WSKY TV

What WSKY TV does

WSKY-TV (branded as SKY4 TV) is a local independent broadcast television station owned and operated by Lockwood Broadcast Group, headquartered at 218 Salters Creek Road, Hampton, Virginia, with parent company headquarters in Richmond, Virginia. The station launched its first test signal on September 11, 2001 and serves the Norfolk-Portsmouth-Newport News DMA, with over-the-air signal reaching over 772,000 homes and more than 1.8 million viewers across southeastern Virginia and northeastern North Carolina. It operates under FCC licensing with full EEO and children's programming compliance.

The company's product portfolio consists of three core commercial service lines: Broadcast TV Advertising (customized broadcast television campaigns), Digital Advertising through Lockwood Digital Solutions (a suite of over 180 digital marketing products including streaming video, display advertising, search PPC, social media, website development, reputation management, email campaigns, streaming radio, and outdoor digital billboards), and Video & Digital Production via Lockwood Digital Creative (broadcast-quality commercial production including script writing, filming, editing, voiceover, and graphics). Content is anchored by HBCU college sports coverage (SWAC, SIAC, MEAC conferences), Good Morning Football Overtime, the Legends of Sports series, and a founding partnership in the Women's Professional Basketball Invitational Tournament. Additional programming includes Faith Church Programs, SKY4 The Community features, and local music and entertainment content.

WSKY-TV operates a sales-led go-to-market model with a team of at least five Account Executives plus a General Manager, Sales Assistant, Creative Producer, and Director of Operations. Pricing is structured around monthly advertising packages, with promotional entry points starting at $225 for Good Morning Football Overtime advertising with included free commercial production. The customer base is primarily local small-to-medium businesses in the Hampton Roads market seeking affordable broadcast and digital advertising solutions, supplemented by sports sponsorships and digital-first advertisers engaging through Lockwood Digital Solutions. The station has no disclosed funding rounds, no public listing, and operates as a wholly-owned subsidiary of Lockwood Broadcast Group.

Name

WSKY TV

Legal name

Lockwood Broadcast Group

Website

https://sky4tv.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

WSKY-TV (SKY4 TV) is an independent local broadcast television station in Hampton, Virginia, owned by Lockwood Broadcast Group, serving the Norfolk-Portsmouth-Newport News DMA with broadcast airtime sales, 180+ digital marketing products via Lockwood Digital Solutions, and video production services targeting local SMB advertisers.

Ownership category

akta.pro rank

Product category

Broadcast Television Advertising

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Broadcast television advertising
• Digital marketing services
• Commercial video production
• Local television station
• Media advertising sales

Headquarters

HQ city

Hampton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Broadcast Television Advertising: SKY4 TV sells airtime for broadcast television advertising campaigns. The marketing team creates affordable customized broadcast television campaigns designed to meet advertiser goals and deliver results.
2. Digital Advertising: Lockwood Digital Solutions provides over 180 digital marketing products including streaming video, display ads, search PPC, social media, display advertising, reputation management, email campaigns, streaming radio, and outdoor digital billboards.
3. Video & Digital Production: SKY4 TV and Lockwood Digital Creative Production Teams provide broadcast quality commercials for television, video streaming, and online advertising. Services include script writing, filming, editing, voiceover, and graphics production.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WSKY TV (SKY4 TV) is an independent local television station that sells broadcast television advertising airtime, digital marketing solutions through its Lockwood Digital Solutions division (over 180 digital products including streaming video, display, PPC, and social), and broadcast-quality commercial video production services. Its signal reaches over 772,000 homes and 1.8+ million viewers across the Norfolk-Portsmouth-Newport News DMA in southeastern Virginia and northeastern North Carolina.

Product overview

WSKY TV (SKY4 TV) is a local television station operated by Lockwood Broadcast Group, serving northeastern North Carolina and southeastern Virginia with a signal reaching over 772,000 homes and 1.8 million viewers. The product portfolio consists of three core service lines: Broadcast TV Advertising (customized television campaigns), Digital Advertising under Lockwood Digital Solutions (offering 180+ digital marketing products including streaming video, display ads, PPC, social media, and website development), and Video & Digital Production through Lockwood Digital Creative (providing broadcast-quality commercial production with script writing, filming, editing, and graphics). The station supplements advertising with sports programming (HBCU College Sports, Good Morning Football Overtime, Legends of Sports, and the Women's Professional Basketball Invitational Tournament), faith-based content (Faith Church Programs), local entertainment (Local Music Entertainment Programs), and community features (SKY4 The Community). Programming Schedule provides access to broadcast times. The station maintains FCC compliance and equal employment opportunity standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadcast TV Advertising Affordable customized broadcast television advertising campaigns on SKY4 TV, with the marketing team designing commercials and schedules to meet advertiser goals and deliver results to local businesses in Hampton Roads.
• Digital Advertising (Lockwood Digital Solutions) Full-service digital marketing suite offering more than 180 products including streaming video, display advertising, search PPC, social media strategies, website development, reputation management, email campaigns, streaming radio, and outdoor digital billboards, with campaigns placed by marketing experts in front of targeted audiences for local businesses.
• Video & Digital Production (Lockwood Digital Creative) Broadcast-quality commercial production services for television, video streaming, and online advertising, including script writing, in-studio or on-location filming, editing, voiceover, and graphics creation, provided by SKY4 TV and Lockwood Digital Creative Production Teams for local advertisers.
• Good Morning Football Overtime Morning football coverage program sold as advertising packages with monthly billing and free commercial production bundled with purchase, targeting local advertisers.
• HBCU College Sports Programming Coverage of HBCU (Historically Black Colleges and Universities) college football (August-November) and basketball (January-March), featuring the Southwestern Athletic Conference, Southern Intercollegiate Athletic Conference, and Mid-Eastern Athletic Conference, providing exclusive regional sports content and sponsorship inventory.
• Legends of Sports Programs and vignette series celebrating legendary athletes, produced in partnership with Coach Chuck Hatcher and Sports Inside and Out, designed to make a positive impact on youth in the community.
• Women's Professional Basketball Invitational Tournament First-of-its-kind tournament showcasing the nation's top draft-eligible women's basketball players preparing for WNBA and international leagues, hosted at Chartway Arena at Old Dominion University with SKY4 TV/Lockwood Digital Norfolk as a founding partner.
• Faith Church Programs Uplifting religious programming broadcast throughout the week featuring multiple programs including Shepherd's Chapel, Broken Chains Ministry, The Exodus Telecast, and K.I.N.D.O.M. International Ministries.
• Local Music Entertainment Programs Local talent and entertainment programming covering music, comedy, fashion, food, and sports, including The Voice of 757 and BME Presents programs.
• SKY4 The Community Community-focused public service announcements and features showcasing local organizations including Rebuilding Together of Hampton Roads, Grove Christian Outreach, Boys & Girls Club, Habitat for Humanity, and other community nonprofits.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Sports Inside & OutcoreStrategic or Co-development PartnerSKY4 TV / Lockwood Digital Norfolk is a founding partner along with Sports Inside & Out and 360 MMG of The Women's Professional Basketball Invitational Tournament (WPBIT). This first-of-its-kind showcase will spotlight the nation's top draft-eligible women's basketball players at Chartway Arena at Old Dominion University in Norfolk, Virginia, scheduled for April 6-10, 2027.
• 360 MMGcoreStrategic or Co-development PartnerSKY4 TV / Lockwood Digital Norfolk is a founding partner along with Sports Inside & Out and 360 MMG of The Women's Professional Basketball Invitational Tournament (WPBIT).
• Coach Chuck HatchercoreStrategic or Co-development PartnerSKY4 TV announced a partnership with Sports Inside and Out and Coach Chuck Hatcher to bring viewers the Legends of Sports programs & vignette series. Launching in February 2025, this series celebrates legendary athletes while making a positive impact on youth in the community.
• Lockwood Digital Creative Production TeamscoreTechnology or IntegrationSKY4 TV partners with Lockwood Digital Creative Production Teams to provide broadcast quality commercials for television, video streaming, and online advertising. The production team offers script writing, filming (in-studio or on-location), editing, voiceover, and graphics services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sinclair Broadcast Group: One of the largest U.S. local TV station operators with portfolio of network affiliates and independent stations. Comparable as a multi-station broadcast group with a heavy emphasis on local advertising sales and sports content monetization.
• E.W. Scripps Company: Operates local broadcast TV stations (Scripps) and acquired ION Television, giving it scale in independent and network-affiliated local TV. Comparable as a station operator that monetizes both broadcast and digital advertising across diverse content.
• Gray Television: Operates a large portfolio of local TV stations across mid-sized U.S. markets. Comparable as a broadcast group focused on mid-market stations and local ad-driven revenue, the same market tier as WSKY's Norfolk DMA.
• Nexstar Media Group: Largest U.S. television station operator, owning network affiliates and CW stations plus a sizable digital advertising business. Comparable as a scale leader combining local broadcast reach with a growing digital advertising platform.
• TEGNA: Owns network-affiliated local TV stations and the Premion OTT advertising platform. Comparable as a broadcaster that combines local reach with a digital/OTT ad business similar to Lockwood Digital Solutions.
• Hearst Television: Owns a portfolio of network-affiliated local TV stations and produces original programming. Comparable as an established local broadcaster with deep roots in mid- and large-market DMAs and a similar broadcast-plus-advertising model.

Direct peers

• Lockwood Broadcast Group: Parent company of WSKY-TV and operator of multiple U.S. local broadcast TV stations. Directly comparable as the parent station group that shares the same broadcast, digital (Lockwood Digital Solutions), and production playbook.
• Weigel Broadcasting: Family-owned independent local TV station group operating stations and digital subchannels in multiple Midwestern markets. Comparable as a privately held independent broadcaster with a similar multi-station, locally programmed, sales-led model.

Regional players

• WAVY-TV (NBC affiliate, Norfolk): Network-affiliated (NBC) local TV station competing directly in the Norfolk-Portsmouth-Newport News DMA. Comparable as the most direct in-market competitor for local broadcast advertising share and audience reach.
• WVEC-TV (ABC affiliate, Norfolk): Network-affiliated (ABC) local TV station in the Norfolk-Portsmouth-Newport News DMA. Comparable as an in-market competitor with deeper network content resources competing for the same local advertiser base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sky4tv
• LinkedInlinkedin.com/company/wsky-tv-4

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSKY TV