Rigos Mills

What Rigos Mills does

Rigos Mills (legally represented by JAM CREATIVE, LLC. in the United States and JAM CREATIVE, B.V. in the Netherlands, along with Nicholas Rigos, B.V.) is a boutique retail design and visual merchandising agency founded in 2021 by partners Nicholas Rigos and James Mills. The firm serves enterprise luxury and fashion retail brands with an end-to-end suite of design services spanning creative concept development, materials and sample development, space planning, architectural and interior drawings, 3D visualizations, fixture and millwork design and prototyping, brand standards documentation, pop-up design, project and vendor management, client representation, furniture and décor sourcing, visual merchandising and window design, and final installation and photography.

The underlying technology is non-software: the studio delivers professional creative services using standard design and rendering tools rather than operating a proprietary platform. Revenue is generated on a project-by-project basis through professional services fees from enterprise retail clients, with no publicly disclosed pricing. Distribution is direct principals-led engagement; marketing is minimal, limited to an Instagram presence and the company website. The firm operates transatlantically from New York City (127 W 30th Street, Suite 1007) and Amsterdam (Bloemgracht 99, 1016 KH), with a multidisciplinary in-house team of architects, interior designers, project managers, visual merchandisers, and artists supplemented by a global network of creative consultants, suppliers, and manufacturers.

The competitive positioning is anchored in the principals' prior corporate executive roles — Nicholas Rigos formerly served as Head of Europe Store Design + Planning at Tiffany & Co. (in New York and London) with earlier tenures at Studio Sofield and Robert A.M. Stern Architects, and James Mills was SVP for Global Store Design + Visual Merchandising at Club Monaco and SVP of Global Store Experience at Helmut Lang and Theory. There is no external institutional investment, no parent company, no disclosed funding, no patents, and no disclosed customer list or revenue.

Name

Rigos Mills

Legal name

JAM CREATIVE, LLC.

Website

https://rigosmills.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Rigos Mills is a boutique retail design and visual merchandising agency, founded in 2021, that provides end-to-end creative and design services to enterprise luxury and fashion retail brands from offices in New York City and Amsterdam.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Design and Visual Merchandising Services: Rigos Mills generates revenue through project-based professional services engagements for retail brand clients. Services include creative concept design, materials development, space planning, architectural drawings, 3D visualizations, fixture and furniture design, visual merchandising, and final installation. Revenue is derived from consulting and creative services fees, likely on a project-by-project basis for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rigos Mills is a boutique retail design and visual merchandising agency offering end-to-end creative services for luxury and fashion retail brands. Services span creative concept design, materials development, space planning, architectural and interior drawings, 3D visualizations, fixture/furniture/millwork design, project and vendor management, visual merchandising, and final installation photography. The studio serves as a full-service creative partner for enterprise retail clients from concept through installation.

Product overview

Rigos Mills is a retail design and visual merchandising agency that offers a comprehensive suite of integrated design services for retail environments. Rather than a software platform or product-based business, the company operates as a full-service creative studio providing end-to-end retail design solutions. The portfolio consists of 13 distinct service offerings that span the entire retail design lifecycle: from initial creative concept development and space planning, through architectural documentation and 3D visualization, to fixture design, vendor management, visual merchandising, and final installation photography. The services are structured as a unified service offering where clients engage the studio for complete retail environment design projects rather than purchasing individual products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative + Concept Design

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• FITCH (WPP): Global retail and brand experience design agency, now part of WPP, delivering store design, visual merchandising, and brand environments for enterprise retailers. Comparable in retail design + VM service mix and enterprise client base, though as part of a much larger agency network.
• Gensler: Global architecture and design firm with one of the largest retail practice groups, serving enterprise retailers on flagship, rollout, and concept programs. Comparable through retail design offering and enterprise client overlap, though operating at vastly larger scale and as part of a broader portfolio.
• CallisonRTKL (Arcadis): Large retail architecture and design practice (formerly CallisonRTKL, now part of Arcadis) delivering store design and rollouts for global retail brands. Comparable through retail design specialization and global project delivery, though at significantly greater scale.

Direct peers

• David Collins Studio: London-based luxury interior design studio known for high-end retail, hospitality, and residential projects. Comparable to Rigos Mills through its luxury retail focus, creative-director-led boutique model, and emphasis on premium material and craft-driven design.
• Chute Gerdeman: US-based retail design agency specializing in store design, visual merchandising, and brand experience for enterprise retailers. Comparable in service mix (concept through installation), customer tier (enterprise retail), and creative-studio delivery model.
• FRCH Design Worldwide: Retail-focused design and architecture firm delivering concept, planning, and store design for global retail and hospitality brands. Comparable in retail specialization, end-to-end service offering, and enterprise client roster.
• HMKM: London-based retail design agency serving fashion, beauty, and lifestyle brands with store design, visual merchandising, and brand experience services. Comparable in vertical focus (fashion and luxury retail) and end-to-end retail design delivery.
• Pompei A3: Retail-focused architecture and design studio serving global fashion, beauty, and lifestyle brands with store design and experiential services. Comparable in boutique retail-only focus, enterprise fashion/luxury client base, and concept-to-installation scope.
• Sheridan&Co: London-based luxury retail design and visual merchandising firm serving fashion, beauty, and lifestyle brands globally. Directly comparable to Rigos Mills given overlapping luxury client base, end-to-end store design + VM service offering, and similar boutique scale.
• Benoy: International design firm with a strong retail and destination architecture practice, delivering retail interior and architectural design services. Comparable through retail design specialization and global multi-region rollout capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rigosmills
• LinkedInlinkedin.com/company/rigos-mills

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rigos Mills