What Arrows Advertising does

Arrows Advertising Agency is a Pakistan-based out-of-home (OOH) advertising specialist founded in 1964 in Lahore, offering 360° OOH solutions spanning planning, media buying, execution, and audit. The company operates a full-service product portfolio including traditional billboards and unipoles, digital out-of-home (DOOH) screens, transit media (bus branding, rickshaw/auto-rickshaw advertising, mobile floats), experiential installations incorporating AR/QR/LED, 3D signage, building wrapping, in-store digital networks, brand activation, event management, and large-format printing. Its proprietary technology asset is the PICSURVE monitoring application, which provides real-time campaign rollout updates and site-quality visibility with client access links, supporting audit and transparency workflows.

The company generates revenue primarily through project-based advertising campaigns for enterprise clients, with revenue streams from OOH advertising services, creative services (3D signage, building wrapping, in-store digital networks, brand activation), and media planning/site selection. Pricing is quote-based and not publicly disclosed, with campaign costs varying by location, media mix, creative requirements, duration, and geographic coverage. The go-to-market is enterprise field sales targeting multinational corporations and major local brands, supported by a dedicated client servicing team. Customer segments include multinational corporations (primary) and local businesses (secondary), with a horizontal segmentation approach. Arrows maintains physical offices in Lahore (headquarters), Karachi, and Islamabad, with liaison offices in all major cities of Pakistan for nationwide coverage. The company is a family-led private enterprise, founded by Dilawez Akbar Butt and currently led by his successors, with no external parent, PE sponsor, or institutional investor ownership disclosed.

Name

Arrows Advertising

Legal name

Arrows Advertising Agency

Website

https://arrows.com.pk

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Arrows Advertising is a Pakistan-based 360° out-of-home advertising agency founded in 1964, serving multinational and local brands with traditional billboards, digital screens, transit media, and experiential campaigns across Lahore, Karachi, Islamabad, and nationwide liaison offices.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Outdoor advertising services
• Billboard advertising
• Digital out-of-home
• Transit media advertising
• Experiential marketing

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. OOH Advertising Services: Core revenue from outdoor advertising campaigns including billboard placements, transit media, digital screens, and experiential installations. Revenue generated through media buying, planning, execution, and audit services for clients.
2. Creative Services: Creative development services including 3D innovative signs, building wrapping, in-store digital networks, and brand activation campaigns.
3. Site Selection and Media Planning: Strategic site selection based on audience profiling and visibility scoring, including planning, buying, and audit services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Arrows Advertising is a B2B outdoor advertising agency providing 360° Out-of-Home (OOH) solutions to corporate clients across Pakistan. Core offerings include strategic site selection, media planning and buying, execution of billboard/unipole, transit media (bus, rickshaw, airport shuttle), building wrapping, 3D innovative signs, digital out-of-home (DOOH), in-store digital networks, experiential installations, and brand activation campaigns, supported by the proprietary PICSURVE monitoring application and large-format production services.

Product overview

Arrows Advertising operates as a 360° Out-of-Home (OOH) advertising solutions provider, offering a unified platform that integrates traditional billboard advertising (Billboards & Unipoles) with digital capabilities (Digital Solutions, DOOH), transit media (Bus Branding, Foxy Branding, Creative Mobile Float, Transit Media), creative signage (3D Innovative Signs, Building Wrapping, Creative Sites), experiential marketing (Brand Activation, Experiential Installations), and production services (Quality Skin Printing, In-Store Digital Network). The portfolio is supported by end-to-end campaign capabilities including strategic Planning (audience profiling and site selection), media Buying (POS issuance and bulk purchasing), Execution (real-time monitoring via PICSURVE), and Audit services, enabling clients to manage complete outdoor advertising campaigns from concept through measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Out-of-Home Solutions

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• World Out of Home Organization (WOO)coreStrategic or Co-development PartnerArrows has partnered with the World Out of Home Organization (WOO) to elevate the OOH advertising industry to meet international standards. This collaboration aims to enhance the quality and effectiveness of OOH advertising globally, ensuring practices align with industry benchmarks.
• Forum of Outdoor Media Agencies (FOMA)coreStrategic or Co-development PartnerArrows is affiliated with FOMA (Forum of Outdoor Media Agencies) in Pakistan, which champions the OOH industry. FOMA prioritizes the health and safety of workers involved in constructing advertising structures and leads in audience measurement to enhance strategic planning.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adcom Leo Burnett Pakistan: Established Pakistani creative and media agency under the Leo Burnett network, offering integrated advertising including OOH planning and buying for multinational clients active in Pakistan.
• Synergy Communications: Pakistani advertising agency offering creative, media, and OOH services, competing for the same enterprise clients and operating across Pakistan's major urban markets.
• Connect Communications: Pakistani full-service advertising agency with significant outdoor and integrated media buying capabilities, competing for the same enterprise FMCG and telecom briefs that Arrows serves.
• MediaMax: Pakistani outdoor media agency focused on billboard and transit advertising, directly competing with Arrows for prime site locations and enterprise client mandates.
• Midas Communications: Pakistan-based integrated advertising agency with creative, digital, and OOH capabilities, often competing for the same FMCG and telecom client mandates as Arrows.
• Ogilvy Pakistan: Major multinational agency network operating in Pakistan with integrated advertising services including OOH campaign planning and execution for enterprise FMCG and telecom clients.

Broad incumbents

• Starcom Pakistan: Global media agency network with Pakistan operations that handles media planning and buying — including OOH — for multinational advertisers, providing broader portfolio competition to specialist agencies like Arrows.
• JWT Pakistan: Established multinational creative network in Pakistan offering integrated advertising including OOH, competing for enterprise client briefs that Arrows also targets.
• Wavemaker Pakistan: Global media agency network with Pakistan operations offering integrated media planning including OOH buying, competing with Arrows for enterprise client outdoor mandates.
• BBDO Pakistan: Multinational creative agency network in Pakistan with full-service advertising capabilities including OOH, competing for the same enterprise client mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ArrowsAdvertising
• Facebookfacebook.com/ArrowsAdvertising.pvt.ltd
• LinkedInlinkedin.com/company/arrows-advertising-pvt-ltd
• Instagraminstagram.com/arrowsadvertisingpk
• Xx.com/Arrows_Adv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrows Advertising