Ragbag
- Company typePrivate
- Founded2020
- HeadquartersAarhus, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Ragbag firmographics
Firmographics- Name
- Ragbag
- Legal name
- Ragbagstudio
- Website
- https://ragbagstudio.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ragbag industry classification
Industry- Product category
- Fashion Jewelry
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Fashion Jewelry Sets & Giftable Collections (CRAKABAL)
- akta.pro secondary industry
- Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL)
Keywords
Where Ragbag is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Ragbag business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Jewelry Product Sales: One-time purchase model for jewelry products including earrings, necklaces, rings, bracelets, anklets, and objects. Customers pay full price per item at time of purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with complimentary shipping threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Ragbag product offering
Product offeringCore offering
Ragbag (Ragbagstudio) designs, produces, and retails sculptural fashion jewelry through its own Shopify-based e-commerce store at ragbagstudio.dk. The core catalog includes earrings, necklaces, rings, bracelets, anklets, decorative objects, gift cards, and select functional accessories such as the Lyra Bookmark. The assortment is organized into named collections (CLASSICS, LYRA, ORIT, DATURA, OPHELIA, LUMORA, EMBERLY), with unit-priced one-time purchases and complimentary shipping on orders above $110.
Product overview
Ragbag is a jewelry brand offering a unified product portfolio of earrings, necklaces, rings, bracelets, anklets, and decorative objects. The products are organized into seasonal collections and sub-brands including LYRA, ORIT, DATURA, OPHELIA, LUMORA, EMBERLY, and CLASSICS. Individual products like the Lyra Bookmark fall under these collection umbrellas. The brand operates as an e-commerce store with complementary shipping on orders over $110.
Differentiator
Problem solved
Functional benefit
Brands
- CLASSICS: Core collection of classic jewelry pieces
- LYRA
- ORIT
- DATURA
- OPHELIA
- LUMORA
- EMBERLY
Products and services
- Earrings Sculptural fashion earring styles sold direct-to-consumer to individual consumers via the Ragbagstudio online store.
- Necklaces Sculptural fashion necklace styles sold direct-to-consumer to individual consumers via the Ragbagstudio online store.
- Rings Sculptural fashion ring styles sold direct-to-consumer to individual consumers via the Ragbagstudio online store.
- Bracelets Sculptural fashion bracelet styles sold direct-to-consumer to individual consumers via the Ragbagstudio online store.
- Anklets Sculptural fashion anklet styles sold direct-to-consumer to individual consumers via the Ragbagstudio online store.
- Objects Decorative objects and functional sculptural items sold alongside the jewelry range, designed for individual consumers seeking sculptural home/personal accents.
- Gift Card Ragbag gift cards available for purchase online, intended for individual consumers gifting Ragbag jewelry to others.
- Lyra Bookmark A sculptural bookmark topped with a vivid turquoise colored stone, designed to bring warmth and character to reading rituals. It slips between pages, adding both intention and elegance, combining function and form with a sculptural touch. Sold direct-to-consumer as part of the LYRA collection.
Companies that use Ragbag
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Ragbag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Ragbag partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Conch BookscoreCollaboration featured in Ragbag journal with Isabella Rose Celeste and Conch Books, showcasing brand storytelling through literary/artistic partnerships. Demonstrates strategic use of content collaborations to reinforce brand identity.
- Vallgatan 12 (Stockholm)flagshipCollaborative pop-up event in Stockholm 2026 featuring Ragbag jewelry at the Vallgatan 12 concept store. Part of ongoing event-driven marketing strategy to expand geographic reach and brand awareness.
Recent moves5 records
Expansion highlights6 records
Ragbag competitors and assessment
Company assessmentDirect peers
- Wolf & Moon: Independent London jewelry brand producing bold, sculptural designs from a small studio and selling DTC. Comparable founder-operated, design-led, small-batch model with a similar aesthetic sensibility.
- Pernille Corydon: Danish jewelry designer with a DTC e-commerce model, multiple themed collections, and a comparable Scandinavian minimalist-to-sculptural aesthetic. Operates at similar scale and positioning to Ragbag.
- Dinny Hall: London-based independent jewelry designer producing sculptural, contemporary pieces primarily through DTC and select stockists. Closely aligned creative approach and operating scale with Ragbag.
- Maria Black: Copenhagen-based jewelry designer known for bold, sculptural, contemporary pieces sold direct-to-consumer. Maria Black is the closest geographic and aesthetic peer to Ragbag in the Scandinavian fashion-jewelry space.
- Monica Vinader: British contemporary jewelry brand sold DTC and through stockists, offering bold, design-led pieces at a similar accessible-luxury price point. Highly comparable business model and brand positioning to Ragbag.
- Astley Clarke: British contemporary jewelry brand with curated collections sold DTC and through premium stockists. Comparable collection-based merchandising and accessible-luxury positioning.
Broad incumbents
- Georg Jensen: Iconic Danish luxury house for jewelry, silverware, and home objects. Shares the Aarhus/Copenhagen design heritage and sculptural aesthetic, but operates in a much higher price tier and broader lifestyle category.
- Skagen Denmark: Danish-inspired accessories and watches brand owned by Fossil Group, offering jewelry among a broader lifestyle assortment. Comparable design heritage and price accessibility, but operates at materially larger scale through wholesale and DTC.
- Pandora: Global Danish jewelry giant operating at vastly larger scale across charm-based jewelry. Direct geographic compatriot with overlapping consumer base but a fundamentally different mass-market, vertically integrated model.
Regional players
- Catbird: Independent Brooklyn-based jewelry brand with a strong DTC following, own stores, and curated aesthetic. Comparable positioning and brand-building approach, but with primary geographic concentration in North America rather than Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Ragbag social profiles
Digital presenceRagbag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ragbag leadership team
Management profileNumber of profiles
Ragbag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ragbag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ragbag
What does Ragbag do?
Ragbag (Ragbagstudio) designs, produces, and retails sculptural fashion jewelry through its own Shopify-based e-commerce store at ragbagstudio.dk. The core catalog includes earrings, necklaces, rings, bracelets, anklets, decorative objects, gift cards, and select functional accessories such as the Lyra Bookmark. The assortment is organized into named collections (CLASSICS, LYRA, ORIT, DATURA, OPHELIA, LUMORA, EMBERLY), with unit-priced one-time purchases and complimentary shipping on orders above $110.
Is Ragbag a public or private company?
Ragbag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ragbag founded?
Ragbag was founded in 2020. It employs 1 to 10 people.
Where is Ragbag based?
Ragbag is headquartered in Aarhus, Denmark, in the Europe region.
How does Ragbag make money?
One revenue line is on record: jewelry Product Sales.
Who are Ragbag's main competitors?
Direct peers on record are Wolf & Moon, Pernille Corydon, Dinny Hall, Maria Black, Monica Vinader and Astley Clarke. Broad incumbents are Georg Jensen, Skagen Denmark and Pandora. Catbird is listed as a regional player.
Does Ragbag have an API?
No public API is recorded for Ragbag.
What industry is Ragbag in?
Ragbag's product category is Fashion Jewelry. Its primary akta.pro industry code is CRAKABAL, Fashion Jewelry Sets & Giftable Collections, with a secondary code of CRAKAEAL, Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains). Its NAICS code is 458310 and its SIC code is 5944.