Alteriors
Alteriors is a family-owned contemporary furniture, lighting, and accessories retailer founded in 1997 in Ottawa, Canada, serving design-conscious homeowners and interior design trade professionals through a single showroom and Shopify e-commerce site carrying 100+ premium designer brands.
- Company typePrivate
- Founded1997
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Alteriors does
Alteriors is a privately held, family-owned contemporary furniture retailer founded in 1997 and headquartered in Ottawa, Ontario, Canada. The company operates a single physical showroom at 2183 Carling Avenue and sells furniture, lighting, accessories, and outdoor pieces from a curated portfolio of more than 100 designer brands, including premium manufacturers such as B&B Italia, Herman Miller, Knoll, USM Modular Furniture, Foscarini, and Lambert & Fils. The business model is direct-to-consumer retail, with a complementary Shopify-based e-commerce storefront supporting product discovery, listed pricing on entry-level and mid-tier items, and quote-based inquiry for premium and custom configurations.
The company serves two primary customer segments: design-conscious residential homeowners in the Ottawa area seeking authentic, high-end contemporary furniture, and trade professionals (interior designers, architects, and design firms) who specify products for client projects through a dedicated Trade Program. Revenue is generated through one-time transactions at prices ranging from accessories in the low hundreds of dollars to designer furniture pieces in the tens of thousands. Marketing is conducted through the physical showroom experience, social media (Instagram, Facebook, Pinterest), email newsletter, and a blog featuring design content. The business is supported by a small team of 1-10 employees, with no venture capital, private equity, or institutional investor involvement disclosed.
There is no technology platform or proprietary software product underlying Alteriors; the operational foundation is a Shopify storefront and showroom-based sales infrastructure. There are no disclosed AI, machine learning, or data science capabilities, no API, no SDK, and no mobile application. The company's competitive positioning rests on brand curation, authorized-dealer relationships with premium international manufacturers, in-person design expertise, and nearly three decades of continuous operation in the Ottawa market.
Alteriors firmographics
Firmographics- Name
- Alteriors
- Legal name
- Alteriors
- Website
- https://alteriors.ca
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alteriors is a family-owned contemporary furniture, lighting, and accessories retailer founded in 1997 in Ottawa, Canada, serving design-conscious homeowners and interior design trade professionals through a single showroom and Shopify e-commerce site carrying 100+ premium designer brands.
- Ownership category
- akta.pro rank
Where Alteriors is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Alteriors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Furniture and Accessory Sales: Revenue is generated through the sale of contemporary furniture, lighting, and accessories. Products are sold at one-time transaction prices, with some items featuring publicly listed prices and others requiring quote-based inquiry for custom or higher-end pieces. The company carries multiple designer brands and offers products across various price points from entry-level accessories to premium furniture pieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with publicly listed prices |
| Others | Pay-as-you-go | Quote-based pricing for premium/custom pieces |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Alteriors product offering
Product offeringCore offering
Alteriors sells contemporary furniture, lighting, and accessories from Canadian and European designer brands through a physical showroom in Ottawa and a Shopify-based online storefront. The offering spans living, dining, bedroom, lighting, accessories, and outdoor categories from brands including B&B Italia, Herman Miller, Knoll, Bensen, Lambert & Fils, Bocci, MDF Italia, USM Modular Furniture, Flos, Foscarini, Kristalia, Nanimarquina, Pianca, Anony, Bonaldo, and Perez.
Product overview
Alteriors is a boutique contemporary furniture retail store in Ottawa, Ontario, Canada (family-owned since 1997) offering exclusive, authentic designs from over a dozen international furniture and lighting brands. The portfolio is organized across six main product categories: Living (sofas, lounge chairs, storage, media units), Dining (tables, chairs, stools, sideboards), Bedroom (beds, dressers), Lighting (table/floor/suspended lamps), Accessories (rugs, mirrors, vases), and Outdoor furniture. The brand portfolio includes premium Italian manufacturers (B&B Italia, Foscarini, Kristalia, Bonaldo, MDF Italia, Pianca, Flos), North American ergonomic furniture leaders (Herman Miller, Knoll), Canadian designers (Bensen, Lambert & Fils, Perez, Anony), Swiss modular systems (USM), and specialty brands (Bocci, Nanimarquina). Alteriors operates a physical showroom on Carling Avenue with online shopping via Shopify.
Differentiator
Problem solved
Functional benefit
Products and services
- Dining Furniture Dining tables, dining chairs, stools, sideboards, and related dining room furnishings sourced from brands including Bensen, Kristalia, Bonaldo, and Pianca.
- Bedroom Furniture Beds and dresser/night table combinations for residential bedroom spaces, including Bensen's Everest Storage Bed.
- Lighting Table lamps, floor lamps, suspended/pendant lamps, and ceiling/wall mounted fixtures from lighting brands including Lambert & Fils, Bocci, Flos, and Foscarini.
- Living Room Furniture Sofas, sectionals, lounge chairs, benches, ottomans, coffee tables, side tables, media units, console tables, and bookcases for residential living spaces, sourced from brands including B&B Italia, Herman Miller, Bensen, MDF Italia, Bonaldo, and Pianca.
- Accessories Rugs (including Nanimarquina's Tres Collection), mirrors, and decorative vases (including Lambert & Fils Silo Vase) for interior styling.
- Outdoor Furniture Outdoor dining tables, dining chairs, lounge seating, side/coffee tables, and outdoor lighting/accessories for outdoor residential spaces.
- Trade Program Dedicated program for interior designers, architects, and trade professionals to specify and purchase furniture for client projects, providing trade pricing and account support.
Quantifiable outcome
- Nearly 30 years of continuous operation as a family-owned business in the Canadian market
Companies that use Alteriors
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Alteriors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alteriors partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- AnonyminorCanadian lighting brand Anony creates contemporary lighting fixtures. Featured in Canadian Design Sale promotions at Alteriors.
- B&B ItaliacoreAlteriors is an authorized retailer of B&B Italia products, including their full range of contemporary furniture such as Tufty-Time sofas, Bend-Sofa, and the Le Bambole series. B&B Italia is a premier Italian furniture manufacturer known for high-end design.
- Herman MillercoreAuthorized Herman Miller retailer offering iconic office and lounge furniture including the Aeron Chair, Embody Chair, Cosm Chair, and Sayl Chair. The company runs periodic Herman Miller sales with discounts up to 25%.
- KnollcoreAuthorized Knoll retailer offering modern furniture and design classics from the Knoll portfolio.
- BensencoreCanadian manufacturer Bensen produces contemporary furniture including sofas, chairs, tables, and storage. Alteriors carries their full collection and participates in Canadian Design Sales featuring Bensen products.
- BoccicoreVancouver-based Bocci creates distinctive lighting products including the 73 Series. Alteriors carries Bocci's sculptural lighting designs.
- Lambert & FilscoreMontreal-based Lambert & Fils specializes in contemporary lighting. Alteriors carries their Silo Collection, Parc Collection, and new Atelier Line. Featured in Canadian Design Sale promotions.
- MDF ItaliacoreItalian manufacturer MDF Italia offers minimalist contemporary furniture. Alteriors carries their Mia Armchair and other pieces.
- USM Modular FurniturecoreSwiss-based USM has provided timeless modular furniture designs for over 50 years. Alteriors is excited to welcome this iconic brand to their collection, offering customizable modular storage and media units.
- FlosminorItalian lighting manufacturer Flos creates iconic contemporary lighting. Available through Alteriors' product catalog.
- FoscariniminorItalian lighting brand Foscarini offers contemporary lighting designs including the Big Bang, Caboche Plus, and Circus collections.
- KristaliaminorItalian furniture manufacturer Kristalia specializes in contemporary designs. Alteriors carries their dining tables, chairs, and living pieces.
- NanimarquinaminorSpanish rug designer Nanimarquina creates artisan rugs including the Tres Collection, crafted with Elisa Padron honoring ancient weaving traditions.
- PiancaminorItalian furniture manufacturer Pianca offers contemporary furniture including shelving units, available through Alteriors.
- BonaldominorItalian furniture manufacturer Bonaldo produces contemporary furniture including tables and storage solutions. Featured in Alteriors' living and dining collections.
- PerezminorCanadian furniture manufacturer Perez offers contemporary designs. Featured in Alteriors' Canadian Design Sale promotions.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Alteriors competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Alteriors social profiles
Digital presenceAlteriors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alteriors leadership team
Management profileNumber of profiles
Alteriors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alteriors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alteriors
What does Alteriors do?
Alteriors sells contemporary furniture, lighting, and accessories from Canadian and European designer brands through a physical showroom in Ottawa and a Shopify-based online storefront. The offering spans living, dining, bedroom, lighting, accessories, and outdoor categories from brands including B&B Italia, Herman Miller, Knoll, Bensen, Lambert & Fils, Bocci, MDF Italia, USM Modular Furniture, Flos, Foscarini, Kristalia, Nanimarquina, Pianca, Anony, Bonaldo, and Perez.
Is Alteriors a public or private company?
Alteriors is a private company. It is classified as family owned and is currently operating.
When was Alteriors founded?
Alteriors was founded in 1997. It employs 1 to 10 people.
Where is Alteriors based?
Alteriors is headquartered in Ottawa, Canada, in the North America region.
How does Alteriors make money?
One revenue line is on record: furniture and Accessory Sales.
Does Alteriors have an API?
No public API is recorded for Alteriors.