Alpine Hut

What Alpine Hut does

Alpine Hut Inc. is a family-owned specialty retail business operating since 1975 from a single storefront at 2215 15th Ave W in Seattle's Interbay neighborhood. The company sells ski and cycling equipment, parts, accessories, and apparel, and offers professional services including ski boot fitting (custom footbeds, shell molding), bike maintenance and repair (tune-ups through full overhauls), ski/snowboard tuning, and seasonal winter rentals. Its merchandise portfolio spans bikes from Norco, Marin, and Specialized across mountain, road, gravel, hybrid, kids, and e-bike categories; and ski equipment from Atomic, Black Crows, K2, Nordica, Salomon, Tecnica, Head, Dalbello, and Volkl, including skis, boots, and bindings. A wide range of supporting accessories — helmets, lights, bags, locks, pumps, pedals, and clothing — rounds out the catalog.

The business operates on a direct-to-consumer model through both a physical retail showroom and a Lightspeed-powered e-commerce storefront. Revenue is generated primarily through one-time product sales across multiple brand and category verticals, supplemented by professional service revenue (bike and ski maintenance, boot fitting) and seasonal rental fees. Pricing is unit-based with no disclosed subscription or membership tier. Customer segments include cycling enthusiasts, skiing enthusiasts, and families in the Seattle metropolitan area, served primarily through in-store consultation, word-of-mouth, local community presence, and a website newsletter funnel.

The technology stack is conventional for a small specialty retailer: Lightspeed for e-commerce and point-of-sale, with no proprietary software, mobile app, API, or disclosed AI/data capabilities. There is no evidence of funding, institutional investors, mergers, acquisitions, leadership changes, or geographic expansion beyond the single Seattle location. Marketing relies on local community presence, the e-commerce site, and email newsletter rather than paid digital advertising or third-party marketplace channels.

Name

Alpine Hut

Legal name

Alpine Hut

Website

https://alpinehut.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpine Hut is a family-owned ski and bike shop in Seattle, founded 1975, selling equipment, parts, and apparel from premium brands plus offering boot fitting, repair services, and seasonal rentals through one retail storefront and a Lightspeed e-commerce site.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Ski equipment retail
• Bike equipment retail
• Boot fitting services
• Bike repair services
• Winter ski rentals

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales - Bikes: Retail sale of bicycles including mountain bikes, road bikes, gravel bikes, hybrid bikes, and e-bikes from brands such as Norco, Marin, and Specialized. Prices range from approximately $800 to $3,500.
2. Product Sales - Ski Equipment: Retail sale of downhill skis, ski boots, bindings, and ski accessories from brands including Atomic, Salomon, Nordica, K2, Tecnica, Head, Dalbello, and Volkl.
3. Product Sales - Parts & Accessories: Sale of bike parts (chains, tires, wheels, tools), accessories (lights, bags, locks, pumps, helmets, gloves), and ski accessories (helmets, goggles, poles, bags).
4. Service Revenue - Bike Service: Bike maintenance and repair services including safety checks, basic tunes, full tunes, overhauls, and full suspension mountain bike service.
5. Service Revenue - Ski/Snowboard Service: Professional ski and snowboard tuning and maintenance services.
6. Boot Fitting Services: Customized boot fitting services including custom footbeds, shell molding, and precision adjustments for ski boots.
7. Winter Rentals: Seasonal rental program for ski and snowboard equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alpine Hut operates a family-owned retail storefront and e-commerce site selling new bicycles, e-bikes, skis, ski boots, ski bindings, and related cycling and snow-sports accessories from established brands. The business also provides supporting services, including professional bicycle maintenance and ski/snowboard tuning, custom ski boot fitting (custom footbeds, shell molding), and a seasonal winter ski and snowboard rental program.

Product overview

Alpine Hut is a family-owned retail bike and ski shop serving Seattle since 1975, offering a curated selection of high-quality cycling and skiing gear. The product portfolio centers on two main categories: bikes (including Norco, Marin, and Specialized brands across mountain, road, hybrid, kids, and e-bike segments) and ski equipment (featuring Atomic, Salomon, Nordica, K2, Tecnica, Head, Dalbello, and Volkl brands for skis, boots, and bindings). Supporting these core offerings are extensive accessories (bike helmets, lights, locks, bags, tires, chains, pedals, pumps, and more) and services (professional gear service for both ski/snowboard and bike maintenance, boot fitting, and seasonal winter rentals). The business operates as a traditional brick-and-mortar retail store with an e-commerce platform, not as a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles and E-Bikes New bicycles sold at retail, spanning mountain bikes, road bikes, gravel bikes, hybrid bikes, kids bikes, and electric-assist (e-bike) models from Norco, Marin, and Specialized. Prices range from approximately $819 (Norco Charger Youth 26) to $3,499.99 (Norco Search C Apex AXS XPLR), with e-bikes from $2,800 to $3,399.99. Targeted at commuters, recreational riders, families, and enthusiast mountain, road, and gravel cyclists.
• Skis (Downhill and Backcountry) New downhill and backcountry skis sold at retail from brands including Atomic, Black Crows, K2, Nordica, Salomon, and Volkl. Targeted at skiers seeking downhill and ski touring setups.
• Ski Boots Ski boots sold at retail from Atomic, Dalbello, K2, Nordica, Salomon, Tecnica, and Head brands, with various closure systems including BOA. Targeted at skiers needing correctly fitted downhill and backcountry boots.
• Ski Bindings Ski bindings sold at retail from Atomic, Look, Marker, Salomon, and Tyrolia. Targeted at skiers completing or upgrading their downhill or backcountry setups.
• Bike Accessories Retail sale of bike accessories including lights, bags, bike racks and baskets, water cages, locks, grips and bar tape, pedals, pumps, phone holders and bike computers, fenders, bells and horns, child carriers, gloves, saddles, shock pumps, kickstands, training wheels, mirrors, and storage. Brands carried include Blackburn, Magicshine, Nite Ize, PDW, Serfas, Ortlieb, Swift Industries, Topeak, ABUS, Kryptonite, Lizard Skins, Ergon, ODI, Crank Brothers, and iSSi.
• Bike Helmets Cycling helmets from ABUS, Smith Optics, and Giro featuring MIPS technology and Koroyd protection. Targeted at cyclists needing certified head protection.
• Bike Parts Replacement bike parts including chains (KMC, SRAM, YBN, BOX Components), tubes, tires (Specialized, Continental, Vittoria), wheels (Roval, DT Swiss), tubeless valves and kits (Muc-Off), handlebars and stems, and tools from Park Tool. Targeted at self-maintaining cyclists and bike service customers.
• Car Racks Vehicle-mounted bike racks including rear touring racks, front baskets, and seatpost-mounted racks from Blackburn, Topeak, and Planet Bike. Targeted at cyclists needing vehicle transport for their bikes.
• Ski Accessories Ski accessories sold at retail, including helmets, goggles, poles, bags and travel gear, touring/backcountry equipment, gloves and mitts, socks, boot accessories, and snow accessories. Targeted at skiers completing their setup or replacing wearable components.
• Bike Shoes and Clothing Cycling footwear and apparel for various riding styles and weather conditions. Targeted at cyclists seeking purpose-built riding shoes and clothing.
• Bike Service Professional bicycle maintenance and repair services including safety checks, basic tunes, full tunes, overhauls, full suspension mountain bike full tunes, and other bike repairs. Targeted at any cyclist needing maintenance, repair, or pre-ride safety inspection.
• Ski/Snowboard Service Professional ski and snowboard tuning, waxing, and repair services. Targeted at skiers and snowboarders needing seasonal or pre-trip equipment preparation.
• Boot Fitting Professional ski boot fitting with custom footbeds, shell molding, and precision adjustments to maximize comfort and performance. Targeted at skiers seeking properly fitted boots, including those with challenging foot shapes or performance fit needs.
• Winter Rentals Seasonal rental program for ski and snowboard equipment, booked by appointment. Targeted at novice skiers, infrequent participants, travelers, and families who prefer not to own full ski or snowboard setups.
• Alpine Hut Merchandise Brand apparel and merchandise sold under the Alpine Hut label. Targeted at existing customers, community members, and brand supporters.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• REI Co-op: Large consumer co-op selling ski, snowboard, bike, and broader outdoor gear through both physical stores and a dominant e-commerce platform. Overlaps with Alpine Hut across nearly all product categories but at vastly greater scale and with membership-driven economics.
• Backcountry: Premium online outdoor and ski retailer carrying many of the same brands as Alpine Hut (Atomic, Salomon, Nordica). Competes primarily via e-commerce pricing and selection rather than local service.
• Moosejaw: Outdoor and ski-focused online retailer (owned by Walmart) carrying many overlapping premium brands. Competitor primarily via e-commerce rather than local service-based retail.

Direct peers

• The Ski Hut: Independent ski and outdoor retailer (San Diego area) with curated premium brand assortment, boot fitting, and tuning services — structurally similar single-region specialty model to Alpine Hut.
• Sun & Ski Sports: Multi-store specialty retailer selling ski, snowboard, bike, and outdoor gear with in-store services including boot fitting and tuning. Operates at a similar specialty-retail-plus-services level as Alpine Hut but at greater geographic scale.
• evo: Multi-category ski, snowboard, and bike retailer combining e-commerce, retail stores, and mountain-lodge experiences. Directly comparable to Alpine Hut across both product categories and dual retail/services model.
• Christy Sports: Specialty ski and snowboard retailer with locations across the western U.S., offering equipment sales, rentals, boot fitting, and tuning services — a near-direct analog of Alpine Hut's ski-focused service offering.

Others

• Specialized Bicycle Components: Premium bicycle manufacturer operating brand-owned retail stores and direct e-commerce. A key supplier to Alpine Hut (cited in product catalog) and a structural competitive threat via its own retail expansion.
• Trek Bicycle: Major bicycle manufacturer with growing direct-to-consumer retail and dealer network. Relevant peer because Trek's DTC and brand-store strategy directly pressures independent retailers like Alpine Hut.

Regional players

• Greentown Cyclery: Independent bike shops of similar scale to Alpine Hut's bike business — single-location retailers offering premium bike brands, service, and accessories — though typically without the ski category overlay.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/alpinehut
• Facebookfacebook.com/alpinehutwa
• LinkedInlinkedin.com/company/alpine-hut-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Hut