricing with daily fluctuations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
A Turtle Loves Me product offering
Product offeringCore offering
A Turtle Loves Me is a B2B promotional products distributor that aggregates over 17,000 customizable merchandise items from more than 2,700 USA-based manufacturers and thousands of additional importers, and resells them to businesses and organizations with custom logo decoration. The company sources the merchandise, manages custom embroidery and imprinting, and provides order fulfillment and distribution services to client-specified recipients on a quote-based sales model.
Product overview
A Turtle Loves Me operates a promotional products catalog platform featuring over 2,700 USA-based manufacturers of branded merchandise. The core offering is a searchable catalog of promotional products that clients can customize with logos for marketing purposes. The company provides three main service categories: a general Promotional Products Catalog (covering categories such as drinkware, bags, tech accessories, apparel, awards, and seasonal items like Patriotic Products, Breast Cancer Awareness, Holiday Gifts, and Back to the Beach themes), Embroidered Apparel services for customized clothing, and Fulfillment Services for distribution. Products are sourced from partnered manufacturers and over 50% are custom-made overseas. The site functions as a reference catalog rather than an e-commerce site, with orders processed through direct client contact.
Differentiator
Problem solved
Functional benefit
Products and services
- Promotional Products Catalog A catalog of over 2,700 USA-manufactured promotional products (and over 17,000 total items) available for customization with client logos and branding across categories including apparel, drinkware, bags, tech accessories, and awards. Used by businesses and organizations for trade shows, corporate events, employee recognition, and marketing campaigns.
- Embroidered Apparel Services Custom embroidery services for apparel items including shirts, caps, and uniforms, applying company logos or branding to clothing for promotional purposes.
- Fulfillment Services Order fulfillment and distribution services for branded promotional merchandise, handling shipping to client-specified recipients for promotional merchandise programs.
- Drinkware Promotional drinkware including tumblers, water bottles, travel mugs, wine tumblers, and stadium cups in various materials (stainless steel, plastic, silicone), customizable with client logos for marketing and gifting.
- Bags and Totes Promotional bags including backpacks, cooler bags, beach totes, lunch bags, and drawstring bags, customizable with client logos for promotional giveaways and corporate gifting.
- Tech and Mobile Gear Promotional tech accessories including wireless charging mousepads, Qi chargers, phone stands, PopSocket grips, Bluetooth speakers, USB cables, and phone accessories for tech-related corporate giveaways.
- Awards and Recognition Promotional awards and recognition items including clocks, plaques, trophies, journals, watches, and recognition items for employee appreciation and achievement awards.
- Apparel and Uniforms Promotional apparel and uniforms including T-shirts, sweatshirts, jackets, uniforms, socks, caps, and headwear in adult, youth, and unisex sizes, customizable with client branding.
- Made in USA Products Domestically manufactured promotional items including stationery, drinkware, chip clips, pens, beverage napkins, and stadium cups, sourced from USA manufacturers for clients seeking domestic giveaway options.
- Employee Recognition Products Employee recognition promotional products including recognition awards, cooler bags, journals, plaques, watches, and gift sets for employee appreciation programs.
- School Store Products School-themed promotional products including pencils, highlighters, folders, erasers, socks, sunglasses, and educational merchandise for school stores and academic programs.
- Umbrellas Promotional market umbrellas in various sizes (7-foot) with steel, wood, or aluminum frames and customizable canopy options for outdoor branded merchandise.
- Patriotic Products American flag-themed promotional merchandise including decals, bandannas, labels, magnets, flags, glow products, and patriotic apparel for patriotic campaigns and events.
- Breast Cancer Awareness Products Pink-themed promotional products including bandannas, decals, sunglasses, bags, lapel pins, and awareness ribbons for breast cancer awareness campaigns.
- Back to the Beach Products Beach and outdoor-themed promotional items including sunscreen, lip balm, beach towels, sand pails, paddle balls, sunglasses, and flip flops for summer and outdoor campaigns.
Companies that use A Turtle Loves Me
Customer profileSegments2 records
Ideal customer profiles2 records
A Turtle Loves Me technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A Turtle Loves Me partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- USA Manufacturers NetworkcorePartnership with over 2,700 USA-based manufacturers selected for quality goods, customer service, and reliability. These partners provide the catalog of over 17,000 promotional products available for customization with client branding.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
A Turtle Loves Me competitors and assessment
Company assessmentDirect peers
- BrandVia: Promotional products distributor focused on branded merchandise, gifts, and recognition items with online ordering. A direct competitor in the B2B promo products space serving similar SMB and mid-market clients.
- Discount Mugs: Online promotional drinkware and gifts specialist with deep drinkware assortment and low-cost positioning. Direct overlap with A Turtle Loves Me's drinkware category and shared B2B gifting focus.
- Promo Direct: Promotional products distributor offering customizable merchandise across categories like apparel, drinkware, bags, and tech accessories. Directly comparable assortment and customization model.
- Quality Logo Products: Online-first promotional products distributor specializing in fast quoting and same-day shipping on branded merchandise. A scaled, digitally native counterpart to A Turtle Loves Me's manual model.
- Boundless (Crestline): Promotional products and custom apparel distributor offering branded merchandise, fulfillment, and online ordering. Competes directly in the same B2B promo products category with overlapping product categories.
- 4imprint: Publicly traded (NASDAQ: FOUR) promotional products distributor offering tens of thousands of customizable items with full e-commerce ordering. The largest direct comparable in the space — shows the digital, scaled model A Turtle Loves Me competes against.
- Halo Branded Solutions: Large privately held promotional products and branded merchandise distributor serving enterprise clients. Comparable on product breadth, B2B focus, and customization services, but at materially greater scale.
- National Pen: Promotional products company offering writing instruments, drinkware, apparel, and accessories with custom imprinting and B2B fulfillment. Overlaps heavily with A Turtle Loves Me's drinkware, pen, and apparel categories.
Broad incumbents
- Vistaprint: Cimpress-owned broad marketing products platform offering print, signage, promo products, apparel, and gifts with full self-serve e-commerce. Adjacent in product and customer overlap but serves a much wider portfolio at SMB scale.
Others
- ASI (Advertising Specialty Institute): Industry technology platform and distributor network that powers A Turtle Loves Me's catalog. Provides the supplier ecosystem, product data, and ordering infrastructure that A Turtle Loves Me and other small distributors leverage — an enabling ecosystem participant rather than direct competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
A Turtle Loves Me social profiles
Digital presenceA Turtle Loves Me financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Turtle Loves Me leadership team
Management profileNumber of profiles
Profiles1 record
A Turtle Loves Me funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Turtle Loves Me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Turtle Loves Me
What does A Turtle Loves Me do?
A Turtle Loves Me is a B2B promotional products distributor that aggregates over 17,000 customizable merchandise items from more than 2,700 USA-based manufacturers and thousands of additional importers, and resells them to businesses and organizations with custom logo decoration. The company sources the merchandise, manages custom embroidery and imprinting, and provides order fulfillment and distribution services to client-specified recipients on a quote-based sales model.
Is A Turtle Loves Me a public or private company?
A Turtle Loves Me is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A Turtle Loves Me founded?
A Turtle Loves Me was founded in 2008. It employs 1 to 10 people.
Where is A Turtle Loves Me based?
A Turtle Loves Me is headquartered in Gainesville, United States, in the North America region.
How does A Turtle Loves Me make money?
Three revenue lines are on record. Promotional Products Sales are the primary driver. The others are embroidered Apparel and fulfillment Services.
Who are A Turtle Loves Me's main competitors?
Direct peers on record are BrandVia, Discount Mugs, Promo Direct, Quality Logo Products, Boundless (Crestline), 4imprint, Halo Branded Solutions and National Pen. Vistaprint is listed as a broad incumbent. ASI (Advertising Specialty Institute) is listed as an others.
Does A Turtle Loves Me have an API?
No public API is recorded for A Turtle Loves Me.
What industry is A Turtle Loves Me in?
A Turtle Loves Me's product category is Promotional Products Distribution. Its primary akta.pro industry code is CRAGAJAG, Gift, Novelty & Souvenir Variety Stores. Its NAICS code is 459999 and its SIC code is 5940.