Veni Verdi
Veni Verdi is a Paris-based non-profit association that designs, installs, and operates urban rooftop farms on schools, social housing, and corporate buildings, delivering hands-on environmental education to children and adults alongside Qualiopi-certified professional training and corporate garden services.
- Company typePrivate
- Founded2010
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Veni Verdi does
Veni Verdi is a French association loi 1901 (non-profit) founded in 2010 by Nadine Lahoud, headquartered in Paris 20ème, recognized as 'd'intérêt général' and operating as a social enterprise in urban agriculture and environmental education. The association creates and maintains rooftop and ground-level urban farms — primarily on schools, social housing, and corporate buildings across eastern Paris and Seine-Saint-Denis — using agroecological and permaculture methods including maraichage (market gardening), technosol lasagne, key-hole beds, aquaponics, and hydroponics (notably at the Collège Flora Tristan site). It maintains 9 vegetable gardens totaling 8,500 m², serving approximately 1,300 children and 500 adults weekly across its sites.
The business model combines several revenue streams: professional training (a Qualiopi-certified 5-module, 96-hour program 'Devenir acteur.rice de l'agriculture de proximité' priced at €1,500), individual coaching (€450–€2,000 for 1–6 modules), short workshops (€150 for a 2-day discovery stage), corporate garden installation and team-cohesion services for clients including Enedis and RATP Habitat, and recurring donations and public grants — including Ville de Paris support since founding, the 1% for the Planet partnership, and tax-deductible donation receipts enabled by its 'intérêt général' status. The go-to-market is community-led, anchored by long-term site partnerships with schools (Education Nationale approval since 2016), social housing providers (Paris Habitat since 2022), and the Parisculteurs urban agriculture program (multi-season laureate including Sevran 2024), supplemented by volunteer recruitment via the Benenova platform.
The primary beneficiary segments are youth in eastern Parisian schools (CP through collège), corporate clients seeking sustainability and team-building offerings, adults in career transition seeking urban agriculture certification, and refugees/job seekers enrolled in the 'Des villes et des graines' program with Langues Plurielles. Strategic positioning centers on a hybrid impact-and-revenue model: pedagogical content delivery (90% attendance, 97% satisfaction, 89% professional integration for training graduates per disclosed metrics) combined with physical infrastructure that produces both food and measurable social outcomes.
Veni Verdi firmographics
Firmographics- Name
- Veni Verdi
- Legal name
- Veni Verdi
- Website
- https://veniverdi.fr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Veni Verdi is a Paris-based non-profit association that designs, installs, and operates urban rooftop farms on schools, social housing, and corporate buildings, delivering hands-on environmental education to children and adults alongside Qualiopi-certified professional training and corporate garden services.
- Ownership category
- akta.pro rank
Veni Verdi industry classification
Industry- Product category
- Urban Agriculture Education and Training Services
- NAICS
- Landscaping Services (561730), Soil Preparation, Planting, and Cultivating (115112)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Garden Cleanups & Debris Removal (Bed-focused) (HSAIAFAJ)
Keywords
Where Veni Verdi is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Veni Verdi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Professional Training: Veni Verdi generates revenue through professional training programs in urban agriculture, including the 'Devenir acteur.rice de l'agriculture de proximité' certification (1500€) and specialized modules. These programs combine theory, practice, site visits, and professional networking.
- Corporate Garden Services: Services to businesses including garden installation and maintenance for companies like Enedis and RATP Habitat, team-building events, and ongoing garden animation. Revenue from enterprise partnerships and cohesion days.
- Individual Coaching: Personalized project accompaniment for individuals wanting to develop urban agriculture projects, priced from 450€ to 2000€ depending on modules selected (1-6 modules).
- Workshop Fees: Short workshops such as the 2-day discovery stage (150€) and specialized workshops like vannerie (wickerwork) and seeded paper making.
- Donations and Grants: As a recognized 'association d'intérêt général', Veni Verdi receives donations (including through 1% for the Planet partnership) and public grants from Ville de Paris, and can issue tax-deductible donation receipts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 2-day discovery workshop for urban agriculture exploration |
| Subscription | Multi-year contract | Professional certification program in proximity agriculture |
| Unit Pricing | Multi-year contract | Personalized project coaching for urban agriculture entrepreneurs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Veni Verdi product offering
Product offeringCore offering
Veni Verdi develops and maintains a network of 9 productive urban rooftop gardens (8,500 m² total) primarily on schools and businesses in eastern Paris, using permaculture and agroecological methods. The association sells professional training programs in proximity agriculture, individualized coaching for urban farming entrepreneurs, corporate garden installation and team-cohesion services, and short discovery workshops, all anchored in hands-on environmental and food education.
Product overview
Veni Verdi operates a portfolio of interconnected urban agriculture programs centered on rooftop gardens across Paris, with the core offering being a network of 9 maintained urban farms serving 1,300 children and 500 adults weekly. The main educational products include the 5-module professional training 'Devenir acteur.rice de l'agriculture de proximité' (€1,500, 96 hours) and customizable individual coaching (€200-2,000). Supplementary offerings include linguistic training for refugees, introductory weekend workshops, and artisanal craft workshops. All programs share the common pedagogical approach of hands-on urban cultivation as a vehicle for environmental and social awareness.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 90% attendance rate in professional training programs
- +2 more outcomes
Companies that use Veni Verdi
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Veni Verdi technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Veni Verdi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Paris HabitatcorePartnership with Paris Habitat social housing provider for the Salamandre neighborhood farm, established in 2022 on rooftops of their apartment buildings in Paris 20th.
- Education NationalecoreOfficial approval from the French Ministry of Education since 2016, recognizing Veni Verdi's pedagogical activities. This enables the association to work directly with schools and educational institutions across France.
- Ville de PariscoreSustained partnership with the City of Paris since the association's founding in 2010, providing ongoing support for urban agriculture initiatives across Paris schools and neighborhoods. Ville de Paris supports the association through funding and access to public spaces.
- ParisculteurscoreMulti-season partnership with Parisculteurs program (Seasons 4 and 5), winning competitive bids to establish urban farms including Microferme des Trèfles in Sevran and other sites.
- 1% for the PlanetminorEnvironmental commitment partnership where Veni Verdi commits 1% of annual sales to environmental causes, providing credibility and access to the global network of environmental organizations.
- BenenovacorePartnership with Benenova volunteer platform for recruiting and managing volunteers across all garden sites. Benenova enables easy volunteer sign-up and coordination for the association's community engagement activities.
- Langues PluriellesminorPartnership with Langues Plurielles association for the 'Des villes et des graines' training program combining French language learning with urban agriculture skills for refugees and job seekers.
- NatémaminorLocal food network partnership for distribution of produce from gardens. Veni Verdi supplies produce to the Natéma associative network for local food distribution.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Veni Verdi competitors and assessment
Company assessmentDirect peers
- Topager: French urban agriculture company based in Île-de-France that designs, installs, and maintains productive urban farms for businesses, schools, and communities. Directly comparable to Veni Verdi in rooftop and urban garden installation services, B2B/B2C segments, and Paris-region focus.
- Sous Les Fraises: French rooftop urban farming company operating in Paris that builds and operates rooftop farms for restaurants, businesses, and individuals. Overlaps directly with Veni Verdi's corporate rooftop garden services and broader urban agriculture mission in the same geography.
- La Ferme de Paris: Municipal urban farm operated by the City of Paris at Bois de Vincennes with educational programs for schools and the public. Highly comparable to Veni Verdi in urban agriculture, environmental education mission, and Paris-based operations, though publicly operated rather than association-based.
- Edible Schoolyard Project: Non-profit organization dedicated to building and sharing educational gardens for schools and communities. Highly comparable mission to Veni Verdi's school rooftop garden program for environmental education, though US-based rather than French.
Emerging players
- Agricool: French urban agriculture company specializing in container and indoor farming for fresh produce in cities. Operates in the same French urban agriculture space as Veni Verdi but focuses on controlled-environment technology and direct-to-consumer produce rather than open-air rooftop gardens and education.
Regional players
- Fermes de Gally: Established French farm and landscaping services company in Île-de-France providing agricultural services, garden design, and educational farm visits for residential and commercial clients. Comparable in regional agricultural services offerings, Paris-region footprint, and educational farm experiences for the public.
Broad incumbents
- Infarm: Berlin-based vertical farming company with global operations offering modular indoor farming solutions for retailers, restaurants, and cities. Comparable in commercial urban agriculture mission but at much larger industrial scale and with proprietary controlled-environment technology versus Veni Verdi's educational community model.
- Plenty: US-based vertical farming company building large-scale indoor farms for fresh produce. Addresses urban food production needs similar to Veni Verdi but operates at industrial scale with proprietary indoor growing technology rather than community-based rooftop gardens.
- Gotham Greens: US-based urban greenhouse operator building commercial greenhouses on city rooftops and warehouses to supply local produce. Comparable urban agriculture mission and rooftop focus to Veni Verdi, though operates at commercial production scale rather than educational/community focus.
- Bowery Farming: US-based vertical farming company operating indoor farms supplying retailers with local produce. Broadly comparable as an urban agriculture company addressing local food production needs, though at industrial scale with proprietary indoor growing systems versus Veni Verdi's outdoor community gardens.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Veni Verdi social profiles
Digital presenceVeni Verdi compliance and trust
Trust signalCompliance3 records
Veni Verdi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veni Verdi leadership team
Management profileNumber of profiles
Profiles1 record
Veni Verdi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veni Verdi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veni Verdi
What does Veni Verdi do?
Veni Verdi develops and maintains a network of 9 productive urban rooftop gardens (8,500 m² total) primarily on schools and businesses in eastern Paris, using permaculture and agroecological methods. The association sells professional training programs in proximity agriculture, individualized coaching for urban farming entrepreneurs, corporate garden installation and team-cohesion services, and short discovery workshops, all anchored in hands-on environmental and food education.
Is Veni Verdi a public or private company?
Veni Verdi is a private company. It is currently operating.
When was Veni Verdi founded?
Veni Verdi was founded in 2010. It employs 11 to 50 people.
Where is Veni Verdi based?
Veni Verdi is headquartered in Paris, France, in the Europe region.
How does Veni Verdi make money?
Five revenue lines are on record. Professional Training is the primary driver. The others are corporate Garden Services, individual Coaching, workshop Fees and donations and Grants.
Who are Veni Verdi's main competitors?
Direct peers on record are Topager, Sous Les Fraises, La Ferme de Paris and Edible Schoolyard Project. Agricool is listed as an emerging player. Fermes de Gally is listed as a regional player. Broad incumbents are Infarm, Plenty, Gotham Greens and Bowery Farming.
Does Veni Verdi have an API?
No public API is recorded for Veni Verdi.
What industry is Veni Verdi in?
Veni Verdi's product category is Urban Agriculture Education and Training Services. Its primary akta.pro industry code is HSAIAFAJ, Garden Cleanups & Debris Removal (Bed-focused). Its NAICS code is 561730 and its SIC code is 700.